The all-in-one tourism marketing platform PRODUCT PRESENTATION

Transcription

1 The all-in-one tourism marketing platform PRODUCT PRESENTATION

2 CONTENTS PRODUCT PHILOSOPHY 3 THE MARKET 4 THE PROBLEM. ONLINE MARKETING 5 THE PROBLEM. TECHNOLOGY UPDATE 6 LOCALLER: THE SOLUTION 7 LOCALLER: A DIFFERENT PLATFORM 8 SALES CHANNELS 10 WEBSITE WITH ONLINE PAYMENT AND BOOKING ENGINE 11 TRAVEL PACKAGES ENGINE 12 CROSS SELLING AND UPSELLING 13 ONLINE PAYMENTS 14 INTEGRAL DATA MANAGEMENT 15 OPEN PRODUCT PLATFORM 16 PAGE 2 OF 16

3 PRODUCT PHILOSOPHY In less than 20 years, Internet has completely changed the tourism industry. This generated an exponential growth of the supply and marks the birth of international corporations (OTAs) that now control online sales of travel products. Many companies operating in this industry over the years have fully entrusted their online marketing to these large companies, losing their independence and the control over the visibility of their products. Considering that, Localler platform had been designed on the concept of the touristic disintermediation: Tourism professionals and SMEs can get an equal or a greater number of bookings collaborating with each other improving the visibility of their products and destination. disintermediation: is the removal of intermediaries in a supply chain, or cutting out the middlemen. Instead of going through traditional distribution channels, which had some type of intermediate (such as a distributor, wholesaler, broker, or agent). We have developed tools to give professionals the opportunity to make their own tourism marketing, through the exploitation of local tourism resources and through the creation of networks of professionals working in the same areas. PAGE 3 OF 16

4 THE MARKET Nowadays, most of the SMEs in the tourism industry operate locally. Most of them due to lack of resources or knowledge, are not getting the visibility they need, losing the chance of receiving more bookings. In recent years, more and more professionals and SMEs have realized the importance of standing out from the competition by offering to their customers unique local tourism product and understanding that internet is the future of the travel industry. Localler was born for these purposes, a platform specially designed to meet the needs of professionals and SMEs operating in the tourism industry, with particular attention to those that operates locally that need advanced tools to manage their offer and improve their online visibility. PAGE 4 OF 16

5 THE PROBLEM: ONLINE MARKETING 30% SMEs and professionals who decide to have their own online marketing have to compete with OTAs, which are investing millions of euros every day to ensure the visibility of those destinations and products on which they have profitable margins. This generates the problem of the cost of maintaining a sufficient online visibility to generate an acceptable number of bookings. Many tourism SMEs to overcome the problem rely almost entirely their online marketing to these OTAs, which in the main tourist destinations can get commissions up to 30% on each sale. BOOKING.COM 20% EXPEDIA 12% AIRBNB Obviously, the lack of alternatives reduces the possibility of doing quality online travel marketing, without passing through OTAs. LESS BUDGET FOR MARKETING PAGE 5 OF 16

6 THE PROBLEM: TECHNOLOGY UPDATE Considering that internet and mobile technologies are every day more and more present in the tourism industry, nowadays there are still a a lot of tourism SMEs that for lack of time, resources or lack of specific technological knowledge, are struggling to improve their online visibility. Only 25% of SMEs have implemented or have considered a mobile friendly solution. 25% 30% More than 30% of SMEs have no online presence, not even a website. Only 50% of SMEs that have a website, have the option to book and pay online. 50% 60% More than 60% of SMEs have a website which is not updated to current standards. PAGE 6 OF 16

7 LOCALLER, THE SOLUTION Localler is an all-in-one Saas friendly platform that offers tourism professionals powerful tools to manage, promote and distribute all types of tourism products such as: Vacation rental accommodations: apartments, B&B, rooms, residences, guest houses, villas, condos, chalets, and any other type of accommodations bookable for days, weeks and months. Activities, experiences and tours: tour guides, city tours, bike tours, cooking experiences, sports and adventure experiences and any other type of activity/tour that can be sold to groups or individuals on a hourly or daily basis. Tickets: tickets for museums, private/public events and any other situation where a ticket is needed. Other products: travel products that can be rented on a hourly or daily basis or rented per unit (eg. bikes, scuba diving equipment...). PAGE 7 OF 16

8 LOCALLER, A DIFFERENT PLATFORM One Platform, multiple products: Localler offers an integrated solution that allows professionals to manage and distribute different types of products from a simple friendly platform. One platform accessible from all devices: Localler offers a friendly and usable management platform accessible from any device, from desktop to smartphones. Open products platform: Localler gives to all professionals the possibility to create networks where they can share products with other professionals, to create unique travel packages and to increase their inventory. PAGE 8 OF 16

9 Packages without intermediaries: Localler allows travel professionals to make their own travel packages without intermediaries by mixing their own products, and allowing to sell them directly through their favorite sales channels and through their affiliate networks. Online payments at the best price: Localler offers an integrated payment solution to accept direct bookings and payments at the lowest price in the market, starting at only 2,8% + 0,28. One platform, 6 ways to sell products: Localler offers up to 6 differents ways to sell travel products: automated up selling and cross selling processes, affiliate networks, packages, product exchange, online sales channels (channel manager) and professional website. 6WAYS PAGE 9 OF 16

10 mywebsite.com SALES CHANNELS MANAGEMENT Localler offers the possibility to manage sales and distribution on different types of channels: Online channels for vacation rental distribution: Airbnb, Roomorama, Wimbu, Flipkey, Homeaway (and all group platforms), Trip Advisor, 9flats Housetrip, Only Apartments... Online channels for the distribution of activities, experiences and tours: Trip4Real, Getyourguide, Vayable, Viator, Orbitz, TourHQ... Affiliates networks: professionals will be able to create and manage their own affiliates and resellers networks, and assign customized margins to bookings. PAGE 10 OF 16

11 Localler BARCELONA 15/09/ /09/ Ûper person AVAILABILITY Paris - France BOOK NOW 45Ûper person AVAILABILITY Amsterdam - Nederland BOOK NOW 23Ûper person AVAILABILITY Barcelona - Spain BOOK NOW 66Ûper person AVAILABILITY Rome - Italy BOOK NOW ONLINE PAYMENT AND BOOKING ENGINE Localler One of the main sales channels of any SMEs is the website. In minutes, and without any specific technical knowledge, you can create and manage a 100% responsive professional website, that allow you to receive booking requests, and of course, accept direct bookings and online payments. If you already have a website, Localler offers you different ways to integrate a professional booking engine, turning any website or blog, in a platform that can accept bookings and payments online. MILAN 15/09/2015 An for those which are looking for more advanced solutions, Localler is the ideal platform for managing larger websites and portals, multi-product and multi-destination. Milano If this it s not enough, Localler offers you an API REST that allows you to develop your own solution. Firenze PAGINA PAGE 11 1 OF DI 16 14

12 TRAVEL PACKAGE ENGINE Localler offers an integrated travel package engine. This powerful tool enables professionals with different products (accommodation + activities) to automatically combine them to create unique packages. Whenever a professional does not have enough products to create a package, products can be combined with those of other professionals in the same local area, through Localler s Open Product Platform, adding value and increasing considerably the chances of a sale. Packages, as all the other products, can be distributed through affiliates networks, on your company website and through your favorites online sales channels. PAGE 12 OF 16

13 CROSS SELLING AND UPSELLING Localler offers professionals many ways to multiply the number of their bookings with almost no effort: cross-selling and upselling processes. Cross selling: Localler reccommendation engine will automatically send via to all customers (tourists) who have bought a product through one of the channels of the platform, a proposal with complementary products to those already purchased by them, multiplying without effort and without additional fees the number of bookings. Upselling: every professional with two or more products can set up automated upselling processes to suggest to its customers products complementary to those already purchased, increasing the revenue for each customer. PAGE 13 OF 16

14 ONLINE PAYMENTS Localler has an efficient payment system which enables professionals to easily accept online payments on their website and to charge the entire booking price or part of it through the platform booking management system. Each booking created through Localler s booking management system includes a unique QR code that gives access to its data anytime from any device and, if necessary, to charge the customer booking s total cost or part of it from the same device. SCAN BOOKING Another important feature that Localler offers, is the automatic integrated billing system: for each booking generated in any of the channels managed by the platform, it will automatically generate a receipt. PAGE 14 OF 16

15 INTEGRAL DATA MANAGEMENT Localler platform is based on a powerful PMS (Product Management System) that allows you to manage in an easy and integrated way all your products, customers and bookings. The real-time reporting system, allows you to access at any time key information of your products, such as availability, pricing, payments and bookings received. Localler s platforms also integrates a powerful CRM that will keep track of all your customers data, as their personal information and their bookings. You can then filter them to create useful segments for your marketing purposes. Platform s dashboard will allows you to understand how your business is going thanks to real-time statistics such as daily or monthly incomes or products availability. PAGE 15 OF 16

16 OPEN PRODUCT PLATFORM youraccommodation.com Localler s platform also includes a revolutionary tool called Open Product Platfom. This tool enables you to exchange all your products with other professionals. In this way you can effortlessly expand your offer and at the same time you can create unique packages combining your products with those of other professionals. youractivity.com The Open Product Platform allows you to create local network to collaborate with other professionals: you will be able to exchange your products. The Open Product Platform is a tool that can be useful to those SMEs or those public or private associations (DMO) that offer incoming service or to whom run the promotion of a specific area. Newcomes with no product yet, can take advantage of this tool to start an online travel business by selling travel services and products of other professionals of Localler s network. PAGE 16 OF 16

17 TOURISM MARKETING GOES SMART Website localler.pro Skype Localler Tel +34/ HQ C/Almogavers 165, Barcelona, Spain