Kristen R. Schiele, PhD, MBA

Transcription

1 Kristen R. Schiele, PhD, MBA Date Submitted: November 2012 Faculty Rank: Assistant Professor Academic Discipline: Marketing, and Fashion Marketing Date first employed by Woodbury University: 2012 Faculty Qualification: AQ Yes PQ Other I. EDUCATION Doctoral Degree: Ph.D. Year Conferred: 2012 Degree Granting Institution: University of California, Irvine Major Field of Study: Management Minor Fields of Study: Marketing Master s Degree: Master of Business Administration Year Conferred: 2006 Degree Granting Institution: Chapman University Major Field of Study: Marketing Baccalaureate Degree: Bachelor of Business Administration Year Conferred: 2004 Degree Granting Institution: Chapman University Major Field of Study: Marketing II. PROFESSIONAL EXPERIENCE Teaching Experience: Date Institution and Location Courses Taught

2 2012 present Woodbury University. Burbank, California Marketing Concepts and Strategies Global Marketing Fashion, Culture and Society Fashion Promotion Marketing Research 2012 Vanguard University. Costa Mesa, California Research Methods Marketing Research Principles of Marketing California State University of Fullerton, Fullerton, California Principles of Marketing Consumer Behavior Marketing Management California State Polytechnic University, Pomona, California Marketing Strategy Rio Hondo Community College. Whittier, California Marketing for Small Business Owners University of California, Irvine, Irvine, California Marketing Management Business Experience: Date Organization and Location Title and Responsibility 2011 present Fit for Green, Mission Viejo, California Chief Marketing Officer present Independent Marketing Consultant, Mission Viejo, California The Irvine Company, Newport Beach, California

3 Sr. Staff Accountant, Resort Properties Susan s Healthy Gourmet, Irvine, California Marketing Assistant III. COURSES TAUGHT Summer 2012: Course No. Course Title No. of Hours WMBA 506 Marketing Concepts and Strategies 3 Fall 2012: Course No. Course Title No. of Hours MRKT 455 Marketing Research 3 FMRK 340 Fashion, Culture & Society 3 FMRK 360 Fashion Promotion 3 PMBA 504 Global Marketing 3 IV. SERVICE ASSIGNMENTS SINCE 2007 (University, School, Professional Discipline/Scholarly Society, Public) Service to the University New Faculty Learning Committee, Member Technology Steering Committee, Member MBA Assessment Committee, Member Service to Prior Universities University of California, Irvine Member: PhD Student Association California State University, Fullerton Honors Thesis Mentor and Faculty Advisor Service to Scholarly Society

4 2011 Association for Consumer Research Annual Conference, Paper Reviewer Consumer Culture Theory Annual Conference, Paper Reviewer Transformative Consumer Research, Database Committee Volunteer 2008 Association for Consumer Research, Conference Volunteer V. CURRENT PROFESSIONAL AND ACADEMIC ASSOCIATION MEMBERSHIPS Association for Consumer Research American Marketing Association VI. HONORS, AWARDS, AND OTHER FORMS OF SPECIAL RECOGNITION 2012 Beta Gamma Sigma Honors 2011 Yale Whitebox Conference Grant Fellowship, University of California, Irvine VII. SCHOLARSHIP SINCE 2007 (In all cases under section VII, clearly state publication, edition/volume where applicable, date, and page numbers) Discipline-Based Scholarship (Basic) TYPE I: 2013 "Blogging as a Teaching Methodology". Marketing Educator Association Conference 2013 Transfer and Classification of Knowledge Structures of Digital Consumers (with Dr. Mine Ucok-Hughes) Seeds of Fashion: Eastern vs. Western Counter-Culture Movements and a Look at the Gothic Lolitas of Harajuku, Japan. In P.R. Cateora, M.C. Gilly, & J.L. Graham (Eds.), International Marketing, Burr Ridge, IL: McGraw-Hill. Visual Analysis: Application of an Emerging Tool for Visual Research. Consumer Culture Theory Conference. Reception of Restructured Cultural Goods: How Meanings Transform in the Re- Diffusion Process. Consumer Culture Theory Conference 2007 Entrepreneurship Education: Students, Needs, Wants, and Fears, Southwestern Decision Science Institute Annual Conference.

5 2005 An Exploratory Study of Gender Self-Bias in Entrepreneurial Start-Up Decision. Western Decision Sciences Conference. VIII. PAPERS UNDER REVIEW (Title of paper and journal or organization, date submitted) Possession Rituals of the Digital Consumer: A Study of Pinterest (with Dr. Mine Ucok- Hughes) European ACR conference (submitted in December 2012) IX. PROFESSIONAL DEVELOPMENT OF THE FACULTY MEMBER SINCE 2006 (Involvement in professional meetings, professional development programs, classes taken, other development activities, etc.) American Marketing Association: Association for Consumer Research: Consumer Culture Association: