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1 Technology Review MAGAZINE Publisher s Statement 6 months ended June 30, 2015 Subject to Audit Field Served: TECHNOLOGY REVIEW serves emerging technology and business markets. Published by Frequency: Massachusetts Institute of Technology 6 times/year 1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION : (See Par. 6) Average for the Statement Period % Rate Base Above (Below) % Above (Below) 2. PRICES : 146, , , , , , Single Copy Sales 10, Single Copy Sales 10, , ,000 27, Suggested Average Price (2) Retail Prices (1) Net Gross (Optional) Average Single Copy $6.99 Subscription $29.95 Average Subscription Price Annualized (6 issue frequency) $15.46 Average Subscription Price per Copy $2.58 (1) For the Statement period (2) Represents subscriptions for the 12 months ended December 31, PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE Single Copy Sales Single Copy Sales Jan./Feb. 147,972 14, ,338 7,000 7, ,338 10, , ,423 14, ,795 Mar./Apr. 145,506 14, ,764 7,000 7, ,764 9, , ,432 14, ,706 May/June 144,793 14, ,084 7,000 7, ,084 9, , ,503 14, , W. Seegers Road Arlington Heights, IL T: F:
2 4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS None 5. TREND ANALYSIS 2010 % 2011 % 2012 % 2013 % 2014 % : 152, , , , , , , , , , , , , , , Single Copy Sales 10, , , , , , , , , , Year Over Year Percent of Change Avg. Annualized Subscription Price $20.56 $22.68 $19.29 $19.85 $ SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation. Average for Period Average for Period 6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas: 6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals: % of PAID SUBSCRIPTIONS Individual * 37,725 3,520 41, Sponsored Sales 108,365 10, , TOTAL PAID SUBSCRIPTIONS 146,090 14, , VERIFIED SUBSCRIPTIONS Public Place (See Par. 6A) 7,000 7, TOTAL VERIFIED SUBSCRIPTIONS 7,000 7, TOTAL PAID & VERIFIED SUBSCRIPTIONS 153,090 14, , SINGLE COPY SALES Single Sales 10, , TOTAL SINGLE COPY SALES 10, , TOTAL PAID & VERIFIED CIRCULATION 163,119 14, , *Included in Average Price calculation Subscription: Business/ Professional Services Public Place Other Public Place Copies Public Place 7,000 7,000 None Page 2 of
3 7. GEOGRAPHIC DATA for the March/April 2015 issue paid & verified circulation of this issue was 0.4% less than the total average paid & verified circulation. State PAID SUBSCRIPTIONS VERIFIED SUBSCRIPTIONS SINGLE COPY SALES Single Copy Sales Alabama Arizona 1, , , , ,899 Arkansas California 22,765 2,236 25,001 25,001 1, ,102 23,862 2,241 26,103 Colorado 2, , , , ,498 Connecticut 2, , , , ,178 Delaware District of Columbia 1, , , , ,422 Florida 5, , , , ,681 Georgia 1, , , , ,295 Idaho Illinois 4, ,413 4, , ,751 Indiana , ,101 Iowa Kansas Kentucky Louisiana Maine Maryland 4, , , , ,953 Massachusetts 21,991 2,236 24,227 1,002 1,002 25, ,238 2,241 25,479 Michigan 2, , , , ,744 Minnesota 1, , , , ,932 Mississippi Missouri , , ,086 Montana Nebraska Nevada New Hampshire 1, , , , ,817 New Jersey 4, , , , ,179 New Mexico New York 10, , ,185 1,117 1,117 12, ,302 North Carolina 2, , , , ,460 North Dakota Ohio 2, , , , ,741 Oklahoma Oregon 1, , , , ,738 Pennsylvania 4, , , , ,183 Rhode Island South Carolina South Dakota Tennessee Texas 6, , , , ,698 Utah Vermont Virginia 4, , , , ,630 Washington 4, , , , ,990 West Virginia Wisconsin 1, , , , ,213 Wyoming TOTAL 48 CONTERMINOUS STATES 125,576 11, ,861 7,000 7, ,861 7, , ,798 11, ,099 Alaska Hawaii TOTAL ALASKA & HAWAII U.S. Unclassified TOTAL UNITED STATES 126,256 11, ,622 7,000 7, ,622 7, , ,557 11, ,939 Poss. & Other Areas U.S. & POSS., etc. 126,542 11, ,932 7,000 7, ,932 7, , ,873 11, ,279 Canada 1, ,254 2, , ,920 International 16,859 2,601 19,460 19,460 1,929 1,929 18,788 2,601 21,389 Other Unclassified Military or Civilian Personnel Overseas GRAND TOTAL 145,506 14, ,764 7,000 7, ,764 9, , ,432 14, ,706 Page 3 of
4 8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015 A. DURATION % (a) One to six months (1 to 3 issues) (b) Seven to eleven months (4 to 5 issues) (c) Twelve months (6 issues)... 14, (d) Thirteen to twenty-four months... 2, (e) Twenty-five months and more Sold in Period... 17, B. USE OF PREMIUMS (a) Ordered without premium... 17, (b) Ordered with material reprinted from this publication... None (c) Ordered with other premiums, See Par Sold in Period... 17, C.CHANNELS % (a) Ordered by subscriber action via direct mail, direct mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers... 17, (b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling... None (c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations... None (d) as part of membership in an organization... None Sold in Period... 17, EXPLANATORY (a) Suggested Retail Prices: Average Single Copy: Canada, $6.00. : International, 1 yr. $ (b) Average nonanalyzed nonpaid circulation for the 6 month period: 2,491 copies per issue. (c) Post expiration copies: Average number of copies served on subscriptions not more than three months after expiration was 1,411 or 0.9% of average paid subscription circulation. (d) DESCRIPTION OF DIGITAL - The is identical to the print product in format and advertising content. The is available at (e) Sponsored Subscription Sales: The average of 119,150 copies per issue (108,365 copies, 10,785 copies), shown in Par. 6 and included in Par. 1, represents copies purchased by various business concerns in quantities of 11 or more. (f) Use of Premiums: An editorial premium entitled Special Energy Report, with no advertised or stated value, was offered with subscriptions sold at suggested retail prices. 10. VARIANCE Latest released Audit Report for 12 months ended December 31, 2013; Variation from Publisher s Statements Audit Period Ended Rate Base ( ) Audit Report ( ) Publisher s Statements ( ) Difference ( ) Percentage of Difference ( ) , , , , , , , , , , , , , , ,003 We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with s Bylaws and Rules. Parent Company: Massachusetts Institute of Technology TECHNOLOGY REVIEW, published by Massachusetts Institute of Technology One Main Street, 7th Floor Cambridge, MA BRUCE RHODES JASON PONTIN VP Consumer Revenues & Marketing Publisher P: F: URL: Established: 1899 AAM Member since: 1999 Page 4 of Copyright 2015 All rights reserved.
5 Analyzed Date Analyzed Text (for double month issue date) 03-04/01/15 Average Single Copy Price 5.99 Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price 52.00
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