Phoenix s Brand & Ad Tracking Capabilities. P&C Insurance. Copyright Phoenix Marketing International All rights reserved

Save this PDF as:

Size: px
Start display at page:

Download "Phoenix s Brand & Ad Tracking Capabilities. P&C Insurance. Copyright Phoenix Marketing International 2012. All rights reserved"

Transcription

1 Phoenix s Brand & Ad Tracking Capabilities P&C Insurance

2 Phoenix s Core Approach Tracking: Audit Large category brand & advertising audit with response-based ad performance models Pre-Launch: Express Planning: Concept Test Competitive Intelligence Customized analysis and reporting Turn key process Development: Copy Test Proven recall and response to individual ads Ad Tracking models link directly to copy testing Ad Evaluation System Proprietary Category Advertising Response Models Creative - A composite score which represents an ad s creative characteristics and potential to create response, which can be a direct action (called for information, visited website, asked for a quote, etc.) or a lift to impression and/or consideration of the brand. In-Market - A composite score which represents an ad s performance in the market. Since recall is a key driver for this score, media spending can significantly effect an In-Market score. Ads that achieve average or poor Creative scores can still perform normatively on this measure if the ad has enough media spending to drive high recall scores. 2

3 Our Holistic Approach Answers How is your brand perceived? How does it compare to the competitive set? What does the market landscape look like and how is it changing over time? Has your brand awareness increased? Is consideration of your brand up or are you trailing the competitive set? Are you meeting your goals for brand image attributes? How is your advertising impacting your brand imagery? How loyal are your customers? How receptive are your prospects? How well does your in-market advertising perform vs. category leaders? For given media spend, which of your ads (or campaigns) deliver cost effective recall and lift to brand impression and consideration (persuasion)? Which ads should be prioritized for additional media spend and placement? Which ads in the category are most likely to drive action? Which are your strongest/weakest executions and what tweaks are necessary to realign with your intended communication strategy? Why are certain ads performing better than others? Which ads are communicating their intended messaging how is that messaging resonating with consumers? How are the ads connecting with consumers (i.e. via a cognitive connection, entertainment value etc.) How does your campaign compare to competitors? Is it more effective in shifting perceptions and driving action? Is your campaign more likely to breakthrough? Does your campaign do a better job than the competition in differentiating the brand? How motivating is your campaign? 3

4 P&C Insurance Audit Survey Flow Online Methodology Survey Components Example Output Interviews: 1,400 Respondents Per Month Respondents evaluate brands based on awareness Respondents view a random rotation of 4 ads Brand Metrics Shopping Behavior Current Relationships Top Spend TV and Print Ad Evaluations Creative Assessments Actions Taken & Actions Intended Brand Health Assessment Competitive Intelligence Quote Volume BrandPi Creative In-Market Recall Competitive Intelligence

5 P&C Insurance Category Audit Overview P&C Insurance Category Audit Philosophy Methodology Audience Characteristics Advertising Coverage Number of Ads Sample Size Media Information Reports Deliver largest sample & broadest competitive view for lowest cost Built in flexibility to deliver on specific client needs and segments Online surveys; National coverage Ad exposures: TV (full motion video) & Print (PDFs) Study fields on a monthly basis Adults 18+; $25K+ HHI; Own a car; Insurance decision-maker Robust sample can provide a number of target segment views quarterly Segment-specific classification questions can be added and client-defined targets are accommodated National advertising in the market past 30 days Based on Top Spend DMA, Regional over-samples; Custom geographic regions can be over sampled as necessary TV, Print are core; Radio, Online, OOH, and other communications can be added Ads/quarter: Top Spend Ads In The Category: 50+ ads (combination of TV, Print) 2 complimentary ads per quarter in addition to top spend ads Surveys per quarter: 4,200+ Consumers 100+ completed interviews per ad 4 ads exposed per respondent Additional sample as required by custom add-ons Media spending data in all reports Detailed life-to-date spend (LTD) per ad Monthly brand scorecard with Brand Leading Indicators (BLIs) Custom quarterly reporting including brand and ad results 5

Advertising Effectiveness:

Advertising Effectiveness: Advertising Effectiveness: Understanding the Value of a Social Media Impression APRIL 2010 INSIDE: How social networking and consumer engagement have changed how brand marketing works An approach for understanding

More information

Best practices to optimize CPG digital targeting

Best practices to optimize CPG digital targeting Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content

More information

Best Practices: Engaging Millennials with Advertising

Best Practices: Engaging Millennials with Advertising February 21, 2012 Best Practices: Engaging Millennials with Advertising # 7370 Today s roughly 79 million multi-tasking Millennials are notoriously less receptive to advertising than previous generations.

More information

INTELLIGENT OUT-OF-HOME PLANNING

INTELLIGENT OUT-OF-HOME PLANNING INTELLIGENT OUT-OF-HOME PLANNING Create Rewarding Connections Between Your Consumer and Your Brand The Out-of-Home (OOH) landscape has undergone significant change in recent times. Digital is increasing

More information

Drive Relevant Reach. Dealer.com Display Advertising

Drive Relevant Reach. Dealer.com Display Advertising Drive Relevant Reach. The Most Powerful Display Solution in Automotive. Powered by the Unified Advertising Exchange (UAX), display advertising combines the automotive industry s largest collection of digital

More information

Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building

Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Executive Summary Advertisers increasingly think of online as a place to build their brands, but

More information

Principles of Measuring Advertising Effectiveness

Principles of Measuring Advertising Effectiveness Print article Close window Principles of Measuring Advertising Effectiveness By David Olson Testing the effectiveness of advertising is a big business. With the cost of producing a commercial at $500,000

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry

Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry Multicultural Traditional Media Usage (TV, Print, Radio) Sample Entry Campaign Name State Farm I m Connected Campaign Client Name State Farm Agency Name intertrend Communications Campaign Partners N/A

More information

2015 Research Catalog

2015 Research Catalog Launching a New Era of Research: Continuous Data Collection and Online Reporting Cogent Reports is proud to augment our 2015 product calendar with several powerful, new online research solutions, specifically

More information

LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON AUTO

LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON AUTO MAY 2014 State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON AUTO LOCATION TARGETING TARGETING AND DRIVING IN-MARKET CONSUMERS TO THE LOT The auto category is projected to increase

More information

Advertising PowerSource Growing Your Business Through the Power of Advertising

Advertising PowerSource Growing Your Business Through the Power of Advertising Advertising PowerSource Growing Your Business Through the Power of Advertising A dvertising is everywhere, and for good reason. At its core, advertising is about grabbing attention and conveying information.

More information

Media Strategy Discussion. March 19, 2015

Media Strategy Discussion. March 19, 2015 Media Strategy Discussion March 19, 2015 Shifts in Media Budgeting and Planning Approach Major Media Considerations for 2016 Broadcast Budgets: Need to strategically plan for market exposure growth in

More information

McDonald s Summer Campaign. Cross Media Case Study

McDonald s Summer Campaign. Cross Media Case Study McDonald s Summer Campaign Cross Media Case Study Contents Background To the Research - Contributors - Objectives - Methodology - Creatives Used Campaign Performance - Impact on key Metrics Campaign Optimisation

More information

The Point of Market Research Is Making Better Business Decisions

The Point of Market Research Is Making Better Business Decisions The Point of Market Research Is Making Better Business Decisions White Paper May 2004 www.knowledgepointresearch.com The Point of Market Research Is Making Better Business Decisions Market research is

More information

Measuring Mobile Advertising. Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress

Measuring Mobile Advertising. Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress Measuring Mobile Advertising Joy Liuzzo Senior Director, Marketing & Mobile Research InsightExpress Metrics, Metrics, Metrics Pick a Metric, Any Metric Clickthrough Time Spent on Site Average Pages Post

More information

A CUSTOM STUDY COMMISSIONED BY INPOWERED A CUSTOM STUDY COMMISSIONED BY INPOWERED THE ROLE OF CONTENT

A CUSTOM STUDY COMMISSIONED BY INPOWERED A CUSTOM STUDY COMMISSIONED BY INPOWERED THE ROLE OF CONTENT A CUSTOM STUDY A CUSTOM STUDY COMMISSIONED BY INPOWERED COMMISSIONED BY INPOWERED THE ROLE OF IN THE CONSUMER DECISION MAKING PROCESS MARCH 2014 1 S Executive Summary... 3 Research Question and Methodology...

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

Marketing Channel and Messaging Research

Marketing Channel and Messaging Research Circle Research White Paper Marketing Channel and Messaging Research Marketing Channel and Messaging Research IN SUMMARY This paper on marketing channel and messaging research explores how to maximise

More information

BRAINFOOD. Automated Dynamic Integration of Marketing and Sales. Sales Optimization White Paper INNOVATIONS FROM THE CONVERGENCE OF

BRAINFOOD. Automated Dynamic Integration of Marketing and Sales. Sales Optimization White Paper INNOVATIONS FROM THE CONVERGENCE OF BRAINFOOD INNOVATIONS FROM THE CONVERGENCE OF BUSINESS, MARKETING AND CREATIVE STRATEGIES WITH LEADING TECHNOLOGY Sales Optimization Automated Dynamic Integration of Marketing and Sales PREFACE Utilizing

More information

Marketing the benefits of your energy efficient business. Gill Hutchinson, Federation of Small Businesses

Marketing the benefits of your energy efficient business. Gill Hutchinson, Federation of Small Businesses Marketing the benefits of your energy efficient business Gill Hutchinson, Federation of Small Businesses Marketing - what s it all about? Some Definitions Marketing (n) A loose assortment of fluffy activities

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting

More information

JOYN is a digital marketing consultancy for lifestyle brands.

JOYN is a digital marketing consultancy for lifestyle brands. Facts are sacred. The potential of social media to reduce marketing costs and increase profits is well understood, but with your Inbox littered with social media experts, finding advice on how it all fits

More information

Non-personal communication

Non-personal communication Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images

More information

Become an EM Partner. Extend your offer, leverage the power of Effective Measure and generate additional income for your business

Become an EM Partner. Extend your offer, leverage the power of Effective Measure and generate additional income for your business Become an EM Partner Extend your offer, leverage the power of Effective Measure and generate additional income for your business About Effective Measure (EM) A leading global provider of digital audience,

More information

fragment of your imagination?

fragment of your imagination? Is good digital advertising a fragment of your imagination? Ken Mallon Global President, Digital Allan Thompson Vice President, Digital Product Development This media revolution can be an extremely sharp

More information

Campaign Creative Development, Production and Trafficking

Campaign Creative Development, Production and Trafficking MARKETING BRIEFING DOCUMENT NAME OF BRIEF: INTERGRATED MARKETING AGENCY BREIFING DATE: 10 August 2012 PURPOSE The purpose of the brief is to seek the services of an Advertising Agency to assist in the

More information

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing

More information

Driving Results with. Dynamic Creative Optimization

Driving Results with. Dynamic Creative Optimization Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks

More information

Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment

Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment IAB Europe Metrics and KPIs Bulletin October 2014 Brand advertisers seek consumer insight and viewable

More information

Impact. How to choose the right campaign for maximum effect. RKM Research and Communications, Inc., Portsmouth, NH. All Rights Reserved.

Impact. How to choose the right campaign for maximum effect. RKM Research and Communications, Inc., Portsmouth, NH. All Rights Reserved. Impact How to choose the right campaign for maximum effect RKM Research and Communications, Inc., Portsmouth, NH. All Rights Reserved. Executive summary Advertisers depend on traditional methods of testing

More information

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 B2B Lead Nurturing Mistakes & How to Fix Them In the business-to-business (B2B) marketing

More information

Remarketing Case Study. Benchmark Report on Achieving B2B Remarketing Success by Optimizing Brand Lift

Remarketing Case Study. Benchmark Report on Achieving B2B Remarketing Success by Optimizing Brand Lift Remarketing Case Study Benchmark Report on Achieving B2B Remarketing Success by Optimizing Brand Lift An Advantage Business Media White Paper April 2013 Table of Contents 1 Introduction...................................

More information

Top 6 Strategies to Build Your Marketing Communication Plan

Top 6 Strategies to Build Your Marketing Communication Plan Top 6 Strategies to Build Your Marketing Communication Plan Introduction With the plethora of new marketing tools available it can be difficult to know whereto begin. Do you start with a company Facebook

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

MAXIMIZING THE MOBILE OPPORTUNITY

MAXIMIZING THE MOBILE OPPORTUNITY MAXIMIZING THE MOBILE OPPORTUNITY IAB Mobile Rising Star Ads Inspire Interaction An industry thought leadership research collaboration from: MOBILE PLANNING CONSIDERATIONS Mobile advertising revenue soared

More information

Strategic Media Planning with Out of Home Ratings

Strategic Media Planning with Out of Home Ratings Strategic Media Planning with Out of Home Ratings Using the New Numbers 2012 TAB OAAA Out of Home Media Conference & Marketing Expo Traffic Audit Bureau for Media Measurement, Inc. 212-972-8075 www.tabonline.com

More information

Website Marketing Optimization Benchmark Summary Report

Website Marketing Optimization Benchmark Summary Report Website Marketing Optimization Benchmark Summary Report The most challenging obstacles to website marketing optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research

More information

How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity?

How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity? How Integrated Marketing Communications (IMC) Can Build Strong Brand Equity? Prepared by: Edmond Saadah Marketing & Training Consultant Contents 1. IMC 2. Brand Equity 3. How IMC Build Brand Equity? 4.

More information

INCLUDED IN: DIMENSIONS ESSENTIALS

INCLUDED IN: DIMENSIONS ESSENTIALS DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.

More information

Beyond the Click : The B2B Marketer s Guide to Display Advertising

Beyond the Click : The B2B Marketer s Guide to Display Advertising Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales

More information

Case Study: Scion, March 2009 Small car group scion demonstrates sizeable presence during difficult economic period.

Case Study: Scion, March 2009 Small car group scion demonstrates sizeable presence during difficult economic period. Case Study: Scion, March 2009 Small car group scion demonstrates sizeable presence during difficult economic period. Marketing to consumers in various stages of automotive research pays dividends for Scion,

More information

The influence of brand advertising on the buying process

The influence of brand advertising on the buying process The influence of brand advertising on the buying process User is exposed to advertisement User becomes aware of the brand User gathers information User buys the product Seite 2 User is exposed to advertisement

More information

Course Schedule and Assignments Reading assignments due by meeting date

Course Schedule and Assignments Reading assignments due by meeting date Entertainment Promotion (Marketing) COM CM 561E HL Course Description Entertainment Promotion surveys the strategy, techniques and communication media employed to market the range of entertainment available

More information

What to Know. What to Ask.

What to Know. What to Ask. Neustar Insights Whitepaper What to Know. What to Ask. Executive Summary The online advertising industry is witnessing a major confluence between u technology and media buying innovations and v the availability

More information

Company Category S2S Description

Company Category S2S Description LIVERAMP INTEGRATIONS Company Category S2S Description 24/7, Video 24/7 creates the technology tools for business advantage in the digital age, offering clients powerful and streamlined marketing solutions

More information

OPTIMIZING YOUR MARKETING STRATEGY THROUGH MODELED TARGETING

OPTIMIZING YOUR MARKETING STRATEGY THROUGH MODELED TARGETING OPTIMIZING YOUR MARKETING STRATEGY THROUGH MODELED TARGETING 1 Introductions An insights-driven customer engagement firm Analytics-driven Marketing ROI focus Direct mail optimization 1.5 Billion 1:1 pieces

More information

Measurement A Marketer s New Toolkit

Measurement A Marketer s New Toolkit Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours

More information

A DIGITAL SOLUTIONS AGENCY. 2212 Queen Anne Ave N. Ste. 337 Seattle WA, 98109 206.280.3422 info@peelinteractive.com www.peelinteractive.

A DIGITAL SOLUTIONS AGENCY. 2212 Queen Anne Ave N. Ste. 337 Seattle WA, 98109 206.280.3422 info@peelinteractive.com www.peelinteractive. A DIGITAL SOLUTIONS AGENCY We are an Enteractive Agency! We are a full service digital production agency located in Seattle Washington. We specialize in developing digital marketing for the entertainment

More information

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair IMPACT Attracts more guests than any other So. Cal event each September. The 2015 enabled sponsors to personally engage with nearly 1.3 million diverse Southern California consumers, who were armed with

More information

Trust in Advertising and Brand Messages

Trust in Advertising and Brand Messages Nielsen Featured Insights Delivering consumer clarity April 2012 www.nielsen.com Trust in Advertising and Brand Messages Irish Consumer Trust in Earned Media Sources most credible Editorial content still

More information

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING BrightRoll US Video Advertising Report: April 2013 www.brightroll.com 415.677.9222 343 Sansome Street, Suite 600, San Francisco, CA 94104

More information

The Pursuant Approach to Partnership

The Pursuant Approach to Partnership The Pursuant Approach to Partnership AGENDA The Pursuant Group Story Pursuant Group s Approach to Partnership Q & A / Next Steps UNDERSTANDING Your Needs Finding the next generation of major donors? Converting

More information

DATA BROUGHT TO YOU BY

DATA BROUGHT TO YOU BY DATA BROUGHT TO YOU BY WHY BEING CUSTOMER-CENTRIC MEANS BEING DATA-DRIVEN A CROSS-CHANNEL ANALYSIS OF HOW MULTI-TOUCH ATTRIBUTION CHALLENGES CATEGORY MARKETING NORMS. Changing habits and the rapid rise

More information

Household Acquisition & Engagement: New Ways to Drive Portfolio Growth

Household Acquisition & Engagement: New Ways to Drive Portfolio Growth Household Acquisition & Engagement: New Ways to Drive Portfolio Growth Agenda The Environment and Recent Trends Solutions: Direct Marketing and Product Design Targeting Quality Accounts Solutions: Media

More information

GfK Crossmedia Link, Unlocking new insights

GfK Crossmedia Link, Unlocking new insights GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link

More information

Search Marketing. Dealer Days 2013. Presented By Andrew Polhemus. SEM Team Lead, Dealer.com. Dealer Days at Google HQ October 4, 2012

Search Marketing. Dealer Days 2013. Presented By Andrew Polhemus. SEM Team Lead, Dealer.com. Dealer Days at Google HQ October 4, 2012 Search Marketing Dealer Days 2013 Presented By Andrew Polhemus SEM Team Lead, Dealer.com Agenda KPIs to Watch Ad Copy Testing Bidding on Branded Keywords Ad Extensions The Importance of Strategic Collaboration

More information

Eyeblaster Research Note Search & Display: Reach Beyond the Keyword February 2010

Eyeblaster Research Note Search & Display: Reach Beyond the Keyword February 2010 Eyeblaster Research Note Search & Display: February 2010 72% of the conversions of cross channel search and display campaigns are a direct result of the display channel, only 28% are the result of the

More information

Attitudes Towards Digital Audio Advertising

Attitudes Towards Digital Audio Advertising Attitudes Towards Digital Audio Advertising A white paper developed by TargetSpot 2012 TargetSpot, Inc. Research by Parks Associates. All Rights Reserved. Forward by: FOREWORD By now everyone realizes

More information

TABLE OF CONTENTS TABLE OF CONTENTS I.

TABLE OF CONTENTS TABLE OF CONTENTS I. TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

How does TV advertising perform in comparison with other media in driving sales?

How does TV advertising perform in comparison with other media in driving sales? How does TV advertising perform in comparison with other media in driving sales? Advertising in general affects sales; however its elasticity is small and difficult to estimate and is one of the most difficult,

More information

Reach the most qualified travel buyers in the world

Reach the most qualified travel buyers in the world Reach the most qualified travel buyers in the world Are you ready to increase yield and revenue? Sabre Merchandising Solutions helps you carry out measurable, targeted and creative marketing campaigns.

More information

Adding Big Data Booster Packs to Survey Data

Adding Big Data Booster Packs to Survey Data Adding Big Data Booster Packs to Survey Data Scott Porter Carlos G. Lazaro, Ph.D TIME SPENT PRICE CHANGES REVIEWS COMMENTS TWEETS CLICKS Many of our clients have undertaken concerted efforts to improve

More information

Bridging Branding and Strategic Planning A Practical Toolkit

Bridging Branding and Strategic Planning A Practical Toolkit Bridging Branding and Strategic Planning A Practical Toolkit Patricia McQuillan, Sharon Paskowitz, Samantha Taylor and other members of CMA s Branding and Strategic Planning Council Contents Overview 3

More information

Integrating behavioural economics & emotional techniques to track brand performance

Integrating behavioural economics & emotional techniques to track brand performance Integrating behavioural economics & emotional techniques to track brand performance Claudia Strauss Managing Director, FMCG & Shopper FMCG Brand & Purchase Tracking Understanding your brand s equity relies

More information

CA Community College Public Relations Organization The Evolution of Digital Marketing

CA Community College Public Relations Organization The Evolution of Digital Marketing CA Community College Public Relations Organization The Evolution of Digital Marketing Brian Kroll / VP West & Strategic Accounts / bkroll@adtaxinetworks.com Agenda The Changing Digital Landscape The Importance

More information

Marketing Procurement similar but different?

Marketing Procurement similar but different? Marketing Procurement similar but different? How procurement executives can help manage marketing spend agency lifecycle experts select.scope.brief.produce.evaluate Introduction Most senior executives

More information

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics

THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics THE STATE OF Social Media Analytics May 2016 Getting to Know You: How Leading Marketers Are Using Social Media Analytics» Marketers are expanding their use of advanced social media analytics and combining

More information

Digital Media Planning : some evidence based guidelines

Digital Media Planning : some evidence based guidelines Digital Media Planning : some based s When planning your media campaign it is important to understand the strengths of each format, how audiences respond to them and how they can work together. the role

More information

YOUR DIGITAL TEAM WHO WE ARE?

YOUR DIGITAL TEAM WHO WE ARE? YOUR DIGITAL TEAM WHO WE ARE? World Web Partners started as a lead generation company specializing in the Higher Education sector in 2008. Since then, World Web Partners has expanded its reach by becoming

More information

Multichannel Media Capabilities

Multichannel Media Capabilities Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge

More information

TERMS OF REFERENCE RECRUITMENT AND CONTRACTING OF COMMUNICATION AND ADVERTISING AGENCY FOR THE REV-BLOOM BAGUIO! URBAN REDEVELOPMENT TOURISM CAMPAIGN

TERMS OF REFERENCE RECRUITMENT AND CONTRACTING OF COMMUNICATION AND ADVERTISING AGENCY FOR THE REV-BLOOM BAGUIO! URBAN REDEVELOPMENT TOURISM CAMPAIGN TERMS OF REFERENCE RECRUITMENT AND CONTRACTING OF COMMUNICATION AND ADVERTISING AGENCY FOR THE REV-BLOOM BAGUIO! URBAN REDEVELOPMENT TOURISM CAMPAIGN PROJECT BACKGROUND/RATIONALE The urban problems affecting

More information

Media Planning. Marketing Communications 2002

Media Planning. Marketing Communications 2002 Media Planning Marketing Communications 2002 Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media

More information

Variations in Video Advertising Impact

Variations in Video Advertising Impact Variations in Video Advertising Impact Beth Uyenco Global Research Director Microsoft Corporation David Kaplan SVP, Research & Product Development Nielsen IAG The Rise of Online Video In an overall down

More information

A planned approach. to achieving your marketing goals.

A planned approach. to achieving your marketing goals. A planned approach to achieving your marketing goals. 1 2 3 Are you Our happy Goal: with the We quality want to build a and long-term quantity relationship. Dental Branding was designed to build synergy

More information

Next-Generation Strategies for Advertising to Millennials

Next-Generation Strategies for Advertising to Millennials Next-Generation Strategies for Advertising to Millennials JANUARY 2012 For further information please contact: Doug Crang, comscore, Inc. dcrang@comscore.com Introduction The Millennial generation is often

More information

For Retailers: The Impact of Online Advertising. Based on a meta-analysis of econometric studies by BrandScience

For Retailers: The Impact of Online Advertising. Based on a meta-analysis of econometric studies by BrandScience For Retailers: The Impact of Online Advertising Based on a meta-analysis of econometric studies by BrandScience Share of Media Mix Online Currently Receives a Low Share of Media Spend Current Media Mix

More information

Office for Finance and Administration Treasurer s Division Materials Management Purchasing Department http://www.fis.ncsu.

Office for Finance and Administration Treasurer s Division Materials Management Purchasing Department http://www.fis.ncsu. Office for Finance and Administration Treasurer s Division Materials Management Purchasing Department http://www.fis.ncsu.edu/materialsmgmt/ Campus Box 7212 2721 Sullivan Dr. Raleigh, NC 27695-7212 P:

More information

The global standard for measuring radio advertising effectiveness

The global standard for measuring radio advertising effectiveness The global standard for measuring radio advertising effectiveness What is RadioGAUGE? A ground breaking research system for growing radio advertising revenue Demonstrates the effectiveness of radio as

More information

PRESIDENTIAL ELECTION YOUR DIGITAL ROADMAP

PRESIDENTIAL ELECTION YOUR DIGITAL ROADMAP PRESIDENTIAL ELECTION 2016 YOUR DIGITAL ROADMAP PRESIDENTIAL ELECTION 2016 A lot has changed in media since the last election. Digital has overtaken TV as the most popular media channel in terms of time

More information

Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015

Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track Perspective TM Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track s Holiday Readiness Guide In this issue of Market

More information

The Impact of Digital Media on Lead Quality:

The Impact of Digital Media on Lead Quality: The Impact of Digital Media on Lead Quality: Guide to Using Toll-free Vanity Numbers as Response Tools in Advertising to Get Higher Quality Leads Published March 2013 Table of Contents The Channels of

More information

Table of Contents. Letter from the Publisher... Error! Bookmark not defined. Methodology... Error! Bookmark not defined.

Table of Contents. Letter from the Publisher... Error! Bookmark not defined. Methodology... Error! Bookmark not defined. About This Report Who in marketing and advertising doesn t want to take full advantage of the wide range of opportunities offered by emerging alternative media, but at the same time feels overwhelmed at

More information

TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance

TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance CASE STUDY TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance Part 1 - TalkTalk combines CRM knowledge with Google Analytics Premium, DoubleClick Bid Manager and YouTube

More information

What is the Cost of an Unseen Ad?

What is the Cost of an Unseen Ad? What is the Cost of an Unseen Ad? Steven Millman, comscore ZhiWei Tan, comscore Abstract In order to determine the relationship between viewability and campaign lift, viewable and non-viewable ads - as

More information

Measuring Media Efficiency

Measuring Media Efficiency Measuring Media Efficiency Assessing Media ROI Throughout the Purchase Funnel All marketers want to optimize their return on investment. Just as consumers are now being forced to make tough choices about

More information

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER Digital Marketing Program Introduction Welcome to Scandlearn s Digital marketing program Start: 6 July 2015 End: 29 June 2016 Digital Marketing as

More information

Evolving Digital Metrics The vgrp & improved online campaign measurement. ALEX BANKS, MD Brazil - VP Latin America December 2012

Evolving Digital Metrics The vgrp & improved online campaign measurement. ALEX BANKS, MD Brazil - VP Latin America December 2012 Evolving Digital Metrics The vgrp & improved online campaign measurement ALEX BANKS, MD Brazil - VP Latin America December 2012 comscore is a Global Leader in Measuring the Rapidly Evolving Digital World,

More information

Utilizing Email Metrics to Build your Business Case and Enhance Performance

Utilizing Email Metrics to Build your Business Case and Enhance Performance Utilizing Email Metrics to Build your Business Case and Enhance Performance Simms Jenkins Founder & Principal BrightWave Marketing & EmailStatCenter.com sjenkins@brightwavemarketing.com 404.888.0133 www.brightwavemarketing.com

More information

Integration: A look ahead to 2020

Integration: A look ahead to 2020 Integration: A look ahead to 2020 Dr. David B. Rockland, CEO and Partner Ketchum Research and Change Past Chairman, AMEC Ragan PR Measurement Conference March 12, 2015 SECURING A SEAT AT THE TABLE THE

More information

State of Online Advertising in Brazil

State of Online Advertising in Brazil EDITED FOR CIRCULATION State of Online Advertising in Brazil A look in to Ad Metrix & campaign validation Alexander Banks May 2012 Managing Director, Brazil comscore is a Global Leader in Measuring the

More information

Marketing Automation

Marketing Automation Marketing Automation Benchmark Summary Report The most challenging obstacles to marketing automation success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership

More information

PUTTING SCIENCE BEHIND THE STANDARDS. A scientific study of viewability and ad effectiveness

PUTTING SCIENCE BEHIND THE STANDARDS. A scientific study of viewability and ad effectiveness PUTTING SCIENCE BEHIND THE STANDARDS A scientific study of viewability and ad effectiveness EXECUTIVE SUMMARY The concept of when an ad should be counted as viewable, what effects various levels of viewability

More information

Grow Your Business with Cidewalk

Grow Your Business with Cidewalk Grow Your Business with Cidewalk Never before has there been an easier, more efficient, and cost-effective way to reach your targeted customers. Cidewalk offers businesses an advertising opportunity to

More information

How to Guide Users Guide to Door Drop Marketing

How to Guide Users Guide to Door Drop Marketing How to Guide Users Guide to Door Drop Marketing 2nd Edition, 2011 540 Television channels 400 Radio stations 9000 Magazines & newspapers 100 Million websites ONLY 1 LETTERBOX CONTENTS An introduction to

More information

Increasing Lead Gen Starts With Integrated Marketing

Increasing Lead Gen Starts With Integrated Marketing Increasing Lead Gen Starts With Integrated Marketing Ron Wheeler President Wheeler Advertising Arlington, Texas 817-633-3183 rwheeler@wheeleradvertising.com The views and opinions presented in this educational

More information

RADIO & BEVERAGE (ALCOHOL) EFFECTIVE SECTOR COMMUNICATION

RADIO & BEVERAGE (ALCOHOL) EFFECTIVE SECTOR COMMUNICATION RADIO & BEVERAGE (ALCOHOL) EFFECTIVE SECTOR COMMUNICATION In the wine market, the competition between New Zealand and Australian brands has became intense. Research suggests that the selection process

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK. *Survey fielded by:

2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK. *Survey fielded by: 2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK *Survey fielded by: EXECUTIVE SUMMARY Over the past several years, digital media has continued to develop as a branding medium, growing beyond its roots as a

More information