GRAPHIC DESIGN 1, ART Spring Semester, 2014 Washington Hall, 1st Floor, Lab/Room 158 Mondays and Wednesdays, 5:20 p.m. 7:50 p.m.

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1 GRAPHIC DESIGN 1, ART 2541 Spring Semester, 2014 Washington Hall, 1st Floor, Lab/Room 158 Mondays and Wednesdays, 5:20 p.m. 7:50 p.m. Instructor: Todd Beasley Office Location: Washington Hall, 2 nd Floor wbeasley@gru.edu Office Phone: , (c) Office Hours: or call to schedule an appointment. RATIONALE OR COURSE DESCRIPTION This introduction to graphic design allows the student to get a brief overview of the discipline and the applications and typography used to produce collateral material and various ephemera created in graphic design. The student will learn to use the primary tools and elements of Adobe Illustrator and Adobe Photoshop two programs crucial to working in the graphic design discipline. COURSE GOALS Graphic Design 1 will provide a good introduction to the graphic design discipline, allowing the student to better understand their design methodology and the applications necessary to achieve good design solutions. Combined with prerequisite art courses the student will incorporate their art knowledge to draw sketches in brainstorming project ideas, then taking those ideas from paper to computer. This ensures that the student will learn to incorporate general art processes into the digital world of graphic design applications. LEARNING OBJECTIVES At the end of the course, the student will be able to: effectively understand the role of graphic design in modern society. get to know known graphic designers who have played important roles in advancing the discipline. understand the role typography plays in graphic design. know the parts of a logo, and how to achieve an effective logo design. understand the applications used in creating successful graphic solutions. apply the basics of Adobe Illustrator in creating and saving vector art. apply the basics of Adobe Photoshop in creating and saving raster art. have an awareness of other important applications used in graphic design. better understand their own methodology in creating effective graphic design solutions.

2 PRE-REQUISITES Drawing I: Art D Design: Art D Design: Art 1530 TEACHING METHODS OR TEACHING PHILOSOPHY During a typical class period I will lecture for short periods with time for discussion, working problems, demonstrations, experiments, or computer projects in between. I will show you some examples, but I will generally ask you to work problems in class with guidance from me. This gives you an opportunity to try some problems (before I send you home with an assignment) and ask questions. I m confident that by asking questions and working through problems during class time you will learn more than you would by simply passively listening to me lecture. We will also watch video instruction both on-screen and on your computer. There will be quizzes to see if you are learning from your classroom instruction, as well as assigned readings. CREATIVE BRIEFS Some projects will require that you write a creative brief. Creative briefs are descriptions of your project concept. You can explain the project briefly but I really want to see that you can write professionally and competently. If I assign a brief, please give me the idea behind the concept of your piece and the message you are trying to convey, and in what manner you are conveying it. Who is your target audience? A project brief should not contain sentences like: I think... or I feel. Write with confidence. These are due at the start of every project unless I tell you otherwise. When writing please be formal and professional in word choice, punctuation, spelling, and grammar. Please make sure you are writing complete sentences as well as not writing run-on sentences. I will provide you with a sample creative brief. EXPECTATIONS Class attendance excessive absences will affect your grade and can be grounds for the instructor to drop you from the class if more than 3 classes are missed. You will be responsible for making up any projects missed or receive a failing grade. Active participation in the class, including critiques of class projects is necessary. Completion of all projects, exercises, and exams/quizzes by deadline as assigned by instructor. Logging into Desire2Learn on a regular basis, and checking your GRU . I am here to help you learn. You can expect me to plan the course and alter it as needed. That means that we will take advantage of unforeseen events that capture our interest, and then juggle the class topics as necessary. I will give you feedback both written and oral. I take the assignments in this class seriously, and have made giving feedback a top priority. Be patient when you are struggling with ideas. To me, the struggle reveals that learning is taking place. GRADING I will grade projects and graded exercises using the rubric system. A rubric is a scoring tool used to evaluate and assess a set list of criteria and objectives. A perfect score is 100%. In addition, attendance, quizzes, graded exercises, participation, and projects count as follows:

3 Attendance/punctuality: 10% Quizzes/Graded Exercises (3): 15% based on reading/given assignments. Participation in exercises and critiques (15%) Project 1: 20% Project 2: 20% Project 3: 20% GRADING SYSTEM 100% 90% = A 89% 80% = B 79% 70% = C 69% 60% = D 59% and below = F ACADEMIC HONOR Students are encouraged to work together to do homework problems. What is important is a student s eventual understanding of homework problems, and not how that is achieved. The honor principle applies to homework in the following way. What a student submits as a homework solution is to be his or her own understanding of how to do the problem. Students must state what sources they have consulted, with whom they have collaborated, and from whom they have received help. The solutions you submit must be your own. Any copying (electronic or otherwise) of another person s solutions, in whole or in part, is a violation of the Honor Code. If you have any questions as to whether some action would be acceptable under the Academic Honor Code, please speak to me. STUDENT NEEDS Students with disabilities enrolled in this course and who may need disability-related classroom accommodations are encouraged to make an appointment to see me before the end of the second week of the term. All discussions will remain confidential, although the Student Accessibility Services office may be consulted to discuss appropriate implementation of any accommodation requested. ADDITIONAL SUPPORT FOR YOUR LEARNING MEDIA SERVICES If needed, Media Services will be a helpful resource for you. They can provide many services and equipment needed to complete the projects for this course. They are located on the 1st floor of University Hall. For more information, call SUPPLIES Be sure you have materials that allow you to present your final designs neatly. Some of these materials exist in the lab, though some do not. You will be responsible for a sketchbook, pencils, and your 15 x 20 black boards (black all the way through). You will need 3 boards for this class. Additionally, you will need a reliable flash storage drive that you can bring to each class. This will allow you to have a backup of your work. You can get one of these at various locations (Best Buy, Wal-Mart, Office Depot, Target, etc.) for around $10. You should always save your computer files in two places On your imac and on your flash storage drive. Note:

4 Bring a pair of ear buds to class with you in case you need to follow an online instructional video. Listed items from above: (3) - 15 x 20 black presentation boards (black throughout) (1) - sketch book + pencils (1) - flash storage drive (4 8 GB) that can attach to your key chain (so you won t lose it) Also, bring your ear buds. OUTSIDE CLASSWORK LAB In order to complete the workload assigned, you will be expected to spend outside class time working on projects, assignments, and learning necessary applications. A good rule of thumb if you spend 5 hours per week in this class, you should spend 5 hours per week outside of class, either on your home computer, or in the GRU computer lab. NOTE Please silence cell phones in class. No food or drinks in the computer lab. Keep any bottled liquids or food in your bag, purse, etc., or throw them away before class. TENTATIVE COURSE SCHEDULE: (Subject to change) M 1/6 1st Day of Class, Syllabus, Macs, My work W 1/8 Lecture, Graphic Design, Designers, E1 M 1/13 Exercise 1 due, Typography, Kerning W 1/15 Lecture, Typography, Adobe applications M 1/20 Type Quiz, Illustrator exercises, P1 begins W 1/22 Brainstorming for P1, Sketches due M 1/27 No Class W 1/29 P1, Mini-critique, Tightened sketch roughs M 2/3 P1, Digital Roughs due (from outside lab work) W 2/5 P1 continues, Lecture M 2/10 P1, Final Project, Presentation, Critique W 2/12 Logos lecture, Handout for Project 2 M 2/17 P2 Creative Brief due, Sketch work W 2/19 P2 Sketches due M 2/24 P2 Tightened Roughs due W 2/26 P2, Mini Critique, Digital Roughs M 3/3 P2 work (from outside lab work and in class) W 3/5 P2, Final Project, Presentation, Critique M 3/10 Lecture, Poster Design, The Rules of Design W 3/12 Lecture, Social Awareness Campaigns M 3/17 Lecture, Adobe Photoshop Intro, Exercises W 3/19 Photoshop exercises, In-class work

5 M 3/24 Learning Photoshop, Handout for Project 3 W 3/26 P3 Creative Brief due M 3/31 Lecture, Photoshop exercises W 4/1 P3 Sketches due M,W 4/7,4/9 No Class (Spring Break) M 4/14 P3 Tightened roughs due W 4/16 Lecture M 4/21 P3 Mini Critique, Digital Roughs W 4/23 Lecture M 4/28 Last day, P3 Final, Presentation, Critique W 4/30 TBD M 5/5 TBD HELPFUL WEBSITES You may find the sites listed below useful during this class. If you use any web related content that needs citing, please cite sources. A source citation generator (online) will help you do this GRAPHIC DESIGN MAGAZINES CMYK Print HOW Communication Arts Graphic Design USA Computer Arts ORGANIZATIONS American Institute of Graphic Arts (AIGA) USA Graphic Design Association American Advertising Federation (AAF) Interaction Design Association (IXDA)