CO-LOCATED WITH JUNE 20-22, 2016 CHICAGO

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1 CO-LOCATED WITH JUNE 20-22, 2016 CHICAGO

2 Produce innovation starts at United Fresh. Showcasing innovative fresh produce marketers, leading industry tools and technology, an expert consultation center and our popular business-to-business meeting suites, United Fresh 2016 is your opportunity to take your business to the next level. As an exhibitor at United Fresh 2016, you ll join the most business-friendly destination for produce solutions, offering buyers everything from trending produce items and services to the essential new technologies to support their businesses. We know there are many trade shows and events where you can spend your time and money. But buyers come to United Fresh to do business that s an industry standard you can be part of in raising the bar for your own company. United Fresh s unique expo format, leading educational programing, personal networking events, and partner association trade shows combine to offer your company the ideal platform to promote your business to the right decision makers.

3 Thank you for one of the best trade show experiences I ve had in 20 years! The event was well attended with exciting decision makers that were all really engaged on so many levels. The show provided a tremendous amount of value. Kristyn Lawson, VP of Retail Sales, Good Foods Group, LLC IT ALL JUNE 20-22, 2016 CHICAGO

4 PRODUCE INNOVATION United Fresh Marketplace features marketers and merchandisers of fresh produce and services for retail, foodservice and wholesale levels of trade. Exhibiting in the Fresh Marketplace is a great way to launch new products, display innovative concepts and ideas, and promote brand awareness. You ll reach key buyers and decision makers who source fresh produce, implement creative produce merchandising programs, create amazing menus, and serve our ultimate consumers every day.

5 United FreshTech is a show within a show that features all of the tools, technologies, equipment and services needed along the produce supply chain from field to table. Exhibitors will display new processing and packing equipment, unique seed varieties, new packaging solutions, food safety innovations and more. FreshTech is the industry s leading destination for executives in management operations, fresh-cut processing, food safety and quality control, operations and production, IT management systems and more. TECHNOLOGY INNOVATION JUNE 20-22, 2016 CHICAGO

6 NETWORKING United Fresh 2016 offers exhibitors more than just an expo to advance your business. Exhibitors can interact with potential buyers throughout three days of stimulating education, fun social events, and industry gatherings. From breakfasts with top name speakers to gala events recognizing the best chefs and produce managers from dozens of supermarket and restaurant chains, exhibitors will be building business relationships from sunrise to sunset. United Fresh knows how to host a social event! From the opening party to the Retail Foodservice Celebration Dinner, there s always an opportunity to get energized and engage in an environment where peers new and old are happy to see and meet you. Mary Wright-Rana, Director of Marketing, PRO*ACT, LLC

7 Year after year I find United Fresh to be the best venue for conducting business and understanding industry issues. United Fresh covers the full spectrum of industry needs there s value for everyone in the supply chain. Mike Orf, Assistant Vice President, Produce Operations, Hy-Vee, Inc. Why should exhibitors care about education? The United Fresh education program is created specifically to attract the buyers you want to see. To reach today s busy buyers, it s important to maximize their overall attendee experience with strong educational programs. Our attendees know they can expect strong take-home value from United Fresh, and that means companies support their buyers attendance here more than many trade events. EDUCATION JUNE 20-22, 2016 CHICAGO

8 BUSINESS United Fresh 2016 offers our exhibitors a highly qualified buying community. Our surveys show that more than 70 percent of all attendees have business decision and buying authority. We bring you quality buyers in a business-first environment. There s a lot of fun to be had at United Fresh, but we never forget that you exhibit to do business. We work with our exhibitors to create excitement on the show floor such as demonstration areas, learning centers, new product awards, and more. We work to bring qualified buyers to the expo, and keep them on the show floor to see your products and services.

9 TOTAL 2015 ATTENDANCE BY BUSINESS TYPE 27% Grower/Shipper TOTAL 2015 ATTENDANCE BY JOB TITLE 20% Owner/CEO/President/Chairman 3% CIO/COO/CMO/CFO 12% Vice President 17% Retailer/ Foodservice Operator 20% Director 14% Industry Services Provider/ Transportation Provider 26% Manager 12% Wholesaler/Distributor/ Broker/Importer/Exporter 7% Packaging 7% Packing/Processing Equipment 5% Association/Non-Profit/Government 5% Fresh-cut Processor 4% Press 2% Academic 9% Non-Management 10% Other JUNE 20-22, 2016 CHICAGO

10 Added Value For Our Exhibitors INNOVATION... and so should you! CO-LOCATED WITH Targeted attendee marketing campaign to more than 30,000 prospects worldwide Individualized customer marketing support, including free passes to invite your best customers Exhibitor only discounts on education and networking programs Major publicity with national, international and trade news media Convention pre-show attendee lists and help in qualifying leads Company listings and advertising opportunities on the show website, Show Preview and Onsite Show Guide Four free trade show only registrations per 10 x10 booth United Fresh 2016 continues to grow. Our 2015 show was the best yet, featuring more buyers for every category of exhibits, and an expanding exhibitor portfolio of companies who are truly driving innovation in the global produce industry. As an exhibitor at United Fresh, you also get the added value of our three trade show partners, located together in Chicago to build synergies and buyer attendance across multiple channels. The global supermarket industry turns out every year for the Food Marketing Institute s FMI Connect, our first partner in Chicago. New last year, the International Floriculture Expo brought hundreds of floral and perishables buyers to see the vast beauty of some 150 exhibitors, directly adjacent to the United Fresh Marketplace. And new for 2016, we ll see the debut of the Global Cold Chain Expo, a brand new, cutting edge exhibition of the tools, technologies and services needed by all partners, and an educational conference bringing together innovators throughout the cold chain. This year s show will be bigger than ever. While you ll be busy with decision makers from all segments of the produce industry, you ll also be able to reach buyers you won t see at any other show.

11 Industry Leading Companies Support United Fresh McEntire Produce C.H. Robinson Worldwide, Inc. Associated Grocers Reichel Foods, Inc. Procacci Bros. Sales Corp. Target Corporation Whole Foods Market Produce Alliance Roundy s Supermarkets, Inc. Avendra, LLC Central Grocers Duda Farm Fresh Foods, Inc. Good Foods Group, LLC Hollandia Produce/Live Gourmet The Oppenheimer Group Harris Teeter Supermarkets Save Mart Wonderful Citrus Driscoll s Chiquita Brands International, Inc. SunFed Tanimura & Antle Strube Celery & Vegetable Company Ahold USA, Inc. Rouses Markets North Bay Produce, Inc. H. Brooks & Company C&S Wholesale Grocers Monsanto Angelo Caputo s Fresh Markets Field Fresh Foods, Inc. Mann Packing H-E-B Columbia Marketing International Allen Lund Company, Inc. R. S. Hanline Testa Produce, Inc. BJ s Wholesale Club, Inc. NatureSweet Sun Belle, Inc. Bayer CropScience Burger King Corporation A.B.L. Srl Walter P. Rawl & Sons, Inc. Monterey Mushrooms, Inc. McDonald s Corporation Castellini Company LLC Raley s Family of Fine Stores Big Y Foods, Inc. IGA, Inc. Stemilt Growers, LLC D Arrigo Bros. Co. of New York Midwest Foods Renaissance Food Group Caito Foods Service, Inc. Fresh Fruit Cuts Jetro Restaurant Depot Mastronardi Produce, Ltd. Lancaster Foods, Inc. Heinzen Manufacturing International US Foods Meijer Coborn s Inc Grocery Outlet Packline West Inc. Tiffany Gate Fine Foods Mission Produce, Inc. Rainier Fruit Company Red Sun Farms ALDI, Inc. Capital City Fruit Company, Inc. Naturipe Farms, LLC Double Diamond Produce The Kroger Company Kings Food Markets, Inc. Ready Pac Foods, Inc. Food City Bejo Seeds, Inc. Heat and Control, Inc. Four Seasons Family of Companies PRO*ACT, LLC The Fresh Group, Ltd. ARAMARK Publix Super Markets, Inc. Anthony Marano Co. Freshway Foods DRS/Subway Dole Food Company SpartanNash, Inc. Albertsons, LLC Wholesum Family Farms Associated Wholesale Grocers Costa Fruit & Produce, Inc. Pure Hot House Foods, Inc. Darden Restaurants Andronico s Community Markets Crunch Pak Pacific Coast Fruit Co. Ippolito Fruit & Produce Ltd. Independent Fruit & Produce Company Del Monte Fresh Produce, N.A., Inc. Brookshire Grocery Company Mucci Farms Taylor Farms, Inc. Walmart Village Farms Avocados from Mexico East Coast Fresh Sid Wainer and Son Hy-Vee, Inc. Urschel Laboratories Apio, Inc. Fox Packaging The Class Produce Group Wm. Bolthouse Farms Wholesale Produce Supply Co., Inc Sunkist Growers, Inc. Costco Wholesale The Tom Lange Company, Inc. Heartland Produce Company Amazon Fresh Chickfil-A, Inc. Grimmway Enterprises Inc. FreshPoint/Sysco Hardie s Fresh Foods Wegmans Food Markets, Inc. Starbucks Coffee/Evolution Fresh Bay Valley Foods Melissa s/world Variety Produce, Inc. Fresh and Easy Neighborhood Market, Inc Pete s Fresh Market A & W Food Services of Canada Inc. Safeway, Inc. Fresherized Foods/Wholly Guacamole JUNE 20-22, 2016 CHICAGO

12 TRADE SHOW HOURS TUESDAY, JUNE 21, a.m. 4 p.m. WEDNESDAY, JUNE 22, a.m. 4 p.m. To exhibit, visit or contact John Toner at [email protected] or MCCORMICK PLACE, CHICAGO, IL