TV and Online Advertising Geo-Targeting Capabilities

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1 TV and Online Advertising Geo-Targeting Capabilities Zone Geo-Targeting focuses in on groups of zip codes (zones) to target advertising more effectively. Comcast Spotlight San Francisco Offers 22 Cable TV Advertising Zones 19 Online Advertising Zones Online zoning is extremely accurate due to a unique geo-targeting application that matches High-Speed Internet customer billing information to cookies which enable an estimated targeting accuracy rate of 90%+*. Being able to reach your desired local audience with our Zone Geo-Targeting capabilities allows you to specifically attract potential voters more efficiently and with pinpoint accuracy. *Internal Audit Reporting ** Zone Map is not an exact replication of online zone.

2 Your Video Message On 2 Screens Delivers Better Results Placing your :30 commercial across targeted cable TV networks AND Online significantly increases brand and message recall In-Banner Video on XFINITY.com also provides interaction links to direct prospective voters to multiple destinations such as webpages, social sites, polls, fundraising and more. Voters remember your name! Brand Recall Increase TV + Online vs TV only +35% Voters remember your message! Message Recall Increase TV + Online vs TV only +53% Source: Nielsen IAG, Premium Online Video Measurement, CPG Product, , A18-49.

3 Voters statewide watch more cable content than broadcast A plurality (43%) of voters indicate that they watch much more cable content. Only 16% of all voters indicated they watch much more broadcast content. Voters watch more TV content on: 61.6% 29% 3.8% 5.6% Cable Broadcast Both Unsure Source: NCC Digital Media, A Survey of Voter Attitudes in California. June 20-24, Conducted by The Tarrance group & Lake Research Partners.

4 XFINITY.com Comcast provides XFINITY High Speed Internet Service to more than 1.7 million Subscribers in California. XFINITY.com is a subscriber site where they go to get , voic , set their DVR and watch video content online Overview & Benefits XFINITY.com in California receives over 99 million Page Views and over 1.4 million Unique Visitors every month. 1 Targeted banner placements are available on Home, News, Sports, Finance, Entertainment and Local Pages. Creative options include Standard Display Banners, Rich Media (interactive ads), In Banner Video, Day-parting, Roadblocks and Local Page Takeovers. Geo-targeted to zone XFINITY.com provides a clutter free environment with only one ad unit above the fold, giving candidate or issue ads 100% SOV on the page. 54% of registered voters reported that the Internet is where they first learned about political candidates. 3 40% of registered voters in 2011 reported that the Internet influenced their final decisions when voting for political candidates. 3 User Demographics 79% are A35 years of age or older 2 85% are registered voters 2 32% are Conservative, 22% are Liberal and 30% have a Moderate political leaning 2 I was extremely happy with the way Comcast displayed my image to the public, which favorably influenced the outcome of this political race for me. - John Vasquez, candidate for Solano County Supervisor, 3 rd District Contact: Carol Dahmen Political Marketing Manager carol_dahmen@cable.comcast.com Source 1: comscore, SF, Sacramento, Fresno, Monterey, Oct-Dec 2011 (3 mo. AVG) Source 2: Rel , Target: California and Comcast.net Source 3: Cabletelevision Advertising Bureau, 2012 Political Pulse cited in JPMorgan Advertising/Marketing Summit, Jan 20, 2012.

5 Consumers go online to learn about political issues and candidates Q: How much do you learn about political issues / candidates from the following media? Internet TV Newspapers Radio Word of Mouth Magazines Direct Mail 55% 45% 36% 29% 19% 14% 10% Social Media (Facebook, 6% 0% 20% 40% 60% 80% 100% Source: Comcast Advisors Panel; Respondents = 4,819 5

6 The Media Landscape has Changed Consumers agree TV and Internet are helpful for obtaining information about political issues 66% Political ads on TV help me learn about political issues and/or candidate s platform 66% I have used the Internet to find more information about a candidate after seeing a political TV ad for that candidate Q: Do you agree or disagree with the following statements? Source: Comcast Advisors Panel; Respondents = 2,865

7 Consumers are more likely to go online to learn more about a candidate of interest Q: How likely are you to? Click on an online ad about a candidate of interest to find out more about their position/priorities 33% Watch a 3-5 minute video segment online about a political action committee, or a candidate of interest and their platform/agenda 33% Watch a 3-5 minute video segment on Video On Demand about a political action committee, or a candidate of interest and their platform/agenda 22% Utilize social media (Facebook, Twitter) to learn more about a candidate 14% 0% 20% 40% 60% 80% 100% Source: Comcast Advisors Panel; Respondents = 4,819 7