DeIC Konference Ib Hansen: Oktober 2015

Transcription

1 DeIC Konference 2015 Ib Hansen: Oktober 2015

2 Agenda App Development How to wake and App, based on location What to display in the App, based on location Location Deployment for Apps Business Analytics Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3 How to wake App?

4 Apple Introduced ibeacon in 2013, ios7 How to send push notification Without Installed Venue App ~ Suggest App from lock screen notification Triggered by GPS, ibeacon, WiFi or passbook With Installed Venue App ~ Push notification with vicinity of Beacon

5 BLE Beacon Overview BLE Beacon transmit small amount of data This beacon wakes up the phone / tablet to let it now it is there Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

6 BLE Beacon Overview BLE Beacon transmit small amount of data The phone calculates the Distance Proximity to the beacon Cisco and/or its affiliates. All rights reserved. Immediate: < ½ m Near: ½ m Far: > 2.5m Cisco Confidential 6

7 BLE Beacon Overview Based on UUID (Beacon id) and Proximity. The phone decides if to and which APP to start Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

8 BLE Beacon Overview Beacon Transmits UUID I see this UUID Display this content Phone computes distance to beacon APP Server Phone asks APP server what to display based on UUID / Proximity Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

9 WiFi Push based on location Access Points Controller (Virtual/Physical) MSE (Virtual/Physical) EMSP LOCATION DATA ANALYTICS DATA APPLICATION DATA SDK Mobile Application Server Analytics UI Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

10 What to display in App Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

11 Google and AltBeacon EddyStone Google s new BLE Beacon proposal that expand UUID broadcast Added URL and Telemetry data (TLM) as payload Beacon message Can use Chrome Browser as EddyStone receiver App AltBeacon The Open and Interoperable Beacon Specification IOS, Android, Windows, Linux Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

12 Beacon format comparison Supported Platform Service Context Security Special Feature Apple ibeacon ios UUID N/A Same as current GPS Geo-fencing based notification Push Notification regardless of App s running status Passbook Integration Google EddyStone ios, Android UUID, URL, TLM EiD Security Broadcast URL and Telemetry info on top of UUID Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

13 WiFi App data Push or Pull Access Points Controller (Virtual/Physical) MSE (Virtual/Physical) APP Pulls location using API LOCATION DATA ANALYTICS DATA APPLICATION DATA PUSHED by Location APPLICATION DATA PUSLLED by Location Mobile Application Server Analytics UI Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

14 REST API Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

15 REST API Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

16 Location Deployment for Apps Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17 Beacon and Cisco Wi-Fi Location Deployment CleanAir AP s for Wi-Fi Beacons for Location (client computed) Beacons for proximity based messaging CleanAir APs detect rogue BLE beacons

18 Beacon and Cisco Wi-Fi Location Deployment BLE integrated with CleanAir APs Fewer beacons to deploy & manage

19 Integrated BLE Beacon Hyperlocation module; Integrated Bluetooth Beacons Hyperlocation Centrally-Managed Beacon Variables UUID/Major/Minor: up to 5x beacons/module Repetition Frequency (1-10 times/sec) RF Power level Set separately for each of 5 UUID/M/M Range programmable to ft (depending on environment) AP-Integrated Beacons Complementary to Tag-based Beacons Expand on the Location Based Services (LBS) services Don t run out of power Centrally managed and programmed More secure; out of reach UUID Universal Unique Identifier

20 Hyperlocation BLE Software Screenshot The goal is to beacon information at a specific distance BLE term Ranging determines distance from BLE source (active) process BLE Term Monitoring When device (user) leaves beacon coverage area (passive)

21 Introducing the Cisco 1850 Series Access Point Next-Generation Wave ac Access Points AP 1850 Dual Radio, ac Wave 2, 80MHz 5GHz: 4x4 supporting 3 SS MU-MIMO 4 SS SU-MIMO 1.7Gbps Max 5GHz PHY 2.4GHz: 3x4, Supporting 289Mbps PHY 2x GbE & USB 2.0 Integrated WLC: Mobility Express Internal & External Antenna Models Gigabit Wi-Fi Has Fully Arrived

22 Viewing BLE Beacons on MSE Beacons that come from the access point should be displayed as ROGUE until they are classified. Once it is located you should be able to see UUID, MAJOR & MINOR when clicking on a beacon

23 Viewing BLE Beacons on MSE Looking at the contents of a Beacon MAC Address UUID Misplaced Beacon Major Minor

24 Business Analytics

25 Understand How People Interact in the Location Detect Number of people by venue and zones Peak time in venue NEW New compared to repeat visitors Common traffic patterns Where people spend time

26 Dashboard Name of report Click to change Combined total for all selected areas Breakdown of new vs repeat (present in past two weeks) Comparison with the preceding period Chart data

27 Heatmaps Parameters Heatmap

28 Natural History Museum

29 EMSP Context Experience Journey Browser Native Omni HTML5 HTML5 HTML5 HTML5 HTML5 HTML5 Captive Portal Location Specific Captive Portal Engage and learn about your shoppers and guests Native/Web Apps Enhance existing Native app with context experiences Leverage location services Omni-Experience Immersive, context experience through a variety of mediums Engage like never before Guest Experience

30 What Is Cisco EMSP? Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

31 Location Strategy Ciscos location strategy includes both triangulation / and BLE (ibeacons) Wifi Triangulation for: Positioning of clients Positioning of Rouge APs Positioning of Interferers Position of Beacons Blue dot navigation Analytics App s BLE ( ibeacons for: App s on phones / tablets Generic Apps Analytics Blue dot navigation

32 Thank you.

33 EMSP Architecture EMSP Captive Portals Wi-Fi Engage Mobile Web MOBILE EXPERIENCES Signage Kiosk App Plug In EMSP TOOL KIT EMSP Studio EMSP App Builder EMSP SDK Dev Studio (IDE) EMSP Modules OOB Modules Custom Modules CORE SUBSYSTEM Subscriber System Analytics Device Model Map Manager CISCO INTEGRATION PLATFORM Workflows Orchestration Enterprise Integrations Location/Zone Triggers Native/Hybrid Apps EMSP APIs API App Development Ecosystem Advanced Services EMSP Partners ENTERPRISE SYSTEMS CRM dbs APIs PRE-BUILT CONNECTORS AND COMPONENTS Social Networks Ad Networks, Push Notifications Payments Feeds Indoor Mapping Web Services Infrastructure Connectors API INFRASTRUCTURE/NETWORK INTELLIGENCE Cisco WLC Cisco Meraki MSE/CMX Connected Stadium Wi-Fi