Online Marketing Tactics:
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1 240 No Joke Marketing Tactics The intention is to expand your current tactics to using on a regular basis. These tactics should be used to drive new members in the door as well as used to keep your current members engaged and expanding their business with you. Online Marketing Tactics: Analytics: Analytics / Traffic Reports Click Analyzers Heat Maps Key Performance Indicators Visitor Sessions Content Marketing: Ebooks Ezines Free Content Series (Articles, Videos) Google Hangouts Guest Article Posting Guest Blogging Infographics Podcasts Teleseminars Videos Webinars
2 Customer Relationship Management: Autopilot Messages / Triggers Customer Relationship Management System (Ex. Salesforce.com, Zoho.com, Infusionsoft.com) Database Cleanup Follow Up Strategy Key Integrations Lead Scoring Offline Tie in Marketing: Audio / Video s Autoresponders System (Ex. Aweber.com, IContact.com, ConstantContact.com) Bulk s List Opt Ins Signature Reactivation Campaigns Spam Complaint Response Technology Miscellaneous: Reciprocal Link Exchanges Special Offers / Deals / Coupons Video Search Engine Optimization
3 Mobile: Apps (Free and Paid) Campaign Messages Contests MMS Marketing Mobile Capture System Mobile Analytics Mobile E Cards Shortcodes SMS Marketing QR Codes Voice Broadcasts Welcome Campaign Paid Ads / Clicks / Impressions: Auction Site Listings (Amazon, Ebay, Craigslist) Banners BBB Listing Bing Ads Blog Placement Directory Submissions Google Adwords Mobile Ads Native Ads Product Placement Retargeting Social Media Ads (Facebook, LinkedIn, Twitter, etc) Sponsored Links Sponsored Stories / Articles Yahoo Advertising
4 Reputation & Search ability: AngiesList.com Google Alerts Keyword Rankings (Search Engine Optimization) Listening Station (Netvibes.com) Local Listings (Google, Yahoo, Bing) Your Online Reputation (word of mouse) Social Media: Automation Software (Ex. Hootsuite.com) Chat rooms Del.ic.ious.com Digg.com Facebook.com Flickr.com Forums Foursquare.com Plus.Google.com Instagram.com LinkedIn.com LiveStream.com Meetup.com Myspace.com Ning.com Pinterest.com Scribd.com Social Bookmarking Spreecast.com StumbledUpon.com Tumblr.com Twitter.com UStream.tv Vimeo.com Vine.com
5 Virtual Reality World Profiles (Ex. SecondLife.com) Yelp.com YouTube.com Visual: Audio / Video Postcards Branding Guide Electronic Brochures Graphics On The Web Logo Meme Web Branding Web Site: Authority (As Seen In) Copy On The Site Blog Functions On All Browsers Help Desk /Ticketing Tool HTML 5 Landing pages / Squeeze Pages Live Chat Merchant Account Mobile Web Site / Responsive RSS Feed Shopping Cart (Ecommerce) Speed (Load Time) Trust elements (Secure, Seals of Approval) Video Walk Ons Web site Web site In Additional Languages W3 Validation
6 Offline Marketing Tactics: Appearance: Branding Identity Logo Meme Outfits You wear (Attire) Positioning Stationery Content Marketing: Articles Column In Newspaper / Magazine Free Consultations Free Demo's Free Seminars Free Workshops Newsletter Public Service Announcements Radio Show Guest TV Show Guest Writing Books
7 Customer Service: How Fast You Answer The Phone How Fast You Follow Up How You Say Hello / Goodbye On hold marketing Message Training of Team Follow Up Tactics: Greeting Cards How Fast You Follow Up How You Follow Up Lumpy Mail Personal Letters Phone Calls Upgrade Opportunities Outbound Marketing: Augmented Reality Billboards Branded Entertainment Canvassing Catalogs Contests and Sweepstakes Direct Mail Door Hangers Infomercials Networking Per Order & Per Inquiry Advertising Postcard Decks Postcard Marketing
8 Posters PR Product Placement Radio Ads Sponsorship Of Events Subliminal Marketing Telephone Marketing Trade Shows TV Paid Ads: Ads in Circulars / Flyers Advertising Airplane Advertising Classified Ads Clipper / Saver Magazines Movie Ads Newspaper "Rack" Flyers Yellow Pages Paper: Business Card Brochures Manuals Name Tag At Events Product/Service Literature
9 Partnership: Affiliates Fusion Marketing Joint Ventures Policies: Coupons / Deals / Special Offers Credit Card Acceptance Easy To Do Business With Financing Free Trial Offer Guarantee Hours of Operation / Days Pricing Return Policy Physical Location / Storefront: Cleanliness Flip Charts Inside Lights Inside Signs Lead / Information Capture Live Events Location Outside Lights Outside Signs Product Placement Reprints / Blow Ups
10 Staff Service Sign "Swinger" Street Banners Window Display Miscellaneous: Associations / Trade Groups Better Business Bureau Membership Barter Business Directories / Listings Chamber of Commerce Membership Gift Certificates Lead Buying Luxury Box At Events Referral Programs Stunts Toll Free Number Vanity Number Video Name Badge Reputation: Buzz
11 Strategic: Core Story Elevator Pitch Marketing Plan (Six Sentence) Marketing Calendar (Thirteen month) Tag Line Testimonials / Case Studies Tracking Systems Unique Selling Proposition Vanity Number Your Employees / Reps Yourself
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