POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONS. A powerful reservation system. Central Reservation Offices (CRO), and intra Resaweb 18%

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1 POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONS KEY FIGURES % of TARS contribution rate to total hotel revenue on average, up by 3.7 points over the previous year 38 million reservations 79 million room nights generated 1 reservation every second BOOST YOUR HOTEL S REVENUE WITH THE ACCORHOTELS DISTRIBUTION SOLUTIONS A powerful reservation system AccorHotels reservation system, known as TARS, is a highly efficient distribution platform that meets all the needs of your hotel from online reservations and payment to optimization and management. The biggest range of real-time connectivity solutions Central Reservation Offices (CRO), and intra Resaweb 35% Direct Websites direct AccorHotels & mobile 17% 18% 59% AccorHotels Central Distribution System TARS 17% 7% 41% Hotel PMS Web - indirect Online Travel Agencies (OTAs) Global Distribution System (GDS) 24% Indirect Figures at year-end 2014 Your advantages with the AccorHotels distribution solutions Boost your occupancy rate Increase your average room price Optimize your distribution costs while strengthening your direct and managing your indirect

2 POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONS MANAGE YOUR DISTRIBUTION SIMPLY AND EASILY WITH TARS, OUR MULTI-CHANNEL DIGITAL PLATFORM FOR SALES AND RELATED SERVICES The benefits of our distribution platform Multi-currency and multilingual central booking system Real-time updates of room rates and availability Direct access to all industry distribution channels Effective management of distribution channels Controlled and coherent rates policy Direct ipms ipms The PMS (Fols and Opera) integrated to AccorHotels solutions are interfaced with TARS, Le Club Accorhotels, lrmd, and other tools Sales platform TARS Distribution platform Indirect RMS RMS The Revenue Management (EZ RMS, ARMS, ibis SMART pricing) tools are fully interfaced with TARS TARS: 8 services and a 24-hour hotline to make your life easier RESA web to manage your hotel bookings ANAIS ASA AccorHotels New Application for Integrated Sales a tool for managing B2B contracts DATA web to manage your hotel's data: description, rates, conditions, etc. Le Club Accorhotels to manage our loyalty program APOL Accor Payment On Line for secure online payments of all reservations REPORT HOTEL to access all statistics reports FASTCOM to manage remuneration of intermediaries (e.g. travel agencies) Tracking a tool for analyzing the commercial segmentation of Accor Hotels customers The AccorHotels Distribution help platform is at your service 24/7

3 POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONS KEY FIGURES 2014 No. 1 hotel group in terms of traffic (source ComScore, except USA) 18% in direct, via AccorHotels websites 280 million visits to AccorHotels websites STIMULATE YOUR DIRECT SALES THANKS TO ACCORHOTELS DIRECT CHANNELS A stronger online presence AccorHotels guarantees you a stronger e-commerce presence, with: accorhotels.com, a multi-brand portal unique in the sector: 32 geolocalized versions, 18 languages, 11.5 million visitors per month, equal to 50% of direct web traffic the 13 commercial websites of our hotel brands: sofitel.com, novotel.com, ibishotel.com, etc., representing 11.5 million visits in 2014 Accorhotels.com 30% of AccorHotels web visits are from mobile devices +127% rooms booked via the accorhotels.com and brand mobile apps 3 million app downloads A growing mobile presence As for its e-commerce strategy, AccorHotels offers you a unique mobile presence, with: mobile sites for each of its brands an exclusive, multi-brand, one-stop application for accorhotels.com Available for iphone, smartphones, Android and tablets, these applications allow customers to consult room availabilities in real time, access negotiated rates, make reservations, and more. A host of services heighten the guest experience at the hotel, making the accorhotels.com application a real travel companion, one that will soon be indispensable. 11 call centres around the world 900 Reservation and Customer Care agents 6.4 million customer contacts handled in 18 languages Call centres and integrated after- service Our A3C (ACCOR CUSTOMERS CONTACT CEN- TRES) call centres not only take care of your telephone bookings via AccorHotels central reservations but they also manage your customer relationship: s, postal mail, social networks, etc. as well as any claims. 1,500 hotels already have this service 2.5 million booking calls managed by our Overflow service 95% answer rate The Overflow call service to optimize management of your bookings The AccorHotels call centre agents are an extension of your hotel s reservation service. A call to your hotel unanswered after the 4 th ring automatically switches to our team who takes the call in your name and make bookings for your hotel. You are only billed for the service if the customer stays at your hotel.

4 POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONS OPTIMIZE YOUR INDIRECT SALES BY CONNECTING TO THE MOST POWERFUL PARTNERS AT THE BEST CONDITIONS A privileged partnership with the major online travel agencies AccorHotels has strategic international agreements and negotiated commissions with the leading online travel agencies: booking.com, Expedia, HRS, etc. Increased presence on price-comparison websites The AccorHotels distribution system connects your hotel to metasearch engines like TripAdvisor, Kayak, or Google, which compare several hotels to facilitate customer choice. Reservations made easier on the Global Distribution Systems (GDS) AccorHotels works with more than 20,000 travel agency partners which book rooms via the GDS.

5 POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONS IMPROVE YOUR HOTEL S PERFORMANCE THANKS TO ACCORHOTELS RMD (REVENUE MANAGEMENT ON DEMAND) EXPERTISE A highly effective solution to optimize your revenue To optimize your occupancy rate and average room price and to boost your hotel s revenue, AccorHotels has developed real expertise in revenue management. Our Revenue on Demand (RMD) solutions help you analyse and anticipate market trends and customer demand and transform opportunities into real bookings. By combining our technical solutions, our training programmes, and the expertise of our teams, you benefit from a real return on your investment. KEY FIGURES ,600 hotels equipped with RM solutions 700 expert Revenue Managers experts around the world +8% in REVPAR performance on average for hotels using RMD Service on demand, adaptable to your budget Having a dedicated Revenue Manager in your hotel is not always possible, for financial reasons or simply because such persons are rare. Today, there are 10,000 RMs in the world and 300,000 hotels! With its Revenue Management on Demand, AccorHotels offers you the possibility of sharing the costs of an expert RM who will help you optimize your hotel s revenue. 5 Revenue Management plans to accompany your hotel With 5 different plans and numerous options, you are sure to find the Revenue Management solution that fits your needs. RMD Discovery: an introduction to Revenue Management module and a self-diagnostic to see what your current situation is. RMD Solutions: a complete system of Revenue Management solutions at competitive rates: RM solutions adapted to hotel needs: EzRMS, ARMS, ibis SMART pricing RM solutions on market trends: STR, MKG, RateGain, Travelclick, Nor1 RMD Training: a Revenue Manager training and recruitment service RMD Consulting: Revenue Management consulting missions tailored to your hotel RMD Operating: Revenue Management daily services to optimize your hotel s revenue

6 POWERFUL DISTRIBUTION AND REVENUE MANAGEMENT SOLUTIONS PROFIT FROM ACCORHOTELS AMBITIOUS DIGITAL STRATEGY: A 220 MILLION EURO PLAN FOR THE NEXT 4 YEARS An investment in the future to serve our common interests Because our primary source of revenue today, and for the foreseeable future, is digital, it is our top priority. We are rolling out a 220-million euro, 4-year plan to develop 8 programmes to enhance the digital experience of our customers, partners and employees. Some projects currently being deployed An online reservation function for meetings and seminars A personalized partner portal Dashboards to track your hotel s performance And many other projects among our 8 programmes