PHOENIX COLLEGE ONLINE. SBS220 Internet Marketing for Small Business

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1 PHOENIX COLLEGE ONLINE SBS220 Internet Marketing for Small Business Instructor Information Instructor: Telephone: Availability: Doula Zaharopoulos M-F Mountain Time is the preferred method of communication and I will generally answer within 24 hours. If you choose to call, please leave a message. Please note that messages left by phone will be returned between hours, Monday through Friday. Course Overview SBS220 Internet Marketing for Small Business 2 credits Focuses on "e-commerce"-doing business on the Internet and planning a website. Topics include: how the Internet can help growth and success of business; examples of successful marketing on the Internet; availability of Internet services; necessary hardware and software for marketing on the Internet; determining products/services appropriate for Internet marketing; budget constraints and on-going operations of the Internet site. Class Location, Dates and Times This is a fully online, eleven-week course. We will not meet face-to-face at any time. Course Prerequisites While there are no prerequisites for this course, student should be familiar with using the Internet and word processing documents. This includes cut/past features, uploading and downloading documents, and other basic online classroom functions. Please refer to the Blackboard tutorial for a brief overview. Required Textbooks Strauss, Judy and Frost, Raymond. (2012). E-Marketing, 6 th edition. Publisher: Pearson. ISBN-13: Alternatively, students may purchase the e-book from the publisher. Please note, however, that the e-book may not be available to students after the end of the semester in which they are enrolled. 1

2 Grading Required Activity Qty. Points Total Points Discussion Board : Intro s & Weekly Discussion Question(s) Discussion Weekly Responses to Peers Discussion Week 11 peer critiques Quizzes Paper Paper Paper 3 E-Marketing Project (instructor) E-Marketing Project Summary (peers) TOTAL POINTS 1000 Grading Format This course is a graded course and students will earn a letter grade based on the points accumulated during the semester using the grade standard listed below: Grading Scale: Grade Percentage Points A 90 to 100% B 80 to 89% C 70 to 79% D 60 to 69% F 60% <600 To access your scores, click on My Grades from the course menu in Blackboard. Your quiz and test scores should be immediately accessible. For assignments requiring instructor grading, you will receive your scored assignment with feedback within one week, if not sooner. Attendance You must check into the course on a weekly basis. You are responsible to be aware of any course announcements, postings, s, changes. Check the course announcements, course schedule, and for posted changes. The instructor reserves the right to withdraw a student who has been inactive within the course for 2 or more weeks. Students withdrawn for inactivity may be reinstated only with the approval of the instructor. A grade of W will be assigned through the 7th week. After the 7th week, a grade of W or F will be assigned. Please refer to the College catalogue for specific instructions and deadline dates for student withdrawal. 2

3 Participation In fully online courses, student participation takes place in the discussion forum. Each student is expected to be an active participant in group discussions at least 3 times per week. In this course, roughly 30% of your grade (340 points) is based on your participation on the Discussion Board. Three postings per week (1) First posting Each week you must submit (post) a response to the weekly discussion topic(s). Your first posting must be made by Wednesday of each week to ensure that others have time to respond to your comments. (2) & (3) Second and Third posting Then, after reading the postings made by other students, you must reply to a minimum of two of your course mates. Your replies to course mates must take place between Thursday and Sunday. Your responses must be substantive. Points will be awarded for timeliness of your post, whether or not the answer is correct (in some cases, there won t be a correct answer), and reasoning. The reasoning portion of your answer will most likely be two paragraphs. Simply stating that you agree or disagree is not substantive. State your position, and then add your explanation as to why you feel as you do. Furthermore, only comments related to the weekly subject will be given credit. You may use the Class Lounge area to have other discussions with fellow students. Online weeks run from Monday to Sunday. All of your postings must be on different days, meaning that you must be online at least three days / week Student Responsibilities Students are responsible for reaching and understanding the contents of this syllabus. Questions regarding course requirements and expectations should be addressed with the instructor during the first week of class. Students are expected to be familiar with and follow all college policies included in the Student Handbook. Classroom Netiquette Please remember to maintain professionalism at all times. Discussion board replies should pertain to the weekly topic. The Class Lounge area on the Discussion board is where students can exchange communication not relating to the weekly topic. While intellectual debates are encouraged in a learning environment, insults and other forms of unacceptable social behavior will not be tolerated. Please keep your discussions professional. Students should also refer to the basic Netiquette guidelines posted online. One reference is 3

4 Plagiarism Plagiarism, whether intentional or accidental, is the act of using another person's ideas, information, or words (phrases, sentences, paragraphs, essays, etc.) and presenting them as your own. Examples of research sources include printed materials (books, newspapers, magazines, etc.), articles and information found on the Internet, s, information taken from lectures, material taken from records, CDs, videos, DVDs, films, television programs, songs, published, unpublished, private, or public materials and any work created by others. Whether you quote word for word, paraphrase, or summarize material, you must still give credit to the source using standard documentation. Plagiarism is a form of academic misconduct as well as a violation of copyright or intellectual property rights law. {Reference source = PC English Department} Any student found by a faculty member to have committed academic misconduct may be subject to sanctions outlined in the Phoenix College catalog and Student Handbook. Please refer to the Student Handbook or the web site, Assignments Each week you will complete various activities including readings, written assignments, and discussions. All materials needed for each week are available in the corresponding folders in Course Content. This is not a self-paced course. You are expected to participate each week and to submit all assignments according to the schedule provided. Writing Assignment Format The writing assignment(s) for this course require following APA format. You can review format guidelines at: How to Send and Name Assignments All assignments should bear the subject line as follows: First initial + last name + assignment number (example. DZaharopoulos_Paper1). Please do not send assignments as attachments. Instead, use Blackboard. Scoring rubrics are available on Blackboard for the papers due in this course. Late Assignments You will lose 20% of the total value of the assignment for any written assignment or quiz turned in after the due date, for only up to four days after the due date. However, late Discussion Question postings will not be graded, since this is crucial to the continuing discussions amongst students in the current week. 4

5 Administrative Advisement The Business Department recommends that all business students seek advisement from a full-time Business Department Faculty Member or a designated Business Advisor. Failure to seek professional advisement may delay your graduation or result in improper course selection. Special Arrangements Please contact the Disability Resource Center immediately if (1) you have or think you may have a disability or medical condition that may affect your performance, attendance, or grades in this class and for which you wish to discuss accommodations of class related activities or schedules; (2) you may require medical attention during class, or; (3) you may need special emergency evacuation preparations or procedures. For accommodations or additional assistance please contact the DRC, Learning Center (LC) Building, Accommodations are provided on an individualized, as-needed basis after the needs and circumstances have been evaluated. Important Phone Numbers Admissions Learning Center Advisement Library Bookstore Safety (College) Counseling Changes to the Syllabus or Course Outline Syllabus and course outline are subject to change based on student needs as assessed by the instructor, and changes will be posted in the announcements area of the course. 5

6 SBS220 Internet Marketing for Small Business MCCCD Official Course Competencies: 1. Present an overview of the Internet as a marketing tool for your business needs. 2. Identify and describe regulatory and privacy issues related to use of the Internet for marketing. 3. Identify and describe the variety of ways the Internet may be used to meet the marketing needs of a business. 4. Identify and use the criteria necessary to select the best Internet service for the marketing needs of your business. 5. Identify the products/services appropriate for selling on the Internet and prepare an analysis of the existing competition for these products/services. 6. Develop strategies for marketing your products/services on the Internet. 7. Determine the technology (hardware, software, telecom lines, etc.) necessary to establish an Internet web site for your business. 8. Identify and describe the steps necessary to complete the programming and make the web site operational. 9. Establish a budget to include projected dollars from sales, start-up costs, on-going operations costs, administrative and personnel costs, and marketing costs. 6

7 Course Schedule Week Readings & Activities Assignments Due Date/Time Due 1 Ch 1 Introduction to E-Marketing 2 Ch 2 Strategic Marketing & Performance Metrics 3 Ch 3 The E-Marketing Plan 4 Ch 4 Building Inclusive E-Markets Ch 5 Ethical & Legal Issues Quiz Paper 1 Due 5 Ch 8 Segmentation, Targeting, Differentiation, & Positioning Strategies 6 Ch 9 Product: The Online Offer 7 Ch 10 Pricing: The Online Value 8 Ch 12 E-Marketing Communication Tools Ch 13 Engaging Customers with Social Media 9 Ch 14 Buying Digital Media Space 10 Ch 15 Customer Relationship Management 11 Project Summary & Peer reviews Paper 2 Due.... Quiz.. E-Marketing Project due to instructor E-Marketing Summary, posted Replies to peers Final Exam Sunday at midnight Midnight MST on Mon. Thursday midnight. Thursday midnight. * All online weeks run from Monday to Sunday, except the last week for your final exam, which ends on Thursday. ** All assignments are due at midnight Mountain Time. (All submissions to the Blackboard system are date/time stamped in Mountain Time). 7