BACHELOR OF ARTS (GRAPHIC DESIGN)

Transcription

1 UNIVERSITY OF EDUCATION, WINNEBA SCHOOL OF CREATIVE ARTS DEPARTMENT OF GRAPHIC DESIGN BACHELOR OF ARTS (GRAPHIC DESIGN)

2 BRIEF HISTORICAL BACKGROUND OF PROGRAMME OF STUDY In 1959, the Department of Art Education moved from the Kwame Nkrumah University of Science and Technology, Kumasi to the Specialist Training College, Winneba. It continued with its 3-year Specialist course in Art Education which later changed into a 4-year Diploma programme. Between 1973 and 1978, new programmes were added. These were a 4-year national Diploma of Design and a 2-year Certificate course in Design for non-teachers. The Art Education Department underwent many changes until 1992/93 academic year when it was integrated into the University of Education, Winneba. The Graphic Section of the Art Education Department was separated and up graded into a unit in 2006/2007 academic year. Unit of the Institution offering each programme; i. Programme being offered 4 year Bachelor of Arts (Graphic Design) ii. Date of establishment Graphic Design Unit 2006/2007 iii. Name and qualification of Head and Staff Rationale of the programmes Graphic Design is extremely popular among students at the SHS level. As a result there is a large turn-out of SHS Graphic Design graduates, every year. However, apart from the Communication Design Department at KNUST, there is no institution in Ghana that runs a B.A. Graphic Design programme. Many of these SHS graduates who have the requisite qualification and are interested in a B.A. Graphic Design programme are unable to secure admission since KNUST does not have the capacity to admit all of them. There is the need to provide an avenue for such candidates to study Graphic Design not only because they have the capability and are interested but also at the level [i.e. B.A.] they wish to. Graphic Design has the potential to provide job-oriented skills for the social, political and economic development of the nation. The Unit aims to provide opportunity for the study of an internationally recognized B.A. level programme in theory and practice of Graphic Design; as well as provide opportunity for producing a sustained body of creative graphic design work, and to develop appropriate research skills. Objectives of the programme The programme objectives are to Demonstrate knowledge and understanding of Graphic Design research methods through studio practice, library skills, Information Technology and museum/gallery study Examine assumptions within Graphic Design practices Consider those creative, perceptual, conceptual, and practical structures which inform current Graphic Design practices Organize creative knowledge, practical skills and research abilities into a suitable working framework Evaluate and consider own practice within a critical context Research and develop ideas for Graphic Design work, and produce artwork that show critical awareness and commensurate technical skills. Employment prospects of grandaunts Graduates can pursue careers in areas such as: Advertising Web Designing

3 Corporate identity and Brand Designing. Printing. Animation Design Production Book Design and Publishing Illustration Graphic design graduates from the unit are working in the Book and Publishing industries, the Press (i.e. mass media, electronic media etc). Others are in self employment. Employers comments about our graduates are generally satisfactory. Entry requirements for admission of students Direct candidates must possess The general minimum requirements for degree programmes in the University of Education, Winneba. At least a Grade C6 in Graphic Design at the WASSCE level (or equivalent); and passes in two (2) other visual arts subjects MATURE CANDIDATES must pass A General Aptitude Test and A Subject Area Test Both administer by the University (a) Required (core) courses: Industrial colour application Photography Management in Graphic Design Poster design Typography Media illustration Direct/Relief printing methods Computer generated graphics (b) Elective courses: Communication skills Principles and practice of Design Education Liberal Studies African Studies Stage Design Entrepreneurship (c) Research Components: Research Methods Research Projects/Long Essay (d) Practical Training: Industrial Attachment (1 semester)

4 SEMESTER BY SEMESTER COURSE SCHEDULES: LEVEL 100 SEMESTER ONE Dry Media Illustration GRD Constructed Lettering GRD Direct & Relief Printing Methods GRD Graphic Design And Idea Development GRD Design History GRD Principles and Practice of Design Education I GRD Communication And Study Skills GPD TOTAL LEVEL 100 SEMESTER TWO Wet Media Illustration GRD Brush Lettering & Calligraphy GRD Stencil & Screen Printing Methods GRD Symbol Creation GRD Computer Generated Graphic Design GRD 125 (Draw Software) Principles and Practice of Design Education II GRD African Studies GPD TOTAL LEVEL 200 SEMESTER THREE Cartooning GRD Brush Lettering and Calligraphy II GRD Introduction to Industrial Printing Process GRD Package Design GRD Design Commentary & Criticism GRD Computer Generated Graphic Design (Photo Editing GRD 236 Software) Liberal Studies GPD TOTAL

5 LEVEL 200 SEMESTER FOUR Advertising Illustration GRD Typography GRD Basics of Industrial Graphic Reproduction GRD Poster Design GRD Seminar In Graphic Design I GRD Computer Generated Graphic Design (Page Layout GRD 246 Software) Stage Design (for students from Theatre Arts GPD 237 Department, but Optional for Graphic Design students who are interested) 18 or TOTAL LEVEL 300 SEMESTER FIVE Information And Technical Illustration GRD Typography & Book Design GRD Industrial Colour Reproduction) GRD Studio Research I GRD Seminar In Graphic Design II GRD Computer Generated Graphic Design GRD 356 (Desktop Publishing) Entrepreneurship GPD TOTAL LEVEL 300 SEMESTER SIX Photography GRD Creative Approaches to Lettering GRD Printing Press Management GRD Studio Research II GRD Computer Generated Graphic Design (Web Design) GRD Research Methods EDP TOTAL LEVEL 400 SEMESTER SEVEN Industrial Attachment GRD Research Project GRD TOTAL

6 LEVEL 400 SEMESTER EIGHT Assessment of Industrial Attachment Portfolio GRD Reflections on Industrial Attachment GRD Graphic Design for the Real World GRD Production Workshop and Project Management in GRD 484 Graphic Design TOTAL Requirements for graduation: o To qualify for graduation, a student must have attended all lectures, tutorials, seminars, studio practical sessions and other activities prescribed by the University. A student must have also done an internship for a period prescribed by the University as well as conducted an endof-programme research project. In addition, student must have made a minimum of 120 and a maximum of 144 credits in the four-year period. 12. Regulations governing assessment of students: o Continuous Assessment % o End of Semester Examinations % o Long Essay/Project work o Industrial attachment.