UNDERGRADUATE, MASTER, PhDs SPECIALIZATION TECHNOLOGICAL COURSES, POST-GRADUATIONS Design. Photography. Marketing. Advertising

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1 UNDERGRADUATE, MASTER, PhDs SPECIALIZATION TECHNOLOGICAL COURSES, POST-GRADUATIONS Design. Photography. Marketing. Advertising

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3 IADE - CREATIVE UNIVERSITY Over the last four decades IADE has been a reference as a school that arouses creativity, talent and leadership in its students. We try to induce in our students the concept of never letting go, stimulating their talent, seeking success and accepting risk as an inspirational source, so they can become the best, either in their professional life and future market integration, either at their own personal level. IADE was created back in 1969 bearing the name Instituto de Arte e Decoração and it was then a pioneer in Design teaching in Portugal. In 2012 IADE has reached to the status of Instituto Universitário (University Institution). The Council of Ministers approved the legal diploma that allows IADE the public interest recognition, thus opening the possibility for the Institute to draw a modern Doctoral programme in Design, built in axis lyke creativity and internationalization. The aim is positioning this formation as one of the top options at a global level. Today, in Portugal, IADE is the bigger and older high studies institution in Design, including also courses in marketing, advertising and photography areas. CREATED IN DAY SCHOOL OR NIGHT SCHOOL. FULL TIME, HALF TIME OR EXTRA TIME FREQUENCY. ENGLISH SPOKEN CURICULAR UNITS. ROOMS AND STUDIOS WHERE ONE CAN STAY, STUDY AND WORK. EACH FLOOR ITS CONCEPT. LABORATORIES. SCHOOL AGENCY. IMAGE. PHOTOGRAPHY AND AUDIO VISUALS. MODELING AND PROTOTIPING TECHNOLOGIES. LIBRARY. HELPDESK. WI-FI. APPLE TRAINING CENTER. PRINTING CENTRE. STUDENT MANAGERS. FINANCING PROTOCOLS. IADE ID CARD. STUDENTS ASSOCIATION. ACADEMIC TUNA. FORMER STUDENTS ASSOCIATION ALUMNI. SPORTS. EXTRA CURRICULAR ACTIVITIES. NEWSLETTER. PARKING LOT THE RECOGNITION OF UNIVERSITY INSTITUTE IADE-U IADE-U Institute of Art, Design and Enterprise University Ministry of Education and Science recognizes the nature of the university institute IADE-U Institute of Art, Design and Enterprise - University Decree-Law n. º 206/2012 Ministry of Education and Science approves the Statutes IADE-U Institute of Art, Design and Enterprise - University Ordinance n. º 268/2012

4 1. Building Front IADE

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6 IADE - CREATIVE UNIVERSITY 2. View of Building IADE TALENT UNIVERSITIES Talent Universities network, to which IADE belongs, aims to provide a vast experience in the context of high level teaching. This experience will allow the best, solid and built to the future formation performance. Mobility between studies plans, international experience and the access to more services are an example of the add value that a network of schools united by a purpose that can allow a direct benefice to all those who aim to go further away.

7 NATIONAL Protocols Over 20 High Studies institutions Over 50 Cooperative Schools Over 100 Institutions or National Organizations Members APESP Associação Portuguesa de Ensino Superior Privado APPM Associação Portuguesa dos Profissionais de Marketing APAP Associação Portuguesa de Agências de Publicidade APCOR Associação Portuguesa da Cor INTERNATIONAL Protocols Over 80 High Studies Institutions for students and teachers mobility exchange: Brazil, China, Japan and Mexico and Europe (Erasmus Program) Professional Erasmus Traineeships through the Consortium Erasmus Portugal Creative Link; Over 30 Country Partnerships Over 100 Institutions or National Organizations Members CUMULUS International Association of Universities and Colleges of Art, Design and Media/Network of Excellence and Innovation ICOGRADA International Council of Graphic Design Associations ICOGRADA Education Network EMAC European Marketing Academy EDCOM European Foundation for Commercial Communications Education RESEARCH UNIDCOM Unidade de Investigação em Design e Comunicação The I&D Unit , is credited and financed under the Programa de Financiamento Plurianual das Unidades de I&D da FCT - Fundação para a Ciência e Tecnologia, and was constituted in March 2000 by IADE. TALENT ID Associação para a Investigação em Design, Marketing e Comunicação Association for research in Design, Marketing and Communication, Talent ID manages the activities developed by UNIDCOM/IADE

8 3. School Agency IADE UN DER GRA DUA TE

9 Degree in Design 1st Cycle Semesters Bachelors in Design will be prepared to develop project activity in support of consulting business and design services as a communication designer, a creative, an industrial and product designer and an environmental designer. Syllabus published in the Official Gazette, 2. Grade, No. 102, by Order no. º 9094/2010, of 26 May, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June. 1st Year 1st Semester Two Dimensional Design Observation Drawing Geometry Digital Representation Methods (1) Science Applied to Design (1) Art and Techniques History Total: 1st Year 2nd Semester Three Dimensional Design Drawing and Visual Communication Model Techniques Economics and Society (1) Art Sociology (1) Communication and Semiotics Total:

10 2nd Year 3rd Semester 2nd Year 4th Semester Production Design 12 Production Design Digital Methods 6 Digital Drawing 3 History and Theory of Design (1) 3 Enterprise and Marketing (1) 3 Project Management 3 Communication Design 12 Design Communication Digital Methods 6 Ergonomics 3 Space Drawing (1) 3 Advertising and Discursive Techniques (1) 3 History of Design in Portugal 3 3rd Year 5th Semester 3rd Year 6th Semester Environmental Design Project 12 Multimedia Design Project 6 Modernism and Artistic Vanguards 3 Visual Narrative (1) 3 Creativity Theory (1) 3 Contemporary Design 3 Industrial Design Project 12 Visual Design Project 6 Art Philosophy and Design 3 Symbol and Material Culture (1) 3 Contemporary Art and Culture (1) 3 Cultural Anthropology 3 (1) Optional means that the student can opt for this or any other course of a degree course taught in IADE-U with the same credits and typology according to science. 4 and 5. Classroom

11 Degree in Marketing and Advertising 1st Cycle Semesters Bachelors in Marketing and Advertising will achieve professional competences in both these areas, also to interpret relevant information that helps solve complex problems involving vocational, social and ethical issues. Syllabus published in the Official Gazette, 2. Grade, No. 102, by Order no. º 9089/2010, of 26 May, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June. 1st Year 1st Semester 1st Year 2nd Semester Advertising Communication 12 Marketing Fundaments 6 Communication Theories 3 English (1) 3 Communication and Informational Technologies (1) 3 Contemporary Culture 3 Communication Laboratory 12 Economy 6 Operational Marketing 3 Discursive Techniques (1) 3 Means, Advertising and Communication Agencies (1) 3 Public Relations 3 6. Audiovisual Laboratory

12 2nd Year 3rd Semester 2nd Year 4th Semester Data Analysis and Treatment 12 Consuming Psicosociology 6 Market Studies 3 Semiotics (1) 3 Commercial Distribution (1) 3 Merchandising and Promotional Communication 3 Multimedia and Audio-visual Production 12 Entrepreneurship and Management 6 Marketing Strategy 3 Commercial and Negotiation Techniques (1) 3 Advertising Text (1) 3 Database and Direct Marketing 3 3rd Year 5th Semester 3rd Year 6th Semester Marketing Plan 12 Audiences and Media Planning 6 Innovation and Creativity 3 Negotiation and Leadership (1) 3 Web Design (1) 3 Aesthetics and Advertising 3 Communication Plan 12 Branding 6 Entrepreneurship 3 Interactive Communication and on-line Marketing (1) 3 Contemporary Economics History (1) 3 Advertising and Marketing Law 3 (1) Optional means that the student can opt for this or any other course of a degree course taught in IADE-U with the same credits and typology according to science. Degree in Photography and Visual Culture 1st Cycle Semesters Bachelors in Photography and Visual Culture will occupy places in labor market in the areas where the visual phenomena acquires more visibility: photography; cinema and television; curatorship; illustration; documentary. Syllabus published in the Official Gazette, 2. Grade, No. 102, by Order no. º 9092/2010, of 26 May, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June.

13 1st Year 1st Semester 1st Year 2nd Semester Graphic Laboratorial Representation 12 Observation Drawing 6 Visuality and Space 3 Image and Sound (1) 3 Science Applied to Photography (1) 3 Art and Techniques History 3 Advanced Representation Laboratory 12 Digital Photography 6 Conservation Methodologies 3 Illustration (1) 3 Art Sociology (1) 3 Communication and Semiotics 3 2nd Year 3rd Semester 2nd Year 4th Semester Digital Laboratory 12 Digital Studio 6 Digital Drawing 3 History of Photography (1) 3 Advertising and Discursive Techniques (1) 3 Project Management 3 Advertising and Photography 12 Media and Photography 6 Photographic Project Methodology 3 Comics (1) 3 Contemporary Art and Culture (1) 3 History of Photography in Portugal 3 3rd Year 5th Semester 3rd Year 6th Semester Photographic Artistic Project 12 Fashion Trends and Photography 6 Modernism and Artistic Vanguards 3 Curatorial Practices (1) 3 Art Direction (1) 3 Contemporaneity and Photography 3 Audio-visual and Cinema Production 12 Plasticity and Photography 6 Art Philosophy and Image 3 Contemporary Portuguese Photography (1) 3 Performing Arts and Image (1) 3 Cultural Anthropology 3 (1) Optional means that the student can opt for this or any other course of a degree course taught in IADE-U with the same credits and typology according to science. Students due to conclude IADE-U Bachelor courses can still continue his 2nd cycle studies leading to the Master degree in specific areas of specialization that will prepare them to their future professional careers promoting an enlarged basis of knowledge that will stimulate his research and innovation skills.

14 ADMISSION Candidacy Expression of interest by the candidate to begin the process of admission to IADE. To formalize an application shall be considered conditions of each ticket scheme. Online application in Proof of Admission Constituted by the time the Candidate IADE and interact to meet their preferences, skills, knowledge and characteristics. In order to determine and fit the profile of the skills set and frequency requirements for this course. Enrollment Formal act of the condition of new student in Higher Education. It is also at this time that the student defines the first courses you wish to attend. FORMS OF ENTRY Institutional Contest Via 12th year The candidate must successfully perform one of the following exams: Design: (03) Drawing or (10) or Geometry (12) History Culture and Arts; Photography and Visual Culture: (03) Drawing or (12) History of Culture and Arts, or (18) Portuguese; Marketing and Advertising: (04) or Economics (17) Mathematics Applied to Social Sciences or (18) PortuguêsRegimes Special Access. Regimes Change Course, Transfer and Re-entry; Special Access Competitions and Admission: Ages 23 years and Holders Colleges, Middle and Post-Secondary; Skills certification Academic and Professional.

15 , 9, 12, 14 and 15. Classroom 8 and 10. Models and Prototypes Laboratory 11. Audiovisual Laboratory 13. School Agency 16. Photo Laboratory 15 16

16 17. Models and Prototypes Laboratory

17 Master in Advertising 2nd Cycle Semesters Masters in Advertising are able to develop professional activities in communication and advertising agencies such as an account, a creative or a copyrighter linked to advertising and communication activities. Syllabus published in the Official Gazette, 2. Grade, No. 102, by Order no. º 9093/2010, of 26 May, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June. 1st Year 1st Semester 1st Year 2nd Semester Advertising Production Laboratory 6 Creative Direction 6 Audio Visual Design 4 Research Methodologies 2 Fashion in Advertising (1) 3 Social Responsibility and Ethics (1) 3 Advertising Narrative (1) 3 Trends Studies 3 Advertising Integrated Project 6 Emotional Branding 6 Means Planning and Advertising Techniques 4 Strategic Communication 3 Creative Writing 2 Culture and Media 3 Psicosociology of Colour (1) 3 Advertising in Portugal (1) 3 2nd Year 3rd Semester 2nd Year 4th Semester Thesis/Project/Traineeship Report 24 Thematic Seminars 3 Thesis/Project/Traineeship Report 30 (1) Optional means that the student can opt for this or any other course for a master s degree taught in IADE-U with the same credits and typology according to science.

18 Master in Branding and Fashion Design 2nd Cycle Semesters Masters in Branding and Fashion Design will develop their professional activity in brands direction in contemporary fashion market; market focused fashion design; technological innovation in Branding and Fashion Design. Syllabus published in the Official Gazette, 2. Grade, No. 102, by Order no. º 15226/2012, of 27 November, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June. 1st Year 1st Semester 1st Year 2nd Semester Fashion Branding 8 Fashion Culture 6 Fashion Collections and Sourcing 6 Marketing and Branding Fundaments (1) 5 Fashion Photography and Communication (1) 5 Fashion Design Fundaments (2) 5 Visual Merchandising (2) 5 Branding and Fashion Design Project 10 Fashion Studio 5 Macro Trends and Research 5 Retailing and Fashion Branding (3) 5 Techno Fashion (3) 5 Fashion Accessories (3) 5 Fashion Production (4) 5 Fashion CAD 3D (4) 5 Comfort and Usability (4) 5 2nd Year 3rd Semester 2nd Year Anual Branding and Fashion Design Seminars 12 Dissertation/Project/Traineeship Report in Branding and Fashion Design 48 Total: 12 Total: 48 (1) (2) (3) (4) Optional means that the student can choose, in each semester, for only one of all units referenced with the same reference. 18. Room Gathering

19 Master in Communication and Image 2nd Cycle Semesters Masters in Communication and Image will be able to develop professional activities in communication and advertising agencies; in creative areas and marketing services working close to creative agents. Syllabus published in the Official Gazette, 2. Grade, No. 102, by Order no. º 9091/2010, of 26 May, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June. 1st Year 1st Semester 1st Year 2nd Semester Multimedia Communication 6 Integrated Communication 6 Communication and Marketing Systems 4 Research Methodologies 2 Advertising Narrative (1) 3 Social Responsibility and Ethics (1) 3 Events Design (1) 3 Trends Studies 3 Communication Project 6 Image Reading and Analysis 6 Entrepreneur Image Management 4 Communication and Semiotics 3 Media Processes of Creation Theory 2 Communication and Culture 3 Color Psicosociology (1) 3 Contemporary Arts and Culture (1) 3 2nd Year 3rd Semester 2nd Year 4th Semester Thesis/Project/Traineeship Report 24 Thematic Seminars 6 Thesis/Project/Traineeship Report 30 (1) Optional means that the student can opt for this or any other course for a master s degree taught in IADE-U with the same credits and typology according to science.

20 Master in Design and Visual Culture 2nd Cycle Semesters Syllabus published in the Official Gazette, 2. Grade, No. 102, by Order no. º 9087/2010, of 26 May, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June. Common core to all options: 1st Year 1st Semester Visual Culture Project 6 Animation and Digital Image 6 Drawing History and Practices 4 Research Methodology 2 Aesthetics (1) 3 Authorship Legislation (1) 3 Graphic Reproduction Technologies 3 Trends Studies Lounge Apple Training Center

21 Visual Design: (Option of Specialization) Masters in Design and Visual Culture, in Visual Design option are able to develop design projects in all activities concerning the areas of visual design, including communication projects, art direction, branding identity, or information design. 1st Year 2nd Semester Visual Design 6 Typography Studies 6 Art Direction 4 Cognitive Ergonomics 3 Fashion Theory 2 Graphic Arts History 3 Communication and Marketing (1) 3 Artistic Practices and Institutions (1) 3 2nd Year 3rd Semester 2nd Year 4th Semester Thesis/Project/Internship Report 24 Thematic Seminars 6 Thesis/Project/ Internship Report 30 (1) Optional means that the student can opt for this or any other course for a master s degree taught in IADE-U with the same credits and typology according to science.

22 Photographic Studies: (Option of Specialization) Masters in Design and Visual Culture, in Photography Studies option, are able to develop design projects in activities concerning the area of photography as image specialists, namely in exhibitions and all artistic and cultural activities. 1st Year 2nd Semester Photographic Image Plasticity 6 Identity and Photography 6 News Report Photography 4 Photography Theory 3 Photography in Portugal 2 Photographic Patrimony 3 Contemporary History of Photography (1) 3 Exhibitions Curatorship (1) 3 2nd Year 3rd Semester 2nd Year 4th Semester Thesis/Project/Traineeship Report 24 Thematic Seminars 6 Thesis/Project/Traineeship Report 30 (1) Optional means that the student can opt for this or any other course for a master s degree taught in IADE-U with the same credits and typology according to science.

23 Visual Culture Studies: (Option of Specialization) Masters in Design and Visual Culture, in Visual Culture Studies option, are able to develop design projects in activities concerning the areas of visual design and visual culture, namely in cinema, media, and all artistic and cultural activities. 1st Year 2nd Semester Animation and Narrative Image 6 Comics and Illustration 6 Video Art 4 Popular Culture Theory 3 Graphic Arts History 2 Cinema History 3 Image and Documental Research (1) 3 Creative Writing (1) 3 2nd Year 3rd Semester 2nd Year 4th Semester Thesis/Project/Traineeship Report 24 Thematic Seminars 6 Thesis/Project/Traineeship Report 30 (1) Optional means that the student can opt for this or any other course for a master s degree taught in IADE-U with the same credits and typology according to science.

24 Master in Design Management 2nd Cycle Semesters Masters in Design Management are able to develop the complete processes of Design as an integrated thinking in organizational emerging needs, as to manage innovative projects applied to business and consumer s needs. Cycle studies on association between IADE and IPAM - Portuguese Institute of Marketing Management. Syllabus published in the Official Gazette, 2. Grade, No. 128, by Order no. º 9020/2012, of 4 July, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June. 1st Year 1st Semester 1st Year 2nd Semester Integrated Design Management 6 Design Thinking 6 Consumer Behaviour 6 Marketing 6 Research Methodology 3 Entrepreneurship and Access to Funding (1) 3 Project Financing Management (1) 3 Branding and Communication Management 6 Chain Value Management 6 Planning and Strategic Direction 6 Service Design 6 Leadership and Negotiation 3 Design and Sustainability (1) 3 Innovation and Intellectual Property (1) 3 2nd Year 3rd Semester 2nd Year 4th Semester Thesis/Project/Traineeship Report in Design Management 24 Thematic Seminar 3 Applied Research 3 Thesis/Project/Traineeship Report in Design Management 30 (1) Optional means that the student can opt for this or any other course for a master s degree taught in IADE-U with the same credits and typology according to science.

25 Master in Production Design 2nd Cycle Semesters Syllabus published in the Official Gazette, 2. Grade, No. 102, by Order no. º 9086/2010, of 26 May, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June. Common core to all options: 1st Year 1ts Semester 2D and 3D Modeling Project 6 Sustainability Design 6 Urban Design 4 Research Methodology 2 Materials Science and Technology (1) 3 Light Design (1) 3 Events Design (1) 3 Trends Studies Photo Lab

26 21, 22 and 23. Models and Prototypes Laboratory Environment Production Design: (Option of Specialization) Masters in Design Production, in Environments Design option are able to develop projects design centered in houses, public buildings, urban spaces, scenography and ephemeral structures in fairs and events. 1st Year 2nd Semester Environmental Design 6 Equipment Design 6 Prototyping Models 4 Environment and Color 3 Environment Ergonomics 2 Environmental Design History 3 Scenography (1) 3 Architectural and City Theory (1) 3 2nd Year 3rd Semester 2nd Year 4th Semester Thesis/Project/Traineeship Report 24 Thematic Seminars 6 Thesis/Project/Traineeship Report 30 (1) Optional means that the student can opt for this or any other course for a master s degree taught in IADE-U with the same credits and typology according to science.

27 Industrial Design Production: (Option of Specialization) Masters in Design Production, in Industrial Design option are able to develop projects design centered in industry and commerce business; in all areas of furniture and support in consulting business and design services. 1st Year 2nd Semester Industrial Design 6 Equipment Design 6 Prototyping and Models 4 Environment and Color 3 Product Ergonomics 2 Industrial Design History 3 Technological Prediction and Markets (1) 3 Operational Marketing (1) 3 2nd Year 3rd Semester 2nd Year 4th Semester Thesis/Project/Internship Report 24 Thematic Seminars 6 Thesis/Project/Internship Report 30 (1) Optional means that the student can opt for this or any other course for a master s degree taught in IADE-U with the same credits and typology according to science.

28 Master in Marketing 2nd Cycle Semesters Masters in Marketing are able to develop professional activities in marketing management in the generality of all sectorial organizations. Syllabus published in the Official Gazette, 2. Grade, No. 102, by Order no. º 9088/2010, of 26 May, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June. 1st Year 1st Semester 1st Year 2nd Semester Marketing Management 6 Consumers Behavior 6 International Marketing 6 Business Information Systems 6 Marketing New Trends (1) 3 Ethics and Social Responsibility (1) 3 Relational Marketing 6 Sailings Direction 6 Marketing and Business Performance 6 Commercial Logistics 6 Innovation Management (1) 3 Marketing Communication (1) 3 2nd Year 3rd Semester 2nd Year 4th Semester Thesis/Project/Traineeship Report 24 Thematic Seminars 3 Research Methodologies 3 Thesis/Project/Traineeship Report 30 (1) Optional means that the student can opt for this or any other course for a master s degree taught in IADE-U with the same credits and typology according to science.

29 Master in Teaching of the Visual Arts in the 3rd Cycle of the Basic and Secondary Cycle (Dom. 15) 2nd Cycle Semesters Masters in Ensino das Artes Visuais no 3º Ciclo do Ensino Básico e Secundário are able to develop teaching activities in the basic cycle and on the 3rd cycle of the secondary teaching. Syllabus published in the Official Gazette, 2. Grade, No. 102, by Order no. º 9090/2010, of 26 May, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June and still the Decree-Law n. º 43/2007 of 22 February. 1st Year 1st Semester 1st Year 2nd Semester Visual Arts Didactics I 12 Visual Arts Workshop 6 Education Themes and Problems 6 Education Psychology 3 Education History and Theory 3 Visual Arts Laboratory 12 Visual Arts Didactics II 12 Educational Research 4 Educational Organization and Education Politics 2 2nd Year 3rd Semester 2nd Year 4th Semester Pedagogic Traineeship 12 Visual Arts Communication Laboratory 6 Visual Arts Research Seminar I 6 Pedagogic Traineeship 27 Visual Arts Research Seminar II 3 (1) Optional means that the student can opt for this or any other course for a master s degree taught in IADE-U with the same credits and typology according to science.

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31 25. Library António Quadros 2nd cycle studies also allow the preparation both for teaching or research in areas belonging to Visual Design, Industrial Design, Environmental Design, Photography and Visual Culture, which in turn transfer competences to the frequency of the 3rd cycle courses PhD. FORMS OF ENTRY To hold a bachelor s degree or legal equivalent; There may also be admitted to candidacy, holders of a school curriculum, scientific or professional who is recognized as attesting the capacity to carry this cycle of studies by the Scientific Council competent institution of higher education where wish to be admitted; Transfers are also accepted candidates attending other 2nd cycle courses at other institutions of higher education; Other conditions; They can also apply for courses 2. Cycle students originating from Lusophone countries and the European Union. The recognition of degrees obtained as equivalent to required as qualifications for access to Portuguese students will be the subject of an order of the Scientific Committee and will have only effect for further study in graduate school for which you are applying.

32 26. Lounge IADE PhDs

33 Doctoral Program in Design 3rd Cycle Semesters Design PhD s are owners of a high level scientific and cultural formation with skills and competences of research associated with history of the material culture and Design sciences, as to promote in both academic and professional context the scientific, social and cultural progress. Syllabus published in the Official Gazette, 2. Grade, No. 195, by Order no. º 13228/2012, of October 2, approved under and pursuant to Decree-Law n. º 74/2006, of 24 March, as amended by Decree-Law n. 107/2008 of 25 June. 1st Year 1st Semester 1st Year 2nd Semester Presentation Seminar 1,5 Research on Theory and History of Material Culture Seminar 1,5 Research on Science and Technology of Design Seminar 1,5 Research on Marketing and Communication Seminar 1,5 Academic and Research Writing in English 9 Research Topic Seminar 15 International Research Seminar 1,5 Design Research Seminars 1,5 Integration in Research Group 12 Dissertation-Research and Proposal 15

34 2nd Year 3rd and 4th Semester Work in Research Group 30 Dissertation-Research and Dissemination 30 Total: 60 3rd Year 5th Semester Applied Research 15 Dissertation-Publication 15 3rd Year 6th Semester Dissertation-Writing the Document 30 FORMS OF ENTRY Holder of a master s degree or legal equivalent; Holders of a school curriculum, scientific or professional that is recognized as attesting the capacity to this cycle of studies by the Scientific statutorily competent IADE; The program accepts applications for its three channels: a) Doctoral Program; b) Joint Publications Research; c) Set the Work Artistic candidates holding degrees master s or legal equivalent.

35 27, 28 and 29. Palácio Quintela, Headquarters Cultural IADE-U

36 30. Photo Laboratory S P E C I A L I Z AT I O N TEC HN OLO GI C A L CO U R SES

37 Specialization Technological Courses on Development of Multimedia Products Vocational Training 90 3 Semesters Areas of Specialization in Multimedia Design, Web-Design, Post Production Audiovisual, Digital Imaging. Syllabus published in the Official Gazette, 2nd Series - No. 143, by Order no. º 10020/2012, of 25 July, approved under and pursuant to Decree-Law n. º 88/2006 of 23 May. 1st Year 1st Semester 1st Year 2nd Semester Introduction to Marketing and Advertising 1,5 Technical English 1,5 Design Introduction 3 Language and Communication 1,5 Visual Culture 1,5 Information and Communication Systems 2 Digital Image 3 Vector Drawing 3 Web Design 4 Multimedia Design 3 Video Caption and Editing 6 Quantitative Methods 2 Management Content Systems 3 Digital Photography 3 Web Programming 6 Audio Caption, Register and Editing 3 Two Dimensional Animation 4 Modelling and 3D Animation 5 Video Post-Production 4 2nd Year 3rd Semester Adicional Formation Plan: 1st Year 1st Semester Multimedia Project 8 Traineeship 22 Math 7 Drawing 4 Portuguese Language 4 Total: 15

38 Specialization Technological Course in Photography Vocational Training 90 3 Semesters Areas of Specialization in Photography. Syllabus published in the Official Gazette, 2nd Series - No. 213, by Order no. º 14299/2012, of November 5, approved under and pursuant to Decree-Law n. º 88/2006 of 23 May. 1st Year 1st Semester 1st Year 2nd Semester Introduction to Marketing and Advertising 1,5 Technical English 1,5 Introduction to Photographic Process 3 Language and Communication 1,5 Visual Culture 1,5 Information and Communication Systems 2 Black and White Laboratory I 3 Digital Photography I 3 Photojournalism and Reporter 4 Portfolio e Disclosure 3 History of Photography I 1,5 Graphic Reproduction Technology 1,5 Semiotics 3 Quantitative Methods 2 Black and White Laboratory II 4 Digital Photography II 5 Photography Post-Production 4 Fashion Photography 4 Photography and Advertising 4 History of Photography II 1,5 Sensitometry and Applied Optics 1,5 Video Art 4 2nd Year 3rd Semester Adicional Formation Plan: 1st Year 1st Semester Unidades Curriculares Photography Project 8 Traineeship 22 Math 7 Drawing 4 Portuguese Language 4 Total: 15

39 31 and 32. Photo Laboratory FORMS OF ENTRY Contests and Special Access Entrance: Over 23, holders of years and Colleges, Middle and Post-Secondary; Holders often the 12th year; Holders a professional qualification level III; Holders of a technological specialization diploma or a degree, diploma or higher education wishing their retraining.

40 POST- GRADUA TIONS 33. Library António Quadros

41 Post-graduate Executive Education 30 2 Semesters Post-Graduate in Branding and Brand Management Post-graduate in Management of Creativity and Design for Business Innovation Post-graduate in Multimedia Design and Interaction Post-graduate in Visual Merchandising & Store Design Post-graduate in Web Design MBA Health Key Account Management FORMS OF ENTRY Based on the analysis of professional and motivational the candidate. 34. Library António Quadros

42 Photos: André Ngan-Meng Paulo Andrade Pedro Rodrigues

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44 Avenida D. Carlos I, 4, Lisboa, Portugal Palácio Quintela, Sede Cultural do IADE-U /51/57 Rua do Alecrim, 70, Lisboa, Portugal facebook.com/iade.creativeuniversity twitter.com/iadecreativeu linkedin.com/in/iadecreativeu youtube.com/user/iadecreativeu IMAGINE, CREATE, REMAKE, BUILD, LAUNCH, RISK, SHINE