CUSTOMER DRIVEN E-COMMERCE. Software-Services for an intelligent Personalization.

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1 CUSTOMER DRIVEN E-COMMERCE Software-Services for an intelligent Personalization.

2 COMPANY FACTS. ABOUT EPOQ. epoq internet services GmbH is among the leading manufacturers of intelligent software for the optimization of online shops. Its primary goal is to boost the relevance of content by individualizing the customer dialog. Firms such as Marc O Polo, Planet Sports, Ex Libris and notebooksbilliger.de put their trust in the specialist for applied data science. With its in-house developed, self-learning e-services, epoq enables the provision of individual product recommendations for online shops, in s and across other channels. Furthermore, a comprehensive on-site search and an intuitive product advisor greatly improve shop usability and ensure the highest possible relevance of search and advisory results. The e-services are available as Software as a Service, allow for modular implementation and are easy to integrate. +25 staff WE TAKE AN HOLISTIC APPROACH TO E-COMMERCE OPTI- MIZATION. WITH OUR SPECIALIST KNOWLEDGE AND DATA SCIENCE EXPERTISE WE ENABLE AN UNIQUE, INTELLIGENT PERSONALIZATION. +25 partners +200 online shops +20 years data science MAXIMUM RELEVANCE. INCREASED CONVERSION. INTELLIGENT PERSONALIZATION.

3 KNOWLEDGE BASE. USE YOUR VALUABLE INFORMATION. Price new Advertising clicks % Sale Searches, clicks and purchases provide a wealth of valuable information on the interests of your online shop visitors and customers. This information lets you respond to your shop visitor wishes and needs precisely and thereby puts you in a position to give exceptionally targeted advice to your customers and provide them with an incomparable overall shopping experience. The powerful epoq Knowledge Base, containing comprehensive data, is the foundation for this personalization. By intelligently processing the relevant information, our e-services guarantee: Relevant on-site-search results within milliseconds Dynamic reommendations from online shop contents Personalized real-time content in s Intuitive shopping advising in online shops The high performance of epoq e-services is based on highly complex algorithms and forecasting models. The integration of the epoq API is the sole technical requirement to make use of our products. INFO FOUNDATIONS OF THE KNOWLEDGE BASE: PRODUCT INFORMATION Data and attributes from the product catalog. ALL USER BEHAVIOR The of all online shop visitors and customers. INDIVIDUAL USER BEHAVIOR The of individual online shop visitor and customers. The epoq Knowledge Base contains comprehensive information. Based on this data, the epoq e-services remain in a continuous state of autonomous optimization (reinforcement learning). The current and historical click and purchasing of individual visitors and customers in general is utilized to automatically generate suitable recommendations, search and advisory results. Gender Newsletter, lifecycle & triggermails Purchasing Brand API Knowledge Base Reinforcement Learning Shopping cart information Color Search Click Size

4 E-SERVICES SEARCH. INTELLIGENT ON-SITE-SEARCH. Error tolerance Find the right product despite making an erroneous entry. Intuitive filters Simple limitation of search results in the look & feel of your online shop. With its error-tolerant on-site search function, epoq Search ensures your shop visitors will always find what they are looking for: no matter if something is misspelled or only a portion of the product name is known. Naturally, epoq Search can also be implemented as part of mobile shopping apps. Comprehensive features plus individual add-ons, very fast response times and seamless integration help to significantly improve usability for your customers. epoq Search also functions fast and reliably under difficult conditions such as with huge product catalogs or exceptionally large numbers of search requests. epoq Search provides: Information resulting from searches flow into the epoq Knowledge Base to generate valuable insights to the search of users. Besides the automated, continuous optimization of searches, the information gained also facilitates the optimization of further e-services. Advantages of epoq Search: Improved usability Fewer abandoned purchases Uncomplicated shopping experience for your customer Extremly fast response times Error tolerance Intelligent suggestion function with product previews Intuitive facet filters Dynamic ranking of search results Prioritization/Blacklisting of search results Thesaurus function (synonyms and alternatives) Optimization of zero result queries Comprehensive reports (KPIs, keywords,...) Intelligent suggestion function Suggestion function with product previews. Ranking according to relevance Dynamic, based on click and purchase of all users. Among others in use with:

5 E-SERVICES GUIDED SELLING. Intuitive filters The customer is taken to most suitable products step-by-step INTUITIVE PRODUCT ADVISOR. epoq Guided Selling steers customers to the suitable product. It functions intuitively and in as few steps as possible. Guided Selling is based on filters that are queried at the beginning of a search. The product characteristics are depicted visually to simplify the search for your customers, which means that detailed product knowledge is not necessary. Customers are led to the suitable product step-bystep just as customers are accustomed to in a conventional retail outlet. The advisor provides a list of products to the shop customer based on their individual interests. These are displayed as the Top recommendation or as Alternatives. The results are updated with each further click. Distinguishing and varying characteristics are shown clearly adjacent to the product images. Advantages of epoq Guided Selling: Simple and seamless integration Frontend implementation according to your corporate design Unique shopping experience for your customers Maximum relevance through intelligent product ranking Guided Selling is generally suitable for all types of online shops. The more the product needs to be explained, the higher the level of added value for the shop customer. Flexible fields of application: Examples of product advisors: Online Shop Sales advisory at online shop,... Point of Sale Advisory solution for stationary sales,... Mobile Advising in mobile shopping apps,... Electrical dealers Advisor for smartphones, notebooks,... Fashion Advisor for jeans, sneakers,... Sport Advisor for mountain bikes, helmets,... Ranking according to relevance Dynamic ranking based on chosen attributes and on click and purchase of all shop visitors and customers. Correspondence visible at a glance Item attributes corresponding to customer wishes and needs are visible at a glance. Among others in use with:

6 CROSS-CHANNEL INTELLIGENCE 1 KNOWLEDGE BASE The Knowledge Base is at the core of the epoq e-services and contains comprehensive information. Based on this data, the epoq e-services remain in a continuous state of autonomous optimization (reinforcement learning). INTELLIGENCE IGENCE Product information Click and purchasing Data mining EPOQ E-SERVICES epoq offers you four e-services. In addition, our know-how can also be implemented for special e-commerce projects. SEARCH. Error-tolerant onsite search for online shops. Fast and intelligent. RECOMMENDATION SERVICE. Product recommendations for intelligent up and cross-selling in online shops. UNIQUE NEWSLETTER. Personalized marketing to enhance customer loyalty. 2 Gender Price Advertising new clicks Newsletter, lifecycle & triggermails API Knowledge Base Reinforcement Learning Purchasing Shopping cart information Brand % Sale Search Click Color Size 3 ADDED SERVICES We offer comprehensive advice, support and other additions to complement our four e-services. BACKEND Modular campaign tools and comprehensive reports. CUSTOMIZING Client-specific adaptations of the epoq e-services. CONSULTING Consulting services such as A/B testing or best practice. GUIDED SELLING. Steers customers intuitively to the suitable product. onsite For deployment in the following channels: FRONTEND Graphical widget implementation in accordance with client demands. DATA CLEANSING Data preparation, cleansing and aggregation. Online Shop Mobile Point of Sale Print Display Ads Personalization through recommendations, onsite search and product advisory. Personalization of newsletters, trigger s and lifecycle s. Mobile implementation of all epoq e-services possible. epoq as support for stationary sales staff. Suitable recommendations in flyers. The epoq Knowledge Base as the basis for optimized retargeting.

7 E-SERVICES RECOMMENDATION SERVICE. INDIVIDUAL RECOMMENDATIONS. Personalized start page Personalized recommendations or dynamic display of top sellers on the start page Shopping cart recommendation Suitable recommendations on the shopping cart page / layer The epoq Recommendation Service provides your shop visitors with reliable product recommendations that feature an advisory character. Suitable recommendations are automatically generated based on the current and historical click and purchase of the individual visitor and customers in general. 5-15% + 35% share of sales sales from recommendations Recommendations of products, banners or logos can be integrated in any number of widgets in the online shop or deployed for the mobile channel as well as on pages including: Start page Category page Product detail page Shopping cart page/layer Search result page Zero result page Content page Print advertising You decide which recommendation strategy you wish to pursue: recommend complementary or alternative products, incorporate top-selling items or choose you own individual strategy that s tailored precisely to your needs. Valuable synergy effects can be realized through the seamless interplay that exists between the epoq Recommendation Service and other epoq e-services. Among these is the optimization of search result rankings as well as enhancing the relevance of marketing measures and print campaigns. Advantages of epoq Recommendation Service: Relevant product and content recommendations No manual effort necessary Integration at any page of the online shop possible Any strategy can be pursued Up & cross-selling Complementary or alternative recommendations on the product detail page Among others in use with:

8 @ E-SERVICES UNIQUE NEWSLETTER. PERSONALIZED S. Customer newsletter Individual recommendations in customer or thematic newsletters. L Lifecycle s Recommendations made orientate themselves to the phase of the customer lifecycle. epoq Unique Newsletter lets shop operators integrate personalized product and content recommendations in all their marketing measures. This ensures maximum relevance for the customer. Implement individualized realtime recommendations for example in the following types: Customer newsletter Themes newsletter Trigger mails (birthday, return, order confirmations,...) Lifecycle mails The product or content recommendations are generated in real time at the point the is opened. This is made possible by taking all necessary click and purchase data from end consumers in the online shop into account. Products recommended at the initial opening will continue to be displayed upon subsequent views of the (Recommendation Freeze). Implementation could hardly be easier: the insertion of a few placeholders in the template as well as the configuration of the epoq tracking API in the online shop is all that is required. Valuable synergy effects can be realized through the seamless interplay that exists between epoq Unique Newsletter and other epoq e-services, such as the optimization of the search result rankings. Advantages of epoq Unique Newsletter Maximum relevance through realtime recommendations Effective customer lifecycle measure Seamless implementation in existing dispatch system Valuable synergy effects for your online shop Trigger ger customer newsletters Suitable recommendations for birthdays, previously purchased items, returns or for other occasions. Among others in use with:

9 ADDED SERVICES. CONSULTING & DATA EXPERTISE. BACKEND Modular campaign tools and comprehensive reports. Top search queries Performance reports and download options. 43,09% 13,78% 13,37% During the lead-up: To ensure the optimal deployment of the epoq e-services, we provide you with comprehensive advice throughout the lead-up phase. Our know-how and your product catalog comprise the foundation for this step. We also offer an optional data cleansing and consulting service to ensure all data is optimally prepared and cleansed. During deployment: Comprehensive A/B test can be optionally conducted to help you find the recommendation strategy that is best for you. In this way, we can jointly create specific recommendations for action and optimization. frühling wohnzimmer During implementation: Each respective e-service is adjusted to your specific requirements. Naturally, during frontend implementation, we orientate ourselves according to your wishes and can also support you with our graphical know-how, if desired. In the backend: Numerous possibilities for adjustment and reporting can be found here for the e-services deployed. Create new campaigns in next to no time; optimize search results; adjust the recommendation strategy; and much more. Thesaurus Synonyms and alternatives. Query Management Prioritization and blacklisting of search results. Campaign features Creation of individual brand, theme or action pages. CUSTOMIZING CONSULTING INFO Benefi t from our extensive know-how gained through numerous integrations and projects conducted in the past. We offer a comprehensive package of additional services that, in combination with our e-services, are unique in this market. Client-specifi c adaptions of the epoq e-services. Professional consulting services such as A/B testing or best practice. FRONTEND DATA CLEANSING Graphical widget implementation in accordance with client demands. Data preparation, cleansing and aggregation.

10 REFERENCES. CLIENT FEEDBACK. DAVID PATZER, COO The reliability of searches and the level of flexibility that epoq allows for individual adjustments has continuously kept us impressed. AMIT SINHA, CMO With the implementation of epoq Unique Newsletter, we are now in a position to provide our customers with individual product recommendations not only in regular newsletters but also in trigger s. This ensures greater customer loyalty. Thanks to the epoq Services, we have substantially increased the effectiveness of our newsletters. PAUL WALTER, PRODUCT MANAGER ONLINE SHOP Thanks a million for your extraordinary support. We are thrilled with the incredible performance of your e-services. MARTINA KADENBACH, HEAD OF E-COMMERCE The epoq e-services have improved our shop dramatically. Top search results and spot-on, high-quality product recommendations all with minimal load times. In addition, the epoq Search reports provide us with many valuable insights into how we can continue to improve our overall product strategy.

11 epoq internet services GmbH Am Rueppurrer Schloss Karlsruhe Germany Tel.: + 49 (0) Fax: + 49 (0) [email protected] Web: As of: 18 March 2015