Mobile Engagement and Analytics
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1 Mobile Engagement and Analytics
2 Mobile Engagement Trends 80% of the world owns a mobile phone. And we re using them in the venues we visit.
3 Mobile Engagement Trends 52% of companies worldwide intend to implement location-based mobile marketing by 2017 (up from 27% in 2013).
4 Enterprises Take Control with Aruba Mobile Engagement Campus and Retail Hospitals CARRIER 8:30 AM 100% Hotels Universities CARRIER 8:30 AM 100% Transportation CARRIER 8:30 AM 100% CARRIER 8:30 AM 100% CARRIER 8:30 AM 100%
5 What Can Venues Do with Aruba Mobile Engagement? Guest Wi-Fi Secure and customized network access portal Way-Finding Indoor turn-by-turn directions Push Notifications Time and location relevant messaging
6 SOLUTION: MOBILE ENGAGEMENT TO REACH CONSUMERS Aruba Wi-Fi ClearPass Guest Self-registration, app delivery, personalized advertising in the browser ClearPass Guest prompts download of Meridian-powered app Location-based and personalized content for apps with beacon management Indoor wayfinding with blue dot and notifications based on realtime position Aruba Beacons Mobile app Meridian App Platform LTE or Wi-Fi and Bluetooth required
7 Browser-Based Engagement with ClearPass Guest Wi-Fi guest access web portal with custom branding and layout Adapts to smartphone screensize dynamically Gather user preferences for targeted ads Promote mobile app for the brand and the venue
8 Browser Ads with ClearPass Guest Additional advertising revenue channel: Wi-Fi onboarding portal Promote brand, increase mobile app awareness
9 AppMaker: Easily, Affordably Build an App
10 AppMaker: Add Directions and Points of Interest
11 AppMaker: Deliver Self-Guided Wayfinding
12 AppMaker: Add Location Services for BluDot Location
13 AppMaker: Add Location Services for Proximity-Push
14 SDK: Improve Existing Apps with Meridian SDK
15 Location by BLE Beacons Advantages Works well for ios and new Android devices Apple makes a move, and other handset manufacturers will follow. Less expensive than other hardware approaches Better user-experience: no need to associate to the Wi-Fi network
16 Aruba Beacons with Bluetooth Low Energy (BLE) Enterprise-grade and simple to deploy Compatible with ibeacon API Protects user privacy Battery life of 1.5 to 2 years or USB powered Excellent accuracy (<1m) for location Low latency (<2sec) for notifications
17 Comprehensive Management Tools Beacons Mobile App Update indoor map and measure accuracy Meridian Cloud Monitor beacon status, battery power level, and update firmware CONFIDENTIAL Copyright Aruba, a Hewlett Packard Enterprise Company. All rights reserved
18 Easily Deploy and Configure Aruba Beacons Deploy using one of the two options Battery powered and wall mounted USB powered Configure beacons on location using the Aruba Beacons mobile app
19 Remotely Manage Beacons in Meridian Editor Cloud-based Centralized location for beacon status Battery power, level, campaigns
20 Managed BLE beacon infrastructure for indoor mobile engagement Battery powered Bluetooth Low Energy (BLE) Aruba Beacons Aruba ac Wave 2 with integrated beacon Aruba Meridian mobile app and beacon management platform
21 Beacon Analytics to Gain Deeper Knowledge of Resource Utilization Presence analytics can be recorded based on much smaller distances in terms of presence Same platform for beacon management, campaigns and analytics CONFIDENTIAL Copyright Aruba, a Hewlett Packard Enterprise Company. All rights reserved
22 Aruba Mobile Engagement Differentiators Multiple Engagement Touch Points Incorporates both mobile app, guest Wi-Fi portal, and browser-based platforms Indoor positioning for ios and Android Aruba Beacons deliver precise indoor navigation and push-notifications for mobile engagement Enterprise-Grade Solution Management Tools Enterprise-grade backend management tools for mobile apps and beacon hardware that scale Complete, In-House Solution Less vendors, less headache. Aruba products compliment instead of complicate.
23 RETAIL Decreasing shopper frustration and freeing up staff to answer high-value questions
24 HOSPITALITY (HOTELS, RESORTS, CASINOS) Improving online hotel review scores and gaining a greater share of wallet
25 HOSPITALS Reduce patient stress and educate patients about complementary services
26 AIRPORTS Increase traffic to tenants businesses and increase traveler satisfaction
27 CORPORATE CAMPUSES AND UNIVERSITIES Help employees, students and guests navigate offices with many meeting rooms, classrooms, offices and open workplaces
28 SOLUTION: WI-FI ANALYTICS TO INFORM OPERATIONS ALE Unified Context for each user (Username, IP, MAC, device type, Apps) Real-time location and Context decoding engine High performance Northbound APIs (publish/ subscribe, polling) Seamless, secure connectivity to analytics platforms
29 Insights Into Your Customers Capture conversion rates Know what sites and products customers are browsing Understand shoppers path thru the store
30 RETAIL & HOSPITALITY Informing real-estate investment, on-site marketing, and store layout
31 Gracias
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