Register free at Psst June 2012 Grand Hall. Olympia. London

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1 27-28 June 2012 Grand Hall. Olympia. London Psst......we wanted to share with you one of the industry s biggest secrets... Marketing Week Live is the place for you to find the tools to become a smarter marketer, so as not to be caught out, and find ways to spend budgets more effectively to generate better ROI. Register free at A few hours out of the office will mean a huge difference to your business performance! Brought to you by: Marketing Week Live Shows include: marketing show marketing show marketing show

2 Tasty marketing advice & ideas, critical to your career & campaign performance This is the only Marketing Show in the UK that gives you; l advice on how to maximise your marketing budget l direct access to expertise shaping marketing today l global speakers direct from Marketing Week s Little Black Book l ideas and solutions to improve campaign performance l opportunity to benchmark the UK s best marketing suppliers Show headlines industry leading Shows dedicated to retail, research, data, digital, loyalty, promotional merchandise and live marketing pioneering global speakers on Centre Stage, presenting thought provoking sessions set to challenge any marketer free Conference & Presentation Arena sessions from industry pioneers featuring global brand case studies of the UK s best marketing suppliers who will help you discover 450+ new ideas, innovations and technologies to significantly improve your campaign performance Village Idea Shop Change! Ogilvy are back but with a twist. They re adding some #ogilvychange thinkers into the mix to share some of the nudges that influence consumer behaviours. For two days only, you could be part of Idea Shop Change but make sure you book an appointment online! Marketing Week Live TV Studio Not to be missed! Hosting live interviews with thought-leaders plus chats on the sofa with key marketing influencers. CIM Marketing Clinic For the first time, the Chartered Institute of Marketing will offer free advice on digital and social media marketing, strategy and planning. Book online! CIPR Advice Centre If you re looking for advice on your PR Strategy then the Chartered Institute of Public Relations will be on hand once again to offer information & advice on PR practice & careers.

3 Delivering direct access to unrivalled marketing knowledge, ideas & inspiration Day 1-27th June 2012 Day 2-28th June :00-10:45 Approaching brand engagement in an ever proliferating media world Insight into the way Coca-Cola has grown its core brands & business Zoe Howorth, GB Marketing Director, Coca-Cola 11:00-11:45 Ringing the changes Key insights that informed Lexus new approach to digital Chris Taylor, European Marketing Communications, Lexus 13:00-13:45 From the big idea to brilliant execution: Innovating for sustainable growth Insights into the crucial formula for innovation success Syl Saller, Global Innovation Director, Diageo 15:00-15:45 The Nokia story: executing a brand update for the 21st Century The remarkable rebrand that has seen Nokia address its falling market share Charmaine Eggberry, Global Senior Vice President of Marketing, Nokia 11:00-11:45 Lessons from Luxury Brands What luxury brands can teach us all about the topic of brand management Mark Ritson, Marketing Week columnist 12:30-13:15 Forza Costa! Saving the world from mediocre coffee Lifting the lid on Costa s obsession with customer focus Jim Slater, Managing Director-Costa Enterprises, Whitbread 14:00-14:45 The Secret Marketer Live! Here to tell it like it is, as only The Secret Marketer can Secret Marketer, Marketing Week columnist Register free at Get the most out of the Show before it happens! Book your place on the free Conference sessions, advice clinics & surgeries to ensure you stay ahead of the game & don t miss out /book Watch our weekly video news - a digestible overview of the hottest news leading up to the Show Get involved in the MWLive Rewards programme, gain points as you follow the Show and reward yourself by redeeming them after the Show. Find out more at /mwliverewards Download your iguide - plan your day using the personalised guide to the Show, giving you recommendations and key information /iguide Take a look at the all-new MWLive Blog - read behind the scenes articles, news & opinions mwlblog.marketingweek.co.uk

4 The Shows... Realise the potential of data driven marketing Understanding consumer behaviour The Data Marketing Show offers tangible ideas and solutions to ensure data is utilised to its full potential. Leave with new ideas on how to engage with your customers in a timely, relevant, efficient and profitable manner. The Insight Show is an opportunity for those who manage full research strategies or one off bespoke projects to discover cutting edge solutions and technologies, that will challenge current practices in order to truly understand your customer s behaviour. Data Strategy Conference sponsored by SkyIQ & KXEN With the rise of emerging technologies such as mobile and CRM, it s imperative you keep up-to-date with the latest trends to harness the power of data through digital and increase ROI. Book now! Data Analytics, CRM & Multichannel Marketing Arena sponsored by Neolane & Harnham Search-Selection Leading solution providers will explore how brands have used the latest data, direct and multichannel technologies to engage effectively with customers. Data Surgery brought to you by DMA & Lateral Group Industry experts from the DMA and Lateral Group will offer free advice and consultation on the burning issues of the moment to improve your data knowledge & performance. Book now! Insight Show Conferences sponsored by edigital Research Hear global case studies, enhance your current knowledge and delve deeper into the latest trends and methodologies in market research. Book now! Go Global Leading international agencies will be on hand to help you understand global audiences. Brand & Consumer Insight Lab Research agencies showcasing the latest methodologies including brand strategy, consumer insight, packaging design, ethnography, sensory research, cultural analysis, NPD and co-creation. Visit for full details Visit for full details

5 Register free at Digital innovations to transform your online performance Register today for your entry badge - giving you access to all Show areas The Online Marketing Show offers marketers inspirational ideas and advice to help make sense of the endless opportunities in digital and interactive media. Come and learn how to harness the latest ideas and digital tools to produce online campaigns that deliver truly measurable ROI. Digital MARKETING Conference powered by new media age, sponsored by Adobe Sessions offer exclusive insight into tackling the latest digital marketing challenges to achieve amazing results. Book now! Presentation Arenas Learn how brands are using the latest ideas, techniques and tactics in a broad range of industry sectors to create campaigns with real cut through. Presentation Arenas l Search, Affiliate & Display sponsored by Marin Software l Mobile, Social Media & App sponsored by Sitecore l NEW Content Management & Marketing sponsored by Sitecore l NEW Payment, Fulfilment & Fraud Prevention sponsored by Experian & IMRG l NEW Marketing sponsored by Exact Target Social Media Workshop The challenges & the secrets of digital marketing and social media success will be unravelled. Mobile Recharge Hub Experts will be on hand to offer you inspiration to refresh your mobile strategy - what s more, you can recharge your mobile phone at the same time. Online Innovation Lounge Come & meet the digital experts, source the right tools to achieve your online ambitions, PLUS win 25k worth of development time - more info online! STAND A828 STAND A107 STAND A834 Visit for full details

6 The Shows... New Shows for 2012 Inspirational retail marketing to increase sales in-store Improve brand awareness through promotional marketing The In-Store Show, supported by POPAI, gives retail marketers and brand managers effective solutions to increase dwell time, create product stand out and convert browsers to buyers. In-Store SHow Conference Industry pioneers address the latest trends and issues facing the retail marketing industry today. Be inspired by brand case studies and in-store marketing success stories. Book now! Design Lab Specialist in-store product and packaging designers will take on the challenge of creating standout design for the retail environment. The Promotional Merchandise Show, in partnership with the british promotional merchandise association (bpma), demonstrates how to successfully integrate promotional merchandise into your marketing strategy to increase brand recall and sales. Promotional Marketing conference Find out the truth behind product performance in promotions to profitable effect. Book now! Merchandise of the future Take a look at the future of merchandise, showcasing the latest and most cutting-edge designs set to drive brand recall. Shopper Insight Featuring specialists that provide insight and research into shopper behaviour. Visit for full details Visit

7 Register free at Harness the power of brand engagement through live events Driving customer retention & acquisition The Live Marketing Show will provide event & conference professionals, and brand & marketing managers, tangible ideas and solutions, to help deliver their live brand experience more creatively, dynamically and cost effectively. The POWER OF LIVE Make deeper connections with consumers by taking sight, sound, smell, taste and touch into the brand experience. UK s best suppliers From the NEC to Melville and ESSA to FaceTime, the Live Marketing Show will play host to a broad spectrum of suppliers to help you place your brand effectively and successfully in a live environment. The Customer Loyalty & Motivation Show, supported by the UK Gift Card & Voucher Association (UKGCVA) & Incentives Marketing Association (IMA Europe), provides marketers with ideas to create cost effective customer retention and acquisition campaigns. Customer Loyalty Conference There are two schools of loyalty; engage with your most loyal customers or just leave them alone. Find out why organisations need loyalty programmes and which one is right for you. Book now! Visit Collect points as you go and reap the rewards! Visit for full details To earn an extra 10 points, visit /mwliverewards and enter MWLTICKET

8 Conference Programme Overview Marketing Week Live hosts six unrivalled to attend educational Conference Programmes that are critical to your career advancement. Bringing thought leaders and influencers of the moment, to deliver the latest insight and expertise from global brands. Sponsored by: Enhance your in-store performance Hot topics include: l Face-to-face marketing in retail environments l Tuning into the shopper s wavelength l Sustainability in retail marketing l Invigorate the shopping experience l Virtual fitting room l Engage & activate shoppers purchase Speakers include: /conference Improve your current practice Learn from industry pioneers addressing

9 Register free at Powered by: Sponsored by: Transform your online performance Hot topics include: l Trends in online marketing l The rise of mobile marketing l Delivering a comprehensive digital channel strategy l Social Media: How to measure & communicate ROI l Attribution modelling l Measuring multi-channel marketing Discover the power of loyalty Hot topics include: l Meeting the needs of the evolving consumer l Prepaid impact on loyalty strategies l Multi-channel customer engagement l The future of loyalty is social l Adding value & creating loyalty Speakers include: Speakers include: /conference /conference BOOK NOW! Sessions are to attend but availability is limited, visit www. marketingweeklive. co.uk/conference the latest issues affecting your industry sector and effectively contribute to the bottom line.

10 Conference Programme Overview Sponsored by: Understanding consumer behaviour Hot topics include: l Consumer closeness l Mobile communities l Behavioural economics l Gamification of online surveys l New product development Speakers include: Increase brand awareness through promotional marketing Hot topics include: l Playing with brands l Mass communications l Perfect partnerships l Adding brand value Speakers include: defining analytics /conference /conference #mwlive2012

11 Register free at Powered by: Sponsored by: Key Show information Improve your data driven marketing Hot topics include: l Personalisation l The Cookie Conundrum l Optimising your customer data l CRM best practices l Improved customer service Speakers include: /conference Dates and Times Wednesday 27 June am pm Thursday 28 June am pm VENUE The Grand Hall, Olympia Hammersmith Road London W14 8UX USEFUL LINKS / /register /travel /accommodation /planmyday /centrestage /conferences /arenas /clinics /exhibitors /contact /news /mwliverewards /whatson /sponsors Register free at Stay ahead of your game This is your chance to see the latest solutions, to find out what s new, benchmark and discover how to turn their ideas to your competitive advantage. (Group: Marketing Week Live)

12 Register today! June 2012 Grand Hall. Olympia. London June 2012 Grand Hall. Olympia. London Marketing Week Live is brought to you by the leading industry titles who bring their unique expertise and knowledge to the event Marketing Week Live is brought to you by the leading industry channels who bring their unique expertise and knowledge to the event. Meet the teams at the Show: Shows: Sponsors: marketing show marketing show marketing sho Sponsors Marketing Week Live is a CPD accredited event Visit Oliver Marketing, official campaign partner, at Stand G129 and Free Your Brand with our innovative approach to marketing agencies. Brought to you by: Marketing Week Live Shows include: marketing show