Media Kit Website Design Search Engine Optimization Social Media

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1 Media Kit Website Design Search Engine Optimization Social Media Website: Phone: (407) (407) ~ ~ Info@PeerMarketingGroup.com ~ Page 1

2 About Us Our Purpose Peer Marketing Group is a full-service Internet marketing company providing small and medium sized businesses goal oriented and results driven solutions for increasing targeted exposure, customer acquisition, and profitability. Our Mission We strive to provide a holistic and creative approach to Internet marketing. Using transparent results driven solutions, and distinct and measurable value to our client's business objectives we deliver results. Why We Are Different 1) First understanding our client's industry and their core business goals. 2) Design a marketing strategy that will help support those goals. 3) ROI Focused Customer acquisition, revenue generation and profitability are the foundation of each plan. 4) Our Directors and Strategists are all well-respected experts in their fields. Our Clients We work with clients from all over the world in a variety of industries including: e-commerce, government, luxury hotels, medical, energy, health and wellness to name a few. (407) ~ ~ Info@PeerMarketingGroup.com ~ Page 2

3 SEO Search Engines Today Search engine algorithms change regularly and Peer Marketing Group prides itself on being aware of the latest developments in SEO. Unlike many SEO companies who use outdated strategies and techniques, our search engine optimization team at The Peer Marketing Group is constantly receiving SEO training and is aware of what search engines value the most today. We apply new developments into our SEO strategies through our: Accurate and extensive keyword research In-depth SEO labs and diagnostics Information architecture optimization Algorithmic optimization Prioritizing quality link building Why We Are Good at SEO Our SEO team, led by leading SEO expert Joel Goldstein, has decades of combined experience. Team credentials include Search Engine Workshop certifications; Google Adwords and Yahoo certifications; PMP certifications; UNIX certifications; Computer Engineering degrees; accredited SEO speakers and bloggers; and certified speakers with PubCon, SEMCON, and SMX Internet Marketing Conferences. Our Results Swimwear Express is the largest online retailer of designer swimwear in the world. The Peer Marketing Group was hired to provide advanced SEO consulting in the areas of: Improving SEO architecture Keyword expansion and traffic increases BEFORE: Swimwear Express was ranking for about 5,000 keywords in the top 20 in Google AFTER: Road Runner Sports ranks for over 17,000 keywords in the top 20 in Google and organic traffic has quadrupled! View case study: case_studies/case-studies/swimwear-express (407) ~ ~ Info@PeerMarketingGroup.com ~ Page 3

4 Social Media Social Media Case Study Social Media is one of the best ways to drive targeted results through online marketing campaigns. It allows clients to allot a specific monthly budget for their online marketing campaigns that are geo-targeted, continually monitored and highly optimized. Our Experience Peer Marketing Group has experience managing all sizes of Social media marketing campaigns including global efforts in multiple languages. The Peer Marketing Group takes into account the differences in culture and business practices from region to region to maximize performance. We apply the best search engine marketing strategies to ensure the highest possible return. Our Approach & Strategy Our sophisticated approach to Social Media marketing takes many things into account. Everything starts with defining clear goals, objectives and milestones for your own program. Extensive research is done prior to launching any campaign so that our team has an intimate understanding of your business, industry, and competition. Our campaigns are constantly monitored, analyzed, and optimized. Our Results The Peer Marketing Group was hired to take over all aspects of Social Media for Rita s Italian Ice. The Social Media campaigns are a crucial factor for increasing brand recognition. The campaign involves: Facebook, Twitter, and LinkedIn. Increased followers by 75% Brand interaction increased from 10% to over 35% in 3 months! Drastically decreased CPA driving over 1,500 new walk-in clients per month! (407) ~ ~ Info@PeerMarketingGroup.com ~ Page 4

5 Public Relations PR and Online Reputation Management Peer Marketing Group offers advanced proven tactics for Online Reputation Management (ORM). We specialize in aggressive strategies that focus on removing negative content from the search engines. Why is Online Reputation Management So Important? Your company has worked hard to grow and build a great reputation in your industry and among your current and potential customers. It can be extremely damaging to your brand to have negative content and denigrating websites appearing when people search keywords related to your company or industry. This can result in decreases in organic traffic and lost revenue. It is almost impossible to have negative content removed from sites like this and can turn into a long legal battle should your company choose to pursue that strategy. In the meantime, how does a company protect itself from potential lost revenue and a tarnished brand name? The answer is simple. Online reputation management will provide both offensive and defensive maneuvers that will help your brand maintain proactive control of the online message. Our Results The Peer Marketing Group was hired by a major medical supply company to primarily to push down results from denigrating websites. Some of these sites like RipOffReport.com ranked #3 in Google for branded keywords. The RipOffReport.com article ranked #3 in Google Legal alternatives had failed The brand was being severely damaged The Result: Through strategic online reputation Management strategies and advanced link building The Peer Marketing Group pushed the negative result from page 1 to page 6 (407) ~ ~ Info@PeerMarketingGroup.com ~ Page 5

6 Website Design Your website is the most important tool for reflecting your brand image and capturing new potential clients, customers, and business relationships. Your website must have the ability to engage visitors and entice them to take specific actions. At Peer Marketing Group we start by understanding your business goals and creating an interactive user experience designed to help you reach those objectives. Our Experience Peer Marketing Group has experience building websites for all types of business across many different industries. Our websites mix the best of both worlds with cutting edge design and a business owners goals in mind. We take navigation, conversion and usability into account whenever we produce a website with our client s end goals in mind. We prefer to build on the Wordpress Content Management Systems. All websites are built to be Search Engine Optimized for maximum marketing potential! SEO Website Development Peer Marketing Group is also a leading Search Engine Optimization agency, so you can be confident that we are following all SEO best practices and constructing search engine friendly platforms that will be visible in the SERPs. It does not stop with the you build it and they will come theory. The Peer Marketing Group builds it, then we SEO it, then they will come! Website Development Languages Our Process 1. Functional Specifications Document (FSD) 2. Site Architecture 3. Design & Usability 4. Development, QA, & Launch 5. Continuous Optimization (407) ~ ~ Info@PeerMarketingGroup.com ~ Page 6

7 More Services Behavioral Retargeting One of the best compliments to other online marketing strategies that are increasing traffic and visibility is Retargeting. Retargeting uses cutting edge banner display technology to serve ads to your website visitors. Retargeting is a great way to keep your brand relevant and increase return conversions! Marketing The goal of marketing goal is to promote repeat business or engagement from a company s existing and potential customer base. marketing management is an essential online marketing tactic for all e-commerce, lead generation, and informational websites. We offer a variety of services that support marketing including: Marketing Consultation, Database Integration, Database, Maintenance/Management, General Marketing, Campaign Management Affiliate Marketing template design Campaign reporting Landing page design and development The goal of Peer Marketing Group's Affiliate Marketing services is to generate quality leads and sales for clients on a performance basis. With us, you pay only for successful sales and leads that make you money. We partner the leading Affiliate Marketing agencies that have proven results! (407) ~ ~ Info@PeerMarketingGroup.com ~ Page 7

8 About Joel Goldstein Peer Marketing Group Managers Joel Goldstein, President Joel Goldstein is a professional speaker, author and Internet marketing consultant. He has been featured on television, newspapers and magazines as an expert in Search Engine Optimization (SEO) and Social Media strategies. Specializing in online lead generation, his clients have been varied from the largest online swimwear e-commerce website to independent medical practices. As an active philanthropist for education, Joel has dedicated his time to organizations such as Junior Achievement, Child Rescue Network, American Lung Association, Big Brothers Big Sisters, and DonorsChoose.org an educational non-profit and winner at Fast Company s 2008 Social Capitalist Awards. He currently sits on the boards of local not for profit organizations such as Orlando Young Professionals and the Citrus Club Young Executive Board. He is an adviser to such groups as Everglades University and the American Lung Association. Joel has been invited to the masters program at Harvard School of Business to pursue a higher education. With a certificate in management from the Wharton School of Business, Joel has been able to apply managerial principles from classroom to boardroom. Not the average ivy league student, Mr. Goldstein has pursued extraordinary adventures such as deep sea diving and hang-gliding. His drive for adrenaline has taken him to countries such as Thailand to fight with Muay Thai fighters, Israel to spelunk ancient desert caves and Pamplona Spain to run with the bulls. Joel published his first book A Professional s Guide to Social Media at the age of 26 in The book became a best seller on Amazon within the first month and is now in it s second revision. Joel speaks at conventions and universities around the world on developing effective online marketing strategies for business professionals. Community Involvement Orlando Young Professionals Executive Board Member American Lung Association Community Development Leader Orlando Jewish Business Network Founder Citrus Club Young Executive Board Executive Board Member Children s Rescue Network Advisory Board Big Brothers / Big Sisters Big Brother Junior Achievement Instructor Everglades University Advisory Board MyRegion.org Community Volunteer. (407) ~ ~ Info@PeerMarketingGroup.com ~ Page 8

9 Management Bios Bree Gotsdiner, Public Relations Director Bree has "boots on the ground" experience. She was the Public Relations representative for two start-up companies, where she was instrumental in bringing them national media attention from TV networks like FOX Business News and featured online in highly trafficked websites such as the Huffington Post. Bree has a diverse background from which she draws her experience. From social work to homeland security, her ability to relate to any situation is paramount. Her interests are continued in her philanthropic community outreach and her involvement in organizations such as the Citrus Club Young Executive Committee. Coming from an academic start Bree received a Master's Degree from the prestigious University of Chicago. Her ability to relate her academic background with her "boots on the ground" start-up experience is what truly makes her public relations strategies for her clients unique. James Haik, Sales Manager James is a our Sales Manager, he knows his market better than anyone and can navigate any project streamlining the communication between the programmers and customers like none other. Spending over 7 years in the broadcasting/publishing field James brings a keen eye to a more holistic marketing campaign incorporating direct mail, print advertising, mobile marketing and TV advertising into a completely uniform marketing message. With a degree from South Eastern Louisiana University, James has planted his roots in the Bayou raising a beautiful daughter and being involved in many philanthropic groups and young professional associations. (407) ~ ~ Info@PeerMarketingGroup.com ~ Page 9

10 Contact Us Corporate Headquarters 283 Cranes Roost Blvd. Suite 104 Altamonte Springs, FL (407) Sales Headquarters 1909 Richland Ave. Metairie, LA (504) Learn more about our company: Website: Facebook: Twitter: (407) ~ ~ Info@PeerMarketingGroup.com ~ Page 10