BYRNE DIXON HAS BRIGHT IDEAS. Reducing data centre energy usage
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1 BYRNE DIXON HAS BRIGHT IDEAS Reducing data centre energy usage
2 1.1 Introduction Agenda Data Centre Efficiency Data Centre Efficiency Byrne Dixon Background Data Centre Efficiency Theory Government Support European Support Local workshops ACA ECCDC BDA-SEI
3 2.1 Introduction BYRNE DIXON ASSOCIATES -Background Byrne Dixon Associates Data Centre Design Consultants Services Training EU COC Implementation Business Strategy Strategic Planning Telco Network Design Data Centre Design Data Centre Efficiency Data Centre Auditing Strategic Analysis Data Centre Design Data Centre Management Partners Industries Telco Banking Technology Software Insurance Business Airlines Oil/Gas SEI EMC Dell Intel Sungard Sample Clients O2:Meteor Susquehanna : AIB Xilinx : Intel Microsoft Quinn : RenRe Accenture Cityjet : Air France BP
4 1.1 Introduction Agenda Current Services Training.
5 1.1 Data Centre Strategic Analysis 1 Building the business case Hard and soft benefits Costs Analysing the figures 2 Scoping the Co-Locating Option Writing a Colo tender. Choosing a Colo provider Agreeing an SLA 3 Scoping the Construction Option Choosing a site Choosing a contractor 4 How the design effects cost Reliability and cost Density and cost Colocation Infrastructure Assessment Sheet Criteria Data Centre ROI Analysis Business Case Structure A Average : Introduction Weighted Minim Weigh um t Score Site A Normal ized Catego ry Score Weigh ted Score B: Methods and Assumptions Site B Normali zed Catego ry Score Weigh ted Score Location Building Existing Power Infrastructure Existing HVAC Plant Telecommunications Operational Space Support and power 5 are the 0.00two 0.00 crucial Vendor Expanding limiting Viability within 5 existing 2.12 footprint creates Cost of Ownership Expanding factors when 5 within deciding 0.00 existing if it 0.00footprint 0.00 TOTAL Average Score Score Watts per SF significant physically risk creates possible to the significant to existing expand data risk to on the your centre infrastructure. existing existing data site. This should be avoided possible. centre infrastructure. This should be avoided is possible B C Row C1 Row C C: Business Impacts 150 Row B1 D: Sensitivity & Risks A 100 E: Conclusions and Row Recommendations B $4,000 $3,500 $3,000 $2,500 $2,000 $1,500 $1,000 $500 $0 Cost per SF w/sf $/sf
6 2.1 Introduction Training BYRNE DIXON ASSOCIATES Data Centre Design Training Thermal Analysis through the room environment
7 1.1 Data Centre Design Course 7 Examples of out cooling design module
8 1.1 Data Centre Design Course 8 Before Implementation After Implementation
9 1.1 Introduction Agenda Efficiency Theory
10 1.1 Efficiency Theory PUE = Total Facility Power IT Equipment Power DCE = IT Equipment Power x 100% Total Facility Power
11 1.1 Efficiency Theory TARGET AREAS FOR INCREASED EFFICIENCY EXTERNAL PLANT ROOM SERVER ROOM FREE COOLING OUTDOOR CONDENSER CHILLER CONDENSER CHILLER EVAPORATOR CRAC Air Loss CONDENSER COP CHILLER COP CRAC COP
12 1.1 Introduction Efficiency Theory Coefficient of Performance (COP) = Cooling Output = Work input Condenser Air Temp Return Air Temp Return Air Temp
13 1.1 Introduction Efficiency Theory Conclusion : It requires less electricity to extract 10kw of heat at 20degC than at 25 deg
14 1.1 Introduction Efficiency Theory Ramp Networking Row Servers Servers Servers Servers Hot Aisle Hot Aisle Cold Aisle Hot Aisle Cold Aisle PDU PDU Buffer Zone Buffer Zone Buffer Zone Buffer Zone Air Handler Air Handler
15 11.4 Cutting Energy Consumption in your Data Centre
16 11.4 Cutting Energy Consumption in your Data Centre
17 1.1 Government Action ACA Scheme Government Action ACA Scheme
18 2.1 Examples of our data centre strategic planning course. The Accelerated Capital Allowance (ACA) is a tax incentive which aims to encourage companies to invest in energy saving ICT technology Based on existing Wear and Tear Allowance Lets take an example of Euro 20,000 investment Current situation Standard Capital Allowances ACA Proportion of deductable 1/8 8/8 NA The Capital ACA Equipment benefits costs you in year (12.5%) one (100%) by: Deductable Capital Equipment costs 1. Reducing your tax bill Taxable Profit: 2. (minus Increasing deductions) your cash flow 3. Reducing your energy costs Tax payable on 12.5%: NA 2,500 20, ,000 97,500 80,000 12,500 12,188 10,000 Tax saved with deductions NA 313 2,500
19 1.1 What Equipment Applies. What Equipment Applies Enterprise Servers Enterprise Storage Equipment Precise Cooling Heat Rejection Equipment Centralised DC Power Distribution Power Management Uninterruptible Power Supplies UPS
20 1.1 What Equipment Applies. Enterprise Servers SPECpower_ssj2008 is the first industry-standard SPEC benchmark that evaluates the power and performance.
21 1.1 What Equipment Applies. Enterprise Storage
22 1.1 What Equipment Applies. Precision Cooling Coolant Distribution Units (CDU) CRAC units Cooling Modules : EC Fans 45% more efficient
23 1.1 What Equipment Applies. Blanking Plates Side Panels Koldlok Airguard Perforated Doors
24 1.1 What Equipment Applies. Power Management Precision Metering Intelligent PDU s Software to power down servers/circuits Data Centre Management Software
25 1.1 European Action Code of Conduct European Action Data Centre Code Of Conduct
26 1.1 European Action Code of Conduct How do you take part. Participant Endorser Data Centre Owner/Operator Engineer Manufacturer SEI ASHRAE
27 1.1 European Action Code of Conduct Aims IT load Facilities Develop easily understood metrics Develop practical and voluntary commitments for participants Common set of measures Brings all interested parties together Open forum for discussion Accelerates the development of efficient technologies
28 1.1 Local Workshops Local Workshops BDA and SEI shall be offering joint workshops BDA offer efficiency training. Please provide details to myself at our stand.
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