2015 Opportunities 1
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1 2015 Opportunities 1
2 WHO WE ARE Comedy Gives Back is a social benefit enterprise that partners with brands, charities and top comedians & online celebrities to host live streamed comedy events to raise money and awareness for local, national and global charities. Brands Charities Top Comedians/Online Celebs Live Aid for comedy! 2
3 THE FOUNDERS 3
4 WHATS SO SPECIAL - The 1 st comedic global interactive digital telethon - Reaching over 100M people across multiple platforms - Creating the next generation of social benefit activists -Leveraging the disruptive nature of Comedy to wake up viewers that would not normally find charity or telethons relevant - The interactive storytelling transcended screens Nominated for 2014 Original Interactive EMMY the 2014 Best Live Event Streamy and WON the 2014 IAWTV Best Live 4
5 2013 we went GLOBAL *WINNER 2014 IAWTV Award BEST LIVE EVENT 24 hours live streamed 6 shows 5 venues Benefiting 4 cities 3 continents 5
6 THE ECOSYSTEM PPV 24 hr Live Stream Live Stand up shows Charity Activation Brand Partners Videos Comedy Gives Back is a social benefit enterprise that partners with charities, top comedians, online celebrities, entertainment industry professionals, social good leaders, distributors and brands for live streamed comedy events to raise money and awareness for various local, national and global charities. Live Aid for comedy! Earned Media Live Viewing Party Partner Embeds Promotional Partners Talent/ Partner Social Media 6
7 DISTRIBUTION HUB 7
8 PROGRAMMING 8
9 DISTRIBUTION 9
10 10
11 11
12 12
13 WHY AM I TELLING YOU ALL THIS 13
14 2015 SCHEDULE Comedy Gives Back expands to events on a local, national and global scale All with varying technology, comedians and causes JAN FEB MAR JULY DEC MAR JULY NOV JAN 2016 SUNDANCE AMY POHLER s WWO Hope & Copel Feeding America Tubeathon Covenant House Hope & Copel Feeding America Boys & Girls Club 14
15 BRAND OPPS FOR 2015 Custom Video campaigns including influencers & comedic talent Category exclusivity Access to both in venue and live-stream audiences Branding physical signage (includes logo placement on step & repeat and banner behind the stage) Live Show Branding (Main Event) digital opportunities (mid-roll advertisements, lower thirds identifiers, hyperlinks in descriptions, and annotations where possible) Branding in Promotional videos (including mention in videos, hyperlinks in descriptions, and annotations where possible) Inclusion in press releases Inclusion in charity newsletter, CGB blasts Comedy & Entertainment Leaders Logo on CGB & charity websites with link Mention in social media posts from CGB, Charity and celebrity talent Live Host Mentions & Organic mentions from other talent On-Air Content Integration Talent Meet and Greet Dane Cook Additional Customizable Options Charity Celebrity Contests Integrated Promotional Videos leading up to the event, living on charity s channel, brand s channel, or other, tbd. Paid Media 15
16 PARTNER PARTICIPATION GOLD - PRESENTING SPONSORSHIP $250,000 Category exclusivity AT EVERY EVENT Access to both in venue and live-stream audiences Branding physical signage (includes logo placement on step & repeat and banner behind the stage) Live Show Branding (Main Event) digital opportunities (includes 4 mid-roll advertisements, lower thirds identifiers, hyperlinks in descriptions, and annotations where possible) Branding in Promotional videos (including mention in videos, hyperlinks in descriptions, and annotations where possible) Inclusion in all press releases (2-4 total) Inclusion in charity newsletter (25k subscribers), CGB blasts 10K Comedy & Entertainment Leaders Logo on CGB & charity websites with link Mention in social media posts from CGB, Charity and celebrity talent 6 Live Host Mentions Organic mentions from other talent On-Air Content Integration Talent Meet and Greet 12 VIP Tickets T.J. Miller Silicon Valley Additional Customizable Options Charity Celebrity Contests Integrated Promotional Videos leading up to the event, living on charity s channel, brand s channel, or other, tbd. Paid Media 16
17 PARTNER PARTICIPATION SILVER PARTNERSHIP $150,000 YEAR LONG PARTNER BENEFITS INCLUDE Access to both in venue and live-stream audiences Branding physical signage (including logo placement in IN venue signage) Main Event Branding digital opportunities (including 2 mid-roll advertisements and hyperlinks in descriptions) Pre-show Branding physical signage includes banner on pre-show stage Pre-Show Branding digital opportunities (including mention in videos, hyperlinks in descriptions, and annotations where possible) Inclusion in 1 press release Mention in social media posts from CGB and Charity 2 Live Host Mentions Organic mentions from other talent On-Air brand Integration Talent Meet and Greet 8 VIP Tickets ADAM DEVINE (workaholics) Adam Devine announces Nov 6th with top comedians as part of Preventable and Treatable Video Series 17
18 PARTNER PARTICIPATION BRONZE PARTNERSHIP $50,000 YEAR LONG PARTNER BENEFITS INCLUDE Access to both in venue and live-stream audiences Branding physical signage (including logo placement on step & repeat) Main Event Branding digital opportunities (hyperlinks in descriptions) Post-show Branding physical signage includes banner on pre-show stage Post-Show Branding digital opportunities (including mention in videos, hyperlinks in descriptions, and annotations where possible) Mention in social media posts from CGB and Charity 1 Live Host Mentions On-Air brand Integration Talent Meet and Greet 4 VIP Tickets Additional Customizable Options Paid Media Rove McManus 18
19 BRAND INTEGRATIONS HILARIOUS VIDEO HERE 19
20 WHAT WE PROVIDE Comedy Gives Back puts your brand smack in the middle of Comedy & Doing Good What could be better? CGB partners with your brand with cause based campaigns to produce a night of comedy to raise awareness & funds Conceptualize, Create, Produce and Distribute custom comedy content Booking of great comedic talent Co-Promote the Live Events & Live stream Secure venue(s) &ticketing Produce all content online & in venue Live stream the event Social media strategy & activation PR strategy & activation Set fundraising goal & strategy to achieve it through 360 activation CGB Founders Jodi Lieberman, Amber J. Lawson, Zoe Friedman win the 2014 IAWTV Award for Best Live Event ALL 2013 videos 20
21 HOW WILL YOU PARTICIPATE? L to R Scott Aukerman, Zach Galifiankis, David Wain, Andy Daly 21
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