ART 112 INTRODUCTION TO GRAPHIC DESIGN Syllabus Fall 2014

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1 ART 112 INTRODUCTION TO GRAPHIC DESIGN Syllabus Fall 2014 Instructor: Professor Sheli Petersen Office Hours: MW 1 4PM, Tu/Th 11AM 12PM, AV Larson 021 Office Telephone: Address: SPetersen@peru.edu Course Meets: Tu/Th 9 10:45AM, AV Larson 114 Required Textbook: Graphic Design Solutions, 5 th Edition by Robyn Landa Required Online Tutorials: Lynda.com InDesign CC Essential Training Lynda.com will send you an inviting you to join your semester-long subscription for the class. Sign up as soon as you receive the invite. Required Software: InDesign Required Materials: Digital storage (one 16 or 32 gig thumb-drive and one back-up drive/computer; 24 Sheet 9" x 12 sketchbook for thumbnail studies; paper/plastic folder for keeping hard-copy prints and/or Xeroxes of research and reference materials; pencil and eraser. Course Description & Objectives This course is an introduction to the history and processes of graphic design. Students explore the various disciplines of graphic design through reading, lecture, exams, and studio projects. Students use the elements and principles of design through the combination of image, type, and page design as a means to explore visual communication in specific applications. Social responsibility in graphic design will be addressed. Prerequisites: None Upon completion of this course you should be able to: Understand that graphic design is a combination of type and/or images that conveys a direct message to a specific audience. Understand the general arc of the development of historical and contemporary graphic design.

2 Understand the relationship of aesthetics, technique, and strong visual ideas (subject, form, and content). Understand the preliminary process of developing strong visual communication through research, brainstorming, sketching, preliminary studies, and final design. Understand aesthetics, the elements and principles of design. Understand typography as visual form. Successfully master InDesign techniques covered in the required tutorials. Course Requirements Students are required to complete three projects and two exams. ALL projects and exams must be completed to pass the course. Attendance, reading the text book, and progress on designs are all essential to learning. You are expected to be prepared for and participate in all discussions and critiques. Expectations & Instructional Approach Class will include presentations on the relationship of type and image, cultural symbolism, and editorial visual commentary through historical and contemporary examples of graphic design. Research techniques and the process of graphic design will be addressed. You will receive peer and instructor feed-back during all preliminary and final critiques to help you strengthen your work. You will keep a sketchbook and folder for all research and preliminary studies for each project. You are responsible for learning required the InDesign techniques via the Lynda.com tutorials. Technical issues regarding software can be addressed as they arise. Each project will include research, reference material, thumbnail and preliminary studies, and final design. Thumbnail studies must be done in your sketchbook. Overall neatness will affect grade on final designs. Meeting all deadlines for preliminary and final work is essential to learning. Preliminary and final work that is not ready at the start of class will be considered late. Preliminary and final work will drop one letter grade each class period late. In evaluating your work to determine the grade you earn, I will consider these factors: Have you completed all required work and handed it in on time? Is a solid understanding of basic design concepts evident in your completed projects? Does your work show imagination as well as conceptual understanding? Do you take risks? How hard do you work do you challenge yourself to the full measure of your abilities, or take the path of least resistance? How well have you mastered the materials and techniques? To earn an A, you must excel,

3 which entails working beyond what is expected of good or average students, both quantitatively and qualitatively. Introduction to Graphic Design Attendance and Participation Policy Attending ALL classes is extremely important for a student s performance in the course. If for any reason you are unable to attend a class, you should contact me via or office phone (if I am not in, you may leave a message). After fives absences, your final grade for the course will automatically drop one letter grade. You are responsible for all material covered, including classes you have missed. Class participation includes being on time for class; reading the textbook and being prepared for in-class discussions; participating in critiques; turning in all research, thumbnail sketches, preliminaries, and final designs on the scheduled due dates; and working quietly and intently during designated in-class work sessions. In-class use of all mobile devices is prohibited. To avoid risk of damaging the computers, food and drink are not allowed in the Imaging Studio. To cultivate a positive environment conducive to learning, please join me in treating your classmates with respect. I encourage you to ask questions, seek my help when you need it, and help your classmates understand the material. Assessment and Grading Project 1 Informational Design History of Letterform Page Design Research, references, thumbnail sketches, preliminary page designs (25 pnts); Finished page design InDesign (25 pnts) Project 2 Promotional Design End Cap Sign for Health Food Grocer Research, references, sketches of health food product, thumbnail sketches, preliminary page designs (25 pnts); Finished design InDesign (25 pnts) Project 3 Editorial Design Research, references, and studies of publications, preliminary designs (25 pnts); Finished designs InDesign (45 pnts) Midterm Exam covering the terms and principles from the text and in-class lectures (30 pnts) Final Exam covering the terms and principles from the text and in-class lectures (30 pnts) Completion of Lynda.com tutorials (60 pnts) Class Participation (60 pnts) There are 350 points possible in the class

4 College s Incomplete Coursework Policy To designate a student s work in a course as incomplete at the end of a term, the instructor records the incomplete grade (I). Students may receive this grade only when serious illness, hardship, death in the immediate family, or military service during the semester in which they are registered prevents them from completing course requirements. In addition, to receive an incomplete, a student must have completed substantially all of the course s major requirements. Unless extenuating circumstances dictate otherwise, students must initiate requests for an incomplete by filling out an Incomplete Grade Completion Contract, which requires the signature of the student, instructor, and Dean. The Incomplete Grade Completion contract cites the reason(s) for the incomplete and details the specific obligations the student must meet to change the incomplete to a letter grade. The date by which the student agrees to complete required work must appear in the contract. The Dean, the instructor, and the student receive signed copies of the Incomplete Grade Completion Contract. Even if the student does not attend Peru State College, all incomplete course work must be finished by the end of the subsequent semester. Unless the appropriate Dean approves an extension and if the student does not fulfill contract obligations in the allotted time, the incomplete grade automatically becomes an F. College s Academic Integrity Policy The College expects all students to conduct themselves in a manner that supports an honest assessment of student learning outcomes and the assignment of grades that appropriately reflect student performance. It is ultimately the student s responsibility to understand and comply with instructions regarding the completion of assignments, exams, and other academic activities. At a minimum, students should assume that at each assessment opportunity they are expected to do their own original academic work and/or clearly acknowledge in an appropriate fashion the intellectual work of others, when such contributions are allowed. Students helping others to circumvent honest assessments of learning outcomes, or who fail to report instances of academic dishonesty, are also subject to the sanctions defined in this policy. Instances of academic dishonesty may be discovered in a variety of ways. Faculty members who assign written work ordinarily check citations for accuracy, run data base and online checks, and/or may simply recognize familiar passages that are not cited. They may observe students in the act of cheating or may become aware of instances of cheating from the statements of others. All persons who observe or otherwise know about instances of cheating are expected to report such instances to the proper instructor or Dean. In order to promote academic integrity, the College subscribes to an electronic service to review papers for the appropriate citations and originality. Key elements of submitted papers are stored electronically in a limited access database and thus

5 become a permanent part of the material to which future submissions are compared. Submission of an application and continued enrollment signifies your permission for this use of your written work. Should an occurrence of academic misconduct occur, the faculty member may assign a failing grade for the assignment or a failing grade for the course. Each incident of academic misconduct should be reported to the Dean and the Vice President for Academic Affairs (VPAA). The VPAA may suspend for two semesters students found to be responsible for multiple instances of academic dishonesty. The reason for the suspension will be noted on the student s transcript. A faculty member need present only basic evidence of academic dishonesty. There is no requirement for proof of intent. Students are responsible for understanding these tenets of academic honesty and integrity. Students may appeal penalties for academic dishonesty using the process established for grades appeals. Title IX Compliance Notice Peru State College is an equal opportunity institution. PSC does not discriminate against any student, employee or applicant on the basis of race, color, national origin, sex, disability, religion, or age in employment and education opportunities, including but not limited to admission decisions. The College has designated an individual to coordinate the College s nondiscrimination efforts to comply with regulations implementing Title VI, VII, IX, and Section 504. Inquiries regarding non-discrimination policies and practices may be directed to Eulanda Cade, Director of Human Resources, Title VI, VII, IX Compliance Coordinator, Peru State College, PO Box 10, Peru, NE , (402) Students requesting reasonable accommodation and tutoring services should contact the Center for Achievement and Transition Services (CATS). ******************************************** We will adhere to the schedule as much as possible. Any modifications to the schedule or course content will be communicated to you in advance. SCHEDULE (SUBJECT TO CHANGE) Aug 19 Tues What is Graphic Design? Relationship of Subject, Form, and Content Graphic Design Categories Chapter 4: Design Process Read pages 73 88

6 Aug 21 Thurs Design Process Discussion History of Letterform Lecture Project 1 Informational Design History of Letterform Page Design Chapter 3: Typography Read pages Lynda Tutorials Stage 1: Introduction; Learn InDesign in Thirty Minutes; Understanding Your Workspace; Creating a New Document; Graphics View Aug 26 Tues Typography: Elements; Classification; Visual Form; Spacing Discussion Understanding Type as Visual Form in-class exercise Chapter 4: Composition Read pages Aug 28 Thurs Graphic Design Basics Discussion Graphic Design History medieval illuminated manuscripts, movable typography, renaissance book design Lynda Tutorials Stage 2: Text; Formatting Objects; Color; Frames and Paths; Managing Objects; Transforming Objects View Sept 2 Tues History of Letterform research, references, and thumbnails DUE Critique Lynda Tutorials Stage 1: Introduction; Learn InDesign in Thirty Minutes; Understanding Your Workspace; Creating a New Document; Graphics Viewing Completed Sept 4 Thurs History of Letterform research, references, and thumbnails Critique Sept 9 Tues History of Letterform preliminary studies DUE Critique Lynda Tutorials Stage 2: Text; Formatting Objects; Color; Frames and Paths; Managing Objects; Transforming Objects Viewing Completed

7 Sept 11 Thurs History of Letterform preliminary studies Critique Chapter 5: Creativity and Concept Generation Read pages Sept 16 Tues Project 1 Informational Design History of Letterform Page Design DUE Critique Sept 18 Thurs Project 1 Informational Design History of Letterform Page Design Critique Sept 23 Tues Project 2 Promotional Design End Cap Sign for Health Food Grocer Creativity and Concept Generation Discussion Chapter 12: Advertising Read pages Sept 25 Thurs Advertising Discussion History of Graphic Design English and French Art Nouveau Lecture Chapter 8: Proportional Systems and Grid Read pages Midterm Study List Sept 30 Tues Proportional Systems and Grid Discussion History of Graphic Design The Vienna Secession, the Influence of Modern Art Oct 2 Thurs Midterm Exam History of Graphic Design The Bauhaus and the New Typography History of Graphic Design The New York School Chapter 6: Visualization and Color Read pages

8 Oct 7 Tues End Cap Sign for Health Food Grocer research, references, and thumbnails DUE Critique Oct 9 Thurs End Cap Sign for Health Food Grocer research, references, and thumbnails DUE Critique Oct 14 Tues Midterm Break no classes Oct 16 Thurs Visualization and Color Discussion History of Graphic Design International Typographic Style and the Swiss School Oct 21 Tues End Cap Sign for Health Food Grocer preliminary studies DUE Critique Oct 23 Thurs End Cap Sign for Health Food Grocer preliminary studies DUE Critique Oct 28 Tues Project 2 Promotional Design End Cap Sign for Health Food Grocer DUE Critique Chapter 9 and 10: Posters; Book Cover Design Read pages Oct 30 Thurs Project 2 Promotional Design End Cap Sign for Health Food Grocer Critique Nov 4 Tues Project 3 Editorial Design Cover Design and Front Page Design for Print and Online Publication

9 The History of Graphic Design The Conceptual Image Editorial Design and Social Responsibility in Design Lynda Tutorial Stage 3: Character Formatting; Paragraph Formatting; Styles; Packaging, Printing, and Exporting View Chapter 1: Ethics in Graphic Design Read pages Nov 6 Thurs Poster and Book Cover Design Discussion Ethics in Graphic Design Discussion Chapter 13: Interactive Design and Motion Graphics Read pages Nov 11 Tues research DUE Critique Nov 13 Thurs research Critique Nov 18 Tues thumbnails DUE Critique Lynda Tutorial Stage 3: Character Formatting; Paragraph Formatting; Formatting Styles; Packaging, Printing, and Exporting Viewing Completed Nov 20 Thurs History of Graphic Design Editorial, Web, and Interactive Design Interactive Design and Motion Graphics Discussion History of Graphic Design New Wave Typography and Pioneers of Digital Graphic Design

10 Nov 25 Tues Nov 27 Thurs Thanksgiving Break no classes Dec 2 Tues preliminaries DUE Critique Final Exam Study List Dec 4 Thurs preliminaries Critique Final Exam Day Project 3 Editorial Design Cover Design and Front Page Design for Print and Online Publication DUE Critique Final Exam