Building Your Business Tour Leverage Your Tech To Do More
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1 Building Your Business Tour Leverage Your Tech To Do More #BuildingYourBusiness Tweet and share with others! Ramon Infusionsoft, Small Business Evangelist Smallbiztechnology.com, Technology Evangelist
2 Simple Small Business Success Products solution to a problem Customers want solution to the problem Profitable Revenue payment for the solution
3 Complex Small Business Challenges Marketing - leads & customers; customer service Staff find and manage employees/consultants Communication & Collaboration Overload of communication; task prioritization Logistics Shipping, transportation, etc Back office Legal, Finance, HR
4 Big Challenge for Small Businesses is More Customers and Repeat Customers
5 Social Content Marketing Conversation Marketing, Not Interruption Marketing, Builds Customer Loyalty and Attracts New Customers
6 #BuildingYourBusiness Share with others! Tweet, Post, Take Pics
7 What will we cover today? Why social content marketing is important 4 benefits of social content marketing 7 content marketing best practices 4 simple secrets to content marketing success Beyond social
8 Interruption Marketing Engagement Marketing
9 Why Is Social Engagement Powerful? People are searching for entertainment or information People connect with people around engaging content 9
10 Smart Marketers Educate, Not Sell. Smart Marketers are Story tellers and Conversationalists 10
11 4 Business Benefits of Social Content Marketing 11
12 Benefit 1: Intelligence on your market, competitors, customers & prospects 12
13 Social Listening Posts
14 Benefit 2: Develop stronger relationships with your customers 14
15
16 Benefit 3: Personal branding: In a sea of unknowns, the stronger brand will win. 16
17 Personal Branding = Niche, Local Celebrity
18 The Local Celebrity Circle Frequent social touches increase mind share Mind share & awareness results in more wallet share Frequent community activity create awareness
19 Ramon s journey to Local, Niche Celebrity Facebook asked him to write Facebook Guide to Small Business Marketing Google asked him to interview the President with 4 other citizens (out of 300,000 entrants) Infusionsoft asked him to be their Small Business Evangelist Dell asked him to host an event for Michael Dell He s shared the stage with Seth Godin, Daymond John, Simon Sinek, Guy Kawasaki AT&T asked him to speak on the AT&T Building Your Business Tour
20 Benefit 4: Low cost advertising (fail fast, test advertising, cheaper focus group) 20
21 7 Social Content Marketing Best Practices for Building Your Business 21
22 #BuildingYourBusiness Share with others! Tweet, Post, Take Pics
23 Great social content tells a story 1 23
24 HAVE FUN WITH CONTENT 2 24
25 Have a Conversation Don t SELL to Your Customers Enter Their Discussions Foster Discussions Encourage Customer to Customer Discussion Learn from Customers Ask Questions 3 25
26 Give, Give, Give, Take 4 26
27 Headlines: Informative, Teasing Short Sweet To The Point Descriptive Search Engine Friendly 5 27
28 respond 6 28
29 29
30 THE POWER OF AUDIO AND VIDEO 7 30
31 31
32 32
33 Ramon s 4 Simple Secrets To Rocking Social Content Marketing
34 Frequent Relevant Engaging Analytics 34
35 Beyond Social.
36 Word of Mouth, Networking Customer Testimonials Events (sponsoring or doing your own) Business Class Web Site (mobile ready!) Blog, Podcast Corporate Video Local Search (powerful for retailers) CRM, integrated marketing Beyond Social
37 Key Tech For Building Your Business
38 Remote file access Online software (cloud computing) Mobile devices Be as productive OUT of the office as IN the office Mobile
39 2 factor authentication Difficult passwords WiFi awareness Network security audit Security software Backup & Recovery Prevent Unauthorized data access Security
40 Task management Document storage Software suites (Word processor, etc) Collaboration and communication Save time, prioritize, increase efficiency Productivity
41 Point of Sale Credit card acceptance Audio/video surveillance Inventory In person customers and products Retail
42 In Summary Engage. Don t Interrupt F.R.E.A. Social Media Is Not Everything Key Technology for Building Your Business
43 Building Your Business Tour Leverage Your Tech To Do More #BuildingYourBusiness Ramon Infusionsoft, Small Business Evangelist Smallbiztechnology.com, Technology Evangelist
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