Small Business Toolkit Sample position descriptions Sample position descriptions

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1 Position or job descriptions are really helpful for any organisation of any size. They are particularly useful as part of internal communication between management and employees. Some examples are provided on the following pages.

2 Position title: Incumbent: Department: Reports to: Marketing and sales manager Sylvia Smith Marketing and sales Owner / manager Direct reports: Marketing assistant (1), sales assistants (2) Primary purpose: To play a major role in the success of the business by ensuring that profit potential and growth opportunities are maximised. To manage and direct the marketing and sales department to produce budgeted sales volumes and net returns while delivering overall quality product and customer service. Key result area Measure Provides high level inputs in the planning and development phase of new projects to help ensure the final product has maximum target appeal on all key elements of the marketing mix Ensures that the sales performance is optimised at all levels and channels by setting appropriate targets and providing necessary support and guidance for sales assistants Prepares marketing budgets by product and develops marketing strategies to achieve required sales rates Adapts marketing and communications strategies to changing market conditions Product receives early positive market reaction with high inquiry rates Key external stakeholders review and endorse the product concept favourably Product sales rates delivered to budget All product ranges achieve targeted sales by agreed dates Product sales achieved within budgeted promotion costs Product sales rates reach agreed levels New or amended communications strategies implemented in time to suit changing conditions

3 Ensures that sales staff are inducted, skilled, audited and trained to the level required to carry out required business processes Acts as a mentor and trainer to sales staff Ensures that administrative systems, procedures and protocols are fully adhered to Continuous improvement and training processes in place and progress tracked against specific objectives Customer feedback indicates satisfaction with products and company policies Sales are not delayed or lost due to administrative delays or errors Typical qualifications and experience: At least 10 years experience in marketing and sales at a senior corporate level in an allied industry. Highly developed team management, communication and interpersonal skills. Proven ability in managing complex environments. Tertiary qualifications in a business-related discipline. Other relevant information: Needs to be highly flexible on work availability (days and hours) and must be able to liaise effectively with people from various levels in a corporate environment. Position holder s signature: Owner / manager s signature:

4 Position title: Incumbent: Department: Reports to: Direct reports: Primary purpose: Marketing assistant Dane Marchant Marketing and sales Marketing and sales manager none To contribute to the continued growth of the company by the provision of timely and strategically relevant marketing and promotional initiatives Key result area Measure Recommends, develops and implements an annual marketing plan that achieves the agreed objectives of the company Develops, coordinates and implements pre-set sales promotion activities as required Manages the marketing budget to achieve the critical priorities in a coordinated and systematic way Researches, identifies and recommends advertising and promotional opportunities that enhance and clearly differentiate our brand offering in the marketplace while contributing to effective sales development Assesses, reviews and streamlines the corporate database to ensure optimum leverage of the data in the sales and marketing process The targets and objectives agreed in the marketing plan are achieved with the specified time frames and budgets Sales promotion activities are implemented as scheduled Quarterly budget published prior to new quarter and budget not exceeded Advertising and promotional activities implemented are achieved within agreed time frames, stay within agreed budgets and meet agreed sales promotion objectives The development and application of the database enables the company to target specific identified groups as and when required

5 Typical qualifications and experience: Appropriate tertiary qualification in public relations and / or marketing plus at least 3 years experience in a marketing role. Excellent communication, organisation and people skills. Experience and familiarity with software relating to marketing and advertising applications required. Other relevant information: Good research skills an advantage. Ability to work across the organisation and with external stakeholders at all levels. Position holder s signature: Owner / manager s signature:

6 Position title: Incumbent: Department: Reports to: Direct reports: Primary purpose: Sales assistant Cindy Lau Marketing and sales Marketing and sales manager none To achieve company sales targets by consolidating and servicing existing accounts, recognising new opportunities and ensuring pre-eminence of the company s brand in the marketplace. Also ensuring that management is kept up-to-date with the latest market trends and developments. Key result area Measure Achieves monthly, 6 monthly and annual sales targets Continues and enhances customer loyalty Demonstrates thorough product knowledge Provides timely and relevant reports to management about potential new market opportunities Ensures a high level of customer service Listens to the marketplace and customers requirements Sales to date results are on target or exceed targets Repeat business and increased business to existing customers Positive customer feedback / increased sales results Management kept up-to-date on current market trends and opportunities Key opportunities are not missed Customer feedback indicates high level of satisfaction with service levels Accounts not lost due to client service issues Flexible approach to new ideas / embraces changes as the market dictates, allowing the company to be proactive Typical qualifications and experience: At least 12 months customer service experience. Good numeracy and literacy skills. Ability to multitask. TAFE qualification or a business degree focusing on marketing an advantage.

7 Other relevant information: Interest in the industry in which the company operates. Knowledge of Microsoft programs an advantage. Position holder s signature: Owner / manager s signature:

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