Requisite Approval must be attached

Transcription

1 Requisite Approval must be attached CITRUS COMMUNITY COLLEGE DISTRICT DEPARTMENT Fine and Performing Arts COURSE NUMBER ART 158 TITLE Commercial Graphic Design COURSE PURPOSE (check all that apply) Basic Skills [ ] Certificate/Skill Award [X] Non-Credit [ ] AA/AS Degree [X] Transfer (CSU/UC) [X] Honors [ ] Distance Education [ ] THIS COURSE IS CLASSIFIED AS: DEGREE APPLICABLE UNIT VALUE 3 LECTURE HOURS PER WEEK BASED ON 18 WEEK SEMESTER 2 LAB HOURS PER WEEK BASED ON 18 WEEK SEMESTER 4 ENTRANCE SKILLS, PREREQUISITES, OR CO-REQUISITES Strongly recommended: ART 111 and ART 120. CATALOG COURSE DESCRIPTION Students will examine graphic design as used in advertising, corporate identity, video, billboards and print media. Utilizing Illustrator, PhotoShop and Quark software, students will apply principles of color theory, layout and typography to take their ideas from concept to finished print quickly and professionally. This course may be taken two times. Two hours lecture, four hours lab per week. CSU CLASS SCHEDULE COURSE DESCRIPTION Students will examine graphic design as used in advertising, corporate identity, video, billboards and print media. Utilizing Illustrator, PhotoShop and Quark software, students will apply principles of color theory, layout and typography to take their ideas from concept to finished print quickly and professionally. May be taken two times. CSU

2 ART 158 Commercial Graphic Design Page 2 COURSE OBJECTIVES/STUDENT LEARNING OUTCOMES Upon successful completion of this course, the student should be able to: Communication (personal expression and information acquisition) information competency 1. demonstrate an understanding of the elements and principles of art and design, board and computer designing, fonts, papers and printing processes through their application to project designs, group discussion, presentations and critiques in class. This is to enable students to apply in these standards to future designs and employment opportunities 2. apply college level vocabulary, commercial design terminology, and proper grammar to projects, during critiques and discussions, for the purposes of successfully navigating a transferable level course Creative, Critical, and Analytical Thinking 1. critically examine and evaluate visual projects, using college level vocabulary and proper grammar, to evaluate creativity, appropriate use of elements and principles of art and design, and problem solving ability as applied to art and design; this is to be accomplished through student participation and interaction in critiques and discussions; this enable students to become familiar with, and apply, these standards to their design projects for application in future classes and employment 2. apply elements and principles of art creatively to projects using various mediums through creation of comprehensive layouts and computer generated designs, enabling the production of portfolio quality designs Technology/Information Competency 1. demonstrate proper use of board and presentation techniques, scanning, and software programs Illustrator, Quark and PhotoShop through creation of assigned design projects; this demonstrates the ability to work within the parameters of these software programs necessary in graphic design 2. demonstrate an understanding, knowledge and sensitivity of type fonts through their usage in project designs and creation of original font; sensitivity to type is essential in graphic design 3. apply papers and printing processes information to project designs

3 ART 158 Commercial Graphic Design Page 3 through design techniques, paper and printing choices; demonstrating knowledge of these commercial processes in essential in the graphic design field Discipline/Subject Area Specific Content Material 1. apply art, design and printing terminology to project designs during discussions and critiques in order to demonstrate knowledge of necessary design and printing vocabulary essential for advanced design classes and for future employment 2. relate project designs to real work application using appropriate elements and principles of art, printing specifications, software techniques, and participation in presentations and critiques, thereby demonstrating professional knowledge and aptitude for graphic design; this knowledge and aptitude for graphic design will be applicable to future design classes and relates to future employment demands REQUIRED TEXTS AND MATERIALS Bouweraerts, D., Introduction to Computer Graphics, 2005, Thompson Course Technolgoy Layout bond paper Pencils Markers Presentation boards Computer zip drive or memory stick The reading for this course is: PRIMARILY COLLEGE LEVEL DEGREE APPLICABLE COURSE: 2 hours of independent work done out of class per each hour of lecture or class work, or 3 hours lab, practicum, or the equivalent, per unit. COURSE CONTENT I. Introduction and Logo Design A. Explanation of the elements and principles of art, and necessity of hand drawn art/design B. Examination of the qualities of type fonts, their terminology and history

4 ART 158 Commercial Graphic Design Page 4 C. Font sensitivity, creativity and application guidelines D. Presentation and client interaction guidelines and examples E. The types of color (rgb and cmyk), where found and their applications F. Assign semester project to design individual font G. Discuss research paper on designer or design movement II. III. IV. Illustrator A. Demonstration of program software, properties and handout B. Bitmap vs. vector based design and scanning C. Marker comp layout guidelines D. Demonstration of marker usage, and proper mounting and flapping procedure Application of Logo to Stationary Design A. Delineation of informational criteria for business card, letterhead and envelop Quark A. Demonstration of program software, properties and handout B. Discussion of file types and pagination for press C. Explanation of various printing processes V. Brochure Design A. Explanation of brochure folds and mailing panel regulations VI. VII. VIII. PhotoShop A. Demonstration of program software, properties and handouts B. Discussion of file types, image size and resolution of dpi to lpi CD/DVD Cover and Disc A. Analysis of information included in design D. Discussion of appropriate software applications Interaction of Art Media in Designing A. Illustrator, Photoshop and Quark applications B. Discuss advertising venues, press parameters, design occupations, and future direction C. Presentation of written and oral reports, individual fonts LAB CONTENT I. Design and Render by Hand, and in the Computer, Logo and Stationary Designs, Brochure Designs, CD/DVD Cover and Disc Designs

5 ART 158 Commercial Graphic Design Page 5 II. III. Design and Render by Hand Original Fonts for Presentation Participate in Critiques of Student Designs and Presentations METHODS OF INSTRUCTION Lecture Active discussion Presentation (oral, media, critique) Varied printed and visual/audio materials such as textbooks, films, internet sources, and handouts Instructor demonstration of software techniques Guided practice METHODS OF ASSESSMENT/EVALUATION Hand rendered design Computer executed designs Conceptual analysis of class projects Critical analysis of class projects Quizzes and exams A course grade may not be based solely on attendance. Revised & Classified: January, 1992 Revised: May, 1995 Revised: March, 1996 Revised: September, 1996 Revised: November, 1996 Revised: November, 1997 Revised: February, 2000 Revised: November, 2000 Revised: December, 2000 Revised: February, 2002 Revised: April, 2006

6 REQUISITE APPROVAL The Requisite Approval form must be completed for any course that carries a prerequisite, corequisite, or limitation on enrollment as indicated on the Course Approval form. Department: Fine and Performing Arts Course number: ART 158 Title: Commercial Graphic Design COURSE PURPOSE (check all that apply) Basic Skills [ ] Certificate/Skill Award [X] Non-Credit [ ] AA/AS Degree [X] Transfer (CSU/UC) [X] Honors [ ] Distance Education [ ] I. RECOMMENDED REQUISITE(S): Strongly recommended: ART 111 and ART 120. II. TYPE OF REQUISITE AND THE APPROPRIATE LEVEL OF SCRUTINY. CIRCLE THE APPROPRIATE LETTER: H. ADVISORY. Strongly recommended ART 111 and ART 120. III. CONTENT REVIEW. FACULTY SHOULD BASE CONTENT REVIEW ON THE SYLLABUS AND OUTLINE OF RECORD, TESTS, RELATED INSTRUCTIONAL MATERIALS, TESTS, AND GRADING CRITERIA. CHECK THE APPROPRIATE BOX TO INDICATE THAT THE CONTENT REVIEW HAS BEEN COMPLETED: Strongly recommend successful completion of ART 111 and ART 120. NOTE: Per District policy and procedures the completed and approved Requisite Approval form is considered to be part of the official course outline of record.