BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2015

Transcription

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2015 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. AC Business Media Inc. 201 N. Main Street Fort Atkinson, WI Tel. No.: (920) Fax No.: (920) EQUIPMENT TODAY is the commercial contractor s equipment and technology information resource. It provides insights contractors need on the latest equipment and technology, and how to efficiently apply and manage these assets and interpret the data generated, in order to be more productive, competitive and profitable in all aspects of their construction operations. FIELD SERVED EQUIPMENT TODAY serves contractors who are engaged in highway and heavy construction of highways & streets, grading & excavating and utility, water, sewer and pipeline projects; general building construction of commercial & non-residential, residential & tract, concrete and foundation; contractors engaged in both Highway and Heavy Construction and General Building Construction; electrical, demolition, mechanical and masonry/stonework contractors; utility/power co-op; construction material producers (including sand, gravel, stone, lime, cement, ready mix and asphalt) and distributors/dealers of construction equipment, materials and supplies. DEFINITION OF RECIPIENT QUALIFICATION recipients are corporate management, operations management, project management, equipment maintenance management, foreman, safety management, equipment operator/staff, and related personnel. CHANNELS EQUIPMENT TODAY MAGAZINE 6 Issues in the period 77,000 average circulation EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average THE CRITERION SOCIAL MEDIA EQUIPMENT TODAY MAGAZINE (6 issues in the period) 77,000-77,000

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1966/Issues Per Year: 12 AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation 24 Advertiser and Agency 884 Allocated for Trade Shows and Conventions 217 All Other 272 TOTAL 1, AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Non-Paid Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 77, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 77, , CIRCULATION 2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2015 Issue July 77,001 August 77,000 September 77,000 October 77,000 November 77,000 December 77,000 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2015 This issue is equal to the average of the other 5 issues reported in Paragraph 2. BUSINESS AND INDUSTRY 1. CONTRACTORS A. HIGHWAY AND HEAVY CONSTRUCTION: TOTAL QUALIFIED PERCENT OF TOTAL CORPORATE (A) OPERATIONS (B) PROJECT (C) CLASSIFCATION BY TITLE EQUIPMENT MAINTENANCE FOREMAN (D) (E) SAFETY (F) EQUIPMENT OPERATOR/ STAFF (G) Grading & Excavating 20, ,380 1,854 1, Highways & Streets 10, ,871 2,249 1, Utility, Water, Sewer, Pipeline 6, ,647 1, B. GENERAL BUILDING CONSTRUCTION: Commercial & Non-Residential 11, ,684 1,426 1, Residential & Tract 5, , Concrete 3, , Foundation C. ENGAGED IN BOTH: Contractors engaged in both categories A. & B. described above 8, ,498 1, D. OTHER CONTRACTORS: Electrical, demolition, mechanical and masonry/stonework 2, , Sub- Contractors 70, ,388 9,382 5,463 2,404 1, , NON-CONTRACTORS, USERS OF CONSTRUCTION EQUIPMENT AND PRODUCTS: Construction Material Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1, Utility/Power Co-op Sub- Non-contractors, users of construction equipment & products 1, TOTAL USERS OF CONSTRUCTION EQUIPMENT & PRODUCTS 72, ,381 9,878 5,669 2,517 1, , DISTRIBUTOR/DEALER of Construction Equipment, Materials and Supplies 4, ,719 1, TOTAL QUALIFIED CIRCULATION 77, ,100 11,005 5,888 2,796 1, ,924 PERCENT (A) Corporate Management titles include Owner, President, CEO, and related personnel. (B) Operations Management titles include Operations Manager, Scheduler, and related personnel. (C) Project Management titles include Site Supervisor/Manager, Project Supervisor/Manager and related personnel. (D) Equipment Maintenance Management titles include Equipment, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic, and related personnel. (E) Foreman titles include Field Supervisor, Construction Field Engineers, and related personnel. (F) Safety Management titles include Safety Manager and related personnel. (G) Equipment Operator/Staff and related personnel. EQUIPMENT TODAY / December

3 ADDITIONAL DATA: CLASSIFICATION BY ANNUAL CONTRACT SALES VOLUME FOR ISSUE OF NOVEMBER 2015 CLASSIFICATION BY ANNUAL CONTRACT SALES VOLUME Sales Volume BUSINESS AND INDUSTRY TOTAL PERCENT LESS THAN QUALIFIED OF TOTAL $500,000 $500,000- $1,000,000 - $999,999 $2,499,999 $2,500,000- $4,999,000 $10,000,000 $5,000,000- Not or More Provided 1. CONTRACTORS A. HIGHWAY AND HEAVY CONSTRUCTION: Grading & Excavating 20, ,926 3,590 3,082 1,965 1,431 1,749 2,190 Highways & Streets 10, ,983 1,210 1,544 1,111 1,212 1,911 1,868 Utility, Water, Sewer, Pipeline 6, ,605 1,091 1, B. GENERAL BUILDING CONSTRUCTION: Commercial & Non-Residential 11, ,011 1,791 1,832 1, ,168 2,146 Residential & Tract 5, ,436 1, Concrete 3, Foundation C. ENGAGED IN BOTH: Contractors engaged in both categories A. & B. described above 8, ,797 1,438 1, ,090 1,356 D. OTHER CONTRACTORS: Electrical, demolition, mechanical and masonry/stonework 2, Sub- Contractors 70, ,494 11,442 11,008 6,930 5,320 7,132 10, NON-CONTRACTORS, USERS OF CONSTRUCTION EQUIPMENT & PRODUCTS: Construction Material Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1, Utility/Power Co-op Sub- Non-contractors, users of construction equipment & products 1, TOTAL USERS OF CONSTRUCTION EQUIPMENT & PRODUCTS 72, ,981 11,681 11,274 7,108 5,479 7,377 10, DISTRIBUTOR/DEALER of Construction Equipment, Materials and Supplies 4, TOTAL QUALIFIED CIRCULATION 77, ,878 12,309 11,939 7,559 5,914 8,245 11,156 PERCENT ADDITIONAL DATA: CLASSIFICATION BY FIRM S FLEET REPLACEMENT VALUE OF CONSTRUCTION EQUIPMENT AND TRUCKS OWNED AND/OR LEASED FOR COMPANY S USE FOR ISSUE OF NOVEMBER 2015 D. OTHER CONTRACTORS: SOCIAL MEDIA CHANNEL TOTAL QUALIFIED PERCENT OF TOTAL $500,000 or Less $500,001- $1,000,000 $1,000,001- $5,000,000 $5,000,001- or More Replacement Value Not Provided BUSINESS AND INDUSTRY 1. CONTRACTORS A. HIGHWAY AND HEAVY CONSTRUCTION: Grading & Excavating 20, ,097 3,617 3,492 1,865 5,862 Highways & Streets 10, ,897 1,377 2,073 1,701 3,791 Utility, Water, Sewer, Pipeline 6, ,805 1,077 1, ,158 B. GENERAL BUILDING CONSTRUCTION: Commercial & Non-Residential 11, ,841 1,707 1, ,343 Residential & Tract 5, , ,310 Concrete 3, , Foundation C. ENGAGED IN BOTH: Contractors engaged in both categories A. & B. described above 8, ,354 1,397 1,503 1,103 2,291 Electrical, demolition, mechanical and masonry/stonework 2, , Sub- Contractors 70, ,569 10,891 10,766 6,562 20, NON-CONTRACTORS, USERS OF CONSTRUCTION EQUIPMENT & PRODUCTS: Construction Material Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1, Utility/Power Co-op Sub- Non-contractors, users of construction equipment & products 1, DISTRIBUTOR/DEALER of Construction Equipment, Materials and Supplies 4, , ,018 TOTAL QUALIFIED CIRCULATION 77, ,595 11,784 11,803 7,623 22,195 PERCENT EQUIPMENT TODAY / December

4 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2015 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years I. Direct Request: 58,231 15,399-73, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): V. TOTAL Sources other than above (listed alphabetically): 3, , Association rosters and directories *Business directories 3, , Manufacturer s, distributor s, and wholesaler s lists Other sources VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION 61,601 15,399-77, PERCENT *See Additional Data Percent 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2015 MAILING ADDRESS Individuals by name and title and/or function 77, Individuals by name only - - Titles or functions only - - Company names only - - Multi-Copy Same Addressee copies - - Single Copy Sales - - Percent TOTAL QUALIFIED CIRCULATION 77, AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim 6-Month Period Ended: January June 2013 July December 2013 January June 2014 July December 2014 January June 2015 July December 2015* Audit Average : 77,000 77,000 77,000 77,000 77,001 77,000 Non-Paid: 77,000 77,000 77,000 77,000 77,001 77,000 Paid: Post Expire Copies included in Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: July December 2015 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. EQUIPMENT TODAY / December

5 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2015 State Percent Maine 649 New Hampshire 638 Vermont 392 Massachusetts 1,924 Rhode Island 257 Connecticut 1,268 NEW ENGLAND 5, New York 3,984 New Jersey 1,720 Pennsylvania 4,141 MIDDLE ATLANTIC 9, Ohio 3,955 Indiana 2,033 Illinois 3,548 Michigan 2,766 Wisconsin 2,870 EAST NO. CENTRAL 15, Minnesota 2,481 Iowa 1,741 Missouri 2,169 North Dakota 536 South Dakota 570 Nebraska 966 Kansas 1,071 WEST NO. CENTRAL 9, Delaware 194 Maryland 1,179 Washington, DC 37 Virginia 1,810 West Virginia 556 North Carolina 2,671 South Carolina 1,070 Georgia 1,852 Florida 3,435 SOUTH ATLANTIC 12, State Percent Kentucky 1,422 Tennessee 1,545 Alabama 1,018 Mississippi 705 EAST SO. CENTRAL 4, Arkansas 757 Louisiana 960 Oklahoma 927 Texas 3,993 WEST SO. CENTRAL 6, Montana 722 Idaho 645 Wyoming 307 Colorado 1,477 New Mexico 500 Arizona 934 Utah 615 Nevada 393 MOUNTAIN 5, Alaska 369 Washington 1,490 Oregon 1,030 California 4,231 Hawaii 155 PACIFIC 7, UNITED STATES 76, U.S. Territories 69 Canada 253 Mexico - Other International - APO/FPO - TOTAL QUALIFIED CIRCULATION 77, GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION Circulation 77,000 New England 5,128 Middle Atlantic 9,845 East No. Central 15,172 West No. Central 9,534 South Atlantic 12,804 East So. Central 4,690 West So. Central 6,637 Mountain 5,593 Pacific US Territories Canada , ,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 EQUIPMENT TODAY / December

6 ADDITIONAL DATA PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 3,370 copies or 4.4%. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Sean Dunphy, Publisher Wendy Chady, Senior Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed January 19, 2016 State Wisconsin County Jefferson Received by BPA Worldwide January 19, 2016 Type BJ ID Number E054B0D5 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2015 BPA Worldwide. All rights reserved. EQUIPMENT TODAY / December 2015