PorterAdvertising WE HAVE YOUR AUDIENCE SURROUNDED

Transcription

1 PorterAdvertising WE HAVE YOUR AUDIENCE SURROUNDED

2 Drives consumers into retail locations for local, regional, and national advertisers. Extends reach and frequency of other media, and increasing effectiveness at some of the lowest CPM's and highest ROI's in advertising Sends consumers to web search, mobile search, and social media, and generating word of mouth and viral marketing. Reaches increasingly mobile consumers wherever they commute, work, shop, travel, and play. Targets consumers near the point of sale, and putting messages exactly where, when, and how audiences want to consume them. Builds valuable two-way relationships that empower consumers to interact and transact with brands like never before. Creates compelling advertising messages that cannot be ignored, blocked, or skipped. Leverages simplicity, humor, surprise, and great visual storytelling for maximum creative impact. Continues to stretch the boundaries of advertising through unique and memorable campaigns.

3 LOW CPM Research studies have repeatedly shown that OOH significantly lowers the cost of advertising. To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines can cost up to $21.00 per thousand, and spot broadcast or cable can cost $ $25.00 per thousand. At $ $8.65 per thousand impressions, OOH delivers the same audience at significantly lower cost. Only radio comes anywhere close.

4 HIGH ROI A recent global econometrics study proved that OOH delivers a high return on investment. For every $1 spent on OOH advertising, $2.80 in sales result.

5 EXTENDS REACH While most media planners know OOH is cost efficient, many don t know that OOH can dramatically improve the reach of other media at a lower cost. When OOH is added to a media plan, it can increase reach by 18% for TV and up to 316% for mobile advertising. For social, interactive, and mobile advertising, OOH literally drives consumers from the big screen to the small screen to search, interact, and transact.

6 Browse Our Inventory Covering Eastern Indiana & Western Ohio Indiana Wayne Henry Rush Fayette Randolph Union Ohio Butler Preble Warren Montgomery Follow the links below to view our interactive inventory maps: Indiana Ohio

7 Traffic Audit Bureau OOH Audience Measurement Ratings System The OOH Audience Measurement Ratings System is a powerful tool for measuring currency. OOH will be the first medium to report true commercial audiences, offering more precise measures than available for any other media. TAB Ratings provide a much more credible currency for buying and selling OOH media by helping to identify both high reach mass and highly targeted campaigns. For the first time ever, out of home will offer media planners and buyers demographic information similar to other media outlets. Target your audience based on: Age - Race - Income - Gender - Ethnicity

8 . It is well documented that when OOH is added to a media plan, it dramatically extends reach at a lower cost and a higher ROI. But what truly makes OOH a compelling choice is its power to amplify an advertising campaign - improving effectiveness, reinforcing the creative idea, increasing interaction and engagement, making the message mote personal and impactful, driving the consumer further down the purchase funnel - all by positioning the message in a relevant and contextual way in the daily life of the target consumer. Out Of Home is the "surround sound" of advertising. OOH's disruptive targets audiences whether they're driving, taking public transportation, on their lunch hour, shopping, working out, or going to the movies. Unlike TV, print, or digital, consumers don't need to "opt-in" or choose to consume an OOH message. OOH complements and builds upon other media components, and ensures the message breaks through in more ways and in more environments.

9 Social Media Workshop Effective social media marketing takes quality and consistency over time to build interest and a following. Through the planning stages of your campaign, you will discover what the best platform for your organization would be, as well as how to develop a strategy for promoting and expanding your business on the internet, tools to help you utilize social media effectively, and what is required in order to get found in todays saturated markets. This 6 session course is for small business owners, entrepreneurs, non-profit directors, and anyone who is new to running a social media marketing campaigns. Participants will come away with a better understanding of how to use social media and the knowledge and confidence to put your ideas into action right away.

10 LinkedIn Workshop LinkedIn is a great tool to promote your business online and connect with other professionals. With over 160 million professionals using it every day, LinkedIn offers a great opportunity to reach people who are already interested in your business. Its important for a company to be on LinkedIn in order to build a business via the power of professional social networking. A business is about sales but it is also about connections and networking on a professional level. LinkedIn offers numerous opportunities to increase you referral and knowledge base, attract new business, attract quality employees, increase credibility and expose products/services. The objective of this 6 week series of workshops provide a comprehensive social media program that integrates smoothly with other marketing and advertising programs and messaging, whether on-line or on other media. Completion of the workshop will teach you all the tools you need to utilize LinkedIn in order to build your business and make you an all star in your industry.

11 WEBSITE DEVELOPMENT As a local business, you need a website because your market demands it. Customers routinely use the Internet as an entry step in the marketplace for many product and service purchases. Other important reasons include the opportunity to deliver products to a wider market than your local base and to compete more effectively. Web development strategy is the most important thing to achieve goals and capture your website visitors. There will be no positive outcome without it and you will not be able to convert your website visitors into prospective clients Business Analysis - Digital Strategy - Social Strategy - SEO Strategy - Market Research Advertising Campaign Planning

12 TESTAMONIALS Hoppe Jewelers Using outdoor billboard advertising has been very effective for the Hoppe Jewelers team. We carry many unique and exciting brands of jewelry that are unavailable to other stores in our area and the outdoor billboard allows us to showcase these items to the Richmond community as a teaser of all the unique jewelry available here. By using the billboard, we can effectively allow busy people who are traveling around town to get a glimpse of these special items. Many have called us from their cell phones as they pass the billboard and ask for price of the picture they see. Others have come in and commented they did not know such items were even available until they saw the boards. In combination with other types of advertising, the billboards allow us to round out our advertising to reach all customers, the ones who are on the go, the digital market, and the traditionalist. -Lyn Hoppe- Hoppe Jewelers

13 Smokin' On the Water We feel that through the use of your outdoor sign program we have significantly increased the attendance at, and the awareness of, our BBQ festivals. Liberty Lions Club

14 Formal Affairs We have had our billboard posted for several months now, and we will be renewing our contract! We have new customers call quite frequently as a result of seeing the board, as well as many positive comments from repeat customers. We are very happy with the results!

15 CONTACT US Indiana Office 12 North 17th Street Richmond, Indiana President Richard Peterson Office: Cell : Ohio Office 1609 Edison Avenue Hamilton, Ohio Office Manager Nila Prater Nila@PorterAdvertising.com Office: Ohio Sales Manager Indiana Sales Manager Sales Consultant Marketing Specialist Teri Horsley Steve Rankin Bo Deloney Jessica Clark Teri@PorterAdvertising.com Office: Cell : Steve@PorterAdvertising.com Office: Cell : Bo@PorterAdvertising.com Office: Cell : Jessica@PorterAdvertising.com Office: Cell :

16 CONNECT WITH US Click the links below! Porter Advertising LLC PorterAdvertising LLC