Arthur Policarpio Head, Mobext Asia-Pacific Concurrent CEO, Mobext Philippines

Transcription

1 Arthur Policarpio Head, Mobext Asia-Pacific Concurrent CEO, Mobext Philippines Art is the Head of Mobext for Asia-Pacific, the mobile marketing agency brand of Havas Media, one of the world s fastest-growing media agencies. He is also the concurrent CEO of Mobext Philippines. Mobext is one of the largest mobile marketing agency networks in the world, with offices in 19 countries worldwide, and growing. He is a pioneer in mobile marketing, with more than ten (10) years experience in mobile. He worked with the brand management department of Procter & Gamble Philippines, managing the laundry category and helping launch numerous successful products into the market. Art holds Bachelor of Arts in Philosophy and Bachelor of Science in Business Management degrees from the De La Salle University where he graduated Cum Laude.

2 Tof Salcedo Founder and Director for Search & Digital Services, SEOPinas Web Consulting and Design Tof is the Founder of SEOPinas Web Consulting and Design, a full-service SEO, website usability, information architecture, and web design company. He is a specialist in search engine optimization and paid search advertising, and worked in search engine marketing industry for the past 6 years. He holds a BA Major in Philosophy, Summa Cum Laude. Tof's web development background lends a unique technical balance to his perspective on internet marketing, bridging gaps between marketing and development teams in order to provide integrative, comprehensive solutions to online visibility. He has an extensive experience in content creation, research, and implementation of highly effective search strategies that includes everything from technical website optimization to SEO-friendly copywriting, social media optimization to creative/unconventional link/authority building, search engine visibility, and maximized traffic conversions. At the present, he is doing search marketing consulting work for digital agencies and brands - for local and international clients. He drives the creation of new search marketing deliverables, strategies, and tactics for his clients; promotes the spread of core search marketing knowledge (both within the agency and throughout the greater web community). Recently, he is putting a lot more efforts into SEO education and training, he is the Program Director for Market Motive- Fiera De Manila Internet Marketing Training and Certification for Online Courses, and a regular Resource Speaker in search and digital marketing conferences.

3 Ralph Manalo Wunsch Founder, MetroDeal Philippines Ralph completed his graduate studies at Vienna University of Business and Economics, London School of Economics, Tsinghua University and Harvard University before joining Google Austria in 2010, where he acted as Head of Digital and later on as Head of National Key Accounts for Google s voucher sales website DailyDeal. In January 2011 he established MetroDeal. When not busy at work, he prefers to play the piano or conduct seminars.

4 Eduardo Mapa, Jr. Managing Partner, Havas Media Ortega Before its integration to Havas Media Ortega, Ed Mapa was Media Contacts Philippines President and CEO for five years. Considered as one of the country s digital pioneers, he turned Media Contacts into a multi-awarded company. Just after a year of being at its helm, he led the team to being named the back-to-back winner of the Araw Media Agency of the Year in 2009 and The team also won in international competitions like ICON Awards, Valencia Festival of Media, Catalyst Awards and the AMET Media Excellence Awards. Ed was also a founding member of the Internet and Mobile Marketing Association of the Philippines (IMMAP). Likewise, he was also one of the initiators of the Boomerang Awards, a competition that recognizes the country s most innovative, creative and outstanding work in digital. Ed has been with the Havas family for over 10 years, including a stint with the Asia-Pacific and Manila offices of Euro RSCG. A well-known digital guru, Ed is always invited as a resource person and speaker to local and international digital, marketing and communications conferences.

5 Leah Besa-Jimenez Group Head-Digital Media, Smart Communications, Inc. Leah has more than 17 years of experience in Marketing, CRM and Digital. She previously worked as the Managing Director of NetBooster Asia (now called Movent, a GroupM company), General Manager of Proximity Philippines, Head of CRM for Globe Telecom and at Ogilvy & Mather, she concurrently held three posts - Business Development Director for Ogilvy & Mather, Business Director for OgilvyOne and OgilvyHealthcare. She did consulting work for global brands covering the following industries and verticals: FMCG, Technology, Telecommunications and Healthcare. Breadth of work involves Strategic Brand Planning, Through-the-line Communications, Digital Marketing, Customer Relationship Marketing focusing on Loyalty & Retention, Data Analytics and Datawarehousing. She is a regular speaker on CRM and Digital, locally and regionally. Leah is in the following Industry Boards: MMA (Mobile Marketing Association) APAC Board, IMMAP (Internet and Mobile Marketing Association of the Philippines) and I-COM Programme Board. Leah graduated from the De La Salle University earning degrees in Bachelor of Arts in Communications and Bachelor of Commerce in Marketing Management.

6 Tria Unson Account Strategist, Google The PH team's first employee, Tria (aka Katherine) spent her previous life working with a leading digital creative agency, a top media agency and a global QSR giant in Manila. She now serves as the team's strategist, focusing on analytics & datadriven marketing. She is also an avid World of Warcraft gamer & is lethally allergic to bananas. Tria is a graduate of the Ateneo de Manila University and she holds Bachelor of Science degrees in Management and Communications Technology Management.

7 JV Rufino Director for Mobile, Philippine Daily Inquirer JV, as the Philippine Daily Inquirer s Director for Mobile, handles the editorial content and business strategy for the Inquirer Group's mobile platform which comprises tablets, e-readers, smartphones, the mobile web and SMS alerts. One of his achievements is the Inquirer Kindle edition, the first for a Philippine news organization and the multi-platform Digital Newsstand solution for tablets and smartphones. For 8 years, JV worked as the Editor-in-Chief for Inquirer.net and handled the editorial growth and development of the website and have become one of the country s top news websites. JV also got involved in web analytics and usability evaluation, among others, during his stint in Global Sources as a Special Projects Officer under the Interactive Media Division. JV holds a Bachelor of Science in Management Information Systems degree from the Ateneo de Manila University.

8 Lawrence Villegas President, TeamPlanu, Inc. A Practical Magician in the fields of Digital Marketing, CRM and Integrated Marketing Communications, Lawrence is one of the founders and is the President of Team Planu a new think-tank company that creates inspiring solutions thru innovation, technology and collaboration. He comes with over 14 years of experience in the advertising & marketing communications industry, handling a wide array of global and local brands, and has assumed key roles in Leo Burnett (Manila & Hongkong), Arc Worldwide, BBDO Guerrero & Proximity Philippines, among others. Lawrence, a.k.a Kuya Law by his peers, is an active advocate and member of Love Yourself (loveyourself.ph) an organization which supports the LGBT (lesbian/gay/bisexual/transgender) community, currently focusing on HIV awareness, voluntary testing and counseling. Lawrence earned both his Bachelor of Science in Basic Medical Science, INTARMED and Bachelor of Science in Medical Science, Medicine Degrees from the University of the Philippines.

9 Carlo de Leon Deputy Managing Director, Movent Carlo is the Deputy Managing Director of Movent a digital marketing agency offering media, production and creative services. Movent was formerly known as NetBooster Asia where Carlo also worked as the Client Service Director. Carlo is a Customer Relationship Marketing practitioner for more than nine years and may be regarded as one of key people in the Philippines under such discipline, having been part of and trained under key agency players such as Dentsu Indio, TEQUILA/TBWA, MRM Worlwide and Leo Burnett. Outside agency life, Carlo actively competes in triathlon and cycling races and is a licensed PADI Scuba Dive Master. Carlo holds a Bachelor of Science in Management Information Systems degree from the Ateneo de Manila University.