LoRNA JANE MovE NouRISh BELIEvE ThE BRIEF ThE IDEA 2012 WORK pusher.com.au/creds2013

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Clare Parks
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1 CREDENTIALS 2013

4 Lorna Jane Move Nourish Believe THE BRIEF While 12 million Australians want to live more active lives, research suggested 53% do no form of exercise whatsoever. Activewear company Lorna Jane wanted to inspire women to become more active. THE IDEA Under the Lorna Jane banner of MOVE NOURISH BELIEVE, Pusher created a campaign to create an Active Nation Day, to be held on September 30. To rally women to the cause we created a video for YouTube and Facebook that motivated users to join the movement and download a free smartphone fitness app. Fed by real-time GPS, the app allowed users to track how active they were each day and share it to Facebook and a campaign microsite. The microsite collected all users activity and visually displayed how active the entire Nation was each day WORK 4 pusher.com.au/creds2013

THE IDEA Under the Lorna Jane banner of MOVE NOURISH BELIEVE, Pusher created a campaign to create an Active Nation Day, to be held on September 30.

5 80,000+ app downloads #1 Health & Fitness in App Store 130,000+ unique SITE visits 520,000 kms have been tracked 30 Million calories burned 2012 WORK 5 pusher.com.au/creds2013

6 Brisbane Heat THE Big Bash THE BRIEF Brisbane Heat is one of eight teams in the Big Bash League; the Twenty20 Cricket format designed to appeal to a younger audience at a local level. The challenge was to create awareness of the new team, the new format and league. THE IDEA Pusher engaged street artists to create a three-story high mural that wrapped around a warehouse next to the team home ground. This formed the basis of an animated TV commercial. YouTube videos of The Heat performing unbelievable feats were then created and seeded to mainstream news including The Age, Courier Mail and ESPN. These were accompanied by a huge social media push WORK 6 pusher.com.au/creds2013

THE IDEA Pusher engaged street artists to create a three-story high mural that wrapped around a warehouse next to the team home ground.

7 # 1 ENGAGED TEAM 52,500+ FB FANS # 1 SPONSORSHIP EXPOSURE IN BBL RECORD ATTENDANCE 29,281 AT first home game 2012 WORK 7 pusher.com.au/creds2013

8 AMF MOMENTS THE BRIEF AMF Bowling required a campaign that would resonate with families, young adults, teens and kids, and that would drive customers to consider bowling as an addition to school holiday or weekend activities. THE IDEA AMF s ten-pin bowling centres were primarily positioned around shopping malls with movie cinemas. Facebook community polls also suggested that bowling was something most people associated with the movies. We took this knowledge and combined it with the consumer insight that bowling lets you be your silly-self. The Moments campaign celebrated the magic movie-like moments that everyone has while bowling WORK 8 pusher.com.au/creds2013

THE IDEA AMF s ten-pin bowling centres were primarily positioned around shopping malls with movie cinemas.

9 INTEGRATED TV, OUTDOOR, DIGITAL RECORD NUMBER OF LANES RESERVED FAVOURITE MOMENTS: PISTOL FINGERS & DOWN-LOW TOO-SLOW 2012 WORK 9 pusher.com.au/creds2013

10 Lorna Jane YEAR OF YOU THE BRIEF Lorna Jane is a retail success story for social media with BRW heralding the community as one of the largest and most engaged in the country. The brief was to provide their community with an inspiring application for the new year. THE IDEA 80,000 UNIQUE USERS REACHING 158 COUNTRIES 15 MILLION SHARED SOCIAL INSPIRATIONS Pusher created a personalised video journey where users Facebook data, posts, pictures and comments create the backdrop for a motivational run through the city. This was followed by the You Look Hot tagging app, and interactive truck billboards that toured East Coast fitness festivals WORK 10 pusher.com.au/creds2013

THE IDEA 80,000 UNIQUE USERS REACHING 158 COUNTRIES 15 MILLION SHARED SOCIAL INSPIRATIONS Pusher created a personalised video journey where users Facebook data, posts,

11 2012 WORK 11 pusher.com.au/creds2013

12 NATURE S OWN PROGRESSIVE Development THE BRIEF Nature s Own are one of the largest vitamin brands in Australia. They required a channel ecosystem with social at its core. The new channels were to position Nature s Own as experts, be easy to navigate and lead consumers from digital to shelf. THE IDEA To reposition the brand we used Facebook, YouTube, professional Naturopath networks and integrated TV and PR. We also repurposed medical health library content into easy-to-read articles to support onsite information on the brands range of 180 different products. RESPONSIVE DESIGN ONSITE EDUCATION ON 180 PRODUCTS INTERACTIVE I FEEL, I HAVE TOOL 2012 WORK 12 pusher.com.au/creds2013

13 2012 WORK 13 pusher.com.au/creds2013

14 GOODLIFE Fits with you THE BRIEF In 2012 Goodlife Health Clubs felt the need for a new brand to reflect the in-club experience and differentiate them from the sudden crop of 24-hour gyms. Pusher was tasked with translating the new Fits With You brand into an online environment. THE IDEA As well as making buying memberships easier, Pusher recommended making the site more useful for existing members: providing a online destination that could be personalised to their fitness needs. Members are able to save their favourite clubs and timetables and access them with a single click. The class locator allows timetables to be searched across all clubs, classes and days to build a fitness plan and save it to their calendar. The mobile application also allows users to log their exercises and achieve goals WORK 14 pusher.com.au/creds2013

THE IDEA As well as making buying memberships easier, Pusher recommended making the site more useful for existing members: providing a online destination that could be personalised to their fitness

15 Decreased bounce rate 25% Increased visit duration 35% OVERALL page views doubled 2012 WORK 15 pusher.com.au/creds2013

16 PANADOL MAN FLU THE BRIEF Panadol is Australia s leading pain reliever and one of the most trusted brands in the world. In the lead up to winter we were briefed on the development of a campaign for Panadol Cold and Flu. The campaign needed to specifically target the mums and wives of Australia who care for their families when the manof-the-house gets sick. THE IDEA The new integrated campaign was called WAMF!, short for Women Against Man Flu. Launching with a rally-like infographic video on YouTube and Facebook, the campaign created debate around Man-Flu and questioned if indeed Man Flu existed. The Stand In Man competitions followed, which gave women the chance to win a hunky handyman to help with heavy lifting jobs in their house or office. Facebook ads and sponsored stories supported the idea WORK 16 pusher.com.au/creds2013

The campaign needed to specifically target the mums and wives of Australia who care for their families when the manof-the-house gets sick. THE IDEA The new integrated campaign was called WAMF!

17 debate ignited social media angry men wrote letters Women laughed 10,000 people entered comp 2012 WORK 17 pusher.com.au/creds2013

18 AWARDS and recent recognition 2012 B&T awards - QUEENSLAND AGENCY OF THE YEAR AIMIA - BEST TOURISM & TRAVEL Finalist AIMIA - BEST USE OF VIDEO Finalist 2011 IAB - best use of social media Finalist IAB - BEST direct response and lead generation Finalist AIMIA - BEST USE OF social media, word-of-mouth or viral hotshot - digital & interactive Finalist Highly recommended 2010 AIMIA - Best effectiveness effectiveness - best under 500k budget Finalist 2009 IAB - best use of social media awards and recent recognition 18 pusher.com.au/creds2013

OF social media, word-of-mouth or viral hotshot - digital & interactive Finalist Highly recommended 2010 AIMIA - Best effectiveness

19 PUSHER CLIENTS pusher clients 19 pusher.com.au/creds2013

20 COMPANY CULTURE WE love our people Pusher s two founders, Kim Hopwood and Mike Crebar, share HR responsibilities with three other agency directors. This has helped ensure culture parity as the agency has grown. Holding onto great staff is imperative. Pusher achieves this through a range of initiatives including Pancake Wednesdays (where we enjoy a gourmet breakfast while soaking up a digitalinspired Keynote), Colour Days (where all staff accessorise their fashion in the same colour), and Mixed Team Days (including activities like cooking lessons and Aussie BBQs). We thank our roster of social community managers with boozy luncheons once a month and hold Klout Offs that reward staff with shopping vouchers for increasing their online influence. AGENCY CULTURE 20 pusher.com.au/creds2013

Pusher achieves this through a range of initiatives including Pancake Wednesdays (where we enjoy a gourmet breakfast while soaking up a digitalinspired Keynote), Colour Days (where all staff

21 AGENCY CULTURE pusher.com.au/creds2013 pusher.com.au/digital

22 Strategic Vision Our vision is to help brands truly connect with their customers through social media, creative campaigns, and engaging digital platforms. We love technology but we also understand that in front of every PC, mobile or device are real people. So to truly connect, Pusher places people front-and-centre and follows social design principles based on human behaviour and consumer psychology in our digital age. Our values are simple MAKE IT FIRST Be innovative in your work and thinking. MAKE IT FUN Enjoy what you do and working with each other. MAKE IT COUNT Do work you are proud of and that will get great results. MTV Chrismas event Xmas card for 2012 PUSHER xmas Viral 1,863,000 UNIQUE VIEWS Xmas card for 2011 AGENCY CULTURE 22 pusher.com.au/creds2013

23 HOW WE ARE DIFFERENT We differentiate ourselves by providing an environment where staff work on innovative internal projects to create work that s ahead of the curve. These projects include the Pusher Xmas Cards. The 2011 card went viral and in 2012 we created the Xmas Meme generator. We have also created the PusherBOT: a wirelessly controlled agency rover that could be driven around the office with a webcam. And the new TwitterSIGN - send us a tweet and we will broadcast it. Personalised cards 18 pusher.com.au/digital

24 PUSHER Sydney. Brisbane pusher.com.au. pusher.com.au/digital

Compliment Tourism WA s cooperative marketing programs in all markets; Increase the dispersal of visitors into regional areas; and, Generate

Compliment Tourism WA s cooperative marketing programs in all markets; Increase the dispersal of visitors into regional areas; and, Generate Tourism WA s marketing strategy comprises three key elements: 1. Brand marketing to inspire domestic consumers who want to visit Western Australia; this now includes content marketing to increase consumer