BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014

Transcription

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Grand View Media Group (See Additional Data) 200 Croft Street, Suite 1 Birmingham, AL Tel.: (888) Fax: (205) is a b2b brand whose primary focus is on educating and informing the water treatment and bottled water industries. The brand content and editorial scope of the publication features the latest technology and product news, sales and marketing expertise, business management tips, and interviews with industry leaders. The content of every issue is also available to subscribers globally via the online digital version. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. Scan for publisher s contact information CHANNELS MAGAZINE E-NEWSLETTER WEBSITE SOCIAL MEDIA 7 Issues in the period 18,600 average circulation 145 issued in the period 17,995 average per occurrence 38,710 average unique browsers 1,005 Facebook likes 7,375 Twitter followers EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average MAGAZINE (7 issues in the period) 18, ,600 a. Print 13, ,425 b. Digital 5, , Requested 5, , Non-Requested E-NEWSLETTER a. WT enews Daily (145 issued in the period) 17,995-17,995 WEBSITE (Monthly Unique Browsers with 219,164 average Page Impressions) 38,710-38,710 SOCIAL MEDIA a. Facebook likes 1,005-1,005 b. Twitter followers 7,375-7,375 *Social Media Downloads is a cumulative figure, not average.

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1978/Issues Per Year: 13 FIELD SERVED serves the water treatment market defined by Dealers, Retailers, Contractors and Distributors of Point-Of-Use Water Treatment to End Users; Small System and Food & Beverage; Distributors and Wholesales of Point-Of-Use and Point- Of-Entry Water Treatment Equipment; Specifying Engineers, Water Testing Laboratories and Consultants; and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are Executive Management, Service Professionals, Engineering Professionals, Purchasing Professionals, Marketing and Sales Professionals, Advertising and Promotion Professionals, other titled and non-titled personnel and company addressed copies in the above fields. AVERAGE NON- NON- Not Included Elsewhere Copies Other Paid Circulation 35 Advertiser and Agency 1,104 Allocated for Trade Shows and Conventions 68 All Other 429 TOTAL 1, AVERAGE BREAKOUT FOR THE PERIOD Total Qualified Qualified Non-Paid Qualified Paid Copies Percent Copies Percent Copies Percent Individual 18, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL 18, , a. AVERAGE BREAKOUT FOR THE PERIOD - PRINT Total Qualified Qualified Non-Paid Qualified Paid Copies Percent Copies Percent Copies Percent Individual 13, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL 13, , b. AVERAGE BREAKOUT FOR THE PERIOD - DIGITAL Total Qualified Qualified Non-Paid Qualified Paid Copies Percent Copies Percent Copies Percent Individual 5, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL 5, , BY ISSUES FOR PERIOD 2014 Issue Print Digital Total Qualified July 12,957 5,643 18,600 August 13,011 5,589 18,600 September 12,961 5,639 18,600 October 13,022 5,578 18,600 November 13,980 4,620 18,600 December 14,022 4,578 18,600 Buyer's Guide 14,022 4,578 18,600 3a. BUSINESS/OCCUPATION BREAKOUT OF FOR ISSUE OF NOVEMBER 2014 This issue is equal to the average of the other 6 issues reported in Paragraph 2. BUSINESS AND INDUSTRY TOTAL PERCENT OF TOTAL Executive Management Service Engineering Department Purchasing Sales / Advertising / Promotion Other Dealers / Retailers / Contractors / Distributors of POU Water Treatment to End Users 10, ,553 1,151 1, , Small System and Food & Beverage 4, ,078-1, Distributors / Wholesalers of POU & POE Water Treatment Equipment 2, , Specifying Engineers / Water Testing Laboratories / Consultants 1, , Others Allied to the Field TOTAL 18, ,587 1,367 4, , PERCENT / December

3 3a. Breakout of Qualified Circulation by Business and Industry BUSINESS AND INDUSTRY TOTAL PERCENT OF TOTAL IV. V. I. Dealers / Retailers / Contractors / Distributors of POU Water Treatment to End Users 10, III. II. Distributors / Wholesalers of POU & POE Water Treatment Equipment 4, III. Specifying Engineers / Water Testing Laboratories / Consultants 2, IV. Municipalities / Small Systems / Industrial 1, I. V. Others Allied to the Field TOTAL 18, II. 3b. QUALIFICATION SOURCE BREAKOUT OF FOR ISSUE OF NOVEMBER 2014 Qualified Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Total Qualified Percent I. Direct Request: 6,722 3,889 1,579 12, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): 4, , V. *Sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources: 2, , VI. Single Copy Sales: TOTAL 13,020 4,001 1,579 18, PERCENT *See Additional Data 3b. Breakout of Qualified Circulation by Year 3 Years TOTAL PERCENT BUSINESS AND INDUSTRY OF TOTAL I. 1 Year 13, Years II. 2 Years 4, III. 3 Years 1, TOTAL 18, Year / December

4 3c. MAILING ADDRESS BREAKOUT OF FOR ISSUE OF NOVEMBER 2014 Mailing Address Total Qualified Percent of Total Individuals by name and title and/or function 18, Individuals by name only - - Titles or functions only Company names only 9 - Multiple Copy Same Addressee copies - - Single Copy Sales - - TOTAL 18, GEOGRAPHICAL BREAKOUT OF FOR ISSUE OF NOVEMBER 2014* State Total Qualified Percent Maine 106 New Hampshire 96 Vermont 62 Massachusetts 386 Rhode Island 33 Connecticut 260 NEW ENGLAND New York 877 New Jersey 529 Pennsylvania 961 MIDDLE ATLANTIC 2, Ohio 886 Indiana 433 Illinois 701 Michigan 600 Wisconsin 508 EAST NO. CENTRAL 3, Minnesota 440 Iowa 275 Missouri 362 North Dakota 73 South Dakota 67 Nebraska 169 Kansas 184 WEST NO. CENTRAL 1, Delaware 71 Maryland 276 Washington, DC 53 Virginia 356 West Virginia 88 North Carolina 510 South Carolina 204 Georgia 571 Florida 1,185 SOUTH ATLANTIC 3, *See Additional Data State Total Qualified Percent Kentucky 201 Tennessee 303 Alabama 162 Mississippi 81 EAST SO. CENTRAL Arkansas 113 Louisiana 170 Oklahoma 121 Texas 1,040 WEST SO. CENTRAL 1, Montana 52 Idaho 124 Wyoming 44 Colorado 272 New Mexico 72 Arizona 262 Utah 123 Nevada 125 MOUNTAIN 1, Alaska 37 Washington 265 Oregon 145 California 1,443 Hawaii 14 PACIFIC 1, UNITED STATES 16, U.S. Territories 21 Canada 266 Mexico 193 Other International 1,628 APO/FPO 1 TOTAL 18, / December

5 GEOGRAPHICAL BREAKOUT OF FOR ISSUE OF NOVEMBER 2014* Region/Country Total Qualified Percent ASIA Bangladesh 2 Brunei Darussalam 3 Cambodia 1 China 14 Georgia 2 Hong Kong - SAR 6 India 277 Indonesia 54 Japan 3 Kazakhstan 3 Korea, Republic Of 12 Laos 1 Malaysia 46 Mongolia 2 Myanmar 3 Nepal 2 Pakistan 79 Philippines 70 Singapore 32 *See Additional Data Region/Country Total Qualified Percent Taiwan 5 Tajikistan 1 Thailand 29 Vietnam 7 Subtotal MIDDLE EAST EUROPE AFRICA NORTH AMERICA Canada 266 Mexico 193 United States 16,513 Subtotal 16, CARIBBEAN CENTRAL AMERICA SOUTH AMERICA ASIA PACIFIC TOTAL 18, E-NEWSLETTER CHANNEL 2014 WT enews Daily JULY July 1 18,605 July 8 18,531 July 15 18,460 July 22 18,404 July 29 18,364 AUGUST August 5 18,324 August 12 18,264 August 19 18,271 August 26 18,233 SEPTEMBER September 2 18,192 September 9 18,107 September 16 18,047 September 23 17,964 September 30 17,941 OCTOBER October 7 17,890 October 14 17,847 October 21 17,793 October 28 17,742 NOVEMBER November 4 17,684 November 11 17,652 November 18 17,610 November 25 17,580 DECEMBER December 2 17,552 December 9 17,520 December 16 17,482 December 23 17,470 December 30 17,459 AVERAGE: 17,995 WT enews Daily (145 issued in the period) / December

6 WEBSITE CHANNEL PAGE IMPRESSIONS USER SESSIONS UNIQUE BROWSERS UNIQUE BROWSER FREQUENCY PAGE DURATION USER SESSION DURATION July 216,364 50,901 39, :11 16:51 August 213,094 47,052 36, :11 21:49 September 225,351 48,843 38, :11 22:21 October 240,341 53,374 40, :16 21:58 November 219,939 54,581 41, :18 19:04 December 199,892 48,636 35, :22 19:49 AVERAGE: 219,164 50,565 38, :05 20:19 July December 2014 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated cookied browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit SOCIAL MEDIA CHANNEL Water Technology Social Media Facebook likes Twitter followers Beginning Balance July August 928 6,898 September 947 7,198 October 989 7,508 November 1,032 7,635 December 1,219 7,635 AVERAGE: 1,005 7,375 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of a recipient s qualification, as reported. Print copies are distributed via postal services or other carries. Recipients of the digital version are notified via when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: COMPANY NAME CHANGE: Effective with the July 2014 issue, NTP Media, Inc. A Division of Grand View Media Group changed its name to Grand View Media Group. PARAGRAPH 3b: Other sources include 1 source of circulation for a quantity of 2,145 copies or 11.5% including list rental of Dealers / Retailers / Contractors / Distributors of POU Water Treatment to End Users. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletter, Website and Social Media are not reported at the media owner s option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Tracy Aston-Martin, VP, Business Publishing Anna Hicks, Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed February 10, 2015 State Alabama County Shelby Received by BPA Worldwide February 10, 2015 Type BD ID Number W010B0D4 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2014 BPA Worldwide. All rights reserved. / December 2014