How To Market Your Website Online

Transcription

1 Social Media Marketing and Online Reputation Management Partnership Plan

2 1 Introduction Connect to Modern Consumers in a Digital World As the world continues to move into the cloud, consumers are shifting to a new method of purchasing. Rejecting traditional forms of marketing like billboards and commercials, consumers are adopting new strategies for investigating their purchasing options. But if you ve spent more than five minutes online, you know that information on the Internet isn t always reliable. That s where CloudTactix Social Media Marketing and Online Reputation Management services come into play. We specialize in a field of digital marketing that focuses on engagement instead of interruption. We aren t interested in traditional marketing tactics, because like you, we re tired of being bombarded with hard sales. At CloudTactix, we re all about creating networks of interested people and giving them the information they need to make a purchase. We ll help you share your story, build brand loyalty, and foster connections with those who matter most. How You ll Benefit As a company that specializes in helping small-to-medium sized businesses succeed, our primary concern will be the urgency of your goals. We want to understand the benchmarks you ve set for your firm and then exceed them. Some of the perks of working with us include: More time to spend with customers while we take care of the technical stuff Keep connecting with customers after you close up shop Create dialogue with both loyal followers and new customers Stop wasting time monitoring the web for negative reviews Engage customers instead of interrupting them Improve your presence on local search Get your message in front of the right people Increase positive referrals Build relationships with people who praise you most Remember: consumers know they have options. Modern consumers will choose the brands that captivate their attention. Let s go viral.

3 2 Services So What Exactly Do We Do? Mobile Websites: A recent survey estimated smartphone users in the U.S. will surpass 100 million by the end of More than ever, consumers are using their mobile devices to locate service providers nearby. We ll build your mobile website so you never miss a nearby customer again. HubSpot Projects: A HubSpot Certified Partner Agency, we ll help you out with all of your inbound marketing projects. From on-page SEO to keyword optimized website copywriting, from premium content to custom lead nurturing campaigns, we ve got you covered. Local Search: Improve local relevancy, authority, and visibility by ranking high on local search. We ll use targeted keyword phrases to increase your visibility and manage all of your reviews on hyperlocal review sites. Paid Search Marketing: Increase your online visibility by putting your products and services in front of the right customers. Get ahead of organic competitors and achieve better results at lower costs guaranteed. Social Media Strategy: Build trust and loyalty by engaging customers and monitoring your reputation online. Increase your understanding of your target buyer personas by providing them with compelling content they can share with others. Web Design and Development: We offer inexpensive professional website solutions for small businesses. Show off your brand, get found, and deliver your message so everyone can hear it.

4 3 Why Outsource? You may be thinking, Gee, this stuff sounds pretty simple. Bet I could do it myself. Not so fast. Here are a couple reasons why you should hire a professional agency to manage your digital marketing strategy: Lower Blood Pressure When it comes to digital marketing, your results depend on your efforts. A successful campaign requires: Identifying and engaging your buyer personas Crafting and publishing compelling content Simultaneously implementing content marketing, social media engagement, reputation management, search strategies, and analytics But when done properly, you can expect the following results: Improved Trust with Customers by increasing your visibility and engaging positively with followers, your clientele will know who you are and how much you value them Accelerated Social Growth by establishing the right platforms for engaging with followers, you ll widen your reach, build your fan base, and spread your brand message Outstanding Value by outsmarting (rather than outspending) your competitors, you ll slash the cost spent per lead guaranteed Avoid the Chaos To execute a well-rounded digital marketing strategy, you ll need: Website developers to optimize your site A team of copywriters to produce content Graphic designers to support your design needs Social media marketers to promote your content Search experts to manage your PPC and local ad campaigns Web analysts to quantify your results. You ll have to train your team members and synchronize them to your new strategy. Oh, and you have to pay them all. That adds up. Avoid the chaos of assembling and directing a team-in-training by letting us do the work. Specialists in our field, we ve streamlined each individual process, guaranteeing our efficiency and giving you the biggest bang for your buck without the headaches.

5 4 Month When you sign on for an initial 90 day partnership with us, we ll get your campaign off the ground and start making headway from day one. Here s what to expect during the first month. Introductory Preparation Orientation: Tell us all about your brand and target audience. We ll determine the proper social channels and establish social media policies for your firm. Resource Intake: Give us what you ve already got. We ll take in credentials for your current social channels and local listings and start optimizing from day one. Set-Up: It s time to optimize. We ll fill out your profiles, merge existing social pages, and create your corporate blog. Design: Let s make it look great. We ll design custom Facebook Timeline and Twitter background images and add highresolution photos to your channels. Engagement The average budget spent on company blogs & social media has nearly tripled in three years. 9% 21% THE PORTION OF MY MARKETING BUDGET ALLOCATED TO SOCIAL MEDIA & OUR COMPANY BLOG... Social: To begin engaging followers, we ll share information relevant to your target audience. We ll market promotions, contests, surveys, events, blog posts, and more SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011

6 5 Month Now that we ve got everything in place, we ll dive head first into your customized social media strategy. This month s focus will be on building your following and optimizing your campaign. Engagement Reputation Management Social: While we continue to publicize content your customers find valuable, we ll actively recruit followers to broaden your social reach. Custom Tangibles: Let us handle the collateral. We ll design your own Like Us on Facebook business cards with personalized QR Codes for you to distribute to your clientele. Monitoring: Don t worry about monitoring your reputation on comment boards, review sites, and more we ll stay on top of it 24/7. Response: We ll respond immediately and professionally to every comment, question, or concern that arises good or bad regarding your firm. Analyze & Improve 61% Of global internet users research products ONLINE SOURCE: Interconnected World: Shopping & Personal Finance, 2012 Monthly Report: To keep you updated on the progress we re making, we ll deliver a monthly report covering traffic, social reach, and the status of your online reputation.

7 6 Month By now, you should be noticing an increase in engagement on social networking sites, traffic to your website, and positive customer feedback and reviews. We ll keep optimizing your custom strategy and report back to you on the progress we ve made. Engagement Social: In addition to publishing compelling content and widening your fan base, we ll build a custom Like Gate for your Facebook page. Reputation Management Monitoring: Don t worry about monitoring your reputation on comment boards, review sites, and more we ll stay on top of it 24/7. Analyze & Improve Monthly Report: After analyzing this month s metrics, we ll deliver your monthly progress update. This month s report will also include a summary of the success of our threemonth partnership. One third of US consumers spend 3 hours online every day MINUTES 35% Response: We ll respond immediately and professionally to every comment, question, or concern that arises good or bad regarding your firm MINUTES 1-59 MINUTES 0 MINUTES 14% 18% 33% SOURCE: THE MEDIA AUDIT, OCTOBER 2010

8 7 About Us Our Philosophy A professional marketing force based in Madison, we thrive on helping other small-to-medium sized businesses in the Midwest see the results they ve always wanted on their websites, social media networks, and local search listings. At CloudTactix, our success depends on yours. Our ultimate goal is to bring synergy to your marketing and sales strategies, to increase your online visibility, to reduce the costs of ineffective marketing techniques, and to watch your company grow and succeed. Specialists in connecting small businesses with modern consumers, we re always looking for opportunities to help down-to-earth small business owners give our methods a try. Please don t be shy we re here to help. Reach out to us today. Get In Touch Let s chat about your marketing needs. Give us a buzz: Drop us a line: hellocloudtactix.com Get social: Find us on Facebook, Twitter, and Google+ Read up: there s plenty more inbound info on the CloudTactix blog We appreciate the time you ve taken to read about our unique marketing strategy and we can t wait to hear from you.