HYBRIS MARKETING AND HYBRIS COMMERCE.

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1 hybris Solution Brief HYBRIS MARKETING AND HYBRIS COMMERCE. A Perfect Match for a Personalized Customer Experience.

2 Effective marketing is a critical component for any organization operating on digital channels. Many personalized efforts fall short because they have limited access to customer information. What organizations need are detailed insights of what customers want throughout each step of their journey. Contextual Marketing offers the ability to gain insights into each customer s motivations and intent, and leveraging these insights to deliver highly targeted and individualized experiences, all in real-time. Contextual Marketing blends together customer information across multiple channels and sources: Past interactions Historical transactions: orders, purchases, payments, etc. Anticipate behaviors Propensity scores leveraging predictive analytics Present Motivations and Intent In the moment context Contextual Marketing is the next evolution of personalized marketing. hybris provides an integrated experience with leading solutions for Marketing and Commerce. These solutions enable next generation customer engagement by allowing organizations to successfully connect with customers to better understand and predict their needs and interests throughout the whole buying journey. By combining hybris Marketing with hybris Commerce, companies are able to gain insights about individual customers in real-time, and deliver unique experiences at every stage of the customer journey, from discovery to purchase to returns and social engagement. Together, the combined leading commerce and marketing capabilities empower your business with new, real-time insights and apply them to wow the customer with exceptional, contextual experiences. Market to an Audience of One 01

3 HYBRIS COMMERCE hybris Commerce provides best-in-class omni-channel commerce capabilities, including natively integrated Product Content Management, Web Content Management, mobile and search and merchandising capabilities. Rich and Accurate Product Content as a Prerequisite for Creating Exceptional Customer Experiences Product content is a key to driving omni-channel commerce success. Collaborate to create, manage and publish high-quality content across all touchpoints to ensure sales and service channels have accurate, valuable and rich information. Create and Manage Personalized Customer Experiences on All Touchpoints Managing the customer experience requires tools that let you build a dynamic, content-rich engagement. hybris Commerce enables businesses to do just that. From mobile to desktop, these experiences can be developed and maintained with intuitive business tools, making it easier to build a personal, highly targeted customer journey. hybris Commerce enables organizations to engage customers with dynamic content, search results, product catalogs, and prices. Information from hybris Marketing helps enrich the data with additional customer insights to create personalized experiences tailored to the individual. Market to an Audience of One 02

4 $ 289,00 $ 350,00 $ 99,00 $ 235,00 $ 179,00 $ 130,00 $ 479,00 $ 609,00 timein ator 3000 Band : Silicone - White Case : Stainless Steel - Rose-gold Water resistance : 10 ATM Warranty : 2 years Lens : Mineral Glass timein ator Ł 3000 timein at or Ł 3000 Managing the customer experience requires tools that let you build a dynamic, content-rich engagement. Market to an Audience of One 03

5 HYBRIS MARKETING The hybris Marketing solution enables organizations to gain real-time insight into customer intent, deliver contextually engaging experiences, and to market with speed and agility. The hybris Marketing solution is seamlessly integrated with hybris Commerce Suite. The out-of-the box integration allows organizations to leverage key capabilities in these areas: Gain Deep Customer Insights Deliver Intelligent Product Recommendations Develop Micro Segmentation and Targeting Convert Abandoned Carts with Remarketing UNIFIED BRAND EXPERIENCE Market to an Audience of One 04

6 GAIN DEEP CUSTOMER INSIGHTS hybris Marketing helps organizations to provide the complete 360 degree view of customers interactions across all channels, including commerce interactions. By capturing not only explicit behaviors (campaign responses, orders, purchases, etc.) but also implicit behaviors (key word searches, page visits, clickstreams, sentiments, etc.), you re able to gain a complete customer profile in real time. The in-depth customer insights will enable you to create more relevant and personalized commerce experiences. The solution provides advanced analytics such as propensity models and text analytics to understand hidden trends and customer insights. Market to an Audience of One 05

7 DELIVER INTELLIGENT PRODUCT RECOMMENDATIONS hybris Marketing leverages advanced algorithms to determine the next best product offers based on historical patterns, preferences, and future propensities. The solution is selflearning, so that it learns from previous customer interactions, to make the following recommendations more relevant that will increase the success of cross-sell and up-sell promotions and offers. Market to an Audience of One 06

8 DEVELOP MICRO SEGMENTATION AND TARGETING hybris Marketing provides high-performing audience segmentation and targeting capabilities in real-time. The solution provides a single view of all relevant customer information into one place where you can discover and identify the right target audience for your omni-channel campaigns. The integration with hybris Commerce enables you to deliver highly personalized content across multiple channels, leveraging these finely tuned target segments. Market to an Audience of One 07

9 CONVERT ABANDONED CARTS WITH REMARKETING Reconnect and engage with customers in a timely manner based on abandoned shopping carts and other incomplete web interactions. Follow up with personalized s and targeted ad promotions and make it easy for customers to return and complete their transactions. In addition, hybris Marketing provides other market-leading capabilities in cross-channel campaign management, customer loyalty management, marketing dashboards and analytics, marketing planning and budgeting that will help you to gain deeper insights to deliver relevant customer experiences across channels. Market to an Audience of One 08

10 DELIGHT CUSTOMERS AND DRIVE REVENUE hybris Marketing is the next-generation marketing technology that enables organizations to successfully connect and engage with customers to drive revenue growth. By understanding the full context of individual customers, including real-time information, you can deliver unique experiences at every stage of the customer journey. Combining this with hybris Commerce, the industry-leading omni-channel commerce solution, organizations are empowered to serve today s and tomorrow s customers and create meaningful and exceptional digital customer experiences. Address them individually throughout their buying journey as they traverse from mobile, to web, to social, to in-store. Together, hybris Marketing and hybris Commerce will increase customer conversions, drive growth, and increase brand advocacy. DRIVE DEMAND DRIVE REVENUE MARKETING PREDICTIVE CONTEXT PREDICTIVE CONTEXT COMMERCE DRIVE LOYALTY DRIVE EXPERIENCE Market to an Audience of One 09

11 About hybris software hybris software, an SAP company, provides omni-channel customer engagement and commerce solutions that allow organizations to build up a contextual understanding of their customers in real-time, deliver a more impactful, relevant customer experience and sell more goods, services and digital content across every touch point, channel and device. Through its state-of-the-art customer data management, context driven marketing tools and unified commerce processes, hybris has helped some of the world s leading organizations including 3M, ASICS, Bridgestone, EE, Galeries Lafayette, Johnson & Johnson, Levi Strauss & Co, Nestlé, Nespresso, Nikon, Rexel, Samsung Electronics, Ted Baker, Tommy Bahama and W.W. Grainger, to attract, retain, and grow a profitable customer base. hybris Commerce Suite and hybris Marketing sit right at the heart of SAP s customer engagement and commerce (CEC) suite of solutions, alongside SAP Cloud for Sales, SAP Cloud for Service and SAP CRM. These provide organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit Version: July 2015 Subject to change without prior notice hybris hybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective companies.

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