The brands you trust, trust...artefact. Brand Identity.ie Integrated Creative & Communicaton Solutions. Brochures & Reports.

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1 Brand Identity Integrated Creative & Communicaton Solutions Brochures & Reports Packaging Design Point of Sale Advertising Websites & SEO E-Marketing Beauty, Precision, Speed. Artefact provides clients with a fully integrated creative design & brand building service from Identity, Packaging Design & Corporate Literature to full marketing support through Advertising, Website Design & Build, SEO & E-marketing solutions. Artefact.

2 Client Sales & Marketing Support Brand Identity Creation & Positioning Web Design & Build SEO/Adwords E-Marketing Social Media Integrated Creative & Communicaton Solutions And Supported by Various Partners & Associates Packaging Design (specialists) & POS Advertising: Press/Magazine TV/Radio ads Planning & Outdoor All Corporate Literature & Catalogue & Direct Mail & Print Artefact Client Services Integration Model

3 'Business has only two functions... marketing & innovation' ~ Peter F. Drucker~ Why Artefact? (and not the other guys ) In today s competitive markets, it is clear that you need to build a strong brand image and very professionally designed marketing materials to survive and prosper. The perceived quality and positioning of your company/brand image may be your only source of competitive advantage in your market. Therefore it is vital that you closely work with and entrust the design of your marketing collateral to highly experienced creative professionals. Simply put, you should be working with Artefact Ltd! Given our 11 years + experience working with top Irish and international brands, we have consistently proven that we are a valuable asset to our clients marketing and business objectives, providing a significant advantage over many of our competitors. We are a relationship based company, because we believe that the best results are achieved by really getting to know how our clients and their customers think and behave. (This is why other approaches are less effective). We work closely with you every step of the way. Our Partnership Approach achieves higher effeciencies and faster results across all major communications channels and customer touch points, saving you time and money in the long term. What makes Artefact different? Our business has grown from a specialist Brand Packaging Design company to a full-service multi-channel communications company. We partner with select advertising and media agencies to provide a comprehensive brand building service, above and below the line. At Artefact we have a detailed understanding of the important role that creative design, branding, advertising, web and direct marketing play. As a client, you work directly with our creative team, avoiding costly intermediaries with their attendant costs, confusion and delays experienced with many of our competitors. You receive unrivalled creativity, attention to detail and a generous range of concept ideas from which to select a direction for development. We care more about our clients than most do. If our clients do well, so do we. The opposite is true. The best business model is where everyone succeeds and prospers. We re talented, enthusiastic and dedicated. It's extremely important to us to get to know our clients well and then to deliver creativity and service above their expectations. Contact us: / info@artefact or Web: Integrated Creative & Communicaton Solutions

4 Corporate brand Identity 'Everyone lives by Selling something' ~Robert Louis Stevenson~ Your brand is not merely a logo, or a colour, or a product. It s the sum of the connections with your customers, partners and employees on a daily basis. Creating brand loyalty and raising profile takes constant nurturing. It is for this reason, that along with your brand identity logo and stationery suite, we will show how your brand personality will cohesively work across marketing &, corporate literature, product packaging, advertising and website etc. We would usually supply our clients with a brand identity guideline document to help maintain the integrity of the brand across all communication channels and customers touch points. EMED Technologies The power of creative thinking A stylish, professional, corporate identity. Simple, often under-rated, but of immense marketing power. This is your badge, the face your company displays to the world. People speak with words, but they think in pictures. When they think of your business, they envisage your signage, your logo, your letterhead, as well as your people and your products. Make sure you give them something impressive to think about. Talk to Artefact about the development of your corporate identity.

5 Brand Identity (FMCG) Highly effective communication is rarely packaged or designed badly. ~Wil Lyons~ Every year, new powerful brands emerge in the marketplace to capture strong sales and customer loyalty. With so many products fighting for the best position, how can your product stand out among the clutter? The answer is powerful product branding. Designing a powerful product brand identity (and developing strong packaging) is a very specialised skill, not to be trusted to general design agencies or amateurs. It's not just what your product is that gains consumers attention, it's the perceived quality and value your brand is associated with that give it strength and longevity. If your product branding isn't as effective as it needs to be, Artefact are ready to make it a winner! steomel ONCE WEEKLY 70mg TABLETS ALENDRONIC ACID Branding is one of the most crucial (and one of the most misunderstood) aspects of marketing. The importance of effective branding cannot be overstated. Good brands are often the biggest - sometimes the only - differentiator between products. An obvious signature of a brand is a name and /or logo, but that's just the tip of the iceberg. Many companies invest huge resources in developing their brands - often more than they put into developing their products. Brand is a big concept. It is about the whole set of attitudes, values and reputation your name conveys. A strong brand is a very valuable asset, so much so that in many cases the brand has a financial value attributed to it on some corporate balance sheets. Familiarity leads to feelings of connectedness. People who feel they know you are more likely to deal with you than with someone they don t know. Natural Mineral Water

6 Corporate Brochures & Reports Everybody asks for your brochure. And they do read it! At the very least, they scan through it and it helps them to form an impression of your company. A powerful, well expressed, beautifully designed brochure gets attention and tells your customers and prospects that you take yourself, your presentation and your business seriously. It follows that you will take them seriously. You are a product or service provider to be respected. You need the best! Let us design and produce a brochure or report that you will be proud to leave with any contact or customer. NUIM - MAP Brochures & Reports People do judge books...by their covers ~ Anon~ GSOC - Annual Report (Mail pieces & Corporate Identity)

7 Corporate Brochures & Reports At Artefact, we understand what makes a successful company brochure or annual report. Having an expertly designed, AND well written company brochure is of key importance in helping you to achieve higher brand profile and impress clients and prospects. A well expressed brochure sparks the reader's curiosity about your product or service, satisfying a need and sending a specific message to your target market. Abtran - Corporate Literature Hogan s Bespoke Furniture - Brochure Cassely s Xtreme Funfair - Landscape Brochure

8 Packaging design What's on the box can be more important than what's in the box ~ Wil Lyons~ Emed Medical Devices (USA) One of several product boxes we developed following our rebrand of their company. Packaging design is a specialist niche. Intelligently conceived and well-executed packaging design is not just about art or aesthetics. Its primary function is to sell the product by means of visually communicating not just one notice me message, but up to several distinct messages which range from statements about positioning and likely price to statements about quality, status, dietary considerations, environmental correctness and more. Johnson & Johnson - Gift Packs Devils Bit - Cartons & cans packaging Following on the success of this brand design, we developed a range of cans, bottle labels, Point of Sale and consumer cartons for this Traditional Irish Cider.

9 Packaging design Old MacDonnells - branding and packaging We delivered a comprehensive brand identity and packaging design solution for this high quality natural yoghurt and hummus product range. The feedback we received from the client was very positive, as they quickly experienced increased sales following the roll out. The ability to effectively achieve that immediate complex of signals through a piece of packaging design is a SPECIALIST NICHE skill within the graphic design field. Expert packaging designers are very hard to come by. Once found, they are highly prized by customers who appreciate the difference good packaging design makes to their sales figures. Oatfield Sweets - Confectionery tins & packs Top designers imbue packaging with strong shelf projection as well as with an engaging attractiveness, a pick up quality. This is achieved through blending creativity in concept development with experience of what works in terms of colour, balance, typography and imagery. Fiacla - Toothpaste branding and packaging

10 Packaging design Country Spring - branding and packaging Over the past 10 years we have rebranded Country Spring more than once. In 2009 we gave it a whole new look, incorporating a suite of hand illustrated images to give it a family feel. Needless to say that the result has been successful. Tipperary Water - branding and packaging We provided a cohesive and comprehensive brand solution for the Tipperary Water brand including: Packaging, POS, Adverts, Marketing Literature & Web. We have been working with this top Irish water brand and drinks company since 1999.

11 Advert/Poster Creation Decades have passed since John Wanamaker made the classic remark that half his advertising was wasted but he couldn t tell which half! Despite many sophisticated programmes to try to directly measure the effect of advertising on sales, the complexity of its effects on our consciousness will always ensure that the linkage remains elusive. All we know for sure is that it works, and experience has taught us at Artefact, what works and what does not. It is a matter of the right message in the right context. Sometimes, it is enough to let the pictures do the talking. 'Many a small thing has been made large by the Right Kind of advertising' ~Mark Twain~

12 Advert/Poster Creation Creating visually stunning and memorable advertising campaigns for FMCG and Corporate Companies is one of the essential requirements in developing a holistic and cohesive brand identity. Effective advertising requires a lot more than nice looking graphics. Unlike many of our competitors, as brand consultants, Artefact has the edge when it comes to creating high quality intellectual advertising concepts as well as top notch copywriting solutions. In fact, several of our clients are Advertising Agencies or Marketing Companies, who often subcontract this highly creative work to us. Fitzpatrick Furniture - Navan So if you are considering an advertising campaign, you should be talking to us. Most general design agencies cannot offer you this expertise. We can also provide very competitive Media Booking & Planning through close partnerships with select advertising agencies.

13 Point of Sale 'The best selling technique is to make it for people to Buy' easy ~Anon~ Point of Sale Shoppers notice and act upon displays inside stores and at the shopping malls. Depending on which survey you read, most evidence points to the fact that effective Point of Sale design (and good product packaging) can be responsible for between 40% to 60% of purchase decisions, there and then on the aisle as opposed to 15% conversion from above the line activities. Kerry Group - POS campaign for LowLow brand Your POS projects stand a much better chance of success by working with Artefact Ltd, rather than entrusting this highly specialised work to general purpose designers.

14 Direct Mailers/Marketing Glennons Eurospar - Mail Piece Cow & Gate - Diecut to shape Mail Piece Direct Mail Design In the case of direct mail, the function is to deliver a sales message to a list of recipients to persuade them to take some kind of action, such as placing an order, requesting information, or going to a Web site. The right way to design direct mail is to understand the selling message and the goal of the mailing, then allow the design to naturally flow from these ideas. Let Artefact help you write, design and layout a knockout Direct Mail Piece. We can also arrage competitively priced printing and fulfillment. Clonmel Healthcare - Distaclor Mail Pieces Web Tech - landscape Mail Piece This mailer is one of dozens we have created (and arranged printing) for this excellent Irish Pharmaceutical company.

15 Website - Design & Build Capital Entertainment - Jackpotts CMS website & mobile site Bretzel Bakery Artefact designs and builds leading edge websites in-house. However, we also partner with one or two select technical partners, who on occasion build the back end to some of our client projects. We in turn often provide the creative front end to their client projects. Herman & Wilkinson Either way, the client gets a website that is beyond their expectations. Together with our technical/build partners, we have a wealth of both creative and technical ability that is possibly unrivalled in any other one company. Don t forget to ask us about Monthly Digital Marketing packages.

16 Website - Design & Build RASP The Zone 'The art of Communication is the language of Leadership' ~James Humes~ The following online marketing support services are provided on a monthly retainer basis: Copywriting/copy-editing (for web, press/print) Marketing Strategy, Planning and Consultancy SEO (Search Engine Optimisation), Adwords Social Media content updating/management Articles submission (and generation) Ezine/E-Newsletter design & management & Banner Ads Lead Generation, Contact List / Database Cleaning Mail Shot follow up calls Cassely s Xtreme Funfair - Website (& Brochure)

17 Marketing Support Services On top of our core graphic design and creative services, Artefact Ltd has the ability and resources to provide our clients with a broad range of marketing support services. If you launching a new Product or Service or wish to expand your business or client/customer base, then we have the experience and expertise to make it happen, without the need for you to go to the higher expense of paying additional full-time staff. These particular marketing services are normally provided on a 3, 6 or 12 month contract or retainer basis, but priced to suit clients particular budget. Copywriting/copy editing (for web, press/print) SEO (Search Engine Optimisation) & Banner Ads Social Media content updating/management Articles submission (and generation) Ezine/E-Newsletter design & management Lead Generation / Contact List/Database Cleaning Mail Shot follow up calls Appointments Setting If you don t drive your business you will be driven out of business ~B.C. Forbes ~

18 Integrated Creative & Communicaton Solutions Artefact Ltd Sky Business Centre 57 Clontarf Road Dublin 3 Tel: (01) / Fax: (01) Txt: info@artefact Artefact.