SEO SERVICES OVERVIEW

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1 SEO SERVICES OVERVIEW

2 SEO Search engines aren t human. But they are programmed to think like one. Understanding the limitations and abilities of a search engine how it thinks is what SEO is all about. Thankfully, it s not about tricks anymore. It s about conforming to standards, creating a good user experience and presenting yourself as the leader you ve worked hard to become. We re CONSPIRE. This is how we do SEO.

3 SEO OVERVIEW creative STRATEGY CONSPIRE PROCESS PHILOSOPHY Through years of experience creating strategy and tactics that build and leverage brand value, CONSPIRE has perfected a strategic process. We adhere to our process on every project we take on because it helps us align expectations, maintain an efficient workflow and consistently produce work that inspires and delivers results for the clients we CONSPIRE with. K D R F project KICK-OFF concept DEVELOPMENT design REFINEMENT FINAL delivery

4 SEO OVERVIEW CONSPIRE SEO PHILOSOPHY CONSPIRE has designed an approach that strictly follows current SEO guidelines set forth by Google and Bing. These two major search engines, and smaller competitors, are now able to distinguish good, relevant content from black hat tricks used by dishonest SEO specialists. This means good content is finally king. But there are still back- end standards to meet, long- and short-tail keyword terms to research and content best practices to implement. CONSPIRE SEO APPROACH We provide a three-phase optimization service that aligns with out strategic process: K 0. KICK-OFF + SEO BEST PRACTICES CONSULTATION (FREE) D 1. ANALYSIS + BACK-END REVIEW + CONTENT REVIEW R 2. OPTIMIZATION + CONTENT CREATION + KEYWORD RESEARCH F 3. AUTHORITY + SE0 STRATEGY + ONGOING SEO MONITORING + USABILITY CRITIQUE + BACK-END REPAIR + SEO CONTENT CREATION + TRAFFIC ANALYSIS + SOCIAL MEDIA INTEGRATION Please note that true search engine optimization never guarantees the first page on Google or that your site will be the top search result. Any SEO offering that promises such things is using tricks thatwill backfire and will get your site removed from search results for a period of time.

5 CONSPIRE SEO SERVICES 1. ANALYSIS Analysis includes a review of your site to see what s working and what isn t. This includes: + BACK-END REVIEW Your web site is checked against common elements of an optimized page, including proper meta data, header content, spider/bot accessibility, user experience standards and keyword use + CONTENT REVIEW Your site s content is reviewed for readability, keyword focus and quantity + USABILITY CRITIQUE The structure and flow of your site is analyzed with attention to Google s recommendations for site and page structure + TRAFFIC ANALYSIS Where possible, we will review your Google Analytics data to analyze traffic flow, visitor sources and keywords used to find your site, and recommend potential content organization improvements to optimize the user experience (please note that this requires sharing back-end access to Google Analytics) K D R F concept DEVELOPMENT

6 CONSPIRE SEO SERVICES 2. OPTIMIZATION Optimization positions your site for success by aligning it with established standards. This includes: + CONTENT CREATION Professionally written, edited or re-written content following Google keyword content guidelines and optimized for search friendliness + KEYWORD RESEARCH Using a variety of proven tools and techniques, content is written to include key search terms customers commonly use to find your business or service + BACK-END REPAIR Where applicable, meta tags are implemented, images tagged, page descriptions written and other standards missteps fixed K D R F design REFINEMENT

7 CONSPIRE SEO SERVICES 3. AUTHORITY This phase of service begins the climb up the search results ladder and works to position your organization as an industry thought leader. This is an ongoing service that includes: + SE0 STRATEGY A customized marketing calendar that will structure your SEO activity and maximize your tactical efforts + ONGOING OPTIMIZATION Regularly monitors site traffic and keyword success and continually optimizes tags and titles + CONTENT CREATION Creates original articles/blog posts with a focus on keywords and long-tail search terms + SOCIAL MEDIA INTEGRATION Extends your site to recommended social media venues, forums and professional associations K D R F FINAL delivery

8 For a FREE SEO best practices consultation, contact CONSPIRE today. THANKS. Jeremy Mumpower Ryan Magada PARTNER, BRAND BUILDER jeremy@brandconspiracy.com PARTNER, BRAND BUILDER ryan@brandconspiracy.com

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