Social Media Growth. Two Disruptive Events Technology Trends:
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1 T Two Disruptive Events Technology Trends: Disruptive Technology Trends for Events Corbin Ball, CSP, CMP Corbin Ball Associates Course Notes: corbinball.com/assets/trends-mpiottawa.pdf Corbin Ball Associates 1. Social media are transforming how events and venues are marketed, managed and experienced. Social Media Growth 90% online consumer trust recommendations from people they know. 14% trust advertising. Econsultancy Experien, August, 2013 What social channels to you use? 70 million users 1.23 billion users 554 million registered users (271 million active monthly users) 200 million users 1 billion monthly users Social Media for Events, November million users 2.1 million groups 1 billion users 1
2 Mobile Social Media 680 million mobile Facebook users -- Facebook news release, Feb, 2013 Twitter: 75% Access From Mobile Devices Monthly -- TechCrunch Oct, 2013 Instagram: 40.5 million users on smart phones Forbes, March Mobile/Social Transformation Interactivity required. Mobile/Social Transformation Mobile expected Two Disruptive Events Technology Trends: 2. New mobile technology is transforming events, venues and society in general. In 2014: More mobile devices than people! Cisco Visual Networking Index Forecast, Feb
3 1 billion smart phones shipped in 2013*. 2.5 billion in use by 2015! The average smartphone user.. Checks their phone 150 times per day. Spends 127 minutes/day using apps. Has 65 apps installed. *IDC Mobile Phone Tracker, Jan Nokia and T-Mobile USA Swiss Army Event Guides 1.3 million apps ativsoftware.com core-apps.com crowdcompass.com doubledutch.com genie-connect.com quickmobile.com sherpa-solutions.com 15 Mobile Apps for Events and Exhibitions Agenda / program Alerts / messaging Analytics Appointments Area information Audience polling Brochures Conference program Conference video Exhibit guide Floor plans /mapping Lead exchange Meetings logistics Micropayments Networking Registration Session handouts Surveys Ticketing Event app usage: MPI Survey: 85% of meeting planners are using or will soon use mobile event apps for their meetings. October, 2014 (9% in 2011 MPI Future Watch) 3
4 Event app usage: Swiss Army Event Guides ativsoftware.com core-apps.com crowdcompass.com doubledutch.com genie-connect.com quickmobile.com sherpa-solutions.com Mobile Apps for Events and Exhibitions Agenda / program Alerts / messaging Appointments Area information Audience polling Brochures Conference program Conference video Exhibit guide Floor plans /mapping Lead exchange Meetings logistics Micropayments Networking Registration Session handouts Surveys Ticketing Low Cost/Free (DIY) Apps: bizzabo.com guidebookapp.com leebug.com Registration Company Apps cvent.com etouches.com certain.com ungerboeck.com Analytics: Onsite Meetings Past: The black hole of event data management 4
5 Analytics: Onsite Meetings Today: Every touch is trackable!! Decisive Asset Mgmt. October 2012 U.S. Technology Adoption Rates Time from consumer availability to 10% penetration: MIT Technology Today, May 2012 Business Insider, Aug Event Tablet Uses: Large, high resolution screen Light Instant on Intuitive GPS capable Thousands of free apps Destination and venue sales Interactive event programs Interactive tradeshow guides Attendee onsite assistance Kiosks Attendee engagement/polling Lead exchange Paperless binders 5
6 Paperless Event Binders 3 steps: A. PDF conversion B. Cloud storage (optional) C. PDF readers/annotators Paperless Event Binders cutepdf.com dropbox.com paperportnotes.com goodiware.com/goodreader.html gdoc: Free 10-binder offer: store.gdoc.com/voucher Voucher code: CORBINBALL Fully tablet enabled: $10 for each 10 binders A. PDF Conversion PDF is the cross-platform document standard great with tablets. Locks formatting. Conversion is easy. Resources: Corbin s Favorites File corbinball.com/bookmarks Corbin s Article Database corbinball.com/art Corbin s TechTalk Newsletter corbinball.com/techtalk Course notes: corbinball.com/assets/trends-mpiottawa.pdf Contact Info: Web: corbinball.com Facebook: facebook.com/corbin.ball LinkedIn: linkedin.com/in/corbinball Twitter: twitter.com/corbinball Google+: goo.gl/zvmn6 Pinterest: pinterest.com/corbinball Course notes: corbinball.com/assets/trends-mpiottawa.pdf Corbin Ball Associates Corbin Ball Associates th Street, Bellingham, WA USA Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quoted in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is the only person to receive both MPI s International Supplier of the Year and MPI s International Chapter Leader of the Year awards. Corbin has been named in 2012 as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings Magazine, the 5 th time he has received this award [email protected] facebook.com/corbin.ball linkedin.com/in/corbinball corbinball.wordpress.com 6
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