Mobile Marketing; Mobile Marketing. Value of Mobile Marketing

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1 ; Critical to Effective Marketing Strategy Sponsored by: ; What's the Impact Value of Get more customers Access them more often Access them with targeted offers Access them at targeted times Low cost, high ROI marketingstrategy ; What's the Impact

2 Why is Important ; What's the Impact Mobile as the primary consumer device Worldwide mobile vs. PC penetration 5.3 B vs. 1.1 B Units Units According to the CTIA, the U.S. now tops 100% per capita penetration of mobile phone use (103.9%); we have 315M population vs. 327M mobile subscribers 84% of mobile phone users keep their mobile device within 10 feet of them at all times; therefore they are easily accessible by businesses Consumer use of the Internet via mobile phone has increased over 1200% in the last few years Average response rate to a mobile offer is between 12 15%; though many firms are seeing response rates exceeding 60% ; What's the Impact

3 Why Mobile is an Important Channel Studies Show: 97% of consumers read text tmessages within 15 minutes of receipt, and respond to them within 1 hour 38% said they had taken action based on mobile ads 30% said mobile ads had led them to share information 22% said mobile ads had influenced a purchase decision 1/3 of mobile searches are tied to local 27% of U.S. mobile web users have clicked on a mobile ad 53% of mobile users would share their location to receive relevant ads Mobile coupon redemption is 10X that of traditional coupons B2B mobile marketing to grow from $26 million in 2009 to $106 million in 2014 ; What's the Impact Why Is Mobile Important to the Marketing Mix? Consumers (and advertisers) are leaving traditional media U.S. Media Performance Radio TV Newspapers Yellow Pages Internet Percentage Change vs. Prior Year s Quarter ; What's the Impact

4 Consumers Expect Mobile Banking Capabilities ; What's the Impact What mobile services do financial consumers expect? ; What's the Impact

5 How often are consumers using mobile banking? ; What's the Impact Financial Industry Adoption of Mobile ; What's the Impact

6 What Impact is Mobile Marketing Having for Businesses That Use it? ; What's the Impact Text Messages Have Exceptional ROI for Marketing Director of Research, Nielsen: People look at every text message they get. and 97% do so within 15 minutes 6X Higher Than 7.2% 1.2% Nielsen Mobile, 2008 ; What's the Impact 2013 Texting 12 6

7 ; What's the Impact Benefits of Immediacy Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds. Affordability No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases. Distribution Reach out to people all over the world. Delivery is almost always guaranteed, unlike , direct mail, and other forms of advertising. Response Rate/Effectiveness The average response rate is approximately 15%, versus 2 3% for other advertising mediums such as direct mail. Personal /Targeted Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience. Mobility/Reachability Messages reach recipients wherever they are. No need for them to be near a TV, radio, computer, or mailbox; phones are within our reach 80% of every day. ; What's the Impact

8 Benefits of (continued) Interactivity Provides the ability to reach customers on the go and create highly effective two way communication. Marketing Campaign Integration Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact. Quantifiable Campaign results can be tracked thru downloads, page visits, customer opt ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized. WOW Factor The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences. Viral Potential The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to you. ; What's the Impact Mobile Consumers Have a Higher Net Worth ; What's the Impact

9 Using Effectively ; What's the Impact Putting in Perspective is highly regulated by the FCC; in the U.S. marketers cannot send messages to anyone unless they have opted in Opt out language is required to be included in all marketing messages sent When encouraging a prospect to opt in they must have a clear understanding of what they re opting in to; bait & switch tactics are dealt with severely Carriers will shut down your ability to send marketing messages if they receive SPAM complaints While 65% of e mail is SPAM, less than 10% of SMS messages are Mobile marketing is oneof of the most cost effective, high impactmarketingmarketing mediums available when incorporated into an overall marketing strategy Mobile marketing is not a stand alone channel; it s most effective when incorporated into an overall marketing strategy Mobile marketing strategies other than SMS or Mobile Websites require consideration of market share by each mobile operating system ; What's the Impact

10 Rules / Regulations ALWAYS GET EXPLICIT PERMISSION Opt customers in Tell them specifically what they are opting in to Give customers the option to opt out in every message No false advertising Never use a third party list PERIOD Never hold a contest or sweepstakes without legal advice Never collect data on anyone under 13 years of age Never use the word FREE unless everything is 100% free in the campaign Follow MMA s Best Practices Guidelines ; What's the Impact Types of Available What are the options that credit unions can use to incorporate mobile into their marketing strategies? ; What's the Impact

11 Adoption The Most Common Options Applications Mobile websites Emerging as Mass Medium #1 SMS From: WagsWiskrs: Get $10 Off Dog groom & fluff Thru Fri only Richest Experience STOP to Opt out t Powerful Simple ; What's the Impact SMS Examples ; What's the Impact

12 MMS Examples ; What's the Impact Mobile App Examples ; What's the Impact

13 Mobile Website Examples ; What's the Impact QR Code Examples ; What's the Impact

14 Mobile Banner Ads ; What's the Impact Mobile Commerce Useful for: B2B Government Retailers, etc. ; What's the Impact

15 Want to See a Demo? SMS (Texting) Campaign Text the Keyword JOINNOW to and follow the instructions ; What's the Impact Where Should a Business Start with Mobile? MOBILE WEBSITE!!!! An absolute necessity for every business Text Messaging Program For existing and potential customers (B2C or B2B) Mobile App (if there is a legitimate t reason/purpose to have an app) QR Codes also a great option! (print to electronic capability) ; What's the Impact

16 QR Code / Mobile Website To scan this QR code, you will need a free QR reader, which you can download from your smart-phone s app store. ; What's the Impact