HOW TO CHOOSE THE BEST APP FOR LEAD RETRIEVAL

Transcription

1 Lead Retrieval, the processes for capturing and follow-up with sales leads generated at a trade show or conference, has evolved greatly in the past 5-10 years. The information obtained by lead retrieval is critical to the success of a trade show exhibitor, so an effective lead retrieval plan and system is essential. Your lead retrieval process should provide demographics, allow you to customize data you collect, and provide the ability to measure results vs. sales. In a world of constantly evolving technology, methods of lead retrieval have come a long way. Some of us can recall the days when qualifying leads meant scribbling notes on the back of their business cards, and the quickest way to deliver content was to take a brochure off the rack and hand it to the visitor. This old school way of doing business is slowly but surely giving way to more efficient, effective methods that attendees have come to expect. Smart Phones for Lead Retrieval A new and growing trend in the trade show industry is the use of smart phones and tablets for lead retrieval systems. Trade show exhibitors can download a lead retrieval app onto their smart phone or tablet and, depending on the app, transform their device into an instant, easy lead retrieval system. During a show, this allows exhibitors to scan information on attendees, and immediately view the leads information. They can also add observations and send that information to their home offices. Exhibitors can also add detailed notes, including attendees comments or questions, apply action codes to the lead and even delegate detailed follow-up instructions to individual employees. With a lead retrieval mobile app, one solution can be utilized across multiple events and exhibitors have complete control over their own data.

2 What to Look for In a Lead Retrieval Mobile App Recently, the market for lead retrieval apps has grown immensely. Because there are so many options, shopping for a solution can be difficult for event planners and exhibitors. While we recognize the decision will ultimately come down to show needs and personal preference, we d like to share some features to look for when choosing a lead retrieval mobile application platform. Wi fi. Internet access at events can be expensive and unreliable. Many new lead retrieval apps and devices can function with or without internet access. To boot, some systems will even auto-update each time a hotspot is detected, eliminating the need to activate a data upload or download. Cloud. Thanks to modern technology, today s systems don t have to store contacts and data, and can upload it right away to a remote server, vastly increasing the number of ways it can be displayed and analyzed. Customization. Modern lead retrieval surveys can be tailored to the specific needs of the company. The most sophisticated systems not only guide users through a series of questions, they also employ branching logic so that the questions in the series change based on the users previous answers. Speed. Today, entering badge data into the lead retrieval device takes no time at all. Some systems require information to be hand-keyed, but most use a handheld scanner connected to the device. Make sure your chosen lead retrieval app has quick badge aquisition.

3 Introducing LeadPod At Expo Logic we have been listening to your feedback regarding your experience with lead retrieval mobile applications, and we ve taken that input and created LeadPod, our first venture into the lead retrieval mobile app arena. Developed for Apple s ios, LeadPod is currently featured on an idevice that includes a custom sled with an integrated laser scanner. After scanning a badge, lead information is captured and displayed on the device and stored in real time in our password-protected portal.

4 LeadPod Features: Independent Scanner - A great benefit of the LeadPod is that unlike other systems, the device does not rely on the camera for scanning; this means dramatically fast acquisition time and significantly less drain on the device s battery. Entry Options - LeadPod allows the exhibitor to either scan or manually enter badge numbers into the system. Wifi Options LeadPod has online and offline capabilities. When used with a wifi connection throughout, data is automatically synced with the lead portal, which will be used to view leads post-show. Charging your LeadPod- Expo Logic supplies a micro USB port that plugs directly into the sled to charge the idevice. Registration Data in Real Time Any changes made to registration data will automatically get updated in your LeadPod. Incentive for your Leads LeadPod allows you to select random winners for prize drawings. Easy Qualifying Qualify or edit leads in the palm of your hand, or add notes to a lead s record.

5 Mobile Apps Streamline Trade Shows Trade show mobile apps like LeadPod open up a world of opportunity for both exhibitor and attendee, and make the entire tradeshow process easier, more efficient and cost-effective for all. Exhibitors can basically provide a virtual literature rack and let the attendee choose what interests them. Get rid of the clutter, as all material is delivered digitally and is accessible when not in the booth. With detailed analytics, the exhibitor has a view of which attendees are interested in which materials. If you haven t yet jumped on the mobile app bandwagon, it s time to give it a try. It s the trend of the present and the presumed wave of the future that will only keep getting better and better. For more information on LeadPod, contact us. We would love to help you create an innovative, easy-to-use lead retrieval system. EXPO LOGIC Foundry Road East Norriton, PA info@expologic.com