For: QuarterlyMagazineOhio
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1 PROPOSAL For: QuarterlyMagazineOhio 676 Brook Hollow Gahanna, Ohio Phone: Web:
2 SiteInSight Proposal Quarterly Magazine Ohio 2 Table of Contents Proposal for Website for Quarterly Magazine Ohio... 3 About SiteInSight... 3 Summary of Objectives and Solutions... 4 Website Needs... 4 Domain/Hosting/ Consulting... 5 Statement of Ability... 5 Resume of Principal at SiteInSight... 6 Estimated One- Time Costs... 7 Estimated Monthly Costs... 7
3 SiteInSight Proposal Quarterly Magazine Ohio 3 Proposal for Website for Quarterly Magazine Ohio Quarterly Magazines (Westerville, Hilliard, New Albany and Dublin) of Central Ohio is seeking a website to replace their former website, which allowed them to attract radio listeners and the general public to an online version of the magazines. The new website will be able to grow over time, will have increased search engine rankings, and will provide a space for complementary content that does not take up valuable print space on the heavy glossy print publication. About SiteInSight SiteInSight is a locally owned business in Gahanna, Ohio, specializing in web design and online marketing and communication. SiteInSight was founded in 2011 and has a staff of two and a broad clientele. SiteInSight has special competencies in the small business arena. The company s founder, Alice Hohl, worked in nonprofit and small business communications prior to starting the company, and she has special expertise in choosing tools and strategies that complement the small business particular budgetary and staffing challenges. Alice also has a background in print media, having worked in the newspaper business for 10 years, and at Columbus Monthly for more than a year.
4 SiteInSight Proposal Quarterly Magazine Ohio 4 Summary of Objectives and Solutions Need for cohesive, flexible, affordable website SiteInSight will build in WordPress to accomodate changing navigation, addition of content A layout that simplifies viewing on a mobile device will be a priority. SiteInSight will provide staff training to edit and update content, as well as ongoing support generating new content for the site and integrating other communications. Need for quick response to leads Online quote request form will send text alert to on-call ad sales associate. Need for observation of site usability over time, to guide changes and navigation SiteInSight staff, who have a experience analyzing the web traffic and site use of a variety of client websites monthly, will pay close attention to how customers are navigating the site. Adjustments in menus, prominence of buttons and navigation choices will be made according to how the site is being used by customers. Data can be used as a selling point to customers. Website Needs 1. Interview with owner to determine design preferences, colors, branding 2. Choice of layouts for owner to give flexibility on function 3. Social media icons and interactivity 4. Blog to post content from advertisers, creating good content for the site, better search engine optimization, and links back to the advertisers. 5. Easy, attractive quote request/lead capture form 6. QR code for business cards and brochures 7. Option to create attractive slideshow of images and messaging on homepage 8. Up to 5 pages at the price presented, with the option of adding more. 9. Optimized for mobile viewing on phones and tablets 10. Up to four custom graphics/icons, such as the giant buttons you had made in the image of the magazine covers that link to the flipping books.
5 SiteInSight Proposal Quarterly Magazine Ohio 5 Domain/Hosting/ 1. SiteInSight recommends purchasing a basic hosting account at BlueHost.com. If purchased through SiteInSight s affiliate link, client will receive a discounted rate of $4.95/month, if three years are purchased at once. 2. addresses can be set up at the domain name. Consulting SiteInSight will bring to bear expertise related to selection of tools that integrate with each other, save time, and save money, such as Google Voice as an alternative to a hotline or new phone number. Statement of Ability SiteInSight is a comprehensive online marketing company with experience in web design, newsletters, content generation, social media and online marketing. SiteInSight has completed website design projects for small and medium business in Central Ohio, Cincinnati and northwest Ohio. Examples include: Midwest Allergy ( AutoLawOhio ( Jacob Sauer Tree Care ( Mark Young, Parks Consultant ( BrightPath Active Learning ( SiteInSight maintains a unique relationship with each client, providing ongoing support on a contractual or ad hoc basis, as needed.
6 SiteInSight Proposal Quarterly Magazine Ohio 6 Resume of Principal at SiteInSight Alice Hohl 5173 Raspberry Bush Ct. Columbus OH Writing Portfolio: Web Design Company: Phone (614) EMPLOYMENT 6/2011 present Owner, SiteInSight Online marketing consulting, CMS web design and maintenance, SEO and digital marketing strategy for small businesses and nonprofits. 7/2007-9/2011 Community Relations Coordinator, The Salvation Army Nonprofit communications strategy: web, social media, , video, media relations, and print, including total website redesign. 8/2005-7/2007 Associate Editor, Columbus Monthly, Columbus, Ohio Write and edit features and other articles for this city magazine, breaking news and delving deep into local issues and personalities. 6/2000-2/2005 Staff Writer, Daily Southtown, Tinley Park, Ill. Cover topical beats on Chicago s South Side and in the south and southwest suburbs: Crime, legal affairs, health and social services. FREELANCE Writing published in: Chicago Sun-Times; Crain s Modern Healthcare Magazine; Plastic Surgery News; Chicago Parent Magazine; Columbus Parent Magazine; Columbus Monthly; Daily Southtown. Provided digital media strategy for: Camp Fire USA, Central Ohio Council, The Leave No Child Inside Central Ohio Collaborative, various Central Ohio small businesses. Web marketing consultant for: Ruth Ann Hohl, Attorney at Law; Events Plus Racing. Web design: and more EDUCATION Bachelor of Science: journalism and urban studies, Northwestern University, 1998 AWARDS/SERVICE Volunteer media and digital consultant for Camp Fire USA, Central Ohio Council. Ohio Department of Natural Resources 2010 Cardinal Award winner. Volunteer co-chair and media contact, The Leave No Child Inside Central Ohio Collaborative; direct annual event. COMPUTER PROFICIENCY WordPress, Microsoft Office, Track Changes in Word, Photoshop CS5, Premiere Pro CS5, Dreamweaver
7 SiteInSight Proposal Quarterly Magazine Ohio 7 SiteInSight will continue to support the client site by way of: technical support (keeping site upgraded and in accordance with current standards), providing feedback and analysis of website traffic and visitor behavior, recommending changes in strategies that may be indicated by aforementioned data assisting with changes in content (new products, new installation instructions) Estimated One-Time Costs One- time Cost Services Hosting setup, Domain purchase and 3 years of web hosting at BlueHost.com Website Design Level 1 includes: contact form, 5 pages & subpages, QR code, Optimized for mobile devices, access to stock photos, unlimited links to.pdfs, flipping book, advertiser sites, etc. Cost Affiliate Discount Final Cost Total **Costs can be spread over a period of time negotiated by the parties. Estimated Monthly Costs Monthly Services Required basic maintenance: Keep passwords/instructions secure and accessible to you and notify you of account status; Check site monthly for broken links. Update database and plugin tools regularly for new functions and security Cost $34/month Analytics: Know who is visiting your site, how they found you and where they are clicking. Find what pages your installers are actually visiting, and their time spent on each page. You ll receive an easy-to-read monthly with information and suggestions. $39/month Total $73.00
8 SiteInSight Proposal Quarterly Magazine Ohio 8 SiteInSight looks forward to working with the Quarterly Magazine publishers in this group to create an attractive, dynamic site that will support Quarterly Magazine sales, as well as sales to the advertisers. Alice Hohl alice@siteinsightnow.com cell: Jessica Roth Jessica@SiteInSightNow.com
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