How To Be Successful In The Digital World

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1 Scotland Entering the age of new media 25 November 2014, The Crowne Plaza, Glasgow E-Broking is attended by hundreds of brokers each year, making it one of the best forums for networking and gauging competition in this exciting and ever evolving space. As always, there will be the chance to explore pioneering software and trading platforms, though live interactive demonstrations. Don t miss out on an opportunity that will inspire you to push the boundaries of e-broking and reach for the top. Why attend? Take part in live interactive demonstrations of online systems, extranets and trading platform. Explore the wider world of digital marketing and optimise your digital presence. Hear thought leadership on current hot-topics and get involved in peer debate. Gain insight into the future trends of digital broking that will positively impact the way you work. Tailor your online offering to different channels. Headline sponsor: Associate sponsor: Accredited by:

2 Welcome Dear Colleagues, The Internet is becoming the town square for the global village of tomorrow. Bill Gates In this fast paced digital age it is vital to remain ahead of the competition and so it gives me great pleasure to invite you to Insurance Age s Digital Broker Scotland. The event has been purposefully designed to bring you the crucial knowledge you need to raise your game year on year. Technology has been rocketing forward at an unprecedented rate. With an ever increasing number of business transactions being carried out online and the impact of social media rising constantly it is important to act today to optimise your digital presence in all its forms. In the innovation forums at our Digital Broker Scotland event you will have the opportunity to explore pioneering software and trading platforms with live interactive demonstrations. Find out how to leap forwards in the digital world while keeping hold of the core values of advice, professionalism and service that have underpinned the broking industry s long and successful history. We look forward to seeing you this November. Kind regards, Emmanuel Kenning, Editor, Insurance Age.

3 Programme Registration & coffee Chairman s welcome Emmanuel Kenning, editor, Insurance Age Opening KEYNOTE: Customer engagement in the digital age How to gain trust and loyalty from an online presence. The advantages of using social media to build a customer community. Will social media ever replace face-to-face interaction? Key take away: Optimising your digital presence. Jasper Martens, head of marketing & communications, Simply Business THE BIG DEBATE: Modernisation vs tradition Catering for a modern audience whilst maintaining traditional values. Conversation is key: How can this be preserved in a digital age. The best way to move forward in today s broking industry. Key take away: Finding the balance between modernising the broking industry and maintaining the valuable cornerstones on which it was built. Jaime Swindle, etrade director, NIG Anna Soisalo, head of digital business design, Digitas Lbi Vivek Banga, chief digital officer, Arthur J Gallagher Chris Cathcart, industry manager, Google Martyn Denney, head of networks, Marsh Coffee & networking CYBER CRIME: A new risk Legislative changes in the pipe line that affect privacy and security. Case study: What can we learn from the times it went wrong. The importance of cyber liability cover. Key take away: How to protect ourselves and our clients from online risk Innovation Forums Innovation Forums REPEATED Lunch & networking Close of conference

4 Speakers Anna Soisalo, head of digital business design UK, DigitasLBi Anna heads up global marketing and technology agency DigitasLBi s Digital Business Design offering in the UK. She works in partnership with clients to ensure their businesses are set up to harness their digital opportunities and investment by ensuring their teams, operations, processes and tools are set up appropriately. The work combines organisational design with digital and creative expertise. Anna s previous experience covers management consulting, marketing strategy and digital innovation. Chris Cathcart, industry manager, Google Dedicated to the interests of Google s clients in the finance sector, Chris combines 15 years of digital marketing experience with an expert understanding of the market s unique regulatory framework and industry-specific challenges. Able to define strategies that deliver results while satisfying the industry s various regulatory confines, he has a track record for identifying unique marketing opportunities in an extremely competitive sector. Jaime Swindle, etrade director, NIG Jaime has over eight years experience in ecommerce specific roles in both software houses and insurance brokers. As NIG s etrade Director she is responsible for the on-going development and distribution of NIG s etrade proposition. She has spent the last two-and-a-half years leading the strategic development, investment and launch of NIG s full cycle etrading platform, TheHub. Jasper Martens, head of marketing and communications, Simply Business Jasper Martens is the Head of Marketing and Communications at Simply Business, a role he s held since January Prior to this, Jasper worked in the Netherlands as the SEO manager for various advertising and SEO agencies. Jasper is responsible for all marketing and communications, specialising in integrated marketing campaigns where tactics such as search, social, PR and brand are combined. In 2012, he won Best marketing campaign at the UK Broker Awards and he was shortlisted for Best use of mobile technology and Best use of social media at the Technology in Insurance Awards. Jasper holds a Bachelor in Marketing Communications from, Vrije Universiteit in Amsterdam. #iaebroking

5 Speakers Martyn Denney, Head of Network Practice Martyn has worked in the insurance and financial services industry for 18 years. The majority of that time has been spent working for retail brokers and developing and managing broker networks; the last 4 years of which have been with Marsh. During the last 12 years Martyn has worked across different customer segments (SME, mid-corporate, HNW) in a variety of customer facing roles. He has held various leadership positions from being a Director responsible for existing customer delivery at a large broker network, through to Managing Director of a national retail broker. He is a member of the Commercial and Consumer Executive Leadership team at Marsh which is targeting growth across various SME segments. Vivek Banga, chief digital officer, Arthur J. Gallagher Vivek joined Arthur J Gallagher International in 2013 in the newly created role of Director of e-trading and became Chief Digital Officer in May He has more than a decade s experience of developing e-trading strategy and distribution for a range of UK-based general insurance companies, especially for SME products and has worked extensively with brokers and technology organisations.

6 Sponsors Headline sponsor: NIG is a commercial only insurer trading both complex and package products exclusively through brokers. Brokers can trade their complex risks via NIG s eight regional offices with package products being traded on NIG s full-cycle etrading platform, TheHub. TheHub allows brokers to quote and buy, make mid-term adjustments and manage renewals online. Associate sponsor: #iaebroking

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