NYC s Local Marketing Solutions For Your Business. General Media Kit

Transcription

1 NYC s Local Marketing Solutions For Your Business General Media Kit Effective September 2013

2 P U B L PI UC BA LT I CO AN TS I O N Community Community Newspaper Newspaper Group Group (CNG) (CNG) is NewisYork NewCity s York City s largest largest network network ofl local ofl local newspapers. newspapers. With With community community newspapers newspapers and and websites websites including including Caribbean Caribbean Life, Life, the nation s the nation s largest largest Caribbean Caribbean American American newspaper, newspaper, CNG distributes CNG distributes over 250,000 over 250,000 newspapers newspapers each week each in week Brooklyn, in Brooklyn, Queens, Queens, The Bronx The Bronx and Manhattan. and Manhattan. These These long-established community community papers papers deliver deliver geographically geographically targeted targeted news, news, lifestyle, lifestyle, local local sports sports and entertainment and entertainment information information to theto the city s city s boroughs. boroughs. In addition, In addition, CNG s CNG s monthly monthly Family Family Publications Publications and annual and annual Wedding, Wedding, Prom Prom and Bar and Bar Mitzvah Mitzvah magazines magazines reach reach readers readers during during their family their family formative formative years and yearsimportant and important life events. life events. NEWSPAPERS R E P O R ET PE OR R IT NE C. R I N C For advertisers, For advertisers, CNG offers CNG offers an opportunity an opportunity for both for both market-wide market-wide and targeted and targeted advertising, advertising, allowing allowing them to them to get their getmessage their message into the into areas the areas they want theyto want penetrate. to penetrate. Newspapers: 4 Courier-Life 4 Courier-Life Brooklyn Brooklyn newspapers newspapers The Brooklyn The Brooklyn Paper Paper 3TimesLedger 3TimesLedger Queens Queens newspapers newspapers The Bronx The Bronx Times Times and Bronx and Bronx Times Times Reporter Reporter Caribbean Caribbean Life - Brooklyn Life - Brooklyn Zone Zone Caribbean Caribbean Life - Queens, Life - Queens, Bronx, Bronx, Manhattan Manhattan Zone Zone Online: Online: Timesledger.com Brooklyndaily.com Brooklynpaper.com Bxtimes.com Bxtimes.com Caribbeanlifenews.com CNG Digital CNG Digital Solutions Solutions Specialty Specialty Publications New York NewParenting York Parenting Media Media Wedding Wedding Guide Guide The Bar/Bat The Bar/Bat Mitzvah Mitzvah Guide Guide Prom Experience Prom Experience Magazine Magazine Sweet Sweet Sixteen Sixteen Magazine Magazine

3 CNG Circulation BROOKLYN Ad Zone Newspapers Circulation 1 Bay News & Bay Ridge Courier 32,000 Brooklyn Graphic 2 Mill Basin/Marine Park Courier 24,400 3 Brooklyn Courier 18,500 4 The Brooklyn Paper 25,600 QUEENS Ad Zone Newspapers Circulation 5 Bayside Times, Flushing Times 34,500 6 TimesLedger 21,000 BRONX Ad Zone Newspapers Circulation 7 Bronx Times Reporter 26,000 Bronx Times CARIBBEAN LIFE Ad Zone Newspapers Circulation 8 Caribbean Life (Brooklyn Zone) 31,500 9 Caribbean Life (Queens, Bronx, Manhattan Zone) 40,000 CNG CIRCULATION BY BOROUGH Brooklyn: 132,000 Queens: 74,200 Bronx: 43,800 Manhattan: 3,500 TOTAL CNG CIRCULATION 253,500

4 Areas of Circulation - Brooklyn P U B L I C A T I O N S ZONE 1 BROOKLYN SOUTH Bay News , 11214, 11223, 11224, 11228, 11229, 11235, 11204, 11218, 11210, 11229, 11230, 11203, 11225, 11226,11209, 11228, 11219, Bensonhurst, Brighton Beach, Coney Island, Gerritsen Beach, Gravesend, Manhattan Beach, Seagate, Sheepshead Bay, Kings Hwy, Midwood, East Flatbush, Flatbush, Kensington, Bay Ridge, Dyker Heights & Fort Hamilton Brooklyn Graphic , 11214, 11219, Bensonhurst &Dyker Heights ZONE 3 DOWNTOWN/BROWNSTONE BROOKLYN Brooklyn Courier , 11217, 11238, 11218, 11201, 11217, 11231, 11211, 11226,11220,11232 Gowanus, Park Slope, Prospect Heights, Windsor Terrace, Brooklyn Heights, Dumbo, Metrotech, Boerum Hill, Carroll Gardens, Cobble Hill, Red Hook, Ditmas Park Caribbean Life - See Caribbean Life coverage Map The Brooklyn Paper - See The Brooklyn Paper coverage Map ZONE 2 Mill Basin Marine Park Courier , 11236, Marine Park, Mill Basin, Bergen Beach, Mill Island, Canarsie, Starrett City, Georgetown &Flatlands

5 Areas of Circulation - Brooklyn ZONE 4 NORTH BROOKLYN/DOWNTOWN/BROWNSTONE BROOKLYN THE BROOKLYN PAPER Brooklyn Heights , Brooklyn Heights, Boerum Hill, Downtown, DUMBO, Metrotech, Vinegar Hill Carroll Gardens/Cobble Hill , Carroll Gardens, Cobble Hill, Columbia St. Waterfront District, Red Hook Park Slope , 11217, 11220, 11226, 11230, 11232, Gowanus, Greenwood Heights, Park Slope, Prospect Heights, Sunset Park, Windsor Terrace (Limited distribution in Ditmas Park, Kensington) North Brooklyn , 11211, 11222, Bushwick, East Williamsburg, Greenpoint, Williamsburg Fort Greene/Clinton Hill , Bay Ridge , Bay Ridge, Dyker Heights See Courier Life and Caribbean Life coverage Maps

6 Areas of Circulation - Queens N EWSP APERS ZONE 5 NORTHEAST QUEENS Bayside Times , 11361, 11364,11362, 11363, 11001, 11004, 11005, 11426, 11040,11356, Bayside, Bay Terrace, Oakland Gardens, Windsor Park, Little Neck, Douglaston, Glen Oaks, Bellerose, Floral Park, New Hyde Park, North Shore Towers,Whitestone, College Point, Malba &Beechurst Flushing Times , 11355, 11358, 11367,11365, 11366, Flushing, Auburndale, Murray Hill, Main St., Kew Garden Hills, Fresh Meadows & Jamaica Estates ZONE 6 WEST & SOUTHEAST QUEENS Times Ledger , 11102, 11103, 11104, 11105, 11106,11377, 11370, 11369, 11372,11368, 11373, 11374, 11375, 11378,11379, 11385,11412, 11423, 11432, 11434, 11435, 11436, 11413,11422, 11411, 11427, Astoria, Long Island City, Woolsey, Broadway, Steinway, Sunnyside, Woodside, East Elmhurst, Corona, Elmhurst & Jackson Heights, Forest Hills, Rego Park, Glendale, Middle Village, Maspeth, Ridgewood, Jamaica, Hollis, St. Albans, Laurelton, Springfield Gardens, Rosedale,Queens Village & Cambria Heights

7 Areas of Circulation - Bronx R E P O R T E R I N C ZONE 7 THE BRONX TIMES Fordham South , 10452, 10453, 10454, 10455, 10456, 10457, 10459, Fordham, Belmont, University Heights, Mott Haven, Morrisania, Port Morris, Tremont, Burnside, Melrose Fordham North , 10463, 10467, 10468, 10470, Fordham, Kingsbridge, Bedford Park, Norwood, Woodlawn, Mosholu, Van Cortlandt Village Castle Hill , 10473, Soundview, Parkchester, Clason Point, Hunts Point, Stratton Park, Unionport, Bronx River, Harding Park Bronx North , 10469, Williamsbridge, Baychester, Wakefield, Edenwald, Co-op City, Baychester Village, Fish Bay BRONX TIMES REPORTER Morris Park , 10461, Allerton, Van Nest, Pelham Parkway North, Pelham Parkway South, Westchester Square, Zerega, Belmont Throggs Neck , 10465, Waterbury, LaSalle, Pelham Bay, Country Club, Spencer Estate, Edgewater Park, Silver Beach, Locust Beach

8 10280 Areas of Circulation Caribbean Life Bronx Brooklyn Queens ZONE 8 CARIBBEAN LIFE BROOKLYN 11203, 11205, 11206, 11207, 11208, 11210, 11212, 11213, 11216, 11217, 11218, 11221, 11225, 11226, 11230, 11233, 11234, 11236, 11237, Canarsie, Flatbush, Flatlands, Brownsville, Bed Stuyvesant, East New York, East Flatbush ZONE 9 CARIBBEAN LIFE QUEENS 11411, 11412, 11413, 11415, 11417, 11418, 11419, 11420, 11422, 11423, 11427, 11428, 11429, 11432, 11433, 11434, 11435, Jamaica, Hollis St Albans, Rochdale, Laurel Cambria Heights, Queens Village, Richmond Hill Manhattan ZONE 9 (continued) CARIBBEAN LIFE MANHATTAN 10025, 10026, 10027, 10029, 10030, 10031, 10032, 10035, 10037, Harlem BRONX 10451, 10452, 10453, 10454, 10455, 10456, 10457, 10458, 10460, 10461, 10462, 10463, 10466, 10467, 10468, 10469, 10470, 10472, 10473, 10475, 10550, 10552, 10553, BayChester, Co-op City, Morris Park, Parkchester, Tremont, Soundview, Mt Vernon,

9 Mechanical Requirements Courier Life, Times Ledger, Bronx Times and Caribbean Life. (For The Brooklyn Paper broadsheet see the next page.) Column Size 1 Column = Column = Column = Column = Column = Column = 9.75 Printed Photo-Offset Total Image area 9.75 x 11 Full-Page 175 Lines 6 Column Format Line Screen & DPI All documents are 85 Lpi Tiff and Eps images: 300 dpi Bitmaps: 400 dpi Photoshop CMYK settings Dot gain: Standard - 36% Separation Type: GCR Black Ink Limit: 100% Total Ink Limit: 240% VCA amount: 5% Grayscale images must be 8 bit, not 16 bit. We prefe submitted as Adobe Acrobat PDF les PDF submission guidelines: 1. Embed all fonts, including 35% sub-set 3. Composi P U B L I C A T I O N S N E W S PAP E R S R E P O R T E R I N C. All Ad Sizes Inches Columns Sizes Full Page " x 11" 3/4 Page x 8.25" 2/3 Page x 11" 1/2 H Page x 5.375" 1/2 V Page x 11" 1/2 Jr. Page x 8.125" 3/8 Page " x 5.375" 1/3 Page " x 11" 1/4 Page V " x 5.375" 1/4 Page H " x 4" 1/6 Page " x 5.375" 1/8 Page " x 2.625" 1/12 Page " x 2.625" Non-Modular Unit Rate: 10% Premium for Non-Modular Sizes We also acce QuarkXPress 6* Illustrator CS** ese MAC/PC compatible programs: * Must include all fonts and artwork ** All type must be converted to outline *** File Files cannot exceed software versions listed above InDesign CS* Photoshop*** Repros of original art work required Deadline for proof copy one (1) week prior to publication date All our mechanicals remain the property of The Publisher Files 10 Mb or smaller may be ed. please be sure to include name of sales rep and advertiser in Subject line. s may be mailed to the address of the appropriate publication or in care of your sales rep. Mechanicals, artwork, layout or design of an ad concept created at Courier-Life Publication, Inc. or Timesledger that is not published in any publication owned and/or operated by CNG and is used in other publications will be charged at the rate of $ per man hour expended. Space Reservation & Material Deadlines Publication Day: Friday Reservation Deadline: Tuesday, 12 noon Material Deadline: Wednesday, 12 noon TimesLedger Newspapers Bell Blvd. Bayside, N.Y Display Tel: Fax: el: Fax: production@cnglocal.com Courier Life Publications, Inc. & Caribbean Life 1 Metrotech Center North, Suite 10-01, Brooklyn N.Y and Tel: Fax: el: Fax: production@cnglocal.com Bronx Times Reporter Inc. 900 East 132nd Street, Bronx, NY Display Tel: Fax: Fax: production@cnglocal.com Please a copy of your camera-ready art to your account rep.

10 Mechanical Requirements-Broadsheet See previous page for Courier Life, Times Ledger, Bronx Times and Caribbean Life. Column Size 1 Column =1.27" 2 Column = Column = Column = Column =6.83" 6 Column = Column = Column =11 Printed Photo-Offset Total Image area 11 x Full-Page 175 Lines 8 Column Format Line Screen &DPI All documents are 85 Lpi Tiff and Eps images: 300 dpi Bitmaps: 400 dpi Photoshop CMYK settings Dot gain: Standard - 36% Separation Type: GCR Black Ink Limit: 100% Total Ink Limit: 240% VCA amount: 5% Grayscale images must be 8 bit, not 16 bit. We prefer all digital files be submitted as Adobe Acrobat PDF files PDF submission guidelines: 1. Embed all fonts, including 35% sub-set 2. Color files must be CMYK, not RGB 3. Composite file, without crop marks All Ad Sizes Columns Sizes Business Card x 1.6 Square x 2.4 1/23 Page x 3.3 1/16 Page Vertical x 4.9 1/16 Page Horizontal x /10 Page x 5.2 1/8 Page Vertical x 6.6 1/8 Page Horizontal* x 4.9 1/8 Page Skinny x10 1/6 Page x 9 1/4 Page Vertical* x 10 1/4 Page Horizontal x 6.7 1/4 Page Skinny x /3 Page Square x 8.8 1/3 Page Vertical x /3 Page Horizontal 8 11 x 6.6 1/2 Page Full Tab x /2 Page Vertical* x /2 Page Horizontal* 8 11 x 10 3/4 Page x 17 Full Page* 8 11 x Front Page Banner 8 11 x 1.5 Inside Page Topper 8 11 x 3 1/4 Page Island 40 column inches *Modular Sizes We also accept files from these MAC/PC compatible programs: QuarkXPress 6* Illustrator CS** Space Reservation &Material Deadlines Publication Day: Friday Reservation Deadline: Tuesday, 12 noon Material Deadline: Wednesday, 12 noon The Brooklyn Paper 1 Metrotech Center North, Brooklyn N.Y Display Tel: Fax: Classified Tel: Fax: production@cnglocal.com Please a copy of your camera-ready art to your account rep. InDesign CS* Photoshop*** * Must include all fonts and artwork ** All type must be converted to outline *** Files should be flattened and saved as PS PDF, CMYK as appropriate Files cannot exceed software versions listed above Repros of original art work required Deadline for proof copy one (1) week prior to publication date All our mechanicals remain the property of The Publisher Files 10 Mb or smaller may be ed. please be sure to include name of sales rep and advertiser in Subject line. CDs ofl arger files may be mailed to the address of the appropriate publication or in care of your sales rep. Mechanicals, artwork, layout or design of an ad concept created at Courier-Life Publication, Inc. or Timesledger that is not published in any publication owned and/or operated by CNG and is used in other publications will be charged at the rate of $ per man hour expended.

11 ONLINE ADVERTISING Promote Your Business With CNG Online Advertising Your customers and prospects are visiting our websites every day. Advertise online starting as low as $2 per day! BrooklynPaper.com WEEKLY NET RATES (except Home Page Road Block) Package #1 Every page Package #2 1 in 2 Package #3 1 in 4 Package #4 1 in 8 When advertising on more than CaribbeanLifeNews.com 1 website at the same time, take 25% off each additional lower priced website. Package #5 1 in 16 Package #6 1 in 32 Home Page Road Block RATE PER DAY, Minimum $500 order BrooklynPaper.com $1,146 $630 $347 $191 $105 $58 $500 BrooklynDaily.com $426 $234 $129 $71 $39 $250 TimesLedger.com $426 $234 $129 $71 $39 $250 BXTimes.com $335 $184 $101 $56 $31 $225 CaribbeanLifeNews.com $271 $149 $82 $45 $25 $200 ALL FIVE SITES $2,254 $1,231 $678 $373 $205 $1,194 Rates effective February Package rotations subject to change with any material change in page view volume. MULTI-SITE DISCOUNT FREQUENCY DISCOUNTS 13 consecutive weeks - 15% discount 26 consecutive weeks - 20% discount 52 consecutive weeks - 30% discount PRINT COMBINATION DISCOUNT - 25% - 3 -

12 Our history is hyper-local CNG s strength is in covering local news in the boroughs of New York City. Now, even more of our award-winning hyper-local content is available online, and updated daily! CNG s five local news websites BrooklynPaper.com CNG s biggest website. With news, entertainment information, event listings, video podcasts and more, it s the go-to website for in-the-know Brooklynites. The website of Courier-Life Publications. From Southern Brooklyn to Williamsburg, BrooklynDaily has the borough covered.. The award-winning Queens publications are online, and with even more hard-hitting investigative reporting. Our newest website. Puts the best of the Bronx Times and Bronx Times Reporter on the web - every day. CaribbeanLifeNews.com From Jamaica, Queens to the Island of Jamaica. From Barbados to Brooklyn. Caribbean Life is New York s - and North America s - most successful Caribbean publication. Our website delivers timely news to our loyal New York City readers

13 ONLINE AD SIZES Promote Your Business LEADERBOARD With CNG Online Advertising 728x90 pixels Your customers and prospects are visiting our websites every day. Advertise online starting as low as $2 per day! WEEKLY NET RATES (except Home Page Road Block) TOWER 120x240 pixels Package #1 Package #2 Every page 1 in 2 Package #3 1 in 4 Package #5 1 in 8BOX1 in x250 pixels Package #4 Package #6 1 in 32 Home Page Road Block RATE PER DAY, Minimum $500 order BrooklynPaper.com $1,146 $630 $347 $191 $105 $58 $500 BrooklynDaily.com $426 $234 $129 $71 $39 $250 TimesLedger.com $426 $234 $129 $71 $39 $250 BXTimes.com $335 $184 $101 $56 $31 $225 CaribbeanLifeNews.com $271 $149 $82 $45 $25 $200 ALL FIVE SITES $2,254 $1,231 $678 $373 $205 $1,194 Rates effective February Package rotations subject to change with any material change in page view volume. MULTI-SITE DISCOUNT When advertising on more than 1 website at the same time, take 25% off each additional lower priced website FREQUENCY DISCOUNTS 13 consecutive weeks - 15% discount 26 consecutive weeks - 20% discount 52 consecutive weeks - 30% discount PRINT COMBINATION DISCOUNT - 25% EMBEDDED 200x320 pixels - 3 -

14 CNG Digital Solutions helps grow businesses through effective local and national digital marketing solutions Digital Services Business Profi le optimized for the fi rst page of a Google and Bing search. Create an online presence for your business with a biography, contact information, reviews, YouTube video, photo slide show, social media and more. Website design Custom website design including ecommerce and mobile. Search WEEKLY NET Engine RATES Optimization Package #1 Package (SEO) #2 Package #3 Package #4 (except Home Page Road Block) Every page 1 in 2 1 in 4 1 in 8 Rank higher in organic search results. Borowide, citywide or national campaigns. Package #5 1 in 16 Social Media Concierge (integration and management) Have your Facebook, LinkedIn, Twitter and all social media accounts managed on your behalf with updates and tweets relevant to your business to your customers, fans and followers. TimesLedger.com $426 $234 $129 $71 $39 $250 BXTimes.com $335 $184 $101 $56 $31 $225 Maximize Your Online Reach Your Customers Are Online Your Competitors Are Online CNG Digital Solutions is your digital marketing partner offering complete digital services and customized packages for businesses of all sizes. Reputation Management Proactively manage your reputation. Know what people are saying about you and control the fl ow of information. Even if you are not heavily engaged online, your prospects are! Offering dedicated expert service every step of the way.