CRE -A- TIVE DE INSTITUTE OF CREATIVE ARTS AND DESIGN

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1 CRE -A- TIVE TM DE INSTITUTE OF CREATIVE ARTS AND DESIGN

2 ABOUT US Join the movement for change. Make your mark in the world. UCSI University s De Institute of Creative Arts & Design - or better known by its acronym ICAD - is where the magic begins. Catering to the needs of creative industries, ICAD offers unique art and design programmes that seek to equip students with fundamental knowledge, creativity and competencies needed in today s dynamic marketplace. Under the tutelage of experienced academics, students are schooled in industry know-how and continue to hone their creative expression. ICAD prides itself as an institution that is tenacious in its commitment to design excellence and has established a strong reputation for tie-ups with the industry. In R line with the University s Praxis model - an approach that advocates the application of theory to practice, ICAD makes industry learning its central priority through internships, insightful industry talks and workshops, to name a few.

3 LOCATION MAP UCSI UNIVERSITY, KUALA LUMPUR CAMPUS (SOUTH WING) No. 1, Jalan Menara Gading, UCSI Heights (Taman Connaught) Cheras, Kuala Lumpur, Malaysia to Bandar Tun Razak From Jalan Loke Yew Middle Ring Road 2 from Gombak North Wing Hospital Pantai Cheras Leisure Mall Mid Valley from PJ East West Link Taman Taynton Shop House Shop House Shop House Jalan Pantas Taman Connaught Jalan Cerdik Tasik Selatan KTM/LRT/ERL Station from Kesas Highway South Wing KK118 Foodcourt Cheras Central

4 arts Foundation in

5 CO URSES OF FERED Accounting Practice* Economics* Office Applications* Intro to Marketing* Writing for Academic Purposes* Positive Psychology* Psychology of Adjustment Computing Essentials Quantitative Methods Introduction to Language & Communication Human Communication *common courses Elective Courses All foundation students are required to select 3 of the 5 elective courses below: Intro to Malaysian Studies Intro to Moral Studies Fundamentals of Speech & Oral Communication Fundamentals of Computer Graphics Architectural Communication Duration 1 year / 3 semesters (14 weeks per semester, no short semester)

6 All our dreams can come true if we have the courage to pursue them. Walt Disney

7 BCA (Hons) in Animation Design (A 7329: 11/2016) The Bachelor of Creative Arts (Hons) in 3D Animation Design is designed to nurture tomorrow s artists today. 3D Animation has entertained the world with compelling storylines that challenge the boundaries of digital art skills and the need for such artists. The degree embraces a holistic approach and combines traditional art, digital media skills, storytelling and creativity.

8 CO URSES OF FERED Year One Art History Life Drawing* Graphic and Image Editing Modeling Visual Communication University Life (MPU-U2) Drawing for Animation* Basic Photography Traditional Animation Introduction to Public Speaking Studio Based Learning* Extra-curricular Learning Experience 1 (MPU-U4) Year Two Design and Layout* Animation Studies Advanced Modeling Animation* Rendering Proposal Writing Post Production Character Animation Religions in Malaysia (MPU-U3) Practical Training* Extra Curricular Learning Experiences 2* (MPU-U4) Elective: Choose One Design for Motion Graphics* Digital Animation Production* Film Studies* Video Production 1* Year Three Compositing & Visual Effects Animation Project I* Research Project* Portfolio* Animation Project II* Extra-curricular Learning Experiences 3* (MPU-U4) Industry Placement* Elective: Choose One Dynamics & Effects Screen Production Film Directing* Technopreneurship General Courses (MPU) are compulsory for all students. U1 For Malaysian students: Ethnic Relations Islamic Civilisation and Asian Civilisation For foreign students: Malaysian Studies Communication in Bahasa Melayu 3

9 CA REER OP PORTUNI TIES Advertising Agencies Multimedia Labs Design Studios Corporate Art Departments Television Network Stations Animation Houses

10 True education is concerned not only with practical goals but also with values. Our aims assure us of our material life, our values make possible our spiritual life. Ludwig Mies van der Rohe

11 Diploma in 3D Animation Design (N/213/4/0114; 04/2018) The Diploma in 3D Animation Design approaches the discipline of 3D Animation from a practical perspective. Rooted in the idiom practice makes perfect, students are nurtured and empowered to be all that they can be. This well-structured two-year programme is designed to help students develop modeling, lighting and animation skills that ensure they thrive in today s competitive industry.

12 CO URSES OF FERED Year One Fundamental of Drawing I Fundamental of Painting Principles of Design History of Art & Design Creative Thinking Skills Extra-curricular Learning Experiences 1 (MPU-U4) Fundamental of Drawing II Study Skills and Employability (MPU-U2) Typography Design Communication Business Communication Editorial Design Digital Imaging Digital Photography Year Two History of Animation Marketing and Consumer Behavior 2D Animation Digital Art 3D Modeling Extra-curricular Learning Experiences 2 (MPU-U4) Theory of Digital Animation 3D Animation Motion Graphics Design Communication Malaysian Perspective (MPU-U3) Audio Visual Technology Creative Portfolio Creation Ideation & Innovation General Courses (MPU) are compulsory for all students. U1 For Malaysian students: Malaysian Studies For foreign students: Communication in Bahasa Melayu 2

13 CA REER OP PORTUNI TIES Advertising Agencies Multimedia Labs Design Studios Game Studios Post Production Studios Corporate Art Departments Television Network Stations Animation Houses

14 The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring. Paul Rand

15 Graphic BA (Hons) in Design (N/214/6/0106: 04/2019) The Bachelor of Arts in Graphic Design embraces a philosophy that respects the lineage of design while keeping in mind the demanding needs of design for tomorrow s industry. Focusing on conceptual problem-solving, creativity, formal design and even cutting-edge design for multimedia, the programme s curriculum revolves around the practice of design. This is backed by our Design Philosophy one that advocates transcending the boundaries of innovation.

16 CO URSES OF FERED Year One Art History Life Drawing Graphic and Image Editing Packaging & Display Design Visual Communication University Life (MPU-U2) Typography 1 Basic Photography Brand Design & Campaign Introduction to Multimedia Extra-curricular Learning Experiences 1 (MPU-U4) Choose One: Film Studies Introduction to Advertising Introduction to Public Speaking Fundamentals of Marketing Year Two Design and Layout Typography 2 Web Design Information & Environmental Design Multimedia Design 1 Design for Industry Religions in Malaysia (MPU-U3) Proposal Writing Digital Visual Presentation Practical Training Extra-curricular Learning Experiences 2 (MPU-U4) Choose One: Post-Production Customer Communication E-marketing Entrepreneurship Year Three General Courses (MPU) are compulsory for all students. U1 For Malaysian students: Ethnic Relations Islamic Civilisation and Asian Civilisation For foreign students: Malaysian Studies Communication in Bahasa Melayu 3 Multimedia Design 2 Design Major Project 1 Research Project Copyrights Portfolio Design Major Project 2 Extra-curricular Learning Experiences 3 (MPU-U4) Industry Placement Choose One: Design for Motion Graphic Branding Media Planning & Management Integrated Marketing Communication

17 CA REER OP PORTUNI TIES Advertising Agencies Multimedia Labs Design Studios Desktop Publishers Photography Studios Corporate Art Departments Television Network Stations Packaging Companies

18 You can have an art experience in front of a Rembrandt or in front of a piece of graphic design. Stefan Sagmeister

19 Graphic Diploma in Design (N/213/4/0115: 04/2018) The Diploma in Graphic Design delivers a robust, hands-on curriculum that integrates computer skills as well as art and design knowledge. The two-year programme seeks to equip students with the ability to apply their graphic design knowledge and skills regardless of the medium in the workplace.

20 CO URSES OF FERED Year One Fundamental of Drawing 1 Fundamental of Painting Principles of Design History of Art and Design Creative Thinking Skills Extra-curricular Learning Experiences 1(MPU-U4) Fundamental of Drawing II Study Skills & Employability (MPU-U2) Typography Design Communication Business Communication Editorial Design Print Production Digital Photography Year Two Brand Communication Design Packaging & Display Design Marketing & Consumer Behavior Digital Multimedia Design Design Contextual Studies Extra-curricular Learning Experiences 2 (MPU-U4) Promotional Design Campaign Motion Graphics Corporate Literature Interactive Web Technology Design Communication Malaysian Perspective (MPU-U3) Portfolio Project Ideation & Innovation General Courses (MPU) are compulsory for all students. U1 For Malaysian students: Malaysian Studies For foreign students: Communication in Bahasa Melayu 2

21 CA REER OP PORTUNI TIES Advertising Agencies Multimedia Labs Design Studios Corporate Art Departments Television Network Stations Animation Houses

22 In order to be irreplaceable, one must always be different. Coco Chanel

23 BA (Hons) in Fashion Design with Marketing (A 8551: 04/2018) The Bachelor of Arts in Fashion Design with Marketing ensures students bring flamboyant style, elegance and inspiring designs to the catwalk. Hailed as creative thinkers, our designers-in-training are grounded in skills that help them visualise their ideas. The programme s curriculum focuses on designs from fashion illustration and pattern drafting all the way to creating an entire collection whilst taking into consideration the target market and other essential elements.

24 CO URSES OF FERED Year One Fashion Illustration and Design Communication Garment Construction and Fashion Sewing Art History Visual Communication Life Drawing Integrated Marketing Communication in Fashion History of Fashion Creative Cutting Design Development and Portfolio Extra-curricular Learning Experiences 1 (MPU-U4) University Life (MPU-U2) Fundamentals of Management Fundamentals of Marketing Co-operative Placement 1 Year Two Customer Communication Fabric and Functions Industry Brief 1 - Production and Realisation Industry Brief 1 - Research and Design Presentation Extra-curricular Learning Experiences 2 (MPU-U4) Business Modeling with Spreadsheet Entrepreneurship Industry Brief 2 - Production and Realisation Industry Brief 2 - Research and Design Presentation Sculpting with Fabric Comparative Religion (MPU-U3) Co-operative Placement 2 Year Three Fashion Retailing Creative Fashion Presentations Industrial Design and Manufacture Final Major Project - Research, Idea Development and Rationale Men s Wear - Tailoring, Manufacture and Styling Extra-curricular Learning Experiences 3 (MPU-U4) Fashion Show Production - Collaborative Project Corsetry Construction Techniques Final Major Project - Portfolio and Dissertation The Digital Fashion Image Final Major Project - Realisation and Manufacture Co-operative Placement 3 General Courses (MPU) are compulsory for all students. U1 For Malaysian students: Ethnic Relations Islamic Civilisation and Asian Civilisation For foreign students: Malaysian Studies Communication in Bahasa Melayu 3

25 CA REER OP PORTUNI TIES Pattern Cutters Fashion Buyers Fashion Entrepreneurs Fashion Merchandisers Pattern Graders Specialist Cutters Fashion Designers Bespoke / Production Tailors Apparel / Garment Production Managers

26 Fashions fade, style is eternal. Yves Saint Laurent

27 Diploma in Fashion Design (N/214/4/0081: 06/2018) The Diploma in Fashion Design emphasises the broad framework of Fashion Design disciplines. Designed to nurture Fashion Designers who are versatile and dedicated to their profession, the programme equips students with fundamental competencies and design knowledge in the fashion frontier.

28 CO URSES OF FERED Year One History of Art & Design Basic Design Creative Thinking Skills Fundamentals of Drawing 1 Study Skills & Employability (MPU - U2) Extra-curricular Learning Experiences 1 (MPU - U4) Fundamentals of Drawing 2 Fashion Design Application Pattern Construction & Sewing Embroidery History of Costume Visual Merchandising Textile Technology Basic Digital Fashion Year Two Fashion Design - Development and Presentation Pattern Making and Fashion Sewing 1 Fashion Illustration l Draping Techniques Marketing & Consumer Behavior Extra-curricular Learning Experiences 2 (MPU - U4) Final Major Project Research & Design Portfolio Pattern Making and Fashion Sewing 2 Fashion Illustration 2 Fashion Retailing Ideation & Innovation Cooperative Placement Business Communication Design Communication Malaysian Perspective (MPU - U3) General Courses (MPU) are compulsory for all students. U1 For Malaysian students: Malaysian Studies For foreign students: Communication in Bahasa Melayu 2

29 CA REER OP PORTUNI TIES Fashion Designer Fashion Buyer Visual Merchandiser Product Developer Fashion Entrepreneur Fashion Market Researcher Fashion Promoter Window Display Artist (Fashion) Illustrator Pattern Maker

30 Intuition is still a good thing. Paul Klee

31 BA (Hons) in Multimedia Design (N/214/6/0013: 06/2019) The Bachelor of Arts in Multimedia provides graduates with needed skills to set the new standard of visuals, interaction and experience. From web to screen, the programme s curriculum takes students through a wide array of skills that helps them to visualize content, brands and message through imagery and animation. This flexibility offers individuals the opportunity to excel and discover their talents while using multiple forms of media to display their visual styles.

32 CO URSES OF FERED Year One Art History Life Drawing Graphic and Image Editing Modeling Visual Communication University Life (MPU-U2) Typography 1 Basic Photography Traditional Animation Introduction to Multimedia Extra-Curricular Learning Experiences 1 * (MPU-U4) Choose 1 Drawing for Animation Film Studies Introduction to Public Speaking Fundamentals of Marketing Year Two Design and Layout * Web Design Digital Visual Presentation Animation Multimedia Design 1 Post Production Typography 2 * Proposal Writing Design for Motion Graphics Religions in Malaysia (MPU-U3) Practical Training * Extra-Curricular Learning Experiences 2 * (MPU-U4) Choose 1 Digital Animation Production Video Production 1 Rendering Design for Industry Year Three Multimedia Design 2 * Multimedia Project 1 * Compositing & Visual Effects Research Project Multimedia Project 2 * Extra-Curricular Learning Experiences 3 * (MPU-U4) Industry Placement * Choose 1 Portfolio Intellectual Properties Creative Problem Solving Technopreneurship General Courses (MPU) are compulsory for all students. U1 For Malaysian students: Ethnic Relations Islamic Civilisation and Asian Civilisation For foreign students: Malaysian Studies Communication in Bahasa Melayu 3

33 CA REER OP PORTUNI TIES Advertising Agencies Multimedia Labs Design Studios Corporate Art Departments Television Network Stations Animation House

34 AL LUM NI Sepideh Zandieh Iran NATURAL IMPERFECTION. Inspired by Wabi (rustic simplicity), Sabi (beauty that comes with age) is a comprehensive Japanese view on the acceptance of imperfections. Nothing lasts, nothing is finished and nothing is ever perfect.

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37 AL LUM NI Hannah Wanjuhi Waihumbu Kenya SASSI MASSAI. The steep cultural significance of this collection is undeniable. The nuances of Massai ethnic wear from the use of beaded necklaces to plush draped blankets stand out nicely in an opulent collection functions.

38 AL LUM NI Law Shu Jing Malaysia I made up my mind to follow this path, after falling in love with cartoons ever since I was a little kid. This brings me happiness and happiness allows me to be who I am today.

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41 AL LUM NI Radiya Alam Bangladesh I am a free-minded artist who puts full faith in to her own creation. I believe any concept created by the mind can be realised. As such, 3D Animation plays a key role to help me design better creations.

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44 For Degree Programme UCSI Foundation -Pass- STPM / A-Levels -2 principal passes- UEC -5 credits- National Matriculation -CGPA 2.0- International Baccalaureate -26/42- English Requirements A distinction (A+, A or A-) in English at the SPM/UEC level; MUET Band 5; TOEFL score of 213 (computerbased)/ 550 (written-based) / 80 (internet-based); IELTS Band 5.5 If the English requirements are not met, the student may be required to undertake additional English course(s) prior to or concurrently with his/her undergraduate programme, based on the University s decision. ENTRY RE QUIRE MENTS Note: * Academic documents will be reviewed by the University on a case to case basis for confirmation of enrolment. ** Art/ Design portfolios will be reviewed by the University to access an applicant s knowledge and skills to determine eligibility for enrolment. Australia Year 12* -Overall score of 60%- Other Year 12 equivalent* -Overall score of 60%- Diploma* -Pass- For Diploma Programme SPMV/ SPM / O-Level -3 credits- UEC -3 credits- Sijil Kemahiran Vokasional (SKV) ** -Pass- Majlis Latihan Vokasional Kebangsaan (MLVK) ** -Related subjects and English- Any other qualifications equivalent to the above mentioned -CGPA 2.5- Other diplomas, certificates or equivalent ** -Pass- For Foundation Programme SPM / O-Levels 5 credits UEC 4 credits Other Year 11 equivalent Overall average score of 60%

45 UCSI University Trust Scholarship Open to Malaysian students who are enthusiastic about art and demonstrate outstanding talent in creative arts and excel academically and actively participate in extracurricular activities. SCHOL AR SHIPS Minimum Requirements Foundation in Arts leading to a Degree programme offered by ICAD SPM: 5As (A+/A only) and above in the relevant subjects, including English. Any other equivalent qualification. Diploma programmes SPM *: 3As (A+/A only) and above in the relevant subjects, including English. Any other equivalent qualification. Candidates need to prepare a portfolio, attend a scholarship selection interview and do live drawing. * If an applicant demonstrates impressive talent in creative arts and design, lower grades may be considered. Scholarship Offer Successful applicants will be offered partial tuition fee waiver (maximum up to 60%) for the full duration of study at UCSI University. Scholarship quantum will be decided by the Selection Committee. Application Deadlines Jan 2014 Intake: 6 Dec 2014 (SPM Trial Exam) May 2014 Intake: 4 April 2014 Jul 2014 Intake: 6 June 2014 Sep 2014 Intake: 1 August 2014

46 UCSI Education Sdn. Bhd. ( U) UCSI University, Kuala Lumpur Campus (South Wing) DU020(W) No. 1, Jalan Menara Gading, UCSI Heights (Taman Connaught) Cheras, Kuala Lumpur, Malaysia Tel: Fax: Latitude ( N) Longitude: ( E) UCSI University, Kuala Lumpur Campus (North Wing) Lot 12734, Jalan Choo Lip Kung, Taman Taynton View, Cheras, Kuala Lumpur, Malaysia Tel: Fax: Latitude: ( N) Longitude: ( E) UCSI University, Terengganu Campus DU020-01(T) Bukit Khor, PT 11065, Mukim Rusila, Marang, Terengganu Darul Iman, Malaysia Tel: / 1889 Fax: Latitude: ( N) Longitude: ( E) UCSI University, Sarawak Campus DU020-02(Q)v Lot 2498, Block 16, KCLD, Jalan Tun Jugah, Kuching, Sarawak, Malaysia Tel: Fax: Latitude: ( N) Longitude: ( E) All information is correct at the time of printing but maybe subject to changes. Date: