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2 Where do we come from? Montepulciano Area The entire area cover hectares

3 Montepulciano's history has always been closely linked to the fame of its vines and wines, as demonstrated by the centuries-old cellars in the town. was also mentioned by significant and influential writers from Europe during 18th and 19th century, particularly some French writers, giving us a sign of the importance and the level of quality and prestige it had achieved. Voltaire Candide (1759) Alexandre Dumas Count of Montecristo (1846) also across the Ocean have had great admirer. Thomas Jefferson The complete book of U.S. Presidents (1801-9) Vino Nobile and Montepulciano History

4 Founded in 1965 with the aim of promoting and protecting the Vino Nobile di Montepulciano in Italy and in the rest of the world. The wine producers that are currently members of the Consortium represent 90% of the registered vineyards producing Vino Nobile di Montepulciano. The total bottling wineries associated are 74: - 14 more then bott. Sold/year - 18 between and bott. Sold/year - 42 less then bott. Sold/year The Consortium of Vino Nobile

5 On 12 July 1966, Vino Nobile di Montepulciano obtained Denominazione di Origine Controllata (D.O.C.) and regulated its production. Since 1 July 1980 Vino Nobile has boasted the most important recognition, Denominazione di Origine Controllata e Garantita (D.O.C.G.) Vino Nobile recent History

6 Vino Nobile di Montepulciano DOCG Vino Nobile di Montepulciano Riserva DOCG Vino Rosso di Montepulciano DOC Vin Santo di Montepulciano DOC Montepulciano Appellations

7 Production zone Area governed by the Montepulciano Municipality Vineyards planted between 250 and 600 metres above sea level hectares Vino Nobile di Montepulciano 350 hectares Rosso di Montepulciano Montepulciano Vineyards

8 Sangiovese Minimum 70% (locally called Prugnolo Gentile) Other more used grape varieties: Colorino Canaiolo Cabernet S. Merlot Local grapes International grapes Other authorized varieties by Tuscany Region VINO NOBILE Grape Varieties allowed

9 Vino Nobile di Montepulciano At least 2 years of ageing before selling. (today 2010 harvest) Vino Nobile Riserva At least 3 years of ageing before selling, including at least 6 months in bottle. (today 2009 harvest) VINO NOBILE Ageing

10 - Bottles sold in 2012: c.a. 8 millions - Export market: 71% Germany 40% USA 17% Switzerland 10% UK 4% Other EU countries 18% Russia 2% Other extra-eu countries 9% VINO NOBILE Marketing data

11 Monitoring and protection of the trademark Vino Nobile in Italy and in other countries. Promotional tour in Italy and around the world to show the wines and the beauty of Montepulciano. Local events (mainly during the spring-summer) in order to promote local wine and food products and also traditions and arts. Consortium hometown links Investments for the restoration of city s most important monuments. Consortium main functions

12 - Registration of the trademark in different countries - Daily Monitoring: team of technicians and agronomists equipped with the necessary experience and qualifications carry out daily monitoring activity in the vineyards, cellars and finished products to assess the precise application of the production specifications referring to the DOCs. These activities guarantee the unique features, character and quality of Vino unique features, character and quality of Vino Nobile di Montepulciano (as well as Rosso di Montepulciano DOC and Vin Santo di Montepulciano DOC) all over the world, allowing the DOC to uphold its prestigious reputation and reliability which are the result of a long historical journey. Consortium main functions: monitoring and protection of the trademark

13 Nobile Preview Montepulciano, Belgium and Holland, 2012 New New York, York, San Houston, Francisco, Boston, Atlanta Atlanta Consortium main functions- Promotional tour

14 A Tavola con il Nobile, 2012 Bravìo delle Botti Running carrying a barrel around the town Cantiere Internazionale d Arte Consortium main functions - Local events

15 Restoring of The well of Griffin and Lions Consortium main functions - Consortium hometown links

16 Restoring of the Fortress (Consorzio s wine and local product shop, Consorzio s offices, Culinary Institute of Kennesaw University, location for wine-food-arts events) Consortium main functions - Consortium hometown links

17 Traceability Online system allows anyone who has purchased a bottle of Vino Nobile Docg, Rosso and Vin Santo Doc to learn about the entire production process through a simple operation. The software, designed by Federdoc for the italian Consortia has been functional for several years and was created to provide a guarantee of the purchased product. By visiting the website First select the type of wine (Nobile, Rosso, Vin Santo), then answer the requests for bottle format, serial number and marks shown on the neck-strip. At this point a simple click on the mouse will activate a brief search before the history of this bottle appears with detailed information about the year, place, winery and other notes about the type of wine. Traceability

18 How much the Consortium cost? Members Fee for the first association: 250 Annual cost (Grapes Production and Vinification) : 0.75 /qle /hl Annual cost for bottlers (grapes production, vinification and bottling): 0.75 /qle /hl /hl Non Members: With the erga omnes legislation (enforced by law in 2010)The consortium is responsible for safeguarding, overseeing and promoting entire wine classifications, including non-members. The annual cost is aproximately 5% less than members. Necklabels: for each bottle Support from the State/UE: it depends on the programs presented and approved (Paesi Terzi Programme). Budget

19 Thank you for your attention!