Elastic Grid. Easy for Partners. Powerful for Channels. Elastic Grid Overview 1
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1 Elastic Grid Easy for Partners. Powerful for Channels. Elastic Grid Overview 1
2 Contents About Elastic Grid Solutions In-House Creative Services Advanced Marketing Automation Lead Nurture Management Add-On Amplification Partner Portal Global Support Track Results! Get in Touch Elastic Grid Overview 2
3 About Elastic Grid Elastic Grid is a fully responsive, cloud-based marketing platform that removes complexity and gets results for you and your partners. With more than 10,000 partners using Elastic Grid, the platform has helped them generate over 200,000 net new leads and more than $2.5 billion in forecast revenue pipeline for our clients, including: Elastic Grid Overview 3
4 Global offices that help you and Your partners get results! Office in San Jose, USA Office in Bucharest, Romania Headquarters in Sydney, Australia Office in Salt Lake City, USA Elastic Grid Overview 4
5 This campaign has been amazing! I was completely unprepared for the amount of leads that it would generate but I was able to set about 12 phone appointments and 5 in office appointments. The fact that these campaigns are opening doors for me is wonderful. - Amazon Web Services Partner, NAM Elastic Grid Overview 5
6 Solutions Gobal Platform Campaign Creative Global Human Support Reporting Menu-Based Plays MDF Mangement Content Sydnication Salesforce Integration Lead Management Collateral Library No Hidden Cost Elastic Grid Overview 6
7 In-house Creative Services Elastic Grid offers quick to market campaign creative that gets results for you and your partners. More about Creative Services Elastic Grid Overview 7
8 Advance Marketing Automation Automated co-branded workflows for each campaign maximize exposure and lead generation for partners. Automated social media posts help partners generate inbound leads. See why Elastic Grid Nurture Programs are so easy for partners and powerful for channels to use. Elastic Grid Overview 8
9 Lead Nurture Management A Lead Scoring Lead Scores are calculated automatically based on each contact s level of engagement with the campaign s Grid Module landing page. Lead Alert Sales teams receive scored Lead Alerts automatically in their Inboxes, for appropriate follow-up. Built-In CRM Lets your partners nurture their leads to close and record all activity per contact and per campaign, easily. Salesforce Partners can push Elastic Grid leads nurtured through the simple, built-in CRM system into their Salesforce accounts. Elastic Grid Overview 9
10 Add-On Amplification Syndicate consistent Product and Social Media content across your channels. Elastic Grid integrates with solutions from Precis and purechannelapps to keep your partners up-to-date. Elastic Grid Overview 10
11 Elastic Grid gave Symantec a vehicle to help our partners generate new business. It supplements our field marketing efforts and helps improve the relationship with our partners through enhanced partner experience. For us, Elastic Grid is a key foundational element of our integrated Partner demand generation. - Symantec s Partner Marketing Manager for Asia Pacific and Japan Elastic Grid Overview 11
12 Partner Portal Give your partners access to campaigns, assets and third party services through a single pane of glass. Collateral Storage Help partners find and use relevant sales and marketing collateral. All content is searchable by solution. Webinars Syndicate your existing video content in partner co-branded campaigns to extend their reach. Events Publish Event and Seminar Kits in your Collateral Library to help your partners hunt for new leads. Campaigns-2-Go Help larger partners leverage Elastic Grid campaigns on their existing marketing platforms with these packaged campaigns. Third-Party Services? Help partners access your thirdparty marketing services, like live webinar and event hosting tools. Simply integrate them into your Elastic Grid portal. Elastic Grid Overview 12
13 Now in its third year, partner adoption rates continue to grow at a significant rate doubling in the past year. The number of partner appointments resulting from Grid leads is growing at an even faster rate, around 230% year on year. - Kristina Onyon, Sr. Manager, Partner Demand Generation at NetApp Elastic Grid Overview 13
14 Gobal Support On-Boarding & Education Effectively on-board partners and educate them regarding new campaigns and best practices. Follow-Through Ensure partners are using your campaigns, effectively, and following up on leads. Google AdWords / Remarketing Help partners reach more prospects by leveraging Google AdWords and Remarketing. Reporting Ensure ROI visibility with regular, detailed reporting from the GMS team. More About Elastic Grid Marketing Specialists Elastic Grid Overview 14
15 Track Results! Channel Reporting Monitor your channel s performance in real-time across campaigns and regions. Partner Level Reporting Let partners leverage their real-time campaign tracking data to identify new performance improvement opportunities. More about Channel Analytics More about Elastic Grid Marketing Specalists Elastic Grid Overview 15
16 elasticgrid.com Elastic Grid Overview 16
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