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1 Archives Select Month Advertisement IMM - Mobile Marketing Mobile marketing vehicle, tours for road shows. Leasing options. Billboard Trucks Reach your audience where they live, work, and play. New Conversations With... Categories 3G Agencies Android Announcements Best Practices Broadband Content Publishing Conversations With Daily Roundup Developer Emulation Testing Featured General Foo Google Mobile In The News iphone Legal Licensing Marketing Strategy Mergers And Acquisitions MMW Gear Mobile 2.0 Mobile Advertising mobile analytics mobile bloggers Mobile Browsers Mobile Commerce Mobile Conferences Mobile Devices Mobile Directory Mobile Feeds Mobile Fun Mobile Internet Mobile Jobs Mobile Mail Mobile Marketing Mobile Music Mobile Networks 1 of 5 11/23/09 2:19 PM
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3 Top 10 Mobile App Trends in 2012 Posted by adina on Nov 18, 2009 in Mobile Marketing What will be the top mobile apps of the future? In a report released today by research firm Gartner, that answer is money transfer. What s more interesting to us mobile marketers is what lands in the #2 and #3 spots on their list: Location-Based Services and Mobile Search. Also, the #8 spot goes to our favorite Mobile Advertising. My post earlier this morning on location-based advertiser 1020 Placecast s latest round of funding supports the thesis that when it comes to mobile, people expect to be able to discover things around them. That makes sense after all, what good is a mobile device if you can t have access to information that you need in the moment? Gartner reports that location-based services will be one of the most disruptive in the next few years. Gartner predicts that the LBS user base will grow globally from 96 million in 2009 to more than 526 million Its high user value is the result of its ability to meet a range of needs, ranging from productivity and goal fullfillment to social networking and entertainment. Mobile search, which Gartner notes has an ultimate purpose to drive sales and marketing opportunities on the mobile phone, is only lacking now in user experience. Once the industry improves the user experience of mobile search so that people will come back again, Gartner predicts it will be the third most popular app in Coming in at #8, mobile advertising is no laughing matter. Total spending on mobile advertising in 2008 was $530.2 million, which Gartner expects will grow to $7.5 billion in Mobile advertising will be an important way to monetize content on the mobile Internet, offering free applications and services to end users. The mobile channel will be used as part of larger advertising campaigns in various media, including TV, radio, print and outdoors, says Gartner. Here s the full top 10 mobile app types of the future, according to Gartner: 1. Money Transfer 2. Location-Based Services 3. Mobile Search 4. Mobile Browsing 5. Mobile Health Monitoring 6. Mobile Payment 7. Near Field Communication Services 8. Mobile Advertising 9. Mobile Instant Messaging 10. Mobile Music Share This 41 tweets retweet Trackback URL 2 Comment(s) 1. James Baxter Nov 20, 2009 Reply Mobile instant messaging seems redundant if users can log on to and access the Internet from there phones. Money transfer & payment means we are finally catching up to Japan. Mobile health monitoring sounds interesting is going to be a good year. James Baxter Cool Brands of Britain 2. Igor Nov 20, 2009 Reply Mobile music from ten number ;-( very bad 1 Trackback(s) 1. From bantahan kiamat 2012 Blog Indra Permana Nov 18, 2009 Post a Comment Name (required) (will not be published) (required) Website 3 of 5 11/23/09 2:19 PM
4 Submit Comment Notify me of followup comments via Advertisement Interested in advertising? Contact us Recent Comments Sam Bruck on NY Times: One Step Closer To Mobile Revenue? Ryan on Augmented Reality: The Future Of Mobile Marketing? Ryan on Adobe Brings Flash To Every Smartphone, Except iphone Ryan on Mobile Marketing Association Launches First Certification Program Computer Repair Vancouver on Mobile Backup Applications Recent Posts Survey Finds Users Still Struggle To Access Certain Mobile Content App Approval Process Explained by Schiller MMA Revises Mobile Marketing Definition Mobile Marketing Association Launches First Certification Program Wal-Mart Launches igodigital Product Recommendations App Twitter Survey Finds Users Still Struggle To Find Mobile Content: A new survey published by Xiam Technologies indicates tha hr ago New blog post: Survey Finds Users Still Struggle To Find Mobile Content 1 hr ago App Approval Process Explained by Schiller: Apple s senior vice-president of worldwide product marketing, Phil Sc hrs ago More updates... Get Our Mobile Version enter your mobile number Send to Phone Powered By 4 of 5 11/23/09 2:19 PM
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