Socialyse Update What s new on Facebook? Nov 2013

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1 Socialyse Update What s new on Facebook? Nov 2013

2 Table of content 1. What s new on Facebook? 2. Facebook Ads placement 3. Facebook Ads Socialyse update November 2013; What s new on Facebook. Editor: Gideon Pomerantz 1

3 1. What s new on Facebook? From 12 November there are new ad possibilities through the Facebook Exchange (FBX). Next to Domain Ad retargeting (Right Hand Side) and Page Post retargeting it is possible to use Dynamic Bannering Domain Ads retargeting. Dynamic advertising is a tool that advertisers can use for sales banners. The products on your website are automatically generated into an domain ad. Here are some highlights: Automatic generation of FBX ads for an entire product catalog Advanced targeting options Efficient bidding strategies Prospecting Socialyse update November 2013; What s new on Facebook. Editor: Gideon Pomerantz 2

4 2. Facebook ads placement Below you can see where different kinds of ads will be placed within Facebook. Socialyse update November 2013; What s new on Facebook. Editor: Gideon Pomerantz 3

5 3. Facebook Ads Below you will see the ads concerning this update. Retargeting Domain Ads Dynamic (NEW) Characters: 90 (automatically generated) Title: 25 (automatically generated) Size: 1200x864 (automatically generated) Targeting: Standard last product seen (including products added to chart). Advanced recommendations based on modeling of on-site conversion activity. Best Use for: Traffic to your website or Facebook page/app. It increases website or Facebook app conversions including online sales and lead generation Retargeting Domain Ads Characters: 90 Title: 25 Size: 1200x864 Best Use for: Traffic to your website or Facebook page/app. It increases website or Facebook app conversions including online sales and lead generation Right Hand Side Socialyse update November 2013; What s new on Facebook. Editor: Gideon Pomerantz 4

6 Retargeting Page Post Ad Characters: 90 Title: 25 Size: 1200x900 Best Use for: Brand awareness for current and prospective customers. Engagement with your page or post Mobile Right Hand Side News Feed Socialyse update November 2013; What s new on Facebook. Editor: Gideon Pomerantz 5

7 Havas Media Havas Media Group gathers together the media talent within Havas, one of the leading global communications and marketing groups. It is made up of two media brands, Havas Media and Arena both of which work alongside Havas Sports & Entertainment, the industry s largest global brand engagement network. All our three main brands are able to benefit from the expertise within the Havas Media Group including Artemis (the group's global data management network), Mobext (mobile network), Socialyse (social media) and Affiperf (Havas's global trading desk). On the content marketing side we have Havas Sports & Entertainment, Cake (Paris, London, New York), Havas Hospitality and Havas Productions. This simple corporate structure aligns with our clients needs by creating a unified culture with teams that are able to focus on delivering client value rather than reporting into large brand hierarchies. As a result we are more agile, nimble and fast as integration to this level speeds up the flow of information. All teams and clients have fast and full access to our specialist knowledge through our range of digital, branded content, experiential and sports brands. Socialyse Socialyse harnesses data to analyze human behaviour and measure outcomes. Social media has changed marketing forever and is increasingly changing how brands do business. Social is complex and cannot be planned in a vacuum. Social Media is just another way for brands to reach people and should never be planned, implemented or evaluated in isolation from other communications activity. The Socialyse team believes that a joined up approach is the only way to get the most from any social media activity. Social marketing specialists need to understand how social media can work for brands through all their customer touch points. It could be helping a brand to start from scratch or make existing social activities work harder and smarter; whatever the need. It has a broad range of capabilities that operate across paid, earned and owned media spaces. At Socialyse, we offer a variety of skills and disciplines and our expertise includes: Social Media Strategy, Community Management, Conversation Intelligence, Social Analysis/Insight, Content Creation, Social SEO, Mobile Marketing, Blogger Outreach. Socialyse update November 2013; What s new on Facebook. Editor: Gideon Pomerantz 6

8 Thank you! For any inquiries or questions don t hesitate to contact Gideon Pomerantz - Social Performance Specialist at Havas Media Gideon.pomerantz@havasmedia.com & (0) Socialyse update November 2013; What s new on Facebook. Editor: Gideon Pomerantz 7 infonl@socialyse.nl (0)

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