LOCATION BASED SERVICES FOR RETAIL

Transcription

1 LOCATION BASED SERVICES FOR RETAIL

2 CURRENT GLOBAL TRENDS -3% retailers can identify the buyer at the entrance to the shop, 72% plan to implement this within 5 years* -28% of retailers are using mobile marketing, 62% plan to start to use within 5 years (56% plan to start within the next 2 years)* -Largest retailers (e.g., Macy's, Target, Walmart) are already testing mobile app with navigation and push notifications - 84% of people making purchases in the United States through a mobile device, make it is directly in the store** *survey of 500 retailers in the USA **According to a Swirl study

3 NAVIGINE PROPOSAL FOR RETAIL Mobile application for customers with location-based functions: navigation, marketing, analytics Service of analytics of visitor traffic with web interface Service for tracking and management of staff movements in the store

4 МОBILE APPLICATION

5 INTERNATIONAL USE CASES (2014) Walmart, Walgreens, Carrefour launched pilots with ibeacon Macy's use beacon in all stores; TARGET added internal navigation in its app Coverage of inmarket for retail 18% of mobile users in the USA, 31.5 million visits per month; giant Safeway is one of their clients Lord & Taylor, Hudson's Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland all use beacon, in partnership with the Swirl Beacon is spreading in chains of small shops (in partnership with ShopX), such as Chevron

6 OUR PROPOSAL Increase sales by location based special offers Enhance efficiency of product placement on shelves and usage of merchandise space Increase customer loyalty and the quality of customer service Launch mobile application based on Navigine platform

7 COMPETITIVE ADVANTAGES Service which helps to navigate inside building with up to 1 meter accuracy Optimal route to products with integration of shopping basket Location based and targeted push notifications, special offers Strong and accurate analytical tool to monitor attendance of shop and its areas, efficiency of special offers in real time

8 SERVICE CONCEPT Моdules for mоbile application on ios/android Identification of entrance, pushnotification Search for goods, route construction to them and real time navigation Targeted location based offers along the route Social interaction and feedback channel Analytics of mobile app users flows and behavior

9 IDENTIFICATION OF ENTRANCE FOR STORE - Greeting to the customer, his or her attraction while being close to the shop - Use the application as a loyalty card FOR VISITORS - Information about the location near the shop - Information on current special offers, sales

10 PRODUCT SEARCH, NAVIGATION FOR STORE - Significant increase sales (help in product search) - Traffic increase due to synchronization with ATL, shopping list - Improving the efficiency of personnel (less consultations) FOR BRANDS - Additional information about the product FOR VISITORS - Quick product search - More detailed information about the products, online recommendations

11 TARGETED ADVERTISEMENT FOR STORE - Additional channel to provide targeted special offers - Opportunity to offer related goods - Proposal of substitute products FOR BRANDS - Additional advertising channel - More targeted promotions (e.g., linking to brand web site right in the room) FOR VISITORS - Targeted push-notifications - More attractive special offers

12 INTERACTION WITH CLIENT FOR STORE - Online help for visitors - Collection of feedback and recommendations FOR BRANDS - Direct communication with client - Collection of feedback about products of a brand FOR VISITORS - Opportunity to receive online support or consultation - Opportunity to leave a review and read others reviews

13 APPLICATION BENEFITS FOR RETAIL FOR BRANDS FOR VISITORS Sales increase (through assistance in searching of goods) Customer loyalty increase Strong marketing channel to offer related goods, substitutes, promotions, discounts Active feedback channel Tool to measure effectiveness of special offers and merchandising Additional sales and marketing channel to promote brand products Direct channel of communication with clients Provision of complete product information Tool to analyze customers motion and behaviour as well as effectiveness of marketing channels More convenient and fast shopping (time saving) More product information and recommendations Targeted location based offers and discounts Channel for communication with store and/or brand consultants

14 VISITORS TRAFFIC ANALYTICS

15 ANALYTICS FOR RETAIL - Monitoring of visitors flow, "heat maps" - Analysis of visitors' behavior and success of promotions - Reports for internal use or sale to brands FOR BRANDS - Analysis of visitors' behavior and movements - Analytics of the effectiveness of advertising campaign WAYS OF GATHERING - Via the mobile app - Counting of smartphones with switched-on Wi-Fi - Analysis of movements of shopping trucks

16 SYSTEM OPPORTUNITIES Visual monitoring of visitors traffic Heat maps of visits in different areas of the store Flow maps inside the store Map of attendance in various outlets of chain Visitors segmentation Split of visitors on loyal, one-time, walking along, employees for store Split of visitors by social demographic parameters: sex, age, interests, preferences, etc. Analysis of marketing channels effectiveness Analysis of efficiency and optimization of promotions Estimation of the effect of promotions on attendance of chain or store Identification of the most effective traffic sources and new marketing channels Analysis of the competitive environment for brands Analytics for brands on attendance of outlets and areas of the store Analysis of the effectiveness of their and their competitors marketing campaigns, optimal place for making promotions

17 SYSTEM BENEFITS The increase of sales due to: Optimization of objects placement inside the store Optimization of the filling product categories Optimization of promotions (by time, by tracking of effectiveness) Optimization of marketing channels through which visitors come Benchmarking of effectiveness of various stores, identification of best practices Additional arguments in negotiations with brands Additional revenues: Sales of analytical reports regarding visitors behavior in retail chains (with segmentation) Sales of information regarding marketing channels effectiveness Sales of information regarding competitive environment

18 STAFF MOTIONS MONITORING

19 STAFF MOTIONS MONITORING Julia working Ivan at lunch FUNCTIONS Control of staff availability at working places Control of staff motions on the territory of store, between stores, in the warehouse Monitoring of observance by staff prescribed schedule Control of access to restricted areas and identification of access violation cases from the side of illegal intruders Michael working Coordination of staff activities through commands transmitting in real time including extraordinary situations

20 SYSTEM BENEFITS Improvement of security and work organization levels: Improvement of working discipline Reduction of time for staff reaction on commands Improvement of effectiveness in communication with staff Improving the quality of customer service Assistance in quick management decision making in cases of emergency

21 NAVIGINE EXPERIENCE IN RETAIL Navigine indoor navigation platform was used in several apps for retail: RIO - chain of shopping mall, and Hamleys toy stores in Russia. Features of the apps: - Maps and real-time positioning - List of POI and route planner - Location based notifications and offers - Integration with loyalty programs - Visitors analytic - Visitors foot traffic routs - Behavioural data

22 HOW DOES IT WORK?

23 BASIC TECHNOLOGIES Bluetooth LE ibeacon compatible beacons Generic Wi-Fi hardware We use well-known technologies to keep it simple, reliable and affordable

24 TECHNOLOGY: INDOOR NAVIGATION Build-in sensors (gyroscopes, accelerometers, compass, barometer) Bluetooth/Wi-Fi fingerprinting and magnetic fields Odometry data (velocity, steps, motion model) Map details Fast roll out - up to m 2 / man-day SLAM algorithm to improve accuracy through crowdsourcing Up to 1 meter accuracy - at mobile devices 24

25 MOBILE PLATFORM Navigine Indoor SDK that gives accurate positioning and routes construction on indoor map Navigine Marketing Platform to place and manage push notifications in mobile apps using ibeacon Navigine Analytics Service for analysis of mobile app users motions and actions on indoor map

26 INDOOR TRACKING Equipment of staff, vehicles and other assets with Bluetooth LE beacons or bracelets with action range up to 50 meters Deployment of Bluetooth LE trackers inside building to track the position of BLE beacons in real time Collection, transmission and display of BLE beacons position on the map in web interface 3-10 meter accuracy - without mobile devices

27 TRACKING PLATFORM Traffic Monitoring Service/API for monitoring of number and duration of tracked objects visits at given point Zone tracking Service/API for monitoring of current number of tracked objects in each zone of the building Motion tracking Service/API for monitoring of tracked objects motion on indoor map in real time

28 COMPETITIVE ADVANTAGES High accuracy of Quick roll out of navigation Multipurpose tool to Convenient integration of navigation solution (up and tracking services create mobile and web platform with external IT- to 1 meter) due to in any building solutions services and easy support due to proprietary algorithms SLAM algorithms

29 ABOUT COMPANY Navigine Was founded in 2011 by 2 PhDs in Physics & Maths from Moscow State University Delaware corporation Navigine Inc. established in years R&D in indoor positioning services 2 key products 2 key products Platform for mobile apps with indoor navigation, marketing and analytics functions Platform for services of visitors, staff and vehicles tracking inside large buildings 30+ locations where Navigine services are rolled out 30+ partners are integrating and resell Navigine platforms

30 TEAM Alexey Panyov - CEO and CTO PhD in Physics and Maths at Moscow State University 10+ scientific articles 7+ years of experience in special navigation software development Oleg Demidov CBDO and CFO PhD in Physics and Maths at Moscow State University MA Economics at New Economic School 8+ years of experience in international consulting, business development of IT companies, founder of several startups Ilya Bubelo CMO Marketing/Advertising Management specialist at Saint- Petersburg Graduate School of Management 8+ years of experience with B2B IT startups at different international markets 7 more full time employees in R&D, development and marketing

31 OLEG DEMIDOV Chief Business Development Officer PhD in Physics and Mathematics skype: oleg.demidov85