Expect a Re-energized Lower Manhattan
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2 Expect a Re-energized Lower Manhattan
3 Westfield Stratford City Westfield Global Portfolio, Local Impact With a portfolio over $60 billion and 91 retail centers across Australia, the United States, the United Kingdom, Milan, and New Zealand, Westfield currently stands as one of the world s largest listed property groups by equity market capitalization. Westfield is also a leading development partner for U.S. airport retail concessions, including Los Angeles International Airport and Chicago O Hare International Airport. In 2012, these efforts resulted in $40 billion in annual sales at Westfield retail centers, which hosted over 1 billion customers. In the same year, reported worldwide portfolio performance was $701 in sales per square foot. For over a decade, Westfield has believed in Lower Manhattan and remains committed to its future with investments in both the Westfield World Trade Center and Fulton Center projects. Westfield takes great pride in being a part of the already impressive progress that has been made in the area. Westfield San Francisco Centre Westfield Bondi Junction 02 03
4 Introducing Fulton Center New York is a city like no other with a soul and an energy so strong, it can t be contained. From Uptown to Downtown, the daily bustle of the city moves to a rhythm all its own. At the crossroads of this vibrant tempo is Fulton Center a modern hub of retail, culinary and media experiences in the historic Financial District. Ever growing and dynamic, Fulton Center and its surrounding neighborhoods will reverberate with the hum of the city and people living life to its fullest. Introducing Fulton Center, the gateway to Lower Manhattan
5 Tribeca Brooklyn Bridge Welcome to The Neighborhood World Trade Center BROADWAY Wall Street Fulton Center is a transit nexus that accommodates the rapidly expanding Downtown area. A $1.4 billion investment in Lower Manhattan, Fulton Center will serve a diverse market of professionals, commuters, tourists and residents alike. Fulton Center, a subway-line transfer point, brings with it about 180,000 square feet, including approximately 65,000 square feet of retail and commercial space. Battery Park City 06 07
6 100M SF $57.1B 454K Employees in Lower Manhattan Aggregate earnings of professionals Size of Market: Professional $2.1B The Lower Manhattan office market is roughly equivalent to that of San Francisco and Philadelphia combined. 100M Square feet of office space 8,500 Total companies 53 Companies with over 500 employees $57.1B Aggregate earnings of professionals $2.1B Estimated retail spend of professionals 454,000 Number of employees in Lower Manhattan Estimated retail spend of professionals 8,500 Total companies 08 09
7 300,000 Individuals will pass through Fulton Center daily Size of Market: Commuter Whether you are going to or coming from Fulton Center, it s easy to get from point A to point B. With nine MTA subway lines and five subway stations, more than 300,000 individuals have easy access to Fulton Center. 85% of all Downtown access trips are made by mass transit. Connecting subway lines will transport people from Grand Central in 10 minutes, and from Penn Station or Times Square in 15 minutes. The Dey Street Concourse will enable effortless accessibility to the World Trade Center. With its unique connectivity and proximity of location, Fulton Center will serve commuters traveling from the five boroughs and the New Jersey Waterfront. 300,000 Individuals will pass through Fulton Center daily 11 Transit lines will serve Fulton Center in Subway stations will serve Fulton Center in Transit lines will serve Fulton Center in
8 $36.9B $204K Annually spent by tourists in NYC in 2012 Average HHI in Lower Manhattan Size of Market: Tourist Size of Market: Residential 14.9M New York City is the number one tourist city in the United States. Lower Manhattan saw 11.5 million visitors in 2013 with must-see locations, including the Statue of Liberty/Ellis Island, St. Paul s Chapel and City Hall. Lower Manhattan will see a record number of visitors with the opening of the World Trade Center observation deck and the 9/11 museum. 52.7M Tourists visited the city in M Tourists projected to visit Lower Manhattan in 2017 $36.9B Spending by tourists in NYC in 2012 For those who want to stay and lay down their roots, Lower Manhattan is becoming a mecca for the upwardly mobile. Lower Manhattan now has the highest average household income in the city, exceeding the Upper East Side, Upper West Side and Soho/Greenwich Village. $204,000 Average HHI of Lower Manhattan residents 61,000 Residents in Lower Manhattan $5.7B Projected aggregate effective buying income of Lower Manhattan residents in % Visitors projected to visit Lower Manhattan in 2017 Population increase since
9 Design and Inspiration Designed by Grimshaw Architects in collaboration with Arup and world-renowned designer James Carpenter, who is celebrated for his work with light and public space. The centerpiece of Fulton Center is the Sky Reflector Net strung with a distinctive cable knit structure. Perched atop the atrium, it provides a visual connection to the outdoors. Sun, clouds, rain and snow are all visible from inside the building. Natural light is amplified throughout the open spaces, penetrating the depths of the subway concourse two levels below the street. Forward looking and forward thinking, the soon-to-be LEED-certified structure is designed to streamline the transfer of passengers around the grand civic space at its core
10 65,000 Approximate square footage of retail and commercial space Experience Fulton Center Fulton Center is where life goes on uninterrupted. This transportation hub enables people to stop in, drop by or stay for a bit. It offers solution-based conveniences for the commuter, professional, tourist and local resident. It is a great place to meet a colleague or a friend for dinner. It is where you can pick something up at the last minute whether you are on your way home, or on your way out. 21 Retail stores, plus specialty leasing opportunities in the Dey Street Concourse 16 17
11 50+ Digital media screens throughout Fulton Center Total Connection The significant digital media presence transforms the customer journey into a dynamic experience. Westfield proudly introduces a new world of digital and brand expression within the only 100% fully digital transit center in New York City. 100% Fulton Center will be the only fully digital transit hub in NYC 18 19
12 Fulton Center Broadway, dubbed The Canyon of Heroes, runs through the center of Lower Manhattan. Fulton Center, with five floors of retail and dining space, stretches from the World Trade Center to William Street and offers plenty of places for visitors to explore and discover. Concourse Level The Concourse Level is an energy zone full of opportunity to service the needs of busy timestarved professionals. In 2014, it will provide direct access to nine MTA subway lines (2, 3, A, C, J, Z, 4, 5, R). Foot traffic will move swiftly from the Dey Street Concourse through to the World Trade Center. Second Level First Level Street Level Platform Level Concourse Level 20 21
13 Platform Level Street Level A convenience-based environment that is commuter-centric matched with noncommuter accessibility. This level offers direct access to the 4 and 5 subway lines. Fulton Street Broadway Open retail areas are street level and visible to hundreds of thousands of commuters, professionals, tourists and residents traveling along Broadway to the surrounding neighborhoods. A window on Broadway, Fulton and John Streets, the Street Level offers direct visibility for those who want to make an iconic retail statement. Retail and culinary establishments can present a compelling brand image and set a signature tone for Fulton Center
14 Fulton Street Fulton Street Broadway Broadway First Level Second Level 24 25
15 100M SF Office space in Lower Manhattan 454,000 Daytime Workers $250K Average income earned by 1 in 5 households the highest in the city 14.9M Tourists projected to visit Lower Manhattan in 2017 in Lower Manhattan $57.1B Aggregate earnings of all office workers in Lower Manhattan, an average of $142,000 per worker 300,000 People Per Average Weekday +154% Increase in the Lower Manhattan population since 2000 $2.1B Estimated retail spending potential of Lower Manhattan employees will pass through Fulton Center
16 The Gateway to Lower Manhattan 8.5 x 11 maps folded down to 8.5 x 5.5 go here Fulton Center promises to serve the ever-growing Lower Manhattan community and beyond. It will rival the most modern and successful transportation locations of the world. With a convergence of transportation options, it will be where the East Side meets the West Side. Where Uptown meets Downtown. It is where retail and dining offerings serve one of the most diverse communities in New York City, including commuters, professionals, tourists and residents. Fulton Center will redefine the meaning of a transportation hub. Westfield 250 Greenwich Street 37 th Floor / Suite C New York, NY fultoncenterinfo@westfield.com MTA - photos on front cover, pages 04, 14, 17, 20, 21, 22, 23, 24, 25
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