RETAIL A FUTURE IN RETAIL
|
|
- Bryan Conley
- 8 years ago
- Views:
Transcription
1 RETAIL A FUTURE IN RETAIL
2 WHAT IS RETAIL ABOUT? The world of retail has moved far beyond the bricks and mortar of shopping malls or upmarket specialty boutiques. Retailers no longer simply offer a product or service; they also facilitate and engage with customers by offering advice, solving problems and building relationships. Successful retailers in the 21st century have embraced technological change, social media and online channels to connect with customers. They use technology, psychology and design to enhance the shopping experience and convert browsers into buyers. Social media is playing a particularly important role. If you have a strong interest in looking at retail from a business perspective, such as shopper behaviour, store management and merchandising, retail advertising and promotion, and love the idea of enhancing the shopping experience, then this could be a great career path for you.
3 OUTLOOK AND TRENDS IN RETAIL Omni-channel retailing There is a significant focus on seamless interaction for customers, regardless of how the customer connects. These integrated shopping experiences extend from the shop floor to Facebook, Twitter, marketing, texting, television, radio, direct mail, catalogues etc. It is often simultaneous and increasingly interchangeable. Online sales The opportunities to sell online is growing exponentially as consumers browse on smartphones throughout the day. To stay relevant, retailers have to deliver online as well as instore and elsewhere. This includes the development of Bluetooth devices that send tailored information to customers near or in the store and encouraging loyalty by strengthening relationships with customers through social media and other devices. Customer experience The physical space needs to provide a compelling customer experience rather than be simply a place to transact. Vision stalls with couches, coffee and TV screens are becoming more common. Retail atmospherics, such as the use of scent as well as visual cues, are also being used to influence the customer s experience. Customer relationships and brand loyalty There is a real challenge in developing a retailer programme that connects fully with shoppers and encourages a commitment. Significant and valued points of difference, such as exclusivity of a brand, will be critical to retailers wanting customers to stay brand loyal and not be fixed in the price end of the market. Leveraging data Retailers will collect more information from customers, made easier through technological advances, then use it to provide a more tailored marketing approach. Retail design Retailers are trending towards storytelling and giving shoppers a full experience within their store and online environment by using instore design, merchandise selection and salespeople. The trend aims to combat showrooming (people checking out stores then buying elsewhere online), and encourage webrooming (people doing internet research at home, then making purchases instore). Global connections Competition is not just coming from the local store next door, but from international sources due to online channels. Human interaction There will be an increased focus on engaging with customers by offering advice, solutions and building relationships. Hard sell is becoming less effective. Very strong customer service skills will be essential for a career in retail. (Sources: New Zealand Retailers Association Retail Market in NZ 2013, An Analysis, and AUT Senior Lecturer, Marketing and Advertising, Helene Wilkinson). CAREER ROLES Retail careers are developed in a variety of ways, but often graduates will start on the retail floor to get a thorough grounding of the business. They usually quickly work their way up to more senior roles and eventually reach roles with high levels of responsibility, such as a senior buyer. Omni-channel Marketing Manager Responsible for developing, directing and controlling the company s traditional and digital marketing strategies and activities to achieve sales and profit targets. This is done via a comprehensive omni-channel marketing strategy that services both the online and retail side of the business, involving high level of knowledge of merchandise, customer behaviour and production processes. Retail Buyer Manages the planning and selecting of the product range. Buyers source new merchandise and conduct regular range reviews of existing items to ensure products remain competitive. Responsible for keeping up-to-date with market trends and reacting to changes in demand. Retail Marketer/Marketing Assistant Assists the retailer in developing content and media to connect with shoppers and activate them to purchase. Involves understanding of customer/shopper data, media vehicles and shopper segmentation. Buyer s Assistant Assists in preparation for range reviews, collating information for sales analysis, liaising with suppliers and agents, creating, maintaining and tracking orders and assisting with product advertising. Store Manager Responsible for reaching sales targets and maximising store profitability, managing and motivating staff, ensuring high levels of customer service, dealing with customer service issues and complaints, visual merchandising, and supervising and organising training.
4 WORK SETTINGS The initial point of interaction with customers in a retail store is only one part of the retail world. Office-based roles include working in teams to do merchandise planning and buying for department stores, planning and developing retail designs or analysing customer behaviour with senior buyers, and activating and developing retail strategies at head office level. Visual merchandisers, planners and analysts often travel from store to store within companies or chains/franchises around the country. SALARIES Pay ranges from $30,000 to six figure salaries, depending on the role, sector and experience. Salary ranges listed are indicative of the New Zealand job market at the time of publication and should only be used as a guideline. Usual salary (per year) Omni-channel Marketing Manager PERSONAL QUALITIES $80,000 - $120,000 Retail Buyer $65,000 - $105,000 Retail Marketer/Marketing Assistant (Marketing Assistant s will start at the low end of this salary range. Salary increases with experience and position progression) $45,000 - $120,000 Buyers Assistant $42,000 - $65,000 Store Manager $30,000 - $60,000* *Some companies offer profit share and other incentives, meaning in some cases a store manager can earn over $150,000 per annum. (Salaries sources: Salary ranges based on information provided by Hudson Salary and Employment Insights 2014 Report, Retailworld Resourcing, CareersNZ and the Trade Me Jobs Retail Salary Guide as at June 2014). Effective listener and communicator Listens and communicates effectively in a variety of situations with people from a range of backgrounds. Leadership Able to lead others, delegate and work well in teams. Engagement Has the people skills to engage with a wide range of people. Insightful Has the ability to perceive clearly and read complex situations or problems. Practical and hands-on Shows initiative and the ability to be effective in a number of different situations. Efficient Well-organised and competent. Competent Able to absorb knowledge learned and apply information and solutions to real-life situations. Creative Able to understand how design elements influence shopping behaviour and develop creative solutions. RANGE OF SKILLS Sound knowledge of shopping behaviour and how to apply it to every area of retail. Ability to turn data and metrics into sales and ROI (return on investment) through understanding the position of the company, then selling to expected or required rates of return. Ability to use shopper information to the retailer s advantage through giving consumers relevant, personalised and convenient information that leads to higher customer engagement and conversion rates. Expertise in omni-channel retailing to provide a seamless approach so customers can research and shop at their convenience. This involves connecting with, then tracking, customers across all available shopping channels e.g. mobile, internet devices, computers, television, radio, direct mail etc. Awareness of where the opportunities are to influence shopping behaviour through various tools and resources e.g. changes to atmosphere, store design etc. Understand social media and it s rapidly changing effect on consumer purchasing behaviour. Customer-focused approach to every aspect of retailing, whether visual merchandising, assisting a customer or working with online channels. Open to innovation and able to experiment and break new ground in pursuit of commercial objectives. FURTHER STUDY OPTIONS Further study in retail and business is available at postgraduate level, including the Master of Business, Master of Marketing, Master of Philosophy and Doctor of Philosophy. Research areas include store windows and shopper behaviour, instore shopper engagement strategies and its impact on shopping behaviour, and scent and the retail environment. UNIQUE TO AUT Real business experience through a compulsory applied business project or industry placement (recent placements included Noel Leeming, Farmers and Pumpkin Patch). Industry links with large retail organisations, such as New World, PAK nsave, Noel Leeming Group, Farmers and The Warehouse Ltd, that offer work placements and/or research projects for students. The opportunity to join an international retail tour that provides a first-hand view of very large or very niche leading edge retailers and their strategies within an overseas marketplace; an experience that is rare to gain within New Zealand retail.
5 Skye Turner Marketing Manager at Flooring Xtra Bachelor of Business in Retail and Marketing While studying I worked as a marketing coordinator at Flooring Xtra and also did my co-op here. Since then my job has evolved from helping stores with ads and creating website content, to designing large scale campaigns, building new websites and planning the brand s direction. Nurturing and growing the Flooring Xtra brand is at the heart of my role. A typical day I could be working with media buyers looking at TV placements, designing catalogue campaigns, walking through a new store advising layout or participating in a board meeting and the planning of the company s direction for the next 10 years. When a new store comes on board or it is time for a refit of an old store, with the knowledge from my degree I can do a walk through, suggest layout options, identify where top selling spots are, the type of lighting to use for tasks, ambience, the positioning of counters and so on. RECRUITER COMMENT An intermediate level of Microsoft Office skills is assumed of graduates with many clients requiring advanced Excel skills, particularly in roles that require reporting, planning, buying, category management. In creative roles proficiency in Photoshop and Illustrator is often a must. Digital experience and understanding is also in high demand particularly when it comes to e-commerce, digital marketing and social media. Having retail experience as a graduate is important. Utilise your social networks to find work. Post that you are about to graduate and what you are interested in doing it shows initiative and a proactive nature. A LinkedIn page is also a great way to strengthen your online presence in a way that you control. Retailworld Resourcing
6 RETAIL USEFUL WEBSITES For the most up-to-date retail information visit our website: You can also contact the AUT Student Centre team for help and advice: 0800 AUT UNI ( ) CITY CAMPUS 55 Wellesley Street East, Auckland Central NORTH SHORE CAMPUS 90 Akoranga Drive, Northcote, Auckland SOUTH CAMPUS 640 Great South Road, Manukau, Auckland AUT MILLENNIUM 17 Antares Place, Mairangi Bay, Auckland Connect with us now: The information contained in this career sheet was correct at time of print, November 2014
COMMUNICATION DESIGN
COMMUNICATION DESIGN A FUTURE IN COMMUNICATION DESIGN WHAT IS COMMUNICATION DESIGN? Traditionally known as graphic design, the term communication design is a relatively recent term. It encompasses the
More informationENVIRONMENTAL STUDIES A FUTURE IN TOURISM WITH
ENVIRONMENTAL STUDIES A FUTURE IN TOURISM WITH ENVIRONMENTAL STUDIES WHERE DOES ENVIRONMENTAL STUDIES FIT IN THE TOURISM INDUSTRY? Increasing concern across the globe about our environment has led to criticism
More informationANALYTICS A FUTURE IN ANALYTICS
ANALYTICS A FUTURE IN ANALYTICS WHAT IS ANALYTICS? In the information age in which we live, almost all of us consume and produce digital data, either for business, community or private uses. We access
More informationIT SERVICE SCIENCE A FUTURE IN. IT Service Science
IT SERVICE SCIENCE A FUTURE IN IT Service Science WHAT IS SERVICE SCIENCE? IT service means different things in different contexts. It can be a function like online shopping, the delivery of a program
More informationCOMPUTER SCIENCE & SOFTWARE DEVELOPMENT
COMPUTER SCIENCE & SOFTWARE DEVELOPMENT A FUTURE IN COMPUTER SCIENCE & SOFTWARE DEVELOPMENT WHAT IS COMPUTER SCIENCE & SOFTWARE DEVELOPMENT? Software is the essence of all technology, from smartphones
More informationAPPLIED MATHEMATICS A FUTURE IN
APPLIED MATHEMATICS A FUTURE IN APPLIED MATHEMATICS WHAT IS APPLIED MATHEMATICS? Whether or not we are good at mathematics, most of us would agree that maths is important. It underpins so many aspects
More informationA FUTURE IN BUSINESS INFORMATION
BUSINESS INFORMATION SYSTEMS A FUTURE IN BUSINESS INFORMATION SYSTEMS WHAT IS A CAREER IN BUSINESS INFORMATION SYSTEMS LIKE? The new world of business is characterised by strategic alliances, global outsourcing,
More informationENGLISH & NEW MEDIA A FUTURE IN ENGLISH & NEW MEDIA STUDIES
ENGLISH & NEW MEDIA A FUTURE IN ENGLISH & NEW MEDIA STUDIES WHAT ARE CAREERS IN ENGLISH AND NEW MEDIA ALL ABOUT? Communication is more widespread and more central to life than in any other period in the
More informationINTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS A FUTURE IN INTERNATIONAL BUSINESS WHAT IS INTERNATIONAL BUSINESS? Managing intensifying competition driven by globalisation and technology is the key driver for the future success
More informationELECTRICAL & ELECTRONIC ENGINEERING A FUTURE IN
ELECTRICAL & ELECTRONIC ENGINEERING A FUTURE IN ELECTRICAL & ELECTRONIC ENGINEERING WHAT IS ELECTRICAL AND ELECTRONIC ENGINEERING? In a world where virtually nothing can be done without flicking a switch
More informationSPORT AND EXERCISE SCIENCE A FUTURE IN
SPORT AND EXERCISE SCIENCE A FUTURE IN SPORT AND EXERCISE SCIENCE WHAT IS SPORT AND EXERCISE SCIENCE? Through sport and exercise science you can make a difference for people in all walks of life by helping
More informationEVENT MANAGEMENT A FUTURE IN
EVENT MANAGEMENT A FUTURE IN EVENT MANAGEMENT WHAT IS EVENT MANAGEMENT? What is an event? It could be a trade fair, charity fundraiser, career fair, wedding, prize-giving ceremony, sports event, conference,
More informationPUBLIC RELATIONS A FUTURE IN
PUBLIC RELATIONS A FUTURE IN PUBLIC RELATIONS WHAT IS PUBLIC RELATIONS? First impressions make a huge impact how did you first find out about your latest cell phone, a new political party, charity, sporting
More informationSPATIAL DESIGN A FUTURE IN SPATIAL DESIGN
SPATIAL DESIGN A FUTURE IN SPATIAL DESIGN WHAT IS SPATIAL DESIGN? There are as many spaces as there are distinct spatial experiences (French philosopher Maurice Merleau-Ponty, 1977) Spatial design is the
More informationCOMPUTER NETWORKS AND SECURITY A FUTURE IN
COMPUTER NETWORKS AND SECURITY A FUTURE IN COMPUTER NETWORKS & SECURITY WHAT ARE CAREERS IN NETWORKS AND SECURITY ALL ABOUT? Computer networks are an inextricable part of modern life. We use computers
More informationHEALTH PROMOTION A FUTURE IN PROMOTION
HEALTH PROMOTION A FUTURE IN HEALTH PROMOTION WHAT IS HEALTH PROMOTION? Health promoters advocate for people s rights to good health, social equity, health equality and social justice at an individual,
More informationCREATIVE TECHNOLOGIES A FUTURE IN
CREATIVE TECHNOLOGIES A FUTURE IN CREATIVE TECHNOLOGIES WHAT IS CREATIVE TECHNOLOGIES? Think of creative technologies (CT) graduates as possessing a Swiss army knife of creative talents across different
More informationOCCUPATIONAL THERAPY A FUTURE IN
OCCUPATIONAL THERAPY A FUTURE IN OCCUPATIONAL THERAPY WHAT IS OCCUPATIONAL THERAPY? One of the most creative of the health professions, occupational therapists work with people who face challenges in their
More informationDrive Business Further Faster With RetailNext
Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about
More informationGETTING TO OMNI CHANNEL
GETTING TO OMNI CHANNEL Our team of experienced professionals with unique specialty knowledge can guide you to achieving your omni channel objectives The only new source of sales growth The biggest opportunity
More informationDirect Marketing Manager
Direct Marketing Manager Business Unit: Customer Value Reporting to: Head of Marketing Direct Reports: 1x Campaign Specialist, 1x Campaign Executive Date Created: August 2015 Purpose of the position To
More informationModern In-store Analytics Hold the Key to Unlocking the Business
Whitepaper INTRODUCTION TO THE IN-STORE SALES FUNNEL Modern In-store Analytics Hold the Key to Unlocking the Business Potential in Bricks-and-mortar Retail Table of contents 1. Introduction 2. Analytics
More informationSingapore Online Marketing Guide
Digital Marketing, How To Guide for American Express Merchants americanexpress.com.sg/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction
More informatione-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES
e-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES 1 The Online Opportunity Given the UK Government s recently announced plans to get 12.5
More informationCOMPUTATIONAL INTELLIGENCE
COMPUTATIONAL INTELLIGENCE A FUTURE IN COMPUTATIONAL INTELLIGENCE WHAT IS COMPUTATIONAL INTELLIGENCE? Increased customer expectation brought about by rapid technological advancement has made information
More informationRetail Industry Executive Survey
Retail Industry Executive Survey Executive Summary By working closely with hundreds of our retail customers over the past decade, TimeTrade has witnessed a dramatic transformation of the consumer-seller
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More informationMicrosoft Dynamics CRM for Financial Services. Making customers the heart of your business.
Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the
More informationENTREPRENEURSHIP & INNOVATION A FUTURE IN ENTREPRENEURSHIP & INNOVATION
ENTREPRENEURSHIP & INNOVATION A FUTURE IN ENTREPRENEURSHIP & INNOVATION WHAT IS ENTREPRENEURSHIP & INNOVATION? Entrepreneurship and innovation (E&I) involves creating and developing new ideas into products,
More informationFOODIE CORE. In the heart of your online grocery system. All the tools you need to run modern and cost-efficient grocery operations online
FOODIE CORE In the heart of your online grocery system All the tools you need to run modern and cost-efficient grocery operations online BRING YOUR BRAND AND BUSINESS ONLINE Interfaces to retail systems
More informationMobile & shopping on demand. How performance marketing helps mobile redraw the path to purchase. tradedoubler.com
Mobile & shopping on demand How performance marketing helps mobile redraw the path to purchase tradedoubler.com Mobile performance marketing channels are transforming the experience of shopping in Europe,
More informationRetail Industry and Mobile Technology
Retail Industry and Mobile Technology Contents Overview... 2 Retail in Omni-Channel World... 2 Technology Bridge... 2 Analytics... 3 Controlling the Shopping Experience... 3 Seamless Experience... 3 PCI
More informationChoice: The new currency of commerce
Choice: The new currency of commerce Services Omnichannel will redefine retailers relationship with consumers Customers are more demanding, and more fickle, than ever Using co-channelling to embed customer
More informationDigital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)
Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content
More informationFOOD SCIENCE A FUTURE IN FOOD SCIENCE
FOOD SCIENCE A FUTURE IN FOOD SCIENCE WHAT IS FOOD SCIENCE? Few things are more fundamental to human existence than food. It is a vital common denominator that sustains us physically and unites us socially.
More informationLocation Analytics for. Marketing A Knowledge Brief
Location Analytics for Marketing A Knowledge Brief Improving Customer Insight and Intimacy with Location Analytics This use case details how Esri helps companies enhance the performance of marketing campaigns
More informationFuture Trends in Retail Marketing: 2015 Event report SPOTLIGHT. Thursday 18th September 2014. Powered by
SPOTLIGHT Future Trends in Retail Marketing: 2015 Event report Thursday 18th September 2014 Powered by London s Century Club was the unique venue for the latest Tag Spotlight forum. After our successful
More informationTHE CHANGING RETAIL WORLD The rise and challenges of omnichannel retailing
THE CHANGING RETAIL WORLD The rise and challenges of omnichannel retailing WHITEPAPER 2015 CitiXsys. All Rights Reserved. Page: 1 PREFACE The world is constantly evolving and so are the habits of people
More informationThe Trust Company Group Position Description
The Trust Company Group Position Description Position Title Reports to Business Unit Location Marketing & Communications Manager Head of Marketing (the Acting Head of Marketing in the interim) Marketing
More informationHarnessing Data to Optimize and Personalize the In-Store Shopping Experience
Harnessing Data to Optimize and Personalize the In-Store Shopping Experience People-tracking technology, including sensors, beacons, and video cameras, combined with mobile applications, can provide an
More informationJOB DESCRIPTION. Communications and Development Manager. 35 hour week
A progressive 21 st century addiction charity JOB DESCRIPTION ROLE TITLE: Marketing Officer COMPETENCY LEVEL: Officer PRIMARY BASE: Manchester City Centre ACCOUNTABLE TO: Communications and Development
More informationCLOUD SOURCING FOR AN OMNI-CHANNEL WORLD
CLOUD SOURCING FOR AN OMNI-CHANNEL WORLD March 7, 2013 An Industry White Paper Prepared For TradeCard By Patrick Lamson-Hall Managing Editor, Sourcing Journal Online Table of Contents 1. Omni-Channel Retailing
More informationACCOMMODATION A FUTURE IN ACCOMMODATION
ACCOMMODATION A FUTURE IN ACCOMMODATION HOW DO YOU MAKE A CAREER OUT OF ACCOMMODATION? What defines good accommodation and what makes it outstanding? A large part of the answer lies in the guest having
More informationINCREASE REVENUE PER SQUARE METER WITH ACTIONABLE INSIGHTS. Powered by
by INCREASE REVENUE PER SQUARE METER WITH ACTIONABLE INSIGHTS Powered by ACTIONABLE RETAIL INSIGHTS SUMMARY Retailers in brick and mortar stores need deep insight into consumer behavior and foot traffic
More informationRecruitment Process Outsourcing Methodology Statement
Recruitment Process Outsourcing Methodology Statement Contents An Overview... 3 Steps To Success The Components of an Outsourced Recruitment Process... 4 Why Use RPO?... 6 Why Consult Group?... 8 About
More informationCritical Success Factors for Personalisation
Critical Success Factors for Personalisation Introduction To best optimise engagement and revenue, online and multichannel retailers need to personalise the brand and shopping experience for each customer.
More informationin person is the new personalization.
in person is the new personalization. introducing the enterprise store associate. TIME TO LEVEL THE PLAYING FIELD. The digitally-enabled customer has upped the ante on what today s store associate needs
More informationHYPERMARKET OF TOMORROW J. DUBOC. Executive Managing Director, Hypermarkets
THE GEANT CASINO HYPERMARKET OF TOMORROW J. DUBOC Executive Managing Director, Hypermarkets OVERVIEW Vision Challenges Concept-based differentiation Operating excellence Improving margins Performance of
More informationINBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?
1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a
More informationCASE STUDY. Ren s Pets Depot. renspets.com. pet food & products
CASE STUDY Ren s Pets Depot renspets.com pet food & products The flexibility of Sweet Tooth software allows us to offer our rewards program online and instore. This enables our customer to view and earn
More informationSTEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM
STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM
More informationCustomer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs
Customer Engagement Redefined Take a Fresh Look at Loyalty and Referral Programs Loyalty Increase sales with rewards that drive brand affinity NextBee customer loyalty and referral software is a complete
More informationHow To Reinvent The Store Shelf Edge
IN Rethinking Retail Series: Reinventing the store shelf edge in the age of omni-channel shopping STORE E SL Product $4.99 Reinventing the store shelf edge in the age of omni-channel shopping The meteoric
More informationOmnichannel Payments
Omnichannel Payments The Connected Consumer The way consumers buy goods and services is changing profoundly We now exist in a truly global, connected and digital world. A world of choice that lets us purchase
More informationExecutive Diploma in Digital Marketing
Executive Diploma in Digital Marketing Achieve More We encourage our students to challenge their thinking, to extend their boundaries, to strive for excellence. We create a positive environment where ambition
More informationBA 7012 Retail Management
UNIT-1 VALLIAMMAI ENGINEERING COLLEGE DEPARTMENT OF MANAGEMENT SCIENCE BA7012 RETAILMANAGEMENT 1. What Is Retailing. 2. What are the challenges of retailing 3. What are the opportunities of retailing 4.
More informationMobile 360: Developing Your Comprehensive Digital Strategy
Mobile 360: Developing Your Comprehensive Digital Strategy FK Funderburke, Director, Digital Merchandising & Strategy Vivek Agrawal, Director, Mobile & Digital Display Group Russell Young, Director, Strategic
More informationARCHITECTURAL & CONSTRUCTION ENGINEERING A FUTURE IN
ARCHITECTURAL & CONSTRUCTION ENGINEERING A FUTURE IN ARCHITECTURAL & CONSTRUCTION ENGINEERING WHAT IS ARCHITECTURAL &/OR CONSTRUCTION ENGINEERING? The specialised skills of two new fields of engineering
More informationEPoS and Ecommerce Solutions for Independent Retailers
EPoS and Ecommerce Solutions for Independent Retailers The future of independent retail is multi-channel. Successful independent retailers will need to have a real time, single view of customers, stock
More informationMODULE 1. Understanding your customer and digital marketing
MODULE 1 Understanding your customer and digital marketing In this module, we take you through how to make your business available in the digital world and give you real examples and strategies to use
More informationAustralian Retail Adoption Plans for Online Advertising and E-tailing
Australian Retail Adoption Plans for Online Advertising and E-tailing AIMIA RESEARCH FINDINGS MAY 2012 RESEARCH CONDUCTED BETWEEN SEPTEMBER 2011 AND JAN 2012 SPONSORS: Foreword On behalf of AIMIA, it s
More informationCareer Paths... Digital Job Areas Digital
Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring
More informationIntroducing IBM Digital Analytics Lifecycle
Introducing IBM Digital Analytics Lifecycle Perfecting the science of the customer journey Contents 1. Introduction 2. Why IBM Digital Analytics Lifecycle? 3. Understanding the customer lifecycle 4. Pinpointing
More information$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
More information2016 JAGUAR AND LAND ROVER DEALER PACKAGES AND PRICING A Connected Digital Marketing Solution for Jaguar and Land Rover Dealers
2016 JAGUAR AND LAND ROVER DEALER PACKAGES AND PRICING A Connected Digital Marketing Solution for Jaguar and Land Rover Dealers Dealer.com integrates auto retail s top-performing advertising, inventory
More informationDigital Marketing, How To Guide for American Express Merchants
Digital Marketing, How To Guide for American Express Merchants americanexpress.com.au/merchant How to promote yourself online and successfully grow your business in the digital world 1 Contents 1. Introduction
More informationSurvey Says: Consumers Want Live Help
Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy
More information3. To manage search engine optimisation to ensure that the College website performs well in search rankings and has a strong online brand presence.
JOB DESCRIPTION POST: Web Designer GRADE: Scale 6 RESPONSIBLE TO: Marketing & Communications Manager KEY PURPOSE: To manage, maintain and develop the College s website and online digital channels and to
More informationThe omnichannel opportunity Unlocking the power of the connected consumer
The omnichannel opportunity Unlocking the power of the connected consumer A report for ebay February 2014 Contents Foreword 1 Executive Summary 2 1. The connected consumer 7 2. The omnichannel retail revolution
More informationMarketing Management SUMMARY. Chapter 14 One to One: Trade Communication, Direct Marketing & Personal Selling
Marketing Management SUMMARY Chapter 14 One to One: Trade Communication, Direct Marketing & Personal Selling Chapter 14 Trade Sales Promotion: Targeting The B2B Customer Trade Promotions - Focus on members
More informationRETAILERS ASSOCIATON OF INDIA. start engaging. www.octaneresearch.in
RETAILERS ASSOCIATON OF INDIA start engaging www.octaneresearch.in 3 10% 4 5 1 2 3 4 5 6 7 3% 16% 43% 38% Top Level Mid Level Junior Level Others 8 9 31% 69% Single Brand Retailer Multi-Brand Retailer
More informationHoliday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015
Market Track Perspective TM Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track s Holiday Readiness Guide In this issue of Market
More informationthe e-tailing group Personalization Comes of Age: 2014 Retail and Consumer Insights
S Personalization Comes of Age: 2014 Retail and Consumer Insights S In an effort to understand evolving consumer behaviors and retailer initiatives, MyBuys and the e-tailing group partnered to analyze
More informationCustomer Experience Management
Customer Experience Management 10 tips for the successful development and execution of Chris Bland Research Director SPA Future Thinking Introduction, sometimes referred to as Customer Feedback Programmes,
More informationA future career in analytics
A future career in analytics What is a career in analytics about? In the information age in which we live, almost all of us consume and produce digital data, either for business, community or private uses.
More informationCUSTOMER SERVICE PATHWAY
CUSTOMER SERVICE PATHWAY Introduction Welcome to your Pathway booklet. This is a guide to the customer service training and development opportunities within Savills Property Management. Savills training
More informationOAKLIN INSIGHTS. Successful Omni-Channel Retail
OAKLIN INSIGHTS Successful Omni-Channel Retail SUCCESSFUL OMNI-CHANNEL RETAIL 1 Copyright Oaklin Ltd 2016. All rights reserved. Anyone following trends in the retail industry will be aware that retailers
More informationCMAGICS. The future of interactive media.
Introduction The manner in which consumers expect to engage with luxury brands is changing. Rapidly. Consumers now expect to experience brands outside of traditional retail environments and static print
More informationCustomer Experience Management
Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction
More informationNAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS
NAVIGATIN NAVIGATING MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS SHOPPERS HAVE ENTERED THE MOBILE FAST LANE TABLE OF CONTENTS Smart mobile devices have changed the game by putting
More informationDigital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014
Digital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014 Digital Commerce in Retail: Supporting a Common Mobile Customer Journey CONTENTS 1. Background
More informationWHITE PAPER Analytics for digital retail
WHITE PAPER Analytics for digital retail Introduction The advent of organized retail propelled businesses to reach out to a wider spectrum of consumers in an effort to increase market share. This gave
More informationPage 1. Transform the Retail Store with the Internet of Things
Page 1 Transform the Retail Store with the Internet of Things The Internet of Things is here today There s a new era dawning in the retail industry, and it s being driven by the Internet of Things. The
More informationAgenda Overview for Digital Commerce, 2015
G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.
More informationGuide to Market Research and Analysis
The Orangeville & Area Small Business Enterprise Centre (SBEC) 87 Broadway, Orangeville ON L9W 1K1 519-941-0440 Ext. 2286 or 2291 sbec@orangeville.ca www.orangevillebusiness.ca Supported by its Partners:
More informationPerformance marketing - the key to success
Performance marketing - the key to success How performance marketing can help you generate more business Let's say you've created an online shop for high-powered robotic lawn mowers and you now want to
More informationMastering Retail Systems of Engagement. Engage your customer like never before
Mastering Retail Systems of Engagement Engage your customer like never before The Retail Transformation The Equipped Customer Consumers demand to access information anytime, anywhere is posing challenges
More informationWhat is Market Research? Why Conduct Market Research?
What is Market Research? Successful businesses have extensive knowledge of their customers and their competitors. Market research is the process of gathering information which will make you more aware
More informationOMNI-CHANNEL RETAILING. A Way to Connect Online
OMNI-CHANNEL RETAILING A Way to Connect Online Introduction to Omni-Channel Retailing Agenda of the day Omni-Channel Retailing implies seamless access to information about the brand and it s products across
More informationUnified Communications Solution for Retail Industry
March 2014, HAPPIEST MINDS TECHNOLOGIES Unified Communications Solution for Retail Industry Author Sindhu Selvaraj SHARING. MINDFUL. INTEGRITY. LEARNING. EXCELLENCE. SOCIAL RESPONSIBILITY. Copyright Information
More informationOmni-Channel Shoppers: An Emerging Retail Reality
Omni-Channel Shoppers: An Emerging Retail Reality Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways
More informationSPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST
THE MARKETER S 2015 HOLIDAY FORECAST 2015 HOLIDAY FORECAST How Marketers Are Gearing Up Online and Offline The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just
More informationUXC Eclipse + Microsoft Dynamics AX 2012 for retail
UXC Eclipse + Microsoft Dynamics AX 2012 for retail Today s smart retailers have highly efficient, integrated retail supply chains and focus on delivering exceptional buying experiences that keep customers
More informationFRANCHISE OPPORTUNITY INFORMATION GUIDE
FRANCHISE OPPORTUNITY INFORMATION GUIDE Dear Prospective Franchisee, Thank you for your interest in becoming a member of the Stirling Sports team. The Stirling Sports brand has a clearly defined space
More informationIntegrate for Success
Integrate for Success Customer experience in Retail Retail insight cgi-group.co.uk 1 The Key to Thriving in the Retail Environment is Integration, Integration, Integration Retailers have endured tough
More informationHow To Make Money Using Facebook in Q4. Presented By Jason Roussos Living Direct
How To Make Money Using Facebook in Q4 Presented By Jason Roussos Living Direct Founded in 1999 Manage network of brands that focus on building communities that support specialty appliances Direct source
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationProfessional Diploma. in Digital Marketing. www.ucenfotec.ac.cr. www.digitalmarketinginstitute.com
2014 Professional Diploma in Digital Marketing www.ucenfotec.ac.cr www.digitalmarketinginstitute.com Contents 2014 Professional Diploma in Digital Marketing 1. Welcome 2. Overview 3. Course Format 4. Course
More informationWHAT YOU D KNOW IF WE COULD TALK TO YOU
PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations
More information