Nielsen IMS Training Catalog: Course Descriptions
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1 Nielsen IMS Training Catalog: Course Descriptions
2 Table of Contents Clear Decisions...2 Nielsen Clear Decisions Crosstab...5 Nielsen IMS U.S. Training Nielsen Crosstab BASIC...2 Nielsen Print Reach and Frequency...2 Nielsen TeleCume...2 Nielsen IMS Canadian Training Nielsen Crosstab BASIC...5 Nielsen Crosstab ADVANCED...5 Nielsen ViewPoints...5 Nielsen MarketMate Radio...3 Nielsen COMBNavigator...5 Nielsen MarketMate TV...3 Nielsen Clear Decisions RandF...5 Nielsen MediaMix...3 Nielsen Print Suite... 6 Nielsen WebRF...3 Nielsen CHAID Explorer... 6 PAL Overview...3 Nielsen Cluster... 6 Nielsen Correspondence... 6 Nielsen FasTrack... 6 Nielsen MediaMix...7 Medical Media Study (PMB MMS)...7 NADbank...7 Nielsen IMS Training Catalog: Course Descriptions ii
3 Nielsen IMS Training Available in the U.S. Nielsen IMS Training Catalog: Course Descriptions 1
4 Clear Decisions This revolutionary new software platform analyzes media and marketing data and has been designed to work the way you do. Learn how drag and drop coding, visual editing and enhanced investigative techniques will allow you to mine the data for insight far more quickly. In addition, see how custom report templates and hundreds of chart options allow you to create presentation-ready reports customized for your business needs. Nielsen Crosstab BASIC This course is recommended for new users and for those who have recently entered the media industry. It teaches users how to use the basic features of the program including understanding of how to join data together using various operators as well as how to interpret the final report. For advanced Nielsen IMS Crosstab training, please contact your Nielsen IMS Account Manager directly. Nielsen Print Reach and Frequency Nielsen IMS is the leading innovator of reach and frequency programs and the most prolific writer of reach and frequency algorithms fitted to specific media. So it s not surprising that Nielsen IMS Print Reach and Frequency (R&F) is a core application with sophisticated user benefits seamlessly integrated into its system. For instance, nestled within Nielsen IMS Print R&F, is a powerful optimization program that created best schedule scenarios based on user specific goals, such as budget or reach. Nielsen TeleCume From the leader in reach and frequency systems, this stateof-the-art national television reach and frequency system uses Nielsen s most current Persons Cume Study. Nielsen IMS TeleCume offers access to respondent-level data and a personal probability model for your television planning needs. Nielsen IMS TeleCume is packed with features that make it easy to customize your analysis for maximum utility and insight. A powerful optimization module is available to enhance research and planning tools. View the Schedule and register online today Nielsen IMS Training Catalog: Course Descriptions 2
5 Nielsen MarketMate Radio Loaded with features and customization options that help make the most of the data and your time, this local market radio planning system is easy to use. With Nielsen IMS MarketMate Radio, you can define coverage area by Nielsen DMA Region or by Arbitron MSA creating a level playing field when mixing plans. To evaluate your plan in the overall media context, use the direct link to Nielsen IMS MediaMix and combine various media schedules to achieve one overall reach and frequency for total media activity. Focus on specific markets and ethnic groups Nielsen IMS has Hispanic and African-American data for those who subscribe. Nielsen MarketMate TV This local market TV planning system uses Nielsen IMS generic or Nielsen NSI data to generate market-sensitive reach and frequency analysis. Easy to use and loaded with unbeaten customization features, Nielsen IMS MarketMate TV empowers you to analyze campaigns and schedules. Nielsen MediaMix Experience the advantages of seamlessly integrated multimedia planning with Nielsen IMS MediaMix the multimedia tool with live links to most Nielsen IMS programs. This powerful system eliminates the twostep process of creating a plan in one program and then importing it into another. Instead, simply open Nielsen IMS MediaMix and use the live link to Nielsen IMS MarketMate TV, Nielsen IMS MarketMate Radio, Nielsen IMS TeleCume, Nielsen IMS OptiMax, and other Nielsen IMS programs. Nielsen WebRF The first comprehensive reach and frequency planning tool for Internet audience data. Our software incorporates the complete Internet planning process from identifying target-appropriate Web sites and schedule building, through to optimizations and frequency distribution analysis. PAL Overview Pal is a National Media Planning System. It takes into account Market by Market differences in Media delivery for Network TV, Syndicated TV, Cable TV & Magazines. Pal can be used in different ways. First, it evaluates Market by Market performance of a National Media schedule in terms of GRP s and/or Budgets. Also, Pal can define your marketing objectives by using BDI or Sales data, along with selected Spot weight. View the Schedule and register online today Nielsen IMS Training Catalog: Course Descriptions 3
6 Nielsen IMS Training Available in Canada Nielsen IMS Training Catalog: Course Descriptions 4
7 Nielsen Clear Decisions Crosstab This revolutionary new software platform analyzes media and marketing data and has been designed to work the way you do. Learn how drag and drop coding, visual editing and enhanced investigative techniques will allow you to mine the data for insight far more quickly. In addition, see how custom report templates and hundreds of chart options allow you to create presentation-ready reports customized for your business needs. Nielsen Crosstab BASIC This course is recommended for new users and for those who have recently entered the media industry. It teaches users how to use the basic features of the program including understanding of how to join data together using various operators as well as how to interpret the final report. Nielsen Crosstab ADVANCED Learn shortcuts, time-savers and product features. Advanced features covered: volumetric, count coding, auto-coding and trending. Prerequisite: Working knowledge of basic coding and Crosstab. Nielsen ViewPoints This course outlines the features of our quadrant mapping software. You will learn how to export data from Crosstab to illustrate the distribution of variables when compared across two criteria. Reach & Frequency Products Nielsen COMBNavigator Nielsen IMS presents this course jointly with COMB. COMB starts the session by taking you through the methodology used to collect data, offers some insight interpreting the results and provides a basic understanding of the reach and frequency model in COMBNavigator (the industry approved R/F software). Afterwards, get some hands on experience using COMBNavigator where you will learn how to create, edit and export worksheets/schedules. Nielsen Clear Decisions RandF Learn to generate schedule results with minimal effort, identify insights from our new suite of reports and create presentation ready charts and graphs from one screen. Perform Reach & Frequency analyses using Nielsen IMS Clear Decisions state of the art capabilities; get to the answers faster. View the Schedule and register online today Nielsen IMS Training Catalog: Course Descriptions 5
8 Nielsen Print Suite This introductory course is recommended for new users and for those that are just entering the media industry. The course introduces users to the basics of developing rankings and print schedules using Cost Ranking and Reach & Frequency. For those clients that subscribe, this course also covers the basics of Adcume (weekly audience accumulation scheduler). Online session will also include an introduction to Crosstab. Prerequisite: Working knowledge of basic coding and Crosstab. Analytics Nielsen CHAID Explorer This market-segmentation tool allows users to identify and target specific consumer groups. You will learn to identify the characteristics that influence a target market using this software. In addition you will learn how this tool will give you valuable insight into the consumer groups. Nielsen Cluster Learn to create proprietary clusters using this segmentation tool. This course will provide the skills to utilize any variable within any database accessed through our Nielsen IMS Print software. Nielsen Correspondence Learn how to complete multi-variant analysis and graphically display the results. Using the sophisticated algorithm housed in Nielsen IMS Correspondence, you will be able to analyze the discriminating attributes of a market or category. Magazine Ad Expenditure Nielsen FasTrack Recommended for Research and Media Planners this course will show you how to isolate potential advertisers, compare brand placement and analyze advertisers/categories against competitive magazines. With this hands on training learn how to export data through numerous reporting options Ranking, Trending and Market Share. View the Schedule and register online today Nielsen IMS Training Catalog: Course Descriptions 6
9 Multimedia Study Oriented Nielsen MediaMix This multimedia reach and frequency analysis program uses random duplication to determine the delivery of schedules from multiple media. You will learn how to import schedules directly from Print Reach & Frequency and open a schedule from COMBNavigator, as well as inputting schedules manually. MediaMix graphic capabilities, the charting of frequency distributions or differences between schedule options, are also taught. Prerequisite: Familiarity with reach/frequency scheduling. Medical Media Study (PMB MMS) This course is for clients using the PMB Medical Media Study. It covers the basics of Crosstab, Cost Ranking and Print Reach & Frequency. NADbank This course is presented jointly with NADbank who begins by providing insight into their data collection and technical information. This is followed by a review of the NADbank database within Crosstab, Cost Ranking and Print Reach & Frequency software. View the Schedule and register online today Nielsen IMS Training Catalog: Course Descriptions 7
10 Copyright 2010 The Nielsen Company. All rights reserved. Printed in USA. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 10/832
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