Business management software has become webbased. and is becoming cheaper and easier to use!

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1 The price of computation has dropped 42% per year over 70 years a trillion-fold fall since Corbin Ball, CSP, CMP Corbin Ball Associates Bill Nordhaus, Yale 2010 Corbin Ball Associates Information Technologies (of all kinds) double their power (price performance, capacity, bandwidth) every year. -- Ray Kurzweil, Futurist, 2010 Business management software has become webbased and is becoming cheaper and easier to use! Sales/Communication Customer Relationship Management Marketing Business Intelligence Supply Chain Project and Logistics Management Document Management Collaboration Sensors salesforce.com cognos.com xobni.com primopdf.com yousendit.com google.com shareflow.com docs.google.com facebook.com linkedin.com twitter.com 1

2 Benefits: Accessible (24/7 anywhere) Standard interface (browser) Cross-platform (pc/mac) Limited IT support needed Better interoperability Much faster and cheaper development Total cost of ownership ( freeconomics) Wikis Collaboratively written websites Great for sharing and collaborating on documents Great for project management Wikis docs.google.com overload miss the important messages Interruptive Not sequential Document versions Largest social network (500 million users) Second most trafficked website Both social and business 2

3 Years to reach 50 million users: 38 Years 12 Years 5 Years 3 Years 9 Months: 100 million users We had exceptional success broadcasting our annual Dreamforce event through Facebook Events. We registered more Dreamforce attendees than ever before and did so more quickly. Marc R. Benioff, Chairman & CEO Salesforce.com 70 million users Avg income $109K Avg age Executives for all Fortune 500 companies are LinkedIn members. Business focus Online resume Excellent search and research capabilities Micro blog characters maximum 110 million users Largest age group: Very quickly growing 100MM tweets/day Open architecture What are you doing???? Inherently mobile Social Media Social Review Sites 3

4 $$$ = Awareness Marketing Funnel awareness consideration preference action loyalty Noise makes it difficult to get eyeballs Trusted, relevant, personalized info. No trusted basis of comparison Your logo is on my t-shirt Stop spamming me! Viral Videos Blogs Marketing Funnel awareness consideration preference action loyalty Social Networking Ratings and Reviews Communities Blogs Podcasting Support Forums Wikis #1 Rule: Do not sell directly! Establish a social media policy (w/clear objectives/metrics). Identify influencers. Listen before you launch. Integrate Social Media with SEO. Engage your audience. Engage your employees. Be honest and authentic. Be human (be a Person, not a Company ). Mobile/wireless products will change business processes. google.com/mobile/goggles en.wikipedia.org/wiki/near_field_communication en.wikipedia.org/wiki/qr_code foursquare.com gowalla.com facebook.com/places pleaserobme.com Source: Xplane

5 gowala.com foursquare.com facebook.com/places pleaserobme.com meetingapps.com Virtual meetings and collaborations tools will increasingly become central to business processes. Video Conferencing join.me skype.com essentialet.com Tele-immersion telesuite.com cisco.com/telepresence advanced.org teleportec.com Course Notes: Corbin s Favorites File Corbin s Article Database Corbin s TechTalk Newsletter Thank you! Contact Info: Web: Blog: corbinball.wordpress.com Facebook: LinkedIn: Twitter: It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change. Course notes: Corbin Ball Associates Charles Darwin 5

6 Digital Darwinism is alive and well. Either adapt to technology change or lose business to those that do. -- Corbin Ball Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quote in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is the only person to receive both MPI s International Supplier of the Year and MPI s International Chapter Leader of the Year awards and has been named for four years as one of "The 25 Most Influential People in the Meetings Industry" by MeetingNews Magazine. Corbin Ball Associates th Street Bellingham, WA Phone: corbin@corbinball.com Web: 6

Three Cost Saving Events Technology Trends: and is becoming faster, cheaper and easier to use! 1. Event management software has become web-based

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