Copyright 2014 Nodify, Inc. Nodify Analytics and Proximity Marketing

Transcription

1 Copyright 2014 Nodify, Inc Nodify Analytics and Proximity Marketing

2 Nodify An integrated real-time system for measuring all smartphone traffic at a retail location with ability to engage customers with relevant timely offerings Analytics Customer Engagement Retention

3 Nodify Verticals Convenience & Fuel Healthcare Hospitality Quick Serve Restaurants (QSR) Travel Airports Lottery Government Retail Any Location Interested in Footfall Traffic Patterns

4 How Does Nodify Work? A Nodify Node is installed at strategic locations. A person enters into the range, the Node senses the smart- phone records the traffic and analytical data. If the users has a Nodify enabled app (SDK available), the customer will receive a push notification with an appropriate offer. For example: FlightView, FlightStats, FlightAware, collectively represent 18m downloads

5 Nodify Traffic Analytics Identifying customer behaviors provides reliable metrics for operations assessments that can boost property performance. Provides a better understanding of consumer traffic at each location Identifies where people are in real-time Compare traffic against actual sales Recognizes customers through visibility, repeat customers, new customers, new known customers, see employees Understand dwell time Evaluate the success marketing campaigns Privacy standards strictly adhered to Export data

6 Anonymous MAC Address Data

7 Daily Analytics Total Traffic Inside Traffic Convenience & Fuel Location, Garden City, NY

8 Hourly Analytics Front Entrance Mall Entrance 80,000sqft Retail, Europe

9 Week/Week Traffic Analytics

10 New vs Repeating Customers (30 week span)

11 Customer Weekly Visits (3 month span)

12 Repeat Customer Frequency By Day (6 month span)

13 Proximity Marketing Landscape GPS, Global Positioning System Pros: All Smart-phones are GPS enabled Cons: Not very accurate Does not work indoors No analytics Node Node is a trademark of Nodify, Inc., a device containing patent pending proprietary software which works 100% of operating systems. A powerful smart 2-way tool, working indoors and outdoors with ranges from 1-300ft. Can be optimized for each location or each node. Pros: Database centric (Big Data) Easy to install, Uses the existing infrastructure, creating its own proprietary Wi-Fi for your users which is safer and more reliable Radius can be remotely controlled, Works with 100% of all smartphones, Provides detailed operations analytics No app necessary for traffic analytics Cons: Must be powered Beacons ibeacon is the Apple Trademark for Bluetooth, an indoor positioning system. A low-powered, low-cost one way transmitter that can communicate with phones that support Bluetooth 4.0 LE Pros: Easy to install Small, battery powered Many vendors are manufacturing beacons Affordable to purchase Cons: App centric Bluetooth and WiFi reliant (battery drain) Limited range settings Difficult and costly to manage Analytics from app users only, not total traffic Reaches only 50% of the market Battery life issues BLE 4.0LE is hardware, cant be upgraded Standards not being met

14 Nodify 100% compatible with all smart-phones 4/16/2015-4/25/2015 7/7/2015-7/15/2015

15 Nodify Proximity Marketing Proximity marketing provides clients the ability to reach and engage customers when they are in or near an location. Providing compelling, relevant, timely offers that motivate Engage customers on site. Triggering messages that inspire action According to a recent IBM study, 72% of consumers will act on a call to action if they receive it while in or near a store

16 Proximity Marketing Perfected Engage at the pump driving traffic in store Present real-time targeted offers Relevant, meaningful interactions Enhance loyalty programs Up-sell

17 Real-time In Location Services Provides travelers TSA wait times in real-time for all 450+ airports Speed up wait time, TSA is lighter at North terminal

18 Engage at the Most Influential Time Nodify wakes up users phone with a push notification when they enter your specified range. (1-300 feet) According to a recent IBM study, 72% of consumers will act on a call to action if they receive it while in or near a store C & Fuel Lottery Push

19 The Right Offer at the Right Time Drive traffic to concessions Motivate travelers to visit higher margin areas Provide information about destination

20 Proximity Marketing Perfected Push with a call-to-action Share Redeem Know what works when Airport Push

21 Nodify s Proprietary Patent Pending Node Powerful smart device works indoors and outdoors with ranges from feet Optimized for a each location, each node, the radius can be remotely controlled Easy to install Uses the existing infrastructure Creating its own proprietary Wi-Fi for your users which is safer and more reliable Outdoor enclosures meeting regulatory requirements

22 Broad Intellectual Property Rights Comprehensive US patent claims pending on both core technology (system design and architecture) and on proprietary business methods Strong Patentability/Clearance opinion secured Complete prior art patent searches were undertaken confirming Nodify s exclusivity and its priority of invention International patent rights have been preserved and will be pursued

23 Nodify Client Portal The portal is user friendly. Create offers by region, city or state. You can even create campaigns for a single location or Node. Upload photographs, graphics, manage dates and times, redemption marks and monitor programs-see results. Coupon offers Events Loyalty programs Newbie offers

24 Nodify Client Web Portal

25 Analytics & Proximity Marketing Perfected The Nodify solution is comprised of hardware and a 100% Cloud based software platform. Hardware devices are Plug & Play, and can be tuned through the client portal. Devices automatically update.

26 Nodify Flexible & Affordable No hardware to purchase Affordable licensing structure Minimal set up fee Minimal site assessment necessary Measurable ROI Multiple location discounts

27 Sample Installations Installed in multiple verticals across the US which include: QSR, Convenience and Fuel, Retail, Pharmacy, Grocery, Hospitality, Travel (airports) and Recreation Beta phase 1 completed, Beta phase 2 scheduled for September 2015, at Carrefour, the fourth largest global retailer EKO, a Convenience and Fuel retailer, a division of BP Major C and Fuel retailers, and QSR s in Guatemala

28 Knowledge and Experience For more than 20 years, the affiliates of Nodify, Inc., including Striped Lightning Systems, Mail Sentry, Network Sentry and Nios Technology continue to provide programming and technology and database solutions for companies across multiple industry verticals.