Mobile Engagement with Aruba Beacons and the Meridian Mobile App Platform. Nick Newton
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1 Mobile Engagement with Aruba Beacons and the Meridian Mobile App Platform Nick
2 Agenda Meridian Mobile App Platform Aruba 2 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
3 Mobile Engagement Sales 101 Target Audience Business Partners to IT (e.g. Marketing, Business Development) Target Customer Type Public Facing Enterprises with more guests than staff in their venue Target Budget Center Mobile app development, customer engagement and advertising Target Partners Aruba resellers with experience in public venues & mobile app developers 3 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
4 Mobile Engagement Trends 80% of the world owns a mobile phone. And we re using them in the venues we visit. 52% of companies worldwide intend to implement locationbased mobile marketing by 2017 (up from 27% in 2013). 4 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
5 Challenges & Opportunities Retail Avoid shopper abandonment & increase sales per visit Stadium / Arena Increase revenue from concession stands & improve fan experience Hospitality Prevent poor online reviews & improve loyal customer satisfaction Healthcare Improve patient satisfaction & free up staff for critical needs Airports / Malls Avoid frustration for wayfinding & increase advertising revenue Convention Centers Differentiate against other venues & offer value added services 5 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
6 Mobile Engagement Inside Venues Guest Wi-Fi Way-Finding Push Notifications Secure and customized network access portal Indoor turn-by-turn directions Time & location relevant messaging 6 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
7 High Density Wi-Fi with Aruba ac Breaking down Levi s Stadium: Wi-Fi is best in show Stadium Tech Report, September ,500 Seats 1,200 APs Silicon Valley, USA Opening Game Stats 3.3TB data transfer more than the last Super Bowl 7,800 instant video replays on the Levi s Stadium app > 18,000 active Wi-Fi users 3.1Gbps peak data rate 7 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
8 Meridian Platform for Indoor Content & Maps Cloud-based platform for content management related to indoor points of interest Integrated indoor mapping tool to enable location based mobile engagement 8 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
9 Improve Existing Apps with Meridian SDK What VenueNext* has created is unprecedented in the world of sports. (*) Al Guido, COO, San Francisco 49ers Levi s Stadium app integrates Meridian SDK Location services powered by 1,000+ Aruba Beacons 2,100 food orders with the app during the first game 9 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
10 Mobile Engagement with Aruba Aruba Wi-Fi ClearPass Guest Self-registration, app delivery, personalized advertising in the browser Blue dot directions & notifications based on real-time position. Aruba Beacons ClearPass Guest prompts download of Meridian-powered app Meridian-Powered Mobile App - White-label or custom - Active Wi-Fi Connection Not Needed Meridian App Platform Location-based and personalized content for apps 10 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
11 Bluetooth vs. Wi-Fi for Device Location Wi-Fi is not reliable for location services but is required for business analytics Bluetooth Low Energy (BLE) is required for location services such as the indoor blue dot & zone based push notifications 11 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
12 Aruba Beacons for Real-Time Indoor Location Compatible with ibeacon API Less expensive than other hardware approaches Excellent accuracy (<1m) and low latency (<2sec) for wayfinding/notifications Site-survey tools and remote monitoring to help IT pros 12 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
13 Comprehensive Tools for Beacons Deploy using one of the two options Position inside the indoor map Use the Meridian platform to manage 13 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
14 How Does Aruba Wi-Fi Help Manage Beacons? 1. Aruba USB Beacon plugs into an Aruba Wi-Fi access point. 2. Aruba AP communicates with battery-powered beacons and Meridian cloud via Aruba Controller or Instant AP. 3. Customer edits Aruba Beacon details from within Meridian cloud editor, and edits are broadcasted to the Aruba beacons. 14 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
15 Meridian App Developer Zone Dedicated developer zone with free access to SDK download and FAQ App developers can support multiple customer accounts Dedicated support team for app developers using the Meridian SDK & CMS 15 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
16 Product Summary & Availability ClearPass Guest Meridian App Platform Beacons with SDK Aruba Wi-Fi Software 16 CONFIDENTIAL Copyright Aruba Networks, Inc. All rights reserved
17 THANK 17
18 @ArubaNetworks 18
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